Kentwood Ford

What Kentwood Ford does

Kentwood Ford is a franchised Ford dealership headquartered at 13344 97 St NW in Edmonton, Alberta, operating as part of the Go Auto dealer network across Western Canada. The company sells the full Ford lineup — including the F-150, Bronco, Bronco Sport, Explorer, Super Duty, Maverick, Ranger, Mustang, Mustang Mach-E, Transit, Escape, Edge, and Expedition — alongside certified pre-owned vehicles through the Ford Blue Advantage program. In addition to vehicle sales, it operates a full service and parts department offering oil changes, tire service, brake repair, wheel alignment, battery replacement, and genuine Ford parts. The dealership serves three primary customer segments: individual retail buyers (primary), commercial fleet buyers, and off-road enthusiasts. Supporting services include financing and leasing through Ford Financial Services and partner lenders, trade-in appraisals, fleet solutions for commercial buyers, vehicle customization via Kentwood Kustoms, the Go Card loyalty program, and a 30-day/1,700 km exchange policy shared across the Go Auto network. Marketing and distribution occur through the dealership's physical showroom, the Go Auto website and mobile app, social media (Facebook, Twitter, YouTube), and email newsletters.

The underlying technology stack is standard franchised-dealership infrastructure rather than proprietary. It relies on Ford manufacturer systems including SYNC infotainment and FordPass connected services for the vehicles themselves, plus CARFAX vehicle history reports for used-vehicle transparency and AMVIC regulatory compliance for Alberta operations. Digital channels include online inventory browsing, pre-approval applications, payment calculators, and trade-in estimators hosted on the Go Auto platform. Ford Blue Advantage provides certified pre-owned warranty backing.

Revenue is generated through four streams: (1) one-time vehicle sales of new and used Ford vehicles, (2) transaction-fee income from financing and leasing arrangements facilitated through partner lenders (including 0% promotional financing), (3) recurring service, maintenance, and parts revenue, and (4) affiliate referral income from Go Insurance auto insurance products. Pricing varies by model and trim, with weekly payment options starting from $79/week (Bronco Sport) up to $202/week (Super Duty), and cash MSRP from approximately $52,200 for the 2025 F-150 XL. Discount programs offer up to $16,000 off select 2026 Super Duty models. All pricing excludes GST/HST, licensing, registration, and dealer fees. The dealership is privately held with no publicly disclosed revenue, ownership structure, or headcount.

Name

Kentwood Ford

Legal name

Kentwood Ford

Website

https://kentwoodford.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Kentwood Ford is a franchised Ford dealership in Edmonton, Alberta, part of the Go Auto network. It sells new and used Ford vehicles, servicing, parts, financing, fleet sales, and customization to retail buyers, commercial fleets, and off-road enthusiasts.

Ownership category

akta.pro rank

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sales of new Ford vehicles (F-150, Bronco, Explorer, Super Duty, Maverick, Ranger, Mustang, Mustang Mach-E, Transit) and used vehicles across multiple Ford models.
2. Financing and Leasing: Vehicle financing and leasing products facilitated through partnerships with multiple lenders. Offers 0% financing promotions and standard APR options.
3. Service and Maintenance: Vehicle service, maintenance, and repair services including oil changes, tire service, battery replacement, brake repair, wheel alignment, and parts ordering.
4. Go Insurance: Auto insurance products offered through Go Insurance affiliate for vehicle coverage.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Kentwood Ford is a franchised Ford new- and used-vehicle dealership located in Edmonton, Alberta. It sells Ford passenger cars, trucks, and SUVs (including F-150, Bronco, Explorer, Super Duty, Maverick, Ranger, Mustang, Mustang Mach-E, Transit, Escape, Edge, and Expedition), accepts trade-ins, provides manufacturer-certified vehicle servicing, sells parts and tires, and arranges financing and lease options. The dealership also operates a fleet/commercial vehicle sales program and is part of the Go Auto dealer network.

Product overview

Kentwood Ford is a Ford car dealership in Edmonton, Alberta, operating as part of the Go Auto dealer network. The company offers new Ford vehicles across the full lineup including F-150, Bronco Sport, Explorer, Super Duty trucks, Bronco, Maverick, Ranger, Mustang Mach-E, Mustang, Escape, Edge, Expedition, and Transit vans. In addition to vehicle sales, the dealership provides certified pre-owned vehicles through Ford Blue Advantage, comprehensive vehicle servicing and maintenance, tires and parts, fleet solutions for commercial customers, and financing services. The company also offers a Go Card rewards program, personal shopping assistance, and maintains a digital presence through the Go Auto App. The product portfolio centers on Ford's vehicle lineup with supporting services for sales, servicing, and financing.

