What Augmenti does

Augmenti is a Norwegian private defense-technology company headquartered in Trondheim that develops augmented reality (AR) solutions for military vehicle situational awareness. Its core offering is the ARLA (Augmented Reality Local Awareness) platform, a modular, scalable, and retrofittable AR system developed since 2012 that integrates with onboard Battlefield Management Systems (BMS) and uses existing vehicle sensors to render composite views combining tactical information with the real-world sight picture for vehicle commanders and gunners. The company's product line comprises the ARLA platform itself, ARLA BV-SIGHT (an OEM-integrated variant co-developed with BAE Systems Hägglunds AB for the CV90 combat vehicle under a 2017 industrial cooperation agreement), and ARBiN (Augmented Reality Built in Navigation), a self-contained patented navigation unit that holds granted patents in the United States, Europe, and Norway.

Augmenti serves a single vertical — military and defense organizations operating wheeled and tracked combat vehicles — and addresses the operational pain points of limited situational awareness, difficulty distinguishing friendly from hostile forces, and high cognitive workload on commanders and gunners. The ARBiN unit was developed in close collaboration with the Norwegian Defence Research Establishment (FFI), lending institutional research credibility to the platform. The company is sub-10 employees and operates without publicly disclosed revenue or pricing.

Commercially, Augmenti monetizes through OEM integration into defense platforms (the BAE Systems Hägglunds CV90 relationship) and through an indirect distribution arrangement with Hatteland Technology, which acts as its global technology partner and routes the AR solution into its system integrator network across displays, industrial computing, and defense verticals. No direct customer list, pricing model, contract values, or funding totals beyond a 2011 investment by TeleVenture Management are disclosed. The company has no known parent, no disclosed subsidiaries, and operates as an independent technology provider to larger defense primes.

Name

Augmenti

Legal name

Augmenti

Website

https://augmenti.no

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Augmenti is a Norwegian defense-technology company that builds the ARLA augmented reality platform for situational awareness on military combat vehicles, integrating with BMS and existing sensors to serve armed forces globally via BAE Systems Hägglunds and Hatteland Technology partnerships.

Ownership category

akta.pro rank

Product category

Military Augmented Reality Software

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Modeling, Simulation, Digital Twins & Mission Rehearsal Systems (IMABAOAL)

akta.pro secondary industries

IFF/Identification, Beaconing & Cooperative Surveillance Systems (IMABAGAF), Turrets, Remote Weapon Stations (RWS) & Armament Integration (IMABAJAI)

Keywords

• Augmented reality defense
• Military vehicle situational awareness
• Battlefield management integration
• AR navigation systems
• Combat vehicle AR

Headquarters

HQ city

Trondheim

HQ country

Norway

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations

Distribution channels2 records

Core offering

Augmenti develops an augmented reality (AR) platform that improves situational awareness for military vehicle crews, including commanders and gunners. The ARLA platform integrates into onboard Battlefield Management Systems (BMS) and uses existing vehicle sensors to display tactical information directly in operator sights, providing full awareness of friendly and hostile assets. The company's products are modular, scalable, and retrofittable to both tracked and wheeled military vehicles.

Product overview

Augmenti offers a modular, scalable AR solution ecosystem built on the Augmenti™ platform. The core ARLA™ (Augmented Reality Local Awareness) platform serves as the foundation for all AR development, integrating with Battlefield Management Systems (BMS) and existing vehicle sensors. Specialized products include ARLA BV-SIGHT (developed with BAE Systems Hägglunds for CV90 combat vehicles) and ARBiN™ (a self-contained navigation unit). These products work together to provide military vehicle crews with enhanced situational awareness, real-time tactical information display, and improved interoperability.

