Diamond Medical

What Diamond Medical does

Diamond Medical Equipment & Supply is a privately held home medical equipment (HME) retailer and distributor headquartered in Little Rock, Arkansas, operating from a single showroom at 300 South Rodney Parham, Suite 16. The company sells, rents, and repairs mobility and accessibility equipment for individuals with mobility limitations, seniors, post-surgical patients, nursing homes, assisted living facilities, and Medicaid waiver recipients in the Central Arkansas region. Its product portfolio spans scooters, power wheelchairs, manual wheelchairs, lift chairs, walkers/rollators, wheelchair ramps, bathroom safety products, hospital beds, patient lifts, respiratory equipment, incontinence supplies, and daily living aids sourced from major manufacturers including Pride Mobility, Golden Technologies, Drive Medical, Nova, and EZ-ACCESS. The company holds HQAA accreditation and employs factory-certified repair technicians with 20 years of experience.

The business operates on a three-pillar revenue model: one-time retail equipment sales, recurring equipment rentals (weekly and monthly terms), and professional repair services. Diamond Medical differentiates through its physical showroom — claimed to be the largest in Arkansas — combined with white-glove delivery, set-up, and tutorial services across Central Arkansas. A significant portion of revenue flows through third-party payer channels: the company bills Medicaid, all four Arkansas PASSE providers (Arkansas Total Care, CareSource, Empower Healthcare Solutions, Summit Community Care), and major medical insurance for qualifying products. It also accepts CareCredit healthcare financing and maintains dedicated waiver specialists to assist families navigating Arkansas CES Waiver coverage for developmental disability services.

The go-to-market motion is direct-to-consumer with strong reliance on local reputation, word-of-mouth, healthcare provider referrals, and the showroom experience as primary acquisition channels. The company has no disclosed app, API, proprietary technology platform, or digital-first distribution model; its online presence functions primarily as a product catalog and lead-generation surface. No funding rounds, acquisitions, leadership disclosures, or ownership details are publicly available, and the company does not disclose revenue figures.

Name

Diamond Medical

Legal name

Diamond Medical Equipment & Supply

Website

https://diamondmedical-ar.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Diamond Medical is a privately held home medical equipment retailer in Little Rock, Arkansas, selling, renting, and repairing mobility and accessibility products for individuals, nursing homes, and Medicaid waiver recipients across Central Arkansas.

Ownership category

akta.pro rank

Product category

Home Medical Equipment Retail

NAICS

Home Health Equipment Rental (532283), Services for the Elderly and Persons with Disabilities (624120)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Services-Health Services (8000)

akta.pro primary industry

Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)

akta.pro secondary industry

Durable Medical Equipment (DME) & Home Health Distribution (CRAOAHAF)

Keywords

• Home medical equipment
• Mobility equipment retail
• Wheelchair sales
• Medical equipment rental
• Medical equipment repair

Headquarters

HQ city

Little Rock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Retail sales of home medical equipment including wheelchairs, scooters, lift chairs, beds, and accessibility products. They sell to individuals, nursing homes, and assisted living facilities.
2. Equipment Rentals: Short-term and long-term rental of medical equipment including manual wheelchairs, scooters, hospital beds, patient lifts, lift chairs, knee walkers, and ramps. Weekly and monthly rental options available.
3. Repairs & Service: Factory-certified repair services for wheelchairs, lift chairs, beds, and other home medical equipment. Staffed by technicians with 20 years of experience.
4. Insurance Billing: Billing Medicaid, PASSE, and major medical insurance for qualifying products and customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Diamond Medical is a brick-and-mortar home medical equipment retailer in Little Rock, Arkansas that sells, rents, and repairs mobility and accessibility equipment including scooters, power and manual wheelchairs, lift chairs, walkers and rollators, hospital beds, bathroom safety products, and wheelchair ramps. The company operates the largest home medical equipment showroom in Arkansas and offers white-glove delivery with set-up and tutorial services across Central Arkansas. Diamond Medical bills Medicaid, all PASSE providers (Arkansas Total Care, CareSource, Empower Healthcare Solutions, Summit Community Care), and major medical insurance for qualifying products and customers.

Product overview

Diamond Medical is a home medical equipment (HME) provider offering a comprehensive portfolio of mobility equipment, accessibility products, bathroom safety, bedroom equipment, respiratory care, and medical supplies. The company operates on a sell-rent-repair model, providing new and used equipment sales, short-term and long-term rentals, and factory-certified repair services. Their product portfolio centers on mobility equipment including scooters (Golden Technologies, Pride Mobility, Feather brands), power wheelchairs (Golden Ally, Golden Cricket, Pride Jazzy), manual wheelchairs (Drive, STRONGBACK, AeroFly), lift chairs (Golden Technologies, Pride VivaLift!), and walkers/rollators. Additional offerings include wheelchair ramps (EZ-ACCESS), bathroom safety products (Drive Medical), hospital beds (Drive Medical Delta, Competitor II), patient lifts, pressure-relief mattresses, bracing and compression products, incontinence supplies (Prevail, Attends), respiratory equipment, and daily living aids. They accept Medicaid, PASSE, and major medical insurance, and hold HQAA accreditation.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobility Equipment Retail sale of mobility equipment including scooters, power wheelchairs, manual wheelchairs, lift chairs, and walkers/rollators from manufacturers such as Pride Mobility, Golden Technologies, Feather, Drive Medical, and Nova. Products include FDA Class II medical devices with varying weight capacities, ranges, and features. Sold to individuals, nursing homes, and assisted living facilities.
• Equipment Rentals Short-term and long-term rental of manual wheelchairs, scooters, hospital beds, patient lifts, lift chairs, knee walkers, and wheelchair ramps with weekly and monthly terms. Includes delivery and pickup services for Central Arkansas customers with short-term recovery or temporary equipment needs.
• Repairs & Parts Factory-certified repair service for wheelchairs, lift chairs, hospital beds, and other home medical equipment performed by technicians with 20 years of experience. Includes replacement parts for popular brands and covers equipment purchased elsewhere.
• Bathroom Safety Equipment Bathroom accessibility equipment including the Drive Bellavita Bath Lift, bath chairs, transfer benches, toilet rails, raised toilet seats, and grab bars designed for fall prevention and safe bathing for individuals with mobility limitations.
• Hospital Beds & Bedroom Equipment Home hospital beds in full-electric, semi-electric, and bariatric models (including Drive Medical Delta Ultra-Light 1000 Full-Electric Bed with 450 lb capacity), adjustable overbed tables, battery-powered and hydraulic patient lifts, and pressure-relief mattresses such as low air loss mattresses.
• Accessibility Ramps

