What Morris Costumes does

Morris Costumes operates as a wholesale-focused B2B and B2C e-commerce platform specializing in costumes, decorations, masks, wigs, makeup, and party supplies. The company serves costume shops, party supply retailers, dropship resellers, individual consumers, and tax-exempt institutions with a catalog spanning 2,375+ decoration SKUs and full costume assortments for adults, children, pets, and groups across multiple themes and 50+ licensed entertainment properties including Disney, Marvel, Star Wars, Warner Bros., and Harry Potter. The business is a brand within Oriental Trading Company, Inc., a Berkshire Hathaway subsidiary headquartered in Omaha, Nebraska, sharing operational infrastructure with sister brands Oriental Trading, Fun Express, SmileMakers, MindWare, Fun365, and Halloween Express.

The company's core technology is an SFTP/XML-based electronic data interchange system that enables dropship partners to submit batch orders, receive hourly inventory feeds, daily product data feeds, and order acknowledgements without holding physical inventory. Additional platform features include Quick Order spreadsheet upload for bulk purchasing, a Fun Rewards+ loyalty program operated by partner Clarus Commerce, and standard e-commerce integrations with Google Analytics and reCAPTCHA. The site also supports SMS-based cart abandonment recovery and physical catalog distribution to mailing list subscribers.

The business model combines one-time wholesale product sales to B2B customers (costume shops, retailers, dropshippers) with B2C direct e-commerce sales, all on a transactional pay-as-you-go basis with no subscription fees. Wholesale pricing requires account login and is offered alongside net-30 credit terms via a trade account application; standard retail pricing is visible without login. International orders are handled via phone, fax, or email rather than the online storefront, and tax-exempt enrollment is available for qualifying organizations. Revenue is generated through product margin rather than recurring fees, with catalog list rental/exchange representing a minor secondary advertising revenue stream.

Name

Morris Costumes

Legal name

Morris Costumes

Website

https://morriscostumes.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Morris Costumes is a wholesale-focused B2B and B2C e-commerce platform for costumes, decorations, masks, wigs, and party supplies, operating as a brand within Oriental Trading Company (Berkshire Hathaway) and serving costume retailers, dropshippers, individual consumers, and tax-exempt organizations.

Ownership category

akta.pro rank

Product category

Costumes & Party Supplies

NAICS

Gift, Novelty, and Souvenir Retailers (45942), Hobby, Toy, and Game Retailers (45912), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Hobby, Toy & Game Shops (5945), Costume Jewelry & Novelties (3960), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Pop Culture, Licensed & Fandom Gifts Retail (CRALAJAK)

akta.pro secondary industries

Books, Media & Entertainment Inventory-led Online Retailers (CRAFADAM), Seasonal & Holiday Craft Supplies Retail (CRALACAI), Party Games, Novelty & Impulse Toy Distribution (CRAOAMAI)

Keywords

• Wholesale costumes
• Halloween decorations
• Costume accessories
• Drop ship fulfillment
• Party supplies

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. B2B Wholesale Product Sales: Wholesale pricing for retail customers, costume shops, and dropshippers. Items priced based on market wholesale pricing with volume discounts available. Standard freight charges included in pricing for most orders.
2. B2C E-commerce Sales: Direct-to-consumer sales through MorrisCostumes.com website. Login required for discounted wholesale pricing; non-logged-in users see standard retail pricing. Individual item purchases with shipping charges.
3. Catalog Mailing: Physical catalog distribution to mailing list subscribers. Catalog mailing list may be shared, rented, or exchanged with other businesses and vendors for marketing purposes.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Morris Costumes sells costumes, costume accessories, masks, wigs and facial hair, makeup, decorations and props, and seasonal/holiday party supplies via a Morriscostumes.com e-commerce storefront serving both retail consumers (B2C) and wholesale business customers (B2B). Wholesale buyers access market-based pricing, net-30 credit terms, tax-exempt enrollment, Quick Order and Bulk Order tools, and an SFTP/XML dropship program that lets resellers integrate inventory feeds and submit automated orders; the catalog emphasizes licensed characters from Disney, Marvel, Star Wars, Harry Potter, DC Comics, and 50+ other franchises alongside proprietary and third-party brand lines.

