What Hatteland Technology does

Hatteland Technology AS is a Norwegian industrial IT hardware manufacturer and value-added distributor, headquartered in Aksdal, Norway, and operating as a wholly-owned subsidiary of the Embron Group. Founded in 1982 as Hatteland Display AS, the company was reorganized in 2019 through the merger of Hatteland Display and Elektronix AS under the Hatteland Technology brand. Its core business is the design and manufacture of ruggedized IT hardware for harsh maritime, industrial, naval/defense, transportation, and high-security environments, including the HATTELAND® branded monitors (Series 1, Series X, Series E, including 4K Multi Vision Displays), panel computers, fanless computers, network switches, and the Seahawk IP camera line. Products are type-approved to maritime standards (DNV, IEC60945, EU-RO) and qualified to MIL-STD-901D, MIL-STD-461G, and TEMPEST for naval/defense applications.

The company generates revenue through three streams: sales of HATTELAND branded hardware (marine monitors, panel computers, computers, network switches, cameras, accessories); OEM/ODM customization services including BIOS configuration, branding, and hardware modifications; and value-added distribution of third-party brands such as Moxa (Gold Authorized Partner), Axis, Bosch, Hanwha, Avigilon, Milestone, Sprinx, Saimos, and Furuno. Pricing is quote-based and not publicly disclosed. GTM is sales-led, executed through direct sales offices in Norway, Sweden, and Finland, dedicated Nordic webshops for traded products, and a global network of agents, distributors, and dealers. The customer base spans shipbuilders, system integrators, naval/defense primes (Saab, Kongsberg), government infrastructure operators (Norwegian Public Roads Administration), and security/access-control specialists.

Hatteland operates manufacturing and assembly in Norway and Taiwan, employs 51-100 staff, and has expanded its addressable market through the 2022 acquisition of AR technology firm Augmenti AS, the parent Embron Group's 2021 strategic stake in Sprinx Technologies, and the 2025 expansion of its Moxa partnership into marine-certified networking products for European customers. AI capabilities are delivered primarily through integrated third-party platforms (Milestone VMS, Sprinx AID, Saimos analytics) rather than proprietary models, positioning the company as a domain-specialized systems integrator in certified, safety-critical verticals.

Name

Hatteland Technology

Legal name

Hatteland Technology AS

Website

https://hattelandtechnology.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

Hatteland Technology is a Norwegian manufacturer and value-added distributor of ruggedized IT hardware, including marine monitors, panel computers, cameras, and network switches, serving maritime, naval/defense, transportation, industrial automation, and high-security customers across the Nordics and globally.

Ownership category

akta.pro rank

Product category

Industrial IT Hardware

NAICS

Computer and Peripheral Equipment Manufacturing (33411), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Computer Peripheral Equipment, Nec (3577), Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)

akta.pro primary industry

Embedded & HMI Electronics Manufacturing (Industrial PCs, HMIs, Panel PCs) (IMAGAGAD)

Keywords

• Industrial IT hardware
• Maritime displays
• Panel computers
• Video surveillance systems
• Industrial networking equipment

Headquarters

HQ city

Stavanger

HQ country

Norway

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. HATTELAND Products: Design and manufacture of proprietary branded IT hardware including monitors, panel computers, computers, network switches, cameras, and accessories for marine, industrial, naval/defense markets
2. Traded/Distributed Products: Distribution of industrial equipment from leading brands including Moxa networking products, security cameras from Axis/Bosch/Hanwha, Milestone VMS software, and other industrial computing products
3. Customized Products and Solutions: OEM/ODM customization services, product branding, hardware modifications, and complete product development for clients

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Hatteland Technology designs, manufactures, and distributes ruggedized IT hardware including maritime monitors, panel computers, fanless computers, IP cameras, and network switches for harsh environments. It also provides OEM/ODM customization services and integrated software solutions for marine, defense, industrial, transportation, and security markets.

