Usher

What Usher does

Usher Inc. is a privately-held, founder-operated authorized generator dealer headquartered in Mayfield, Kentucky. The company sells, installs, and services standby generators from three major OEMs — Generac, Briggs & Stratton, and Kohler — for residential, commercial, and industrial customers across Western Kentucky, Southeast Missouri, Northwest Tennessee, and Southern Illinois. Its product portfolio spans air-cooled home standby units (7.5kW-28kW), liquid-cooled Protector Series XG generators (32kW-80kW), diesel Protector Series units (15kW-50kW), portable generators, automatic transfer switches, and water pumps, with hardware unit prices ranging from approximately $3,649 to $35,599 and industrial systems above 150kW available on quote.

The company's operating model is a one-stop-shop service: site assessment, permitting, propane tank installation (100 to 1,000+ gallons), electrical and gas hookups, generator commissioning, and ongoing preventive maintenance and 24/7 emergency repair are all delivered by in-house factory-certified technicians with no subcontracting. Revenue is generated through a mix of hardware sales (one-time equipment purchase), professional services (installation, maintenance, repair), and minor affiliate revenue from a Synchrony Financial financing partnership offering 18-month no-interest promotional terms. Customer acquisition relies on direct channels — phone-based inside sales, website contact forms, on-site consultations — supported by geographic SEO targeting the four-state service area.

Usher has positioned itself as a regional total-power partner rather than a pure transactional dealer, with self-claimed top-1% dealer status and Mobile Link remote monitoring configured on eligible units (a Generac-provided OEM feature, not proprietary technology). The company is owner-operated by Dale Usher, with no external funding, no parent company, no subsidiaries, and no disclosed M&A activity. Compliance posture includes authorized dealer status across three OEMs, sector licensing for electrical and propane work across Kentucky, Tennessee, Missouri, and surrounding regions.

Name

Usher

Legal name

Usher, Inc.

Website

https://usherinc.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Usher Inc. is a privately-held authorized generator dealer in Mayfield, KY that sells, installs, and services Briggs & Stratton, Kohler, and Generac standby generators for residential, commercial, and industrial customers across Western Kentucky and three adjacent states.

Ownership category

akta.pro rank

Product category

Standby Generator Sales and Service

NAICS

Switchgear and Switchboard Apparatus Manufacturing (335313)

SIC

Motors & Generators (3621), Power, Distribution & Specialty Transformers (3612), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Emergency Generator & Transfer Switch Troubleshooting (HSAOAEAI)

Keywords

• Standby generator sales
• Generator installation services
• Propane infrastructure installation
• Backup power systems
• Generator maintenance services

Headquarters

HQ city

Mayfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Generator Sales: Sale of standby generators including residential (7.5kW to 28kW), commercial, and industrial units (up to 150kW+) from Briggs & Stratton, Kohler, and Generac brands. One-time hardware purchase with prices ranging from approximately $3,649 to $35,599 depending on capacity and features.
2. Installation Services: Complete installation services including site assessment, permitting, electrical and gas hookups, propane tank installation, generator setup, and commissioning. Handled entirely by in-house certified technicians.
3. Maintenance and Repair: Ongoing preventive maintenance plans and 24/7 emergency repair services for installed generators. Services include oil changes, filter replacements, and system diagnostics.
4. Propane Infrastructure Sales: Sale and installation of propane tanks ranging from 100 to 1,000+ gallons, both residential and commercial/industrial sizes. Tanks connect to generator systems for fuel supply.
5. Flexible Financing: Partnership with Synchrony Financial offering promotional financing options including no monthly interest if paid in full within 18 months. Generates referral/affiliate revenue from financing arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Usher Inc. is an authorized dealer that sells, installs, and services Briggs & Stratton, Kohler, and Generac standby generators for residential, commercial, and industrial customers across Western Kentucky and adjacent states. The company delivers a one-stop-shop model covering consultation, permitting, propane infrastructure, electrical and gas hookups, generator commissioning, and ongoing maintenance performed entirely by in-house certified technicians. Product range spans 7.5kW residential air-cooled units to 150kW+ industrial diesel systems, supplemented by transfer switches, propane tanks, portable generators, and water pumps.

