Luxury Pools + Outdoor Living

What Luxury Pools + Outdoor Living does

Luxury Pools + Outdoor Living is a privately held consumer and trade magazine operated by RMS Media Group, Inc., headquartered in Andover, Massachusetts. The publication covers luxury pool design, outdoor living, landscape architecture, hardscape, and outdoor furniture and accessories, serving affluent homeowners seeking design inspiration and pool and landscape design professionals seeking visibility among high-value clients. The magazine distributes content through a digital publishing platform (luxury pools.com), print and digital subscriptions managed via SimpleCirc, digital editions on Zinio, and single-issue sales through the RMS Media Store. It maintains active social media presence across Facebook, Twitter/X, Instagram, and Pinterest, and produces an annual Oasis Awards program recognizing excellence in luxury pool and outdoor living design.

The company monetizes through four primary revenue streams: print and digital magazine subscriptions, advertising and sponsored content placements for luxury outdoor living brands, fees from a designer and builder directory listing platform, and event sponsorships including trade show participation at venues like Casual Market Atlanta. The Designer + Builder Directory is a curated B2B platform featuring over 200 vetted pool designers, builders, and landscape architects, creating a referral ecosystem connecting industry professionals with affluent consumers. The publication also generates earned media through editorial coverage of brand partnerships and product launches featuring companies such as RENOLIT, Latham, PebbleTec, Sunset West, Tuuci, Diamond Spas, KLAFS, and Trex Co. RMS Media Group, Inc. serves as the parent company providing publishing infrastructure, advertising sales, and administrative functions.

The company operates with a small team of 1-10 employees and is wholly owned by RMS Media Group, Inc. with no disclosed venture capital or private equity investment. Content spans national coverage across the United States and international luxury resort destinations in Mexico, the Dominican Republic, Spain, and other locations. The technology stack is a conventional digital publishing platform with no proprietary AI/ML capabilities, APIs, or advanced technical infrastructure disclosed.

Name

Luxury Pools + Outdoor Living

Legal name

RMS Media Group, Inc.

Website

https://luxurypools.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Luxury Pools + Outdoor Living is a niche consumer and trade magazine operated by RMS Media Group, Inc., covering luxury pool design and outdoor living content for affluent homeowners, pool designers, builders, and outdoor living brands through print, digital, and directory platforms.

Ownership category

akta.pro rank

Headquarters

HQ city

Andover

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Magazine Subscriptions: The company generates revenue through print and digital magazine subscriptions sold directly to consumers via its website (SimpleCirc) and through third-party subscription platforms. Single print issues are available for purchase through the RMS Media Store.
2. Advertising & Sponsored Content: The company sells advertising placements to brands in the pool, outdoor living, and luxury home categories. This includes branded content, sponsored articles, and promotional features such as the news section covering brand partnerships and product launches (e.g., RENOLIT, Latham, PebbleTec).
3. RMS Limited Edition Series (Third-Party Merchandise): The Terms of Service reference a transactional marketplace where registered users can purchase goods and services from third-party sellers listed on the platform. RMS serves as a facilitator, holding deposits in escrow and charging fees for this transactional assistance.
4. Events & Sponsorships: The company hosts events such as the Oasis Awards and participates in trade events (e.g., Casual Market Atlanta) where it features content, educates audiences, and promotes the magazine. These events may include sponsorship components.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Luxury Pools + Outdoor Living is a print and digital magazine publication (and supporting digital content platform) covering luxury pool design, outdoor living, landscape architecture, hardscape, and premium outdoor furniture and accessories. It is sold via subscriptions and single issues to affluent homeowners seeking design inspiration, and monetized through advertising sales and a curated Designer + Builder Directory that connects pool designers, builders, and outdoor living brands with that affluent consumer audience.

