What Paradigit does

Paradigit is a Netherlands-based online retailer of computer hardware, software, and related IT services, operated under the legal entity KBV B.V. and headquartered in Eindhoven. Founded in 1992, the company sells laptops, desktops, computer components, monitors, gaming gear, tablets, peripherals, networking equipment, printers, and storage to Dutch consumers and businesses. Its core technology is an e-commerce storefront that integrates product catalog, shopping cart, account management, analytics (Google Analytics, Hotjar, Leadinfo), customer service widgets (Trengo), marketing automation, and a proprietary PC configurator ('Build by Paradigit' / 'je eigen PC samenstellen') that lets buyers assemble custom desktops, gaming PCs, and workstations. The site also features a Laptop Keuzehulp guided-selling tool and a dedicated outlet section for discounted returned products. A separate B2B sub-brand, Paradigit Zakelijk, addresses SMB and zzp customers with managed IT services, including Microsoft 365 license management as a certified CSP, Next Business Day Carepacks, Clean Install (bloatware-free), asset tagging, DOA checks, and Autopilot-ready device delivery. Distribution is via DHL (home delivery, ServicePoint, and evening delivery), with next-day dispatch on orders placed before 23:30 on weekdays. Authorized reseller relationships with HP, Lenovo, Dell, ASUS, Apple, and NZXT (for the 'Powered by NZXT' gaming line) anchor the catalog. The company employs 51-100 people and holds a Trusted Shops 'Uitstekend' rating of 4.52/5 across 14,213 reviews.

Name

Paradigit

Legal name

KBV B.V.

Website

https://paradigit.nl

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

Paradigit is a Netherlands-based online retailer selling laptops, desktops, components, peripherals, and gaming hardware to Dutch consumers and SMBs through its e-commerce storefront and dedicated B2B (Zakelijk) division.

Ownership category

akta.pro rank

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Hardware sales (Consumer & B2B): Paradigit generates the majority of its revenue from the sale of computer hardware and peripherals to consumers and businesses. Product categories include laptops, desktops, components, monitors, gaming gear, tablets, smartwatches, networking, printers, and storage. The company also sells its own branded 'Built by Paradigit' custom PCs and workstations.
2. B2B IT Solutions & Services: Paradigit Zakelijk provides managed IT services to SMB and zzp customers including workplace setup, Microsoft license management (as a certified CSP partner), Next Business Day Carