What Sherwood Ford does

Sherwood Ford is a privately held, single-location authorized Ford dealership headquartered at 2540 Broadmoor Blvd, Sherwood Park, Alberta, Canada. The company sells new Ford vehicles (approximately 283 units in stock spanning F-150, Super Duty, Bronco, Explorer, Mustang, Maverick, Ranger, Mustang Mach-E, Transit, and medium-duty commercial lines) and pre-owned vehicles (approximately 103 units), while also operating a certified service department, parts department, and Giant Customs commercial upfitting sub-brand. Sherwood Ford additionally holds authorized Roush Performance dealer status, extending its product range into factory-modified high-performance vehicles.

The dealership serves two principal customer segments: individual retail consumers across the Edmonton metropolitan area (Sherwood Park, Ardrossan, St. Albert, Strathcona County), and commercial/fleet operators purchasing work-spec trucks and vans through a dedicated Commercial Truck Center. Revenue is generated across five streams: new vehicle sales (one-time), used vehicle sales (one-time), service and maintenance (recurring, professional services), parts and accessories including Giant Customs and OEM Ford/Motorcraft/Omnicraft lines (hardware), and financing and extended service contracts arranged through lending partners (recurring). New vehicles range from approximately $38,000 to over $146,000; used inventory spans under $15,000 to over $35,000.

Sherwood Ford's operating model is a traditional omnichannel dealership: a physical showroom and service center supplemented by an online sales platform with inventory browsing, financing pre-qualification, trade-in valuation, and appointment scheduling via MyKaarma. Distribution is augmented by mobile service and valet pickup/delivery. The company employs 51-100 staff, engages in community partnerships (e.g., Second Chance Animal Rescue Society's Whiskers and Wheels event), and operates a customer referral program (Refer a Friend) and loyalty program (Giant Advantage). Technology is conventional dealer SaaS (MyKaarma, Carfax, TireLocator, Ford proprietary dealer systems) with no disclosed AI/ML capabilities, patents, or proprietary platform assets beyond the Giant Customs sub-brand and Ford/Roush franchise rights.

Name

Sherwood Ford

Legal name

Sherwood Ford

Website

https://sherwoodford.ca

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Sherwood Ford is a privately held authorized Ford dealership in Sherwood Park, Alberta, retailing new and used Ford vehicles, commercial fleet trucks, certified service, OEM parts, Giant Customs upfitting, and Roush Performance vehicles to Edmonton-area retail consumers and fleet operators.

Ownership category

akta.pro rank

Headquarters

HQ city

Sherwood Park

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. New Vehicle Sales: Sales of new Ford vehicles including F-150 trucks, Super Duty trucks, Bronco, Bronco Sport, Explorer, Mustang, Maverick, Ranger, and Transit vans. Revenue is generated through vehicle markups, dealer incentives, and manufacturer programs.
2. Used Vehicle Sales: Sales of pre-owned vehicles including cars, trucks, SUVs, crossovers, and vans. Inventory includes Ford and other makes with financing options available.
3. Service and Maintenance: Full-service maintenance and repair including oil changes, transmission services, brake services, alignment, battery services, and more. Certified technicians use genuine Ford OEM parts.
4. Parts and Accessories: Sales of Ford OEM parts, Motorcraft parts, Omnicraft parts, and accessories for Ford and other vehicle makes. Also includes Giant Customs aftermarket parts.
5. Financing and Extended Services: Vehicle financing through lending partners, pre-qualification services, trade-in valuation, and extended service contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Sherwood Ford is an authorized Ford dealership that sells new and pre-owned Ford vehicles, operates a certified service and maintenance department, supplies OEM and aftermarket parts, and delivers commercial fleet solutions including Giant Customs upfitting and Roush Performance vehicles. Revenue is generated across vehicle sales, financing arrangements with lending partners, service labor, and parts and accessories sales, with online and mobile service channels complementing the in-person dealership.

Product overview

Sherwood Ford is a Ford dealership in Sherwood Park, Alberta operating as a single-location dealer offering a unified portfolio of automotive sales and services. The core product is new and used Ford vehicle sales, supported by integrated service departments for maintenance and repair. The product portfolio includes: new Ford vehicle sales (283 units) spanning trucks (F-150, Super Duty series), SUVs (Explorer, Expedition, Bronco, Bronco Sport), cars (Mustang), electric vehicles (Mustang Mach-E), crossovers (Maverick), and commercial vans (Transit); used vehicle sales (103 units) across multiple body styles; vehicle financing and loan services; comprehensive vehicle service and maintenance for all makes and models; parts department with Ford OEM, Motorcraft, Omnicraft, and Giant Customs aftermarket parts; Giant Customs commercial upfitting for fleet modifications; Roush Performance vehicle sales; commercial fleet services; and mobile/valet service options. The offerings are interconnected through the vehicle ownership lifecycle - from initial purchase through financing, maintenance, parts supply, and eventual trade-in.

Differentiator

Problem solved

Functional benefit

Brands

• Giant Advantage: Customer satisfaction program at Sherwood Ford offering deals and array of services & parts.