Product overview

Morris Costumes operates as a wholesale-focused B2B e-commerce platform for costumes, decorations, and party supplies. The product portfolio centers on a comprehensive costume offering spanning multiple categories (adult costumes, kids' costumes, mascot costumes, specialty costumes, pet costumes) complemented by a full range of costume accessories (weapons, hats, props, shoes, wigs, makeup), decorations & props (animatronics, inflatables, lighting, haunted house supplies), masks, and seasonal holiday merchandise. The company carries multiple sub-brands including Fun World, Trick or Treat Studios, Rubies, Leg Avenue, and Lacey Wigs, while also offering an extensive library of licensed characters from Disney, Marvel, DC Comics, Star Wars, Harry Potter, and 50+ other franchises. For B2B customers, Morris Costumes provides specialized ordering tools including an XML/SFTP drop ship integration system and Quick Order spreadsheet upload functionality. The company also operates Fun Rewards+, a loyalty program partner-enabled program offering cash back and shipping rebates to registered customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Costumes Full-line offering of adult costumes (women's and men's), kids' costumes (boys, girls, babies, toddlers, teens), groups and couples costumes, costume kits, pet costumes, mascot costumes, specialty costumes, and themed costumes (animal, pirate, decade, funny, scary, TV & movie, historical, career, storybook/fairytale) for resale and personal use.
• Costume Accessories Accessories for completing costumes including weapons and armor, hats and headpieces, costume props (wings, wands, handheld props, boas/feathers/fans, staffs and canes), shoes/boots, stockings/tights/socks, gloves, costume apparel (capes, body suits, coats, shirts, corsets, ponchos, ties, tutus), costume jewelry, accessory kits, fangs and teeth, and treat bags and pails.
• Masks Masks for adults and kids across funny, scary, masquerade, clown, zombie, animal, and TV/movie styles, plus licensed character masks including Marvel, DC Comics, Disney, Star Wars, Power Rangers, Freddy Krueger, and Michael Myers.
• Wigs and Facial Hair Hair and hairpieces including wig sets, hair products, beards, eyelashes and eyebrows, mustaches, and sideburns, plus the Lacey Wigs sub-brand assortment spanning historical, decades, celebrities, and TV/movie styles.
• Makeup Costume and special-effects makeup including adhesives and sealers, airbrush equipment/makeup/stencils, fake blood, glitter/metallic/glow products, makeup kits, tools and supplies, nail products, special effects makeup, tattoos and decals, prosthetics, eye makeup, face paint, foundation and powder, lip makeup, latex, and eyelashes.
• Decorations and Props Comprehensive Halloween and seasonal decor category including outdoor decor (yard inflatables, tombstones, fences, yard decorations), indoor decor (door decorations, floor/window clings, signs, wall hangings), skeletons and skulls, creatures and characters, lighting and special effects, props and mannequins, haunted house props and supplies, animated props, collectibles, and Halloween animatronics (2,375+ items).
• Seasonal and Holiday Products Products organized by holiday and occasion including Halloween, Thanksgiving, Christmas, Mardi Gras, St. Patrick's Day, Easter, Cinco De Mayo, 4th of July, Day of the Dead, and Oktoberfest.
• Licensed Characters and Franchises Curated assortment spanning licensed costumes, accessories, masks, and decorations based on Disney, Marvel, DC Comics, Star Wars, Harry Potter, Power Rangers, Teenage Mutant Ninja Turtles, Jurassic World, Stranger Things, The Little Mermaid, Toy Story, Super Mario Bros., Spider-Man, Scream, Michael Myers, Hocus Pocus, Nightmare Before Christmas, Frozen, Paw Patrol, and 50+ other major entertainment and horror franchises.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Two partnerships are on record, tiered parent and minor.

• Oriental Trading Company, Inc.parentOthersMorris Costumes is a subsidiary of Oriental Trading Company, Inc., a party supplies and novelties company based in Omaha, Nebraska. Oriental Trading Company, Inc. and its subsidiaries (including Oriental Trading, Fun Express, SmileMakers, MindWare, Fun365, Morris Costumes, and Halloween Express) operate under common ownership and share privacy policies, customer service, and operational infrastructure.
• Clarus CommerceminorGTM or Marketing PartnerClarus Commerce provides the Fun Rewards+ loyalty program benefits including cash back and shipping rebates for Morris Costumes customers. The loyalty program offers financial incentives in exchange for customer personal data and purchase activity.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/morriscostume
• Facebookfacebook.com/Morris-Costumes-Superstore-119315071454120

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morris Costumes