Magnolia Dental

What Magnolia Dental does

Magnolia Dental is a doctor-led, multi-location family dental practice founded and led by Dr. Bryan Basom, operating six offices across Central Ohio — Canal Winchester, Centerville, Chillicothe, Grove City, Upper Arlington, and Worthington Hills. The practice delivers a comprehensive service mix spanning general dentistry, restorative procedures (crowns, bridges, dentures, implants, root canals, fillings, inlays/onlays), cosmetic services (Invisalign, Clear Correct, veneers, whitening, Botox, dermal fillers, PDO Threads), oral surgery including wisdom teeth extraction, periodontics, sedation dentistry (including pediatric sedation), and sleep apnea appliances. Clinical technology consists of standard digital radiography, dental imaging, and state-of-the-art facilities across locations, with no proprietary AI or advanced technology stack disclosed.

The business operates a direct-to-consumer, fee-for-service revenue model, accepting most major dental insurance plans and offering patient financing through Care Credit, Sunbit, and its own in-house Magnolia Dental Membership Plan (a subscription-style alternative to traditional insurance). Patient acquisition is driven by online appointment scheduling (via a Jarvis Analytics scheduling portal), an active blog, community involvement through Mid-Ohio Food Bank and Chuck B's Cans for Kids, and a Care to Share referral program that rewards both the referring patient and the referred friend with $100 service credits each. The Kids Club pediatric sub-brand supports family loyalty from an early age.

Growth is pursued through a dentist partnership platform model that recruits associate dentists with training and administrative support, and acquires transitioning independent practice owners for seamless ownership transitions. The company is privately held with no external investors, no parent company, and no disclosed funding rounds in the source material, operating exclusively in the Central Ohio region.

Name

Magnolia Dental

Legal name

Magnolia Dental

Website

https://mymagnoliasmile.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Magnolia Dental is a privately held, doctor-led multi-location family dental practice operating six offices across Central Ohio, delivering general, restorative, cosmetic, and surgical dental services to families and individuals through a fee-for-service and membership model.

Ownership category

akta.pro rank

Product category

Family Dental Services

NAICS

Offices of Dentists (6212), Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro primary industry

General Dentistry Group Practices (HLABAKAB)

akta.pro secondary industries

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE), Membership/Subscription & Direct-Pay General Dentistry Practices (HLABAAAI)

Keywords

• Family dental care
• General dentistry services
• Cosmetic dentistry
• Dental implants
• Orthodontic treatment

Headquarters

HQ city

Canal Winchester

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dental Service Fees: Fee-for-service dental care where patients pay for treatments at time of service. The practice accepts most insurance plans and processes claims on behalf of patients. Patients pay their portion at time of treatment for costs not covered by insurance.
2. Insurance Plan Acceptance: The practice accepts most dental insurance plans and processes claims for patients. Insurance typically covers a portion of treatment costs with patients responsible for the balance not covered by their plan.
3. Care to Share Referral Program: Patients who refer friends or family members receive $100 credit towards services, and the referred new patient also receives $100 credit.
4. Membership Plan: Magnolia Dental offers a unique in-house membership plan to help patients finance dental care with reduced pricing and discounts on specific services and treatments, functioning as an alternative to traditional insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Magnolia Dental is a multi-location family dental practice operating six offices across Central Ohio that delivers general, restorative, cosmetic, orthodontic, and oral surgery dental services to patients of all ages. The practice accepts most dental insurance plans, offers financing through Care Credit and Sunbit, and provides an in-house membership plan for uninsured patients, alongside an online appointment scheduling system.

