What Clarus Commerce does

Clarus Commerce, now operating as ebbo following a 2024 rebrand, is a private US-based enterprise software and services company that builds and operates loyalty and promotional engagement programs on behalf of Fortune 500 consumer brands. Founded in 2001 and headquartered in Rocky Hill, Connecticut, the company employs 101-250 people and sells primarily through a direct B2B enterprise sales motion.

The core product is the "One Loyalty Ecosystem," a unified platform that bundles paid loyalty, tiered loyalty, engagement loyalty, customer appreciation programs, and rewards management with promotional overlay capabilities (sweepstakes, instant wins, user-generated content contests). Promotional overlay functionality was added through the September 2021 acquisition of PrizeLogic, a digital engagement specialist. The platform is supported by technology features including advanced privacy controls for zero- and first-party data, real-time performance dashboards, purchase validation, and integration capabilities with brand systems. Underpinning services include program design and strategy, creative and UX, program management and optimization, data analytics and insights, customer service, and rewards sourcing and fulfillment.

The company generates revenue primarily through subscription and recurring program management fees from enterprise clients including T-Mobile (T-Mobile Tuesdays), Lowe's, FULLBEAUTY Brands (Member Rewards), VENUS (VENUS Unlocked), Coldwater Creek, and Cigars International. Revenue model details and contract values are not publicly disclosed. The company has been recognized in Forrester's Loyalty Services Providers Landscape (Q3 2023) and Gartner's Market Guide for Loyalty Program Vendors 2023, and has raised approximately $32 million in disclosed funding (largely in 2016). The legal entity remains Clarus Commerce, with ebbo operating as the go-to-market brand.

Name

Clarus Commerce

Legal name

ebbo

Website

https://claruscommerce.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Clarus Commerce (operating as ebbo) is a US-based enterprise software and services company that builds and manages loyalty and promotional engagement programs for Fortune 500 brands, including T-Mobile, Lowe's, and FULLBEAUTY Brands, via its unified One Loyalty Ecosystem platform.

Ownership category

akta.pro rank

Product category

Customer Loyalty Software

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising (7310)

akta.pro primary industry

Loyalty, Rewards & Retention Platforms (BPAFAFAH)

akta.pro secondary industries

Loyalty Program Management Platforms (Earn/Burn, Rules Engine, Member Lifecycle) (THALAKAA), Memberships, Clubs & Loyalty Subscriptions (CRAFAIAE)

Keywords

• Customer loyalty software
• Enterprise loyalty platform
• Promotion management
• Rewards management
• Loyalty program technology

Headquarters

HQ city

Rocky Hill

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Loyalty Program Solutions: Provides paid loyalty programs, tiered loyalty programs, engagement loyalty programs, and customer appreciation programs to enterprise brands, generating recurring revenue through program management fees and technology licensing
2. Promotional Overlays: Sweepstakes, instant wins, and contest solutions that complement loyalty programs, typically delivered as part of comprehensive brand engagement campaigns

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Clarus Commerce (now operating as ebbo) provides a B2B enterprise loyalty technology platform, the "One Loyalty Ecosystem," that enables large consumer brands to build, manage, and optimize paid, tiered, and engagement loyalty programs, rewards management, and promotional campaigns (sweepstakes, instant wins, contests). The platform combines loyalty program infrastructure with promotional overlays, data analytics, and professional services for Fortune 500 retail and consumer brands.

Product overview

Clarus Commerce (now rebranded to ebbo) operates the 'One Loyalty' ecosystem, a comprehensive platform combining loyalty programs, promotional overlays, and supporting technology and services. The core platform includes loyalty solutions (Paid Loyalty, Tiered Loyalty, Engagement Loyalty, Customer Appreciation Programs, and Rewards Management) alongside promotional tools (Sweepstakes, Instant Wins, Contests & UGC) acquired through the 2021 PrizeLogic acquisition. The offering is complemented by professional services (Program Design & Strategy, Creative & User Experience, Program Management & Engagement & Optimization, Data Analytics & Insights, Customer Service, Rewards Sourcing & Fulfillment) and technology features (Advanced Privacy Controls, Real-Time Performance Dashboard, Security, and Purchase Validation), all unified within a single loyalty technology ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• ebbo Loyalty Platform A comprehensive loyalty technology platform enabling enterprise brands to build and manage paid, tiered, and engagement loyalty programs, along with customer appreciation programs and rewards management.
• Paid Loyalty Subscription-based loyalty program where customers pay for premium benefits and exclusive rewards. Used by enterprise brands to monetize loyalty relationships.
• Tiered Loyalty Loyalty program structure with multiple membership levels offering escalating rewards and benefits as customers progress.
• Engagement Loyalty Loyalty program focused on driving customer engagement through points, activities, and behavioral incentives.
• Customer Appreciation Programs Programs designed to reward and recognize loyal customers with special offers and recognition.
• Rewards Management System for managing and distributing rewards, points, and incentives across loyalty programs.
• Promotional Overlays Promotional engagement tools including sweepstakes, instant wins, and user-generated content contests, integrated with loyalty programs to attract and engage consumers.
• Program Design & Strategy Consulting service for designing and strategizing loyalty program architecture and objectives.
• Creative & User Experience Service for designing the visual and interactive elements of loyalty programs.
• Program Management & Optimization Ongoing management and optimization services for loyalty programs.
• Data Analytics & Insights Analytics service providing insights on loyalty program performance and customer behavior.
• Customer Service Customer support services for loyalty program participants.
• Rewards Sourcing & Fulfillment Service for procuring and delivering reward items to loyalty program members.

