RMS Media Group

What RMS Media Group does

RMS Media Group is a privately held luxury media company founded in 2001 by Rick Sedler and headquartered in Newburyport, Massachusetts, with a secondary office outside Boston for its Luxe Communications division. The company operates a multi-channel platform spanning print publications, digital media, advertising representation, and experiential events targeting affluent consumers and luxury brand advertisers. Core operations include four proprietary publications (Ocean Home, Luxury Pools+ Outdoor Living, Northshore, and Northshore Home) and a sales/advertising division called Luxe Communications that represents external luxury brand customer magazines including Bentley, Ferrari, Sunseeker, and Luxury Magazine, claiming over 3 million unique monthly visitors through digital partnerships and 500,000+ combined social media followers. The Signature Events division provides experiential marketing platforms, while a separate consulting arm offers luxury media buying and strategic positioning services.

The company generates revenue primarily through advertising sales across its owned and represented publications, supplemented by media buying and consulting services for premium brands. Pricing is quote-based via insertion orders with payment due upon signature and multi-year contract billing cycles, with short-rate penalties for cancellations prior to commitment deadlines and ad design fees possible per the rate card. The business serves a mix of enterprise-level luxury brand advertisers (automotive, jewelry, fashion, watches, real estate, hospitality, home appliances, marine) and SMB local advertisers in regional markets such as North Shore Massachusetts.

No proprietary technology platform is explicitly disclosed; the company's competitive position rests on editorial content libraries, established publication brands, leadership pedigree from Robb Report, and a multi-channel media portfolio rather than technology differentiation. The senior leadership team is founder-led by CEO Rick Sedler with EVP Hugh Malone, CFO Mark Brown, and Group Publisher Paul Reulbach rounding out executive ranks. The company has remained independent under founder ownership since inception with no disclosed institutional investors or parent company, and the headcount is reported at 11-50 employees.

Name

RMS Media Group

Legal name

RMS Media Group, Inc.

Website

https://rmsmg.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

RMS Media Group is a privately held, multi-channel luxury media company founded in 2001 that owns four niche lifestyle publications (Ocean Home, Luxury Pools+ Outdoor Living, Northshore, Northshore Home), represents premium brand magazines via Luxe Communications, and operates experiential events targeting affluent consumers and luxury advertisers.

Ownership category

akta.pro rank

Product category

Luxury Lifestyle Publishing and Advertising Sales

NAICS

Periodical Publishers (51312), Newspaper, Periodical, Book, and Directory Publishers (5131), Advertising, Public Relations, and Related Services (5418), Media Representatives (54184)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising Agencies (7311)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

akta.pro secondary industries

Home, Garden & DIY Magazines (MPAJAEAG), Sports & Recreation Magazines (MPAJAEAJ), Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD)

Keywords

• Luxury magazine publishing
• Advertising sales services
• Multi-channel media buying
• Experiential marketing events
• Luxury lifestyle media

Headquarters

HQ city

Andover

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Advertising Sales (Owned Publications): RMS Media Group generates revenue through advertising sales across its proprietary portfolio of luxury publications including Ocean Home, Luxury Pools+ Outdoor Living, Northshore, and Northshore Home magazines, as well as their digital counterparts. Revenue is earned through print advertising, digital campaigns, social media placements, video content opportunities, and event sponsorships.
2. Advertising Sales (Represented Publications): Luxe Communications, the company's sales and advertising division, earns revenue by selling print and digital ad placements in partner luxury brand magazines including Sunseeker, Bentley Magazine, The Official Ferrari Magazine, Luxury Magazine, and other represented niche luxury titles. The division creates multi-platform campaigns with display advertising, native advertising, luxury email, video and social media.
3. Media Buying and Consulting Services: The company operates a luxury media buying and consulting division that helps premium brands navigate strategy, market positioning, campaign planning, and performance-based media solutions. This includes consulting services and custom content development.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

RMS Media Group publishes luxury lifestyle magazines (Ocean Home, Luxury Pools+ Outdoor Living, Northshore, Northshore Home) and sells integrated print, digital, social, video, and event-based advertising across these owned titles and a portfolio of represented luxury brand magazines. The company packages editorial reach, advertising sales representation, and sponsorship programs into multi-channel campaigns for premium brands targeting affluent audiences.