Products and services

• New Ford Vehicles Sherwood Ford sells a comprehensive lineup of new Ford vehicles including F-150 trucks, Super Duty series (F-250 through F-750), Explorer, Expedition, Bronco, Bronco Sport, Mustang, Mustang Mach-E, Maverick, Ranger, and Transit vans. The dealership maintains approximately 283 new vehicles in stock across multiple trim levels for individual consumers.
• Used Vehicles Sherwood Ford provides a selection of pre-owned vehicles including cars, trucks, SUVs/crossovers, and vans from Ford and other manufacturers, with approximately 103 used vehicles in stock. Used inventory is priced from under $15,000 to over $35,000 with financing options available.
• Vehicle Financing and Loans Sherwood Ford offers financing solutions including online pre-qualification, car loans, lease-versus-finance comparison tools, and various financing terms arranged through lending partners to help customers purchase new or used vehicles.
• Vehicle Service and Maintenance Sherwood Ford provides full-service automotive maintenance and repair including oil changes, brake services, battery services, transmission fluid exchange, wheel alignment, tire services, and comprehensive auto repair for all makes and models. Certified Ford technicians use state-of-the-art computerized equipment and genuine OEM parts.
• Parts Department Sherwood Ford maintains an extensive parts department offering Ford OEM parts, Motorcraft and Omnicraft parts, Giant Customs aftermarket parts, and accessories for Ford and other vehicle makes. Customers can order parts online through the dedicated parts portal.
• Giant Customs Commercial Upfitting Giant Customs is Sherwood Ford's aftermarket parts and upfitting service offering custom modifications and upfitting solutions for commercial fleet vehicles, including custom work truck builds and performance upgrades for commercial customers.
• Roush Performance Vehicles Sherwood Ford is an authorized Roush Performance dealership offering Roush-modified Ford vehicles with enhanced performance parts and styling, sold and serviced through the dealership.
• Commercial Fleet Services Sherwood Ford provides dedicated commercial fleet services including commercial inventory, a Commercial Truck Center offering F-150 Commercial, Medium Duty, Super Duty, Transit Vans, E-Series Cutaway, and Chassis Cab vehicles, plus a dedicated commercial service department for fleet operators.
• Vehicle Trade-In and Sell Your Vehicle Sherwood Ford offers vehicle trade-in valuation services and a dedicated program for customers looking to sell their current vehicles, integrated with online value-your-trade tools.
• Mobile Service and Valet Pickup/Delivery Sherwood Ford provides mobile service options where technicians come to the customer's location for vehicle maintenance, as well as a vehicle service valet pickup and delivery service that brings the customer's vehicle to the dealership and returns it after service.

Quantifiable outcome

• Same day / Next day expert service for all makes and models
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Second Chance Animal Rescue Society (SCARS)minorStrategic or Co-development Partner · 1 May 2026Sherwood Ford partners with Second Chance Animal Rescue Society to host the annual Whiskers and Wheels animal adoption event. The community event features adoptable animals, family games, BBQ, and special guests, with all adoptions facilitated through SCARS. Event held at Sherwood Powersports & Marine in Sherwood Park.
• Ford Motor CompanycoreTechnology or IntegrationAuthorized Ford dealership representing the Ford brand with access to Ford's vehicle inventory, financing programs, service training, OEM parts, and manufacturer support. Also authorized Roush Performance dealer for performance vehicle modifications.
• Roush PerformancecoreOEM/ Whitelabel/ Licensing PartnerOfficial Roush Performance dealership authorized to sell and service Roush Performance vehicles and parts. Roush is a Ford subsidiary specializing in high-performance vehicle modifications.
• Sherwood Powersports & MarineminorStrategic or Co-development PartnerCo-hosted location for community events including Whiskers and Wheels animal adoption event, demonstrating local business collaboration in Sherwood Park.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Drive Auto Group: Western Canada-based automotive dealer group operating multiple new vehicle franchises including Ford. Comparable in business model with similar geographic overlap in Alberta and Western Canada markets.
• St. Albert Ford: Authorized Ford dealership located in St. Albert, Alberta—one of the communities Sherwood Ford explicitly identifies as part of its service area. Direct competitor for Ford vehicle sales, service, and parts customers in the Edmonton metro.
• Capital Ford Edmonton: Authorized Ford dealership in Edmonton providing new and used Ford vehicles, service, and parts. Comparable as a direct Ford franchise competitor in the same metropolitan region competing for overlapping customers.
• AutoCanada: Publicly traded Canadian automotive dealer group (TSX: ACQ) operating multiple new and used vehicle stores including Ford franchises across Canada. Directly comparable as a multi-store Canadian dealer with similar sales, service, parts, and F&I revenue mix across multiple geographies.
• Southgate Ford: Authorized Ford dealership in Edmonton offering new and used Ford vehicles, service, and parts. Direct competitor in the same Edmonton metro market for Ford franchise customers and service work.
• Go Auto: Large private Canadian automotive dealer group concentrated in Western Canada, operating new vehicle franchises (including Ford), used vehicle sales, and finance/insurance products. Comparable in business model with significant geographic overlap in Alberta and Western Canada.
• Dilawri Group: Major private Canadian automotive dealer group operating new vehicle franchises (including Ford), used vehicles, and aftersales services. Comparable as a multi-brand Canadian dealer group with full-service sales, parts, and service operations across multiple provinces.
• Kentwood Ford: Authorized Ford dealership serving the Edmonton metropolitan area with new and used vehicles, service, and parts. Direct local competitor for Sherwood Ford's core Ford franchise business in the same metro.

Emerging players

• Canada Drives: Canadian online automotive marketplace facilitating vehicle sales and financing across Canada. Represents an emerging digital channel that competes with traditional dealership models for online vehicle buyers and pre-qualified financing customers.
• Clutch: Canadian online used car retailer offering a fully digital vehicle buying experience with home delivery. Represents an emerging channel that competes with traditional used vehicle sales at dealerships like Sherwood Ford, particularly targeting online-savvy younger buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/sherwoodford

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sherwood Ford