Quantifiable outcome

• Premium Loyalty Program Shows Clear Boost in Sales from Members (FULLBEAUTY Brands)
• +2 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• PrizeLogiccoreStrategic or Co-development Partner · 1 September 2021In September 2021, Clarus Commerce acquired PrizeLogic, a digital engagement leader. This acquisition was strategic to enhance loyalty program offerings by combining technology to deliver comprehensive loyalty, rebate, and promotion solutions for Fortune 500 brands. The deal leveraged combined technology to create a comprehensive suite of expertise to enhance customer engagement across the buying journey.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Yotpo: Yotpo offers a loyalty and referrals platform alongside reviews, SMS marketing, and visual UGC, serving mid-market and enterprise brands. It is one of the closest direct competitors to ebbo in the brand-side loyalty platform category with overlapping paid/tiered/points-based loyalty modules.
• Smile.io: Smile.io provides points, referral, and VIP-tier loyalty programs primarily to Shopify-based SMB and mid-market merchants. While smaller-deal focused than ebbo, it competes for the same loyalty platform wallet and represents a SaaS-native alternative in the category.
• LoyaltyLion: LoyaltyLion offers a data-driven loyalty and engagement platform for e-commerce brands, with points programs, referral programs, and tiered memberships. It is directly comparable to ebbo's tiered and engagement loyalty products and overlaps in retail and fashion customer verticals.
• Punchh: Punchh (acquired by ParTech) provides a SaaS loyalty and digital engagement platform for restaurant and retail chains, with mobile-first loyalty, offers, and customer data. It competes head-to-head with ebbo for enterprise chain-brand loyalty programs and operates in the same B2B SaaS motion.
• Annex Cloud: Annex Cloud offers an enterprise loyalty, referral, and customer engagement platform with advocacy, UGC, and emotion-based rewards modules. It is directly competitive with ebbo's full-suite loyalty and promotional overlays offering, particularly for mid-market and enterprise retailers.
• Kobie: Kobie is a long-standing enterprise loyalty marketing agency and technology provider, running end-to-end loyalty programs for Fortune 500 brands. It is a direct competitor to ebbo's managed loyalty program services, particularly in retail and consumer goods verticals.

Broad incumbents

• Marigold Engage (formerly Cheetah Digital): Marigold Engage (formerly Cheetah Digital) is an enterprise marketing platform that includes loyalty, personalization, and cross-channel campaign management. As a broader incumbent with adjacent rather than specialized loyalty focus, it competes with ebbo for enterprise brand budgets.
• Salesforce Loyalty (Marketing Cloud): Salesforce's Loyalty Management product, part of Marketing Cloud, offers enterprise loyalty capabilities natively integrated with the broader CRM and marketing stack. As a broad incumbent, it is the most strategically dangerous competitor to ebbo at the Fortune 500 level due to platform bundling dynamics.
• Oracle CrowdTwist: Oracle CrowdTwist is an enterprise cloud-based loyalty and engagement platform that is part of the broader Oracle CX / Responsys suite. It competes with ebbo for enterprise brand loyalty RFPs, particularly with Oracle's other martech bundles, and represents a broad incumbent threat.

Emerging players

• Thanx: Thanx is a digital loyalty and customer engagement platform focused on restaurants and omnichannel retail, with integrated payment-linked offers and CRM. While more concentrated in restaurant/QSR verticals than ebbo, it competes for the same digital-first loyalty RFPs from enterprise retail-adjacent brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/claruscommerce
• LinkedInlinkedin.com/company/clarus-commerce
• Facebookfacebook.com/ClarusCommerce

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clarus Commerce