Differentiator

Problem solved

Functional benefit

Products and services

• General and Cosmetic Dentistry Comprehensive dental services including preventive care, restorative treatments, and cosmetic procedures for patients of all ages across all Magnolia Dental practice locations.
• Dental Bridges Dental prosthetic devices that bridge gaps created by one or more missing teeth, using crowns on anchor teeth with a false tooth in between.
• Dental Crowns Custom-fitted caps that cover and restore damaged, decayed, or broken teeth, available in gold, porcelain-fused-to-gold, or high-strength ceramic materials.
• Dentures and Partials Removable prosthetic devices replacing missing teeth, available as full or partial dentures to restore appearance, function, and prevent facial muscle sagging.
• Dental Fillings Restorative treatments using composite, resin, or porcelain materials to repair teeth damaged by decay or fracture, lasting 10-15 years with proper care.
• Dental Implants Biocompatible titanium posts surgically placed into the jawbone to replace missing tooth roots, serving as foundations for natural-looking crowns or bridges.
• Inlays and Onlays Custom-fabricated dental restorations that fill cavities and cover tooth surfaces, more durable than standard fillings but less invasive than crowns.
• Periodontics Gum disease treatment and prevention services including scaling, root planing, pocket reduction procedures, and gum grafts.
• Root Canal Treatment Endodontic therapy to remove infected tooth pulp, clean the canal, and seal the tooth to prevent further infection and preserve the natural tooth.
• Wisdom Teeth Extraction Surgical removal of impacted or problematic third molars to prevent crowding, decay, gum disease, and cyst formation.
• Invisalign and Clear Correct Orthodontics Clear aligner orthodontic treatment using Invisalign and Clear Correct (with Limited 6, Limited 12, and Unlimited aligner plans) to straighten teeth and correct bite issues over time.
• Teeth Whitening Professional-grade teeth bleaching treatments to remove stains and discoloration, providing faster results than over-the-counter solutions.
• Dental Veneers Thin ceramic or composite shells bonded to the front of teeth to cover chips, gaps, or stains, including ultra-thin Lumineers option.
• Oral Surgery Surgical dental procedures including extractions, corrective jaw surgery, bone and tissue grafting, with sedation options for patient comfort.
• Sedation Dentistry Safe sedation services including oral sedation to help anxious patients relax during dental procedures for stress-free treatment experiences.
• Botox and Dermal Fillers Cosmetic facial treatments using Botox to reduce wrinkles and Juvederm hyaluronic fillers for facial contouring and anti-aging effects.
• Sleep Apnea Appliances Dental sleep apnea devices for patients unable to use CPAP machines, helping to maintain open airways during sleep.
• Kids Club Pediatric Program Pediatric dental care program featuring child-friendly education, fun activities, and positive dental experiences to build lifelong healthy habits.
• Magnolia Dental Membership Plan In-house dental membership program offering reduced pricing and discounts on services as an alternative to traditional insurance.
• Multi-Location Dental Practice Network Six dental offices across Central Ohio (Canal Winchester, Centerville, Chillicothe, Grove City, Upper Arlington, and Worthington Hills) providing coordinated family dental care with extended hours including evenings and Saturdays.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• Mid-Ohio Food BankminorOthersMagnolia Dental partners with the Mid-Ohio Food Bank as part of their community giving program, demonstrating commitment to social responsibility and community support beyond dental services.
• Chuck B's Cans for KidsminorOthersMagnolia Dental's own charity initiative led by Dr. Bryan Basom, focused on collecting canned goods for children, demonstrating community engagement and corporate social responsibility.
• Associate DentistscoreStrategic or Co-development PartnerMagnolia Dental partners with associate dentists who want to join a private group practice that puts exceptional patient care first. The company provides state-of-the-art facilities, top-rated training programs, administrative support, and mentoring to help dentists grow their careers.
• Transitioning Dental Practice OwnerscoreStrategic or Co-development PartnerMagnolia Dental partners with existing dental practice owners looking to transition their practice. Dr. Basom works with like-minded practice owners for seamless ownership transitions, maintaining private practice culture while providing administrative support and business development resources.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Heartland Dental: The largest dental support organization (DSO) in the United States, supporting thousands of dentist offices across general, specialty, and cosmetic dentistry. Directly comparable as a multi-location general dentistry group-practice model, but at vastly greater scale and with PE backing.
• Pacific Dental Services: Large dental support organization partnering with hundreds of dental practices across the U.S., including general, cosmetic, and specialty services. Comparable as a multi-location group practice operator, though far larger and more technology-driven than Magnolia.
• Dental Care Alliance: Dental support organization supporting affiliated practices across general dentistry and specialties throughout the U.S. Comparable multi-location group practice operator serving similar patient segments.

Direct peers

• Aspen Dental: Multi-location dental practice group offering general dentistry, implants, dentures, and clear aligners through owned offices across the U.S. Closely matches Magnolia's comprehensive family/general dentistry offering and multi-site clinic model.
• Great Expressions Dental Centers: Multi-location dental practice group providing general dentistry, endodontics, orthodontics, and cosmetic services across multiple U.S. states. Directly comparable in offering a full suite of family dental services under one brand across many offices.
• Sonrava Health (formerly Smile Brands): Multi-location dental services group operating affiliated offices offering general, specialty, and cosmetic dentistry with in-house membership and discount plans — closely mirroring Magnolia's insurance-plus-membership revenue model.
• North American Dental Group: DSO supporting hundreds of affiliated dental practices across the U.S. with general dentistry, implants, and orthodontics. Comparable as a multi-location group practice focused on full-service family dental care.
• Western Dental: Large multi-location dental group providing general dentistry, orthodontics, implants, and cosmetic services with significant Medicaid/insurance participation. Comparable full-service family dentistry model with an insurance-driven revenue mix.

Regional players

• Jefferson Dental & Orthodontics: Multi-location dental group primarily serving Texas with general dentistry and orthodontics, including in-house membership/affordable programs. Comparable in offering accessible family dental care across multiple clinics, though geographically separate from Magnolia.

Others

• ClearCorrect: Manufacturer and supplier of clear aligner orthodontic systems distributed to dental practices (Magnolia offers Clear Correct at its Grove City office). Comparable as a supplier/enabler of the orthodontic service line Magnolia provides, rather than a competitor for patients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MagnoliaDentalatCenterville
• LinkedInlinkedin.com/company/magnoliadental

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magnolia Dental