Differentiator

Problem solved

Functional benefit

Brands

• ARLA (Augmented Reality Local Awareness): A platform forming the basis for all AR-related development, providing complete solutions for situational awareness for vehicle crews including commanders and gunners.
• ARBiN (Augmented Reality Built in Navigation)
• ARLA BV-SIGHT

Products and services

• ARLA (Augmented Reality Local Awareness) Platform A modular, scalable, and retrofittable augmented reality platform developed since 2012 as a generic foundation for all AR-related development. It integrates with onboard Battlefield Management Systems (BMS) and uses existing vehicle sensors to provide full awareness of assets, friends, and foes directly to vehicle commanders and gunners.
• ARLA BV-SIGHT An augmented reality sight solution specifically developed with BAE Systems Hägglunds for integration into the CV90 combat vehicle. It provides full awareness of all assets and is fully integrated with the vehicle's primary weapon system, reducing crew workload and enhancing situational awareness through a modular, scalable, and retrofittable design.
• ARBiN (Augmented Reality Built in Navigation) A self-contained patent-protected augmented reality and real-time navigation unit with an integrated navigation system. Can be mounted on any unit requiring AR or real-time navigation. Works together with ARLA to present tactical information from Battlefield Management Systems directly to vehicle operators. Holds US, European, and Norwegian patents.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• BAE Systems Hägglunds ABflagshipStrategic or Co-development Partner · 1 January 2017In 2017, Augmenti and BAE Systems Hägglunds AB signed an industrial cooperation agreement to integrate the ARLA platform into the CV90 combat vehicle. The resulting product is named ARLA BV-SIGHT. BAE Systems Hägglunds focuses on provision and upgrade of vehicle systems for military and civil applications, including world-leading combat vehicles, armoured engineering vehicles and armoured personnel carriers.
• Norwegian Defence Research Establishment (FFI)coreStrategic or Co-development PartnerARBiN was developed in close collaboration with FFI (Forsvarets forskningsinstitutt), Norway's leading defense research institution. FFI contributed to the development of the augmented reality built-in navigation system.
• Hatteland TechnologycoreTechnology or IntegrationHatteland Technology offers the Augmenti AR solution and serves as the global technology partner. They provide state-of-the-art solutions comprising displays, panel computers, industrial automation, network hardware, CCTV, and software. They integrate the Augmenti platform into their product offerings.

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• BAE Systems Hägglunds: Manufacturer of the CV90 combat vehicle and Augmenti's industrial cooperation partner for ARLA BV-SIGHT. Directly comparable as the host platform for Augmenti's AR integration and as a broader combat-vehicle situational-awareness incumbent.
• Saab (Land domain / Barracuda / UTAAS): Develops integrated combat-vehicle sighting and situational-awareness systems (e.g., UTAAS) for armored platforms. Comparable as a competing provider of vehicle-crew awareness suites that a prime could choose instead of Augmenti's ARLA.
• Elbit Systems: Israeli defense electronics major with extensive vehicle-mounted display, C4I, and AR-style crew awareness offerings. Comparable to Augmenti as a supplier of integrated situational-awareness technology to armored vehicle primes and end-users.
• Thales: Global defense electronics provider of vehicle optronics, displays and tactical information systems. Comparable as a large incumbent that competes for the same vehicle-crew situational-awareness budget as Augmenti's AR stack.
• Rheinmetall: Major European armored-vehicle manufacturer (Leopard, Boxer, Lynx) integrating advanced crew awareness and digital soldier/vehicle systems. Comparable as a potential customer/competitor that could either adopt or internally replicate Augmenti's AR overlays.
• General Dynamics Land Systems: US/European maker of Abrams, Bradley, Stryker and other armored platforms with its own vehicle electronics and situational-awareness roadmaps. Comparable as a platform prime whose vehicles are candidate retrofittable hosts for ARLA.
• L3Harris Technologies: Large US defense electronics integrator with vehicle-mounted displays, tactical networking and situational-awareness capabilities. Comparable as a broader incumbent that could bundle an in-house AR/awareness solution against Augmenti's offering.
• Kongsberg Defence & Aerospace: Norwegian defense prime providing vehicle electronics, tactical communications and situational-awareness systems relevant to Nordic armored vehicles. Comparable as a same-country incumbent whose products overlap with ARLA's value proposition and whose customer base Augmenti also serves.

Emerging players

• Microsoft (IVAS / HoloLens): Microsoft's Integrated Visual Augmentation System (IVAS) is a military AR program based on HoloLens for dismounted soldiers. Comparable as a competing military AR effort, though focused on soldier-level rather than vehicle-crew situational awareness.
• Anduril Industries: US defense-tech company building AR/AI-driven situational awareness and command-and-control products (e.g., Lattice). Comparable as a software-first, well-capitalized emerging competitor in defense AR/intelligence fusion.

Market position

Strengths4 records

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/augmenti-as

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Augmenti