Product overview

Hatteland Technology is an industrial technology company offering a comprehensive portfolio of maritime and industrial-grade hardware products and software solutions. The product portfolio includes HATTELAND® branded marine monitors (Series 1, Series X, Series E), Series X Multi Vision Displays (32" and 55"), panel computers (Series X G2, Series E), fanless computers (HT B30, HT 221, HT C02), network switches, and IP cameras (Seahawk series, HT FBVF). The ENIX sub-brand provides industrial monitors for non-maritime applications. For naval and defence customers, specialized products are qualified to MIL-STD-901D, MIL-STD-461G, and TEMPEST standards. The software portfolio includes Milestone Video Management System with deep learning, Sprinx AID (Automated Incident Detection), and Saimos GIS-based Video Analytics. The company also offers customization and OEM services for tailored solutions. As a Moxa Gold Authorized Partner, traded products include Moxa networking equipment. Products serve maritime, industrial, transportation, and defence sectors worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• HATTELAND® Series X: Type-approved maritime monitors and panel computers with 4K resolution, designed for ECDIS, IBS, and naval applications.
• HATTELAND® Series E
• HATTELAND® SeaHawk
• ENIX

Products and services

• HATTELAND® Marine Monitors Industrial-grade maritime displays for ship bridge systems and marine environments, available in Series 1, Series X, and Series E variants with options for ECDIS compliance and TEMPEST certification.
• HATTELAND® Series X MVD (Multi Vision Display) Advanced maritime multi-vision display systems in 32-inch and 55-inch configurations for bridge integration and vessel monitoring applications.
• HATTELAND® Panel Computers Maritime-grade panel computers combining display and computing in integrated units, available in Series X Generation 2 and Series E configurations for bridge and control room applications.
• HATTELAND® Computers Industrial fanless computers including HT B30, HT 221, and HT C02 models designed for demanding maritime and industrial environments with compact form factors.
• HATTELAND® Network Switches Industrial Ethernet switches for maritime and land-based networking applications, supporting vessel communication infrastructure and network connectivity requirements.
• Seahawk IP Cameras Marine-grade IP cameras designed for maritime surveillance and security applications, providing video monitoring for vessel decks, bridges, and perimeter security with IP67 water resistance and full HD 30FPS.
• HT FBVF Bullet Camera Industrial bullet-style IP camera for surveillance and security applications in maritime and industrial environments.
• ENIX Industrial Monitors Industrial-grade monitor products under the ENIX sub-brand for non-maritime industrial applications including factory automation and control room environments.
• Naval & Defence Products Specialized displays, computers, and camera systems qualified for naval and defence applications meeting MIL-STD-901D (Heavy Wave Shock), MIL-STD-461G (EMC), and TEMPEST requirements for military vessels.
• Customized/OEM Products Custom design and OEM/ODM manufacturing services for tailored industrial computing, display, and networking solutions, including custom branding, BIOS configuration, and specialized industrial configurations.
• Milestone Video Management System Video Management System (VMS) software with deep learning capabilities for comprehensive video surveillance management, recording, and analytics integration.
• Sprinx AID Software Automated Incident Detection (AID) software powered by AI-based video analytics with deep learning technology, specialized for transportation and tunnel monitoring applications.
• Saimos Video Analytics GIS-based video analytics software providing AI-powered capabilities including deep learning-based analysis, forensic search, people counting, occupancy estimation, and queue monitoring.
• Moxa Networking Products (Traded) Distributed Moxa industrial networking equipment including industrial Ethernet switches, wireless AP/bridge/client, secure routers, serial device servers, and protocol gateways, offered as a Moxa Gold Authorized Partner.

