What NYB Distributors does

NYB Distributors, Inc. is a private B2B wholesale distributor of sports nutrition and wellness products headquartered in Hicksville, New York. The company sells amino acids, protein powders, pre-workouts, mass gainers, RTD beverages, energy drinks, hydration products, protein bars, snacks, and creatine to verified legal resellers — retail stores, gyms, and fitness centers — across the United States. Customers must register with an EIN, resale certificate, billing address, and delivery address before accessing wholesale pricing, and orders are placed through an online catalog or mobile app. The company's primary differentiator is a face-to-face delivery model in which NYB staff personally transport orders to customers rather than relying on third-party shipping carriers.

NYB operates six regional warehouses — Hicksville NY, Paulsboro NJ, Webster MA, Indianapolis IN, Medley FL (via DNY Distributors), and Dallas TX (via DNA Sports Nutrition Texas) — covering the Northeast, Mid-Atlantic, Southeast, New England, Midwest, Florida, and Texas. The brand portfolio spans more than 100 sports nutrition labels including Optimum Nutrition, C4/Cellucor, Bucked Up, Bang Energy, Quest, Ghost, BSN, Mutant, Dymatize, Celsius, PRIME, Liquid Death, Gatorade, and Monster Energy, providing one-stop procurement for resellers who would otherwise coordinate across multiple suppliers. Revenue is generated through wholesale transaction margins on the distribution of these third-party brands; pricing is not publicly disclosed.

The business model is a sales-led, B2B wholesale motion with transactional (take-rate) economics. The firm is privately held, has 11-50 employees, and has no disclosed funding rounds, institutional investors, or parent company. Two wholly-owned regional subsidiaries (DNY Distributors, DNA Sports Nutrition Texas) extend the brand into Florida and Texas. Technology is limited to an online catalog, an iOS/Android mobile app, and standard payment processing via CardConnect; no proprietary AI/ML, integrations, or platform APIs are disclosed.

Name

NYB Distributors

Legal name

NYB DISTRIBUTORS INC

Website

https://nybdistributor.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

NYB Distributors is a private B2B wholesale distributor of 100+ sports nutrition brands, serving verified retailers and gyms through six regional US warehouses with a face-to-face delivery model and online/mobile catalog ordering.

Ownership category

akta.pro rank

Product category

Sports Nutrition Wholesale Distribution

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Sports Nutrition, Hydration & Recovery Products Distribution (CRAOAJAL)

akta.pro secondary industry

Beverage Wholesale Distribution (Non-Alcoholic) (CRAOAAAH)

Keywords

• Sports nutrition wholesale
• Supplement distribution services
• B2B fitness products
• Wholesale protein distribution
• Sports nutrition supplier

Headquarters

HQ city

Hicksville

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Distribution: NYB Distributors generates revenue through wholesale distribution of sports nutrition products to verified legal resellers. The company stocks and distributes a wide variety of brands including protein powders, RTD beverages, snacks, amino acids, and supplements. Orders are placed through their online catalog system and delivered face-to-face by staff members.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

NYB Distributors is a B2B wholesale distributor of sports nutrition and dietary supplement products, stocking protein powders, RTD beverages, energy drinks, amino acids, pre-workout, creatine, mass gainers, protein bars and snacks, hydration products, and bottled water from 100+ brands. Orders are placed through an online catalog requiring verified legal reseller status, and NYB staff delivers orders in person rather than via third-party shipping, supported by a network of six US warehouses and iOS/Android mobile apps.

Product overview

NYB Distributors operates as a B2B wholesale distribution platform for sports nutrition and wellness products, offering a digital catalog and ordering system alongside an extensive distribution network. The core platform is an online B2B ordering portal enabling retailers to browse and purchase from hundreds of supplement brands including Bucked Up, C4, Bang Energy, Optimum Nutrition, Mutant, Quest Nutrition, Ghost, Animal, Dymatize, and many others. The product portfolio spans protein powders, RTD (ready-to-drink) beverages, energy drinks, protein bars and snacks, pre-workout supplements, amino acids, hydration products, weight gainers, creatine supplements, and spring/filtered water. The company also offers a mobile app for iOS and Android. NYB Distributors provides face-to-face delivery services and maintains multiple warehouse locations across the Eastern and Central United States including New York, New Jersey, Massachusetts, Indiana, Florida, and Texas.

Differentiator

Problem solved

Functional benefit

Products and services

• Online B2B Catalog & Ordering Platform Account-gated online wholesale catalog and ordering portal at nybdistributor.com where verified legal resellers browse and purchase sports nutrition and supplement inventory from 100+ brands; requires EIN, resale certificate, billing and delivery addresses before pricing and ordering are accessible.
• Wholesale Distribution of Sports Nutrition Products B2B wholesale supply of protein powders, RTD beverages, energy drinks, amino acids, pre-workout, creatine, mass gainers, protein bars and snacks, hydration products, and bottled water from 100+ brands including Optimum Nutrition, Cellucor, BSN, Monster Energy, Gatorade, Mutant, Dymatize, Ghost, Bang, Celsius, PRIME, Quest Nutrition, Animal and others; delivered face-to-face by NYB staff from six US warehouses.
• NYB Distributors Mobile App Native B2B ordering application published on Apple's App Store and Google Play that lets verified reseller accounts browse the catalog and place wholesale orders on mobile devices, complementing the web catalog ordering system.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Performance Food Group: Major U.S. foodservice and convenience distributor that distributes beverages and snacks, including sports/energy drinks, to retail and foodservice customers. Comparable on the broad-line distribution model and energy/beverage SKU overlap.
• McLane Company: Large U.S. foodservice and convenience distributor that distributes energy drinks, sports drinks and snacks to convenience stores and similar retail channels. Comparable on the energy/beverage/SKU mix and convenience-retail customer segment.
• Core-Mark International: Large U.S. distributor to convenience stores that distributes energy drinks, sports drinks, protein snacks and similar categories. Comparable in serving the same convenience/specialty retail channels that consume sports nutrition SKUs.
• UNFI (United Natural Foods): Largest U.S. natural and organic foods distributor, distributing to supplement stores, natural food retailers and specialty channels. Overlaps NYB on the sports nutrition and functional beverage portion of its portfolio.
• KeHE Distributors: Major U.S. specialty/natural products distributor serving grocery, convenience, foodservice and specialty retail with nutrition, sports nutrition and beverage categories. Comparable as a broad-line incumbent that overlaps NYB's category mix.

Emerging players

• Lucky Vitamin: Online retailer/wholesaler of vitamins, supplements and sports nutrition that has a B2B and DTC presence. Comparable in product categories served, though more weighted toward DTC than NYB's traditional wholesale.

Direct peers

• Tree of Life (KeHE Specialty Nutrition): Historical specialty nutrition distributor (now within KeHE) that served supplement retailers and natural food stores with sports nutrition brands. Comparable in customer base (supplement stores) and category mix.
• Europa Sports Products (SRSC Sports Nutrition): One of the largest U.S. B2B distributors of sports nutrition supplements and beverages, carrying hundreds of brands and serving gyms, supplement stores and retailers. Closest direct comparable to NYB in business model, customer base, and SKU breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/nybdistributors?igsh=dTBwb3Vtd2ppemg5
• Facebookfacebook.com/nybdistributors
• LinkedInlinkedin.com/company/nyb-distributors

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NYB Distributors