Product overview

RMS Media Group is a multi-platform media company operating a portfolio of proprietary luxury lifestyle publications combined with advertising sales services. The core proprietary brands include Ocean Home (bi-monthly oceanfront living magazine), Luxury Pools+ Outdoor Living (twice-yearly outdoor living publication), Northshore (regional lifestyle magazine), and Northshore Home (quarterly shelter publication), each with corresponding digital platforms. These publications are complemented by Luxe Communications (the sales division representing luxury brand magazines), Signature Events (experiential marketing), and high-end digital advertising services. The company delivers integrated multi-channel campaigns across print, digital, social, video, and mobile for luxury advertisers.

Differentiator

Problem solved

Functional benefit

Brands

• Ocean Home Magazine: Award-winning luxury oceanfront living magazine published bi-monthly
• Luxury Pools + Outdoor Living
• Northshore Magazine
• Northshore Home Magazine

Products and services

• Ocean Home Magazine Bi-monthly luxury lifestyle publication focused on oceanfront living, featuring high-end developments, private beachfront estates, travel destinations, and ocean home designs for affluent consumers and luxury advertisers.
• Luxury Pools+ Outdoor Living Magazine Premier publication for affluent homeowners seeking to transform outdoor living spaces, published twice a year featuring top-tier pool designers, builders, and landscape architects; reaches luxury outdoor living advertisers.
• Northshore Magazine Regional lifestyle magazine covering the North Shore of Massachusetts, offering sophisticated service journalism on towns, dining, shopping, and services for affluent local readers and regional luxury advertisers.
• Northshore Home Magazine Quarterly regional shelter publication covering architectural design, new construction, renovations, interiors, and landscape design for affluent North Shore Massachusetts consumers and luxury home advertisers.
• Luxe Communications Sales and advertising division of RMS Media Group that represents external luxury brand customer magazines including Sunseeker, Bentley Magazine, The Official Ferrari Magazine, and Luxury Magazine, connecting luxury advertisers to premium niche publications.
• Signature Events Experiential marketing division that creates interactive events and platforms, providing advertisers opportunities to connect with consumers through sponsorship programs across multiple marketing channels and onsite activations.
• Multi-Channel Advertising Programs Integrated advertising solutions combining print, digital, social media, video, and mobile touchpoints for luxury brand advertisers seeking to reach affluent audiences.