Product overview

Usher Inc. is a premier authorized generator dealer offering a one-stop-shop solution for standby and portable power systems. The company sells, installs, and services Briggs & Stratton, Kohler, and Generac generators across residential, commercial, and industrial segments. Their product portfolio centers on Generac's Guardian Series (air-cooled, 10kW-26kW), Protector Series XG (liquid-cooled, 32kW-80kW), and Protector Series Diesel (15kW-50kW) generators, complemented by portable generators, automatic transfer switches, water pumps, and propane infrastructure. Services include full installation (consultation through commissioning), mobile remote monitoring via Mobile Link, and ongoing maintenance—all delivered by in-house certified technicians without subcontractors. Financing options are available through Synchrony.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Standby Generators Automatic backup generators for residential and light commercial use that detect power outages and restore electricity within seconds. Available in air-cooled and liquid-cooled models ranging from 7.5kW to 80kW, including Generac Guardian Series (10kW-26kW) and Protector Series XG (32kW-80kW) configurations.
• Business Standby Generators Diesel-powered standby generators including Generac Protector Series models (15kW-50kW) designed for residential and light commercial applications with Code Ready compliance features for facility-critical operations.
• Portable Generators Mobile power generators for backup, worksite, and recreational use, including the XD5000E diesel portable generator (5000W) targeted at contractors and emergency applications.
• Automatic Transfer Switches Automatic transfer switches that safely connect standby generators to electrical systems. Includes service-entrance and non-service-entrance rated models from 50A to 800A, in single-phase and three-phase configurations, priced from $379 to $6,369.
• Water Pumps Generac-powered water removal pumps for clean water, semi-trash, trash, and chemical applications. OHV engines from 33cc to 223cc with pumping capacities from 30 to 185 gallons per minute, suitable for basements, pools, construction sites, and agricultural chemical transfer.
• Standby Generator Installation and Service Full-service installation including consultation, permitting, propane infrastructure, electrical and gas hookups, commissioning, and ongoing preventive maintenance. All work performed by in-house factory-certified technicians with no subcontractors, plus 24/7 emergency repair service.
• Propane Tank Solutions Sale and installation of propane tanks ranging from 100-500 gallons (residential) to 500-1,000+ gallons (commercial/industrial), eliminating the need for third-party fuel coordination by delivering the generator and fuel system from one provider.
• Generator Financing Options Flexible financing through Synchrony Project Card offering 18-month no-interest promotional financing on Generac home standby generator purchases, with fixed monthly payments equal to 2.50% of the highest balance and a $29 account activation fee.

Quantifiable outcome

• Automatic power restoration within seconds of outage
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Generac Power SystemscoreChannel Partner/ Reseller/ DistributorUsher Inc. is an authorized Generac dealer providing sales, installation, and service for Generac standby generators including home, commercial, and industrial models. The partnership includes factory certification, access to Generac's product line, Mobile Link monitoring technology, and manufacturer warranty support.
• Briggs & StrattoncoreChannel Partner/ Reseller/ DistributorAuthorized Briggs & Stratton dealer providing standby generator sales, installation, and service for residential and commercial applications. Factory-trained technicians with access to complete Briggs & Stratton product catalog.
• KohlercoreChannel Partner/ Reseller/ DistributorAuthorized Kohler dealer providing standby generator sales, installation, and service. Factory-certified technicians with access to Kohler's residential and commercial generator lineup.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Kohler: Manufacturer of Kohler residential and commercial standby generators, one of the three brands Usher is authorized to sell and service. Comparable as both a supplier and a competitor brand shaping customer purchase decisions.
• Cummins: Diversified power-generation manufacturer with a broad standby and industrial generator portfolio. Comparable as a competing manufacturer that other authorized dealers in Usher's region may carry instead of Cummins.
• Champion Power Equipment: Manufacturer of residential, commercial, and portable generators sold through retail and dealer channels. Comparable as a competing brand at the residential price points Usher competes for.
• Trane Technologies: HVAC and climate-control manufacturer whose dealer network increasingly bundles standby power and resilience solutions. Comparable as a broader incumbent that may bundle generators into commercial HVAC deals Usher bids on.
• Carrier Global: Global HVAC manufacturer whose commercial channel sometimes includes standby power offerings. Comparable as a broader climate-and-resilience incumbent competing for the same commercial and industrial customers.
• Caterpillar: Manufacturer of large commercial and industrial standby generator systems through Cat Electric Power. Comparable as a competing brand Usher could face in commercial/industrial bids.
• Briggs & Stratton: Manufacturer of standby and portable generators and the third brand in Usher's authorized lineup. Comparable as a supplier whose dealer-authorization terms directly govern Usher's product access.
• Generac Power Systems: Largest U.S. manufacturer of standby and portable generators and Usher's primary brand partner. Generac operates a national authorized-dealer network of which Usher is a member, making it both a supplier and the most important channel benchmark.

Direct peers

• Generator Supercenter: Multi-state authorized Generac dealer and installer with a one-stop-shop sales/installation/service model very similar to Usher's. Comparable as the closest direct competitor operating the same authorized-dealer playbook in different regions.
• Mr. Electric: National franchise network of independent electricians, many of whom sell and install residential and light-commercial standby generators. Comparable as a service-led peer competing for the same end-customer installation jobs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Usher