Product overview

Luxury Pools + Outdoor Living is a media publication operated by RMS Media Group, Inc. The company's primary offering is the Luxury Pools + Outdoor Living Magazine, a print and digital publication covering luxury pool design, outdoor living, landscape architecture, and related lifestyle content. The publication organizes its editorial content across several thematic categories: Designers + Builders (featuring pool design firms), Pools + Spas (aquatic architecture coverage), Outdoor Living (exterior lifestyle amenities), Landscape + Hardscape (landscape architecture), and Furniture + Accessories (outdoor products). Revenue is generated through magazine subscriptions (print and digital), single-issue sales, advertising sales to pool and outdoor living brands, and newsletter subscriptions. The publication does not manufacture products but serves as an editorial platform and marketplace connecting consumers with pool builders, designers, and outdoor living brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Pools + Outdoor Living Magazine Subscription A print and digital magazine covering luxury pool design, outdoor living, landscape + hardscape, and furniture + accessories, sold via annual and monthly subscriptions to affluent homeowners seeking design inspiration and professional referrals. Fulfillment managed through the website (luxurypools.com), SimpleCirc subscription platform, and Zinio for digital editions.
• Single Print Issue Purchase One-time purchase of individual print issues of Luxury Pools + Outdoor Living magazine, available through the RMS Media Store (rmsmgstore.com) for consumers who do not want a recurring subscription.
• Advertising and Sponsored Content Placements Marketing and advertising placements (including branded editorial, sponsored articles, product launch coverage, and round-ups such as 'Products We Love') sold to pool equipment, outdoor furniture, hardscape, and wellness brands seeking visibility among affluent U.S. homeowners and trade professionals.
• Designer + Builder Directory Listing A paid online directory placement service for pool designers, builders, and landscape architects, giving trade professionals discoverability and referrals from affluent homeowners searching the website, and serving as the magazine's primary B2B product offering.

Quantifiable outcome

• 200+ pool designers and builders listed in the Designer + Builder Directory
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• RMS Media Group, Inc.coreStrategic or Co-development PartnerRMS Media Group Inc is the parent company and operator of Luxury Pools + Outdoor Living. The magazine is identified as 'a part of RMS Media Group, Inc.' on the website footer. RMS Media Group provides publishing infrastructure, advertising sales, legal and administrative functions (e.g., privacy policy, terms of service, DMCA compliance contacts) for the publication.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Elle Decor: Mainstream luxury interior design publication covering high-end residential design, furnishings, and lifestyle. Comparable as a luxury home and design media brand targeting affluent consumers and the design trade.
• Architectural Digest: Established mass-affluent architecture and design publication covering luxury homes, interiors, and outdoor spaces. Comparable as a luxury home design media brand, though operating at much larger scale and broader scope.
• Robb Report: Global luxury lifestyle publication covering luxury real estate, travel, design, and consumer goods. Comparable as a media brand targeting high-net-worth audiences with luxury home and travel content overlapping the magazine's editorial verticals.
• Dwell: Modern architecture and design publication covering contemporary residential design including outdoor living. Comparable as a design-focused media brand serving design-conscious affluent homeowners and design professionals.
• Houzz: Digital platform combining design inspiration, professional directories (Houzz Pro), and product marketplace for home design and renovation. Comparable as a hybrid media + directory + marketplace model serving both affluent homeowners and design/build professionals.

Direct peers

• Pool & Spa News: Leading U.S. trade publication for the pool and spa industry, covering pool builders, designers, and outdoor living professionals. Directly comparable as a pool/outdoor living media brand serving the same professional and luxury homeowner audiences.
• Luxe Interiors + Design: National luxury home design magazine covering high-end interiors, architecture, and outdoor living. Closely comparable in audience (affluent homeowners and design/build professionals) and category (luxury home + outdoor design editorial).
• Luxury Home Magazine: Regional luxury home publication network featuring high-end real estate and luxury home design content. Directly comparable as a B2C luxury home media brand with curated editorial and referral directories.
• Landscape Architecture Magazine: Official publication of the American Society of Landscape Architects covering landscape architecture, hardscape, and outdoor design. Comparable as a trade media brand serving the landscape architecture professionals featured in the magazine's Designer + Builder Directory.
• Aqua Magazine: Pool and spa industry trade publication serving pool builders, service companies, and retailers. Comparable as a media brand covering the same pool/spa professional audience and adjacent editorial verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Luxurypoolsmag
• Facebookfacebook.com/LuxuryPools
• Instagraminstagram.com/luxurypoolsmag
• Pinterestpinterest.com/luxurypools

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luxury Pools + Outdoor Living