Differentiator

Problem solved

Functional benefit

Products and services

• New Ford Vehicles Sales of new Ford passenger cars, trucks, and SUVs (F-150, Bronco, Bronco Sport, Explorer, Super Duty, Maverick, Ranger, Mustang, Mustang Mach-E, Transit, Escape, Edge, Expedition) to retail and fleet buyers in the Edmonton, Alberta market.
• Pre-Owned Vehicles Sales of used and certified pre-owned Ford and other-make vehicles to individual consumers and small businesses.
• Vehicle Service & Repair Manufacturer-certified maintenance and repair services for Ford vehicles, including oil changes, diagnostics, mechanical and electrical repairs, and warranty work.
• Parts & Tires Retail sale of genuine Ford parts, accessories, and tires for Ford and other vehicle makes, with parts installation by service technicians.
• Auto Financing & Leasing Arrangement of retail financing, lease, and loan products through manufacturer-affiliated and third-party lenders for new and used vehicle purchases.
• Fleet & Commercial Vehicle Sales Dedicated sales program for businesses and commercial operators purchasing Ford work trucks, vans, and other fleet vehicles in volume, including upfitting and fleet servicing support.
• Vehicle Trade-In Appraisal and trade-in acceptance of customers' existing vehicles as credit toward the purchase or lease of a new or used Ford vehicle.

Quantifiable outcome

• 30-day/1,700km vehicle exchange guarantee
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Go AutocoreStrategic or Co-development PartnerParent company and dealership network. Kentwood Ford operates as part of the Go Auto group of dealerships, sharing inventory systems, customer rewards (Go Card), service coordination, and marketing platforms across Western Canada.
• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorFranchised Ford dealership authorized to sell new Ford vehicles, use Ford branding, and access Ford's manufacturer programs including Ford Blue Advantage certified pre-owned, FordPass rewards, and Ford financial services.
• Go Insurance (TIG)minorGTM or Marketing PartnerInsurance affiliate within the Go Auto family providing auto insurance products to dealership customers through referral and co-marketing.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sherwood Ford: Sherwood Ford is a franchised Ford dealership in Sherwood Park, immediately adjacent to Edmonton. It sells the same Ford lineup (F-150, Bronco, Explorer, Super Duty, Mustang Mach-E) to overlapping retail and fleet customers in the greater Edmonton metropolitan market, making it the closest direct competitor for both new-vehicle sales and service drive traffic.
• Capital Ford Edmonton: Capital Ford is a franchised Ford dealer operating in the Edmonton area, directly competing for the same new Ford lineup, used inventory, Ford Blue Advantage certified pre-owned business, and service drive customers as Kentwood Ford within the same metropolitan market.
• Woodbine Ford: Woodbine Ford is a large franchised Ford dealership in Toronto, part of a multi-store dealer group. It operates the same Ford franchise business model (new sales, Ford Blue Advantage CPO, service, parts, fleet) and serves as a useful operational benchmark for what a top-tier metropolitan Ford franchise dealer can scale to in revenue and service throughput.
• Driveway (Go Auto online retail platform): Driveway is Go Auto's online vehicle retail platform offering purchase and delivery across Canada. As a sister property of Kentwood Ford under the Go Auto network, it competes for online vehicle shoppers who might otherwise transact at the Edmonton showroom, and reflects how Go Auto is internalizing digital demand that could otherwise flow through physical dealerships.

Broad incumbents

• AutoCanada: AutoCanada is one of Canada's largest publicly-traded multi-brand dealership groups operating dozens of franchised stores across the country. While not a Ford-specific peer, it competes for the same Edmonton/Alberta consumer vehicle demand, fleet contracts, and used-car inventory, and its scale provides a benchmark for dealer-group unit economics, real-estate footprint, and recurring service revenue.
• Ford Motor Company of Canada: Ford Motor Company of Canada is the OEM that supplies Kentwood Ford's new-vehicle inventory, manufacturer programs, and franchise protections. While not a competitor in the traditional sense, Ford is the central counterparty whose product strategy, EV roadmap, and franchise model decisions dictate Kentwood Ford's future revenue and franchise value.
• CarMax: CarMax is a large North American used-vehicle retailer with growing Canadian presence. While not a Ford franchise competitor, it competes for Kentwood Ford's used-car buyers with a transparent fixed-price no-haggle model, putting pressure on the used-vehicle portion of dealership revenue and on the 30-day exchange guarantee value proposition.
• Wheaton Automotive Group: Wheaton Automotive is a Western Canadian multi-brand dealer group operating franchised dealerships across Alberta, Saskatchewan, and BC. It is comparable to Go Auto as a regional dealer-network competitor that aggregates franchise stores under shared back-office, marketing, and service operations.
• Dilawri Group: Dilawri Group is a large Canadian multi-brand automotive dealership group with stores across Western and Eastern Canada. It competes with Go Auto's footprint for manufacturer franchise rights, dealer talent, and used-vehicle inventory across Canada, providing a relevant benchmark for how a Canadian dealer group operates at scale.
• The Driving Force Group: The Driving Force is an Alberta-based multi-brand dealership group operating multiple franchise stores in Edmonton and across Western Canada. It competes directly with Go Auto for Ford and competing-brand franchise rights, customer loyalty programs, and Edmonton retail vehicle demand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/kentwoodfordyeg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kentwood Ford