Quantifiable outcome

• Reaching over 3 million unique visitors per month through digital partnerships
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• SunseekercoreChannel Partner/ Reseller/ DistributorLuxe Communications represents Sunseeker luxury brand magazine through its sales and advertising division. Sunseeker is a prestigious luxury motor yacht manufacturer with a corresponding magazine reaching affluent nautical enthusiasts.
• Bentley MagazinecoreChannel Partner/ Reseller/ DistributorLuxe Communications represents Bentley Magazine, the official publication for Bentley Motors luxury automotive brand, placing advertising in front of high-net-worth automotive enthusiasts.
• The Official Ferrari MagazinecoreChannel Partner/ Reseller/ DistributorLuxe Communications represents The Official Ferrari Magazine, reaching affluent readers interested in luxury Italian sports cars and the Ferrari lifestyle.
• Luxury MagazinecoreChannel Partner/ Reseller/ DistributorLuxe Communications represents Luxury Magazine, a niche luxury lifestyle publication covering high-end brands, travel, and luxury experiences.
• Aston MartinminorChannel Partner/ Reseller/ DistributorRMS Media Group represents Aston Martin luxury automotive brand lifestyle magazines as part of their portfolio of luxury brand publications.
• PorscheminorChannel Partner/ Reseller/ DistributorRMS Media Group represents Porsche luxury automotive brand lifestyle magazines as part of their portfolio of luxury brand publications.
• Rolls RoyceminorChannel Partner/ Reseller/ DistributorRMS Media Group represents Rolls Royce luxury automotive brand lifestyle magazines as part of their portfolio of luxury brand publications.
• Waldorf-AstoriaminorChannel Partner/ Reseller/ DistributorRMS Media Group represents Waldorf-Astoria luxury hospitality brand magazines as part of their portfolio of luxury brand publications.
• St RegisminorChannel Partner/ Reseller/ DistributorRMS Media Group represents St Regis luxury hospitality brand magazines as part of their portfolio of luxury brand publications.
• Private ClubsminorChannel Partner/ Reseller/ DistributorRMS Media Group represents private club lifestyle magazines as part of their portfolio of luxury brand publications serving affluent members.
• LuxuryPools.comcoreChannel Partner/ Reseller/ DistributorRMS Media Group acquired Luxury Pools magazine and its associated websites including LuxuryPools.com, poolspaoutdoor.com, and ultraoutdoors.com, representing digital platforms for the luxury outdoor living market.
• OceanHomeMag.comcoreChannel Partner/ Reseller/ DistributorRMS Media Group owns and operates Ocean Home Magazine and its digital counterpart OceanHomeMag.com, covering luxury oceanfront living and high-end real estate.
• NShoremag.comcoreChannel Partner/ Reseller/ DistributorRMS Media Group owns and operates Northshore Magazine and its digital counterpart NShoremag.com, serving the Massachusetts North Shore region with award-winning local luxury lifestyle content.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Robb Report: The defining U.S. luxury lifestyle magazine and the company where founder Rick Sedler previously served as SVP. Directly comparable: high-net-worth audience, multi-channel (print/digital/events), luxury verticals spanning auto, marine, real estate, travel, and home — overlapping with RMS's core advertiser mix.
• Elite Traveler: Luxury travel magazine where Rick Sedler served as founding publisher before founding RMS. Comparable niche: private aviation, superyacht, luxury hospitality, premium real estate — categories overlapping with RMS's represented Sunseeker brand and hospitality advertisers.
• Departures Magazine: Luxury lifestyle and travel publication serving ultra-high-net-worth readers via print, digital, and experiential inventory. Comparable product/market mix to RMS — luxury brand advertising, multi-channel distribution, and event-driven monetization.
• DuJour Media: Independent publisher of DuJour magazine targeting ultra-affluent readers with luxury fashion, travel, and lifestyle content. Comparable business model — owned luxury titles, integrated digital and event channels, advertising sales to luxury brand clients.
• Worth Magazine: Luxury lifestyle publication aimed at affluent readers with a financial/wealth-management angle. Comparable premium print/digital product and advertising-driven model targeting the same high-net-worth demographic RMS serves through its home/outdoor titles.
• Haute Living: Multi-city luxury lifestyle publication featuring regional editions (Miami, NYC, LA) and a strong luxury home/real estate focus. Direct overlap with RMS's Ocean Home and Northshore Home verticals and shared affluent advertiser base (real estate, automotive, jewelry).

Broad incumbents

• Mansueto Ventures (Inc. Magazine): Independent media company publishing Inc., Fast Company, and Inc. 5000 — the latter list recognizing RMS Media Group. Adjacent business-media publishing model with premium advertising-driven economics and a comparable independent (non-conglomerate) operating posture.
• Hearst (Hearst Magazines): Large diversified publisher (Esquire, Cosmopolitan, House Beautiful, Town & Country). Adjacent luxury/home/travel verticals at scale; significant competitive overlap with RMS on national luxury-brand advertising buys even though Hearst operates far beyond luxury.
• Condé Nast (Condé Nast Traveler, Architectural Digest): Major luxury and lifestyle magazine publisher (Vogue, GQ, Architectural Digest, Condé Nast Traveler). Broader incumbent operating in adjacent luxury home/travel categories (Architectural Digest overlaps with Northshore Home; Condé Nast Traveler overlaps with Ocean Home) but at substantially larger scale across many titles.

Regional players

• Boston Magazine: Regional lifestyle magazine serving Greater Boston where RMS Group CRO Paul Reulbach was previously publisher (1997-2003). Closest regional comp to Northshore magazine — same affluent New England geography and overlapping luxury advertiser pool with complementary, not duplicative, coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/luxecomm
• Facebookfacebook.com/luxecommunicationsinc
• LinkedInlinkedin.com/company/rms-media-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RMS Media Group