Quantifiable outcome

• Series X displays have been used in countless naval installations globally with proven quality reputation
• +1 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Augmenti AScoreStrategic or Co-development Partner · 26 August 2022AR technology company acquired by Hatteland Technology to boost defense and security capabilities through augmented reality technology
• MoxacoreTechnology or IntegrationHatteland Technology is an official distributor of all Moxa products including industrial Ethernet switches, wireless AP/bridge/client, secure routers, serial device servers, protocol gateways, and controllers. Over 30 years of technology partnership. Expanded partnership in 2025 for marine-certified products in European markets.
• Furuno USAcoreTechnology or IntegrationIntegration partnership for Hatteland Seahawk IP cameras with Furuno TZtouch2 & TZtouch3 multifunction displays for maritime navigation systems
• Milestone SystemscoreTechnology or IntegrationPartnership with open platform VMS developer for customized video analysis solutions supporting smart camera devices and hardware
• Sprinx TechnologiescoreTechnology or IntegrationAID (Automated Incident Detection) solution provider for transportation industry. Embron Group acquired 20% stake in 2021, with plans to become majority shareholder. Hatteland Technology is certified value-added distributor for Nordic region.
• Axis CommunicationscoreChannel Partner/ Reseller/ DistributorSecurity camera manufacturer partner for surveillance solutions
• Bosch SecuritycoreChannel Partner/ Reseller/ DistributorSecurity camera manufacturer partner for surveillance solutions
• Hanwha VisioncoreChannel Partner/ Reseller/ DistributorCamera manufacturer partner (formerly Hanwha Techwin) for security and surveillance solutions
• AvigiloncoreChannel Partner/ Reseller/ DistributorVideo analytics and multisensor camera solutions for security surveillance
• Precise BiometricsminorStrategic or Co-development PartnerJoint development of custom server solutions (HT KUB YOUNiQ and HT SR YOUNiQ) for YOUNiQ access algorithm with bundled hardware including Hanwha cameras and PoE switches
• Taylor MarineminorChannel Partner/ Reseller/ DistributorAustralian partner collaborating on Saab naval console project
• Embron GroupcoreOthersParent company that owns Hatteland Technology. Also owns QRTECH for software development and has invested in Sprinx Technologies.
• Guard AutomationminorImplementation/ SI/ Consulting PartnerSystem integrator for E16 Bagnskleiv tunnel project, contracted by Norwegian Public Roads Administration

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Kontron: Direct peer in embedded and industrial computing hardware for transportation, defense, and industrial markets. Kontron offers ruggedized panel PCs, industrial computers, and displays — overlapping directly with Hatteland's core HATTELAND® portfolio.
• Winmate: Direct peer in rugged panel PCs, marine-grade displays, and industrial computers. Targets similar maritime, military, and industrial automation customers with type-approved and ruggedized hardware comparable to Hatteland's HATTELAND® lines.
• Crystal Group: US-based peer in rugged and MIL-spec servers, computers, and displays for defense, naval, and industrial applications. Directly competes for naval and defense program wins that Hatteland targets with its MIL-STD-qualified Series X products.
• Elma Electronic: Peer in rugged embedded computing platforms, enclosures, and integrated systems for defense, transportation, and industrial markets. Comparable to Hatteland in serving harsh-environment applications with customized, long-lifecycle hardware.
• Axiomtek: Direct peer in industrial panel PCs, embedded systems, and rugged computers for transportation, energy, and industrial automation. Competes with Hatteland's industrial computing line for system integrator and OEM design wins.

Broad incumbents

• Advantech: Large global industrial PC and panel computer manufacturer serving factory automation, transportation, and harsh-environment applications. A broader incumbent whose industrial panel PC lines compete head-to-head with Hatteland's ENIX and Series X products.
• Furuno: Major marine electronics manufacturer and Hatteland integration partner (Furuno integrates Seahawk IP cameras into TZtouch displays). Competes broadly in maritime electronics with deeper in-house bridge systems than Hatteland offers.

Others

• Moxa: Industrial networking equipment vendor and 30+ year Hatteland distribution partner. Not a direct hardware competitor for displays/computers, but the partnership makes Moxa's product strategy a critical dependency for Hatteland's networking offering.
• Saab: Naval systems integrator that is both a Hatteland customer (Series-X 32-inch 4K MVD for new naval ship console) and a broader defense prime. Comparable as a naval/defense player, but at system-integration scale well beyond Hatteland's hardware focus.
• Kongsberg Maritime / Kongsberg Defence & Aerospace: Major Norwegian maritime and defense prime and Hatteland customer (Supplier Excellence Award recipient). Overlaps with Hatteland's naval/defense end-market exposure, but at much larger system-of-systems scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hatteland Technology