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Pride MobilitycoreOthersMajor supplier of power wheelchairs, scooters, and lift chairs. Diamond Medical is an authorized retailer offering Pride products including Jazzy power chairs, Go Go travel scooters, VivaLift lift chairs, and Baja outdoor scooters.
• Golden TechnologiescoreOthersKey supplier of Golden brand mobility scooters, power wheelchairs, and lift chairs including Buzzaround scooters, LiteRider, Companion, and Golden Cloud lift chairs.
• Drive MedicalcoreOthersMajor supplier of manual wheelchairs, hospital beds, patient lifts, and medical supplies including Cruiser III wheelchairs, Sentra heavy-duty wheelchairs, and Delta hospital beds.
• NovacoreOthersSupplier of Nova brand walkers, rollators, transport chairs, and overbed tables.
• EZ-ACCESScoreOthersSupplier of accessibility ramps including SUITCASE singlefold ramps and TRANSITIONS modular entry ramps.
• CareCreditminorGTM or Marketing PartnerHealthcare financing partner allowing customers to pay for equipment over time through CareCredit credit cards.
• Arkansas Total CarecoreOthersArkansas Medicaid PASSE provider for Community and Employment Support Waiver participants. Diamond Medical has waiver specialists to help families get supplies covered.
• CareSourcecoreOthersArkansas Medicaid PASSE provider. Diamond Medical bills CareSource for qualifying equipment under waiver programs.
• Empower Healthcare SolutionscoreOthersArkansas Medicaid PASSE provider. Partner for billing waiver-covered medical equipment.
• Summit Community CarecoreOthersArkansas Medicaid PASSE provider. Diamond Medical accepts for waiver-covered equipment.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Numotion: Leading US provider of custom wheelchairs, power wheelchairs, and mobility solutions with payer/Medicaid billing expertise. Closest large-scale analogue to Diamond Medical's power mobility and complex rehab equipment offering, particularly for Medicaid waiver populations.
• Hoveround: Direct-to-consumer power wheelchair and mobility scooter retailer with insurance billing and home delivery. Directly comparable to Diamond Medical's mobility sales, rental, and white-glove delivery model, though operating at a national rather than regional scale.
• 101 Mobility: Franchised retailer of stair lifts, wheelchair ramps, auto lifts, and residential accessibility solutions. Closely comparable to Diamond Medical's accessibility/ramp category (EZ-ACCESS) and serves a similar senior/disability customer base.
• National Seating & Mobility: National complex rehab and mobility equipment provider focused on power wheelchairs, custom manual wheelchairs, and adaptive seating. Direct competitor to Diamond Medical's Pride/Golden power-chair business with a similar clinical-evaluation, fitting, and payer-billing model.

Broad incumbents

• Apria Healthcare (Owens & Minor HME): One of the largest US home medical equipment providers, offering respiratory therapy, sleep, negative pressure wound therapy, and mobility/assistive equipment. Comparable because it competes with Diamond Medical on Medicaid/Medicare-funded HME, but operates at national scale across all 50 states rather than a single Arkansas showroom.
• Rotech Healthcare: National HME provider with a focus on respiratory therapy plus mobility, sleep, and home medical equipment. Comparable to Diamond Medical's respiratory (oxygen concentrators, nebulizers) and broader HME rental/billing model.
• Lincare: Large national provider focused on respiratory and home medical equipment with direct-to-patient delivery and insurance billing. Overlaps with Diamond Medical on mobility, beds, and patient-lift equipment plus insurance billing workflows.
• AdaptHealth: National HME distributor covering sleep, respiratory, diabetes, urology/ostomy, and mobility/wheelchair equipment with payer billing capabilities. Highly comparable business model to Diamond Medical's Medicaid/PASSE-billing and equipment rental/sale approach, but at much greater scale.

Regional players

• Home Medical Equipment / Arkansas regional HME shops: Other independently owned HME retail and rental providers operating in Central and Northwest Arkansas (e.g., smaller Medicaid-billing DME shops). Direct regional competitors that Diamond Medical would overlap with on PASSE/Medicaid waiver contracts.

Others

• CareCredit (Synchrony): Healthcare-focused consumer financing partner already integrated into Diamond Medical's checkout flow. Included as an ecosystem/financing peer that shapes demand for non-covered HME purchases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diamond Medical