Earthgreen Products

What Earthgreen Products does

Earthgreen Products is a privately held U.S. manufacturer and wholesaler of freshwater humic acid products, founded in 1993 and headquartered in Dallas, Texas. Humic acid derivatives are natural organic soil and plant conditioners derived from freshwater-deposited carbonaceous material, typically applied in agriculture, turf management, horticulture, and ornamental landscaping. The company's functional role is producing and distributing these specialty inputs into B2B channels serving crop production, turf/greens, and related end markets, with the founder, John Lown, continuing to serve as President and CEO.

The product platform is built around the extraction, formulation, and wholesale distribution of humic acid-based inputs, leveraging natural freshwater carbon sources rather than leonardite or coal-derived inputs. The firm operates with a small workforce of 11-50 employees, consistent with a focused specialty manufacturer that outsources portions of its distribution and sales motion. Operationally it is a classic small/mid-market specialty-chemical wholesaler; its differentiator is positioning in the freshwater (rather than leonardite-mined) humic acid segment, which carries specific agronomic and marketing claims versus commodity alternatives.

The business model is wholesale distribution of manufactured specialty inputs to B2B customers (likely ag retailers, turf/ornamental distributors, and possibly international buyers via export). Pricing, channels, customer counts, and contract terms are not disclosed in the available source material, and the corporate website was not loadable at the time of data capture, so the precise GTM motion and segment mix cannot be triangulated from the supplied evidence.

Name

Earthgreen Products

Website

https://earthgreen.com

Company type

Private

Founded year

1993

Headcount range

11–50 employees

Short description

Earthgreen Products is a Dallas, Texas-based private manufacturer and wholesaler of freshwater humic acid products, founded in 1993, serving agricultural, turf, and horticultural B2B customers with a workforce of 11-50 employees under founder/CEO John Lown.

Ownership category

akta.pro rank

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Core offering

Earthgreen Products manufactures and wholesales freshwater humic acid products. Its core offering is the production and bulk supply of tangible humic acid products for business buyers rather than software, services, or a marketplace.

Differentiator

Problem solved

Functional benefit

Products and services

• Freshwater humic acid products Earthgreen Products manufactures and wholesales freshwater humic acid products for business buyers seeking bulk product supply.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Emerging players

• Agrinos: Agrinos produces biological crop inputs and soil health products, with humic-acid-related product lines. It is an emerging peer in the biological/soil amendment category whose products overlap with Earthgreen's humic acid offering in specialty agriculture and row-crop soil health.
• Novihum Technologies: Novihum Technologies produces engineered humic acid products from non-coal feedstocks. It is a focused humic acid manufacturer with a different feedstock story, making it a meaningful emerging peer whose product competes head-to-head with Earthgreen's humic acid offering in soil-amendment use cases.

Broad incumbents

• Helena Agri-Enterprises: Helena is a major U.S. distributor of crop inputs and specialty products, including humic acid-based soil amendments and biologicals. Comparable in the wholesale/distribution model and end customer base (row-crop and specialty growers), but Helena is a broad-line incumbent with a much larger portfolio.
• The Andersons, Inc. The Andersons is a large U.S. ag-input distributor with a Plant Nutrient Group that includes humic acid and specialty soil amendment products. Comparable to Earthgreen as a wholesaler of soil amendments, but operates at a much larger scale and offers a much broader product portfolio.
• Nutrien Ag Solutions: Nutrien Ag Solutions is the largest U.S. retail crop input distributor and sells a growing range of biological and soil-health products, including humic acid offerings. It competes with Earthgreen indirectly via its bundled fertilizer-plus-biological product portfolio aimed at the same grower customers.

Direct peers

• Bio Huma Netics: Bio Huma Netics is the parent/affiliate of Huma, Inc. and produces a broad line of humic- and fulvic-acid based products (Fertilgold, CropPro, Huma Gro). Highly comparable to Earthgreen as a direct manufacturer/distributor of freshwater humic acid products serving agriculture, turf, and soil remediation markets.
• Black Earth Humic LP: Black Earth Humic is a Canadian producer and global supplier of humic acid, fulvic acid, and Leonardite-based soil amendments. It is a direct peer in the humic acid manufacturing and wholesale category, with similar end markets in agriculture, turf, and horticulture.
• Huma, Inc. Huma, Inc. is a direct competitor that manufactures and markets humic acid-based crop input and soil health products (the Huma Gro / MaxGrow lines). It is the closest direct peer to Earthgreen Products in terms of product category (humic/fulvic acid inputs) and target customers (agriculture and turf).

Regional players

• Omnia Specialties: Omnia Specialties manufactures humic and fulvic acid products (OmniBio, K-Humate) and distributes them across Africa and select international markets. Comparable in product line and manufacturing approach to Earthgreen, but primarily serves geographies outside of North America.
• BioAg Pty Ltd: BioAG is an Australian producer and distributor of humic and fulvic acid biological inputs. It is comparable in product focus (humic/fulvic acid soil amendments) but operates primarily in the Australian and Asia-Pacific markets rather than competing directly with Earthgreen in the U.S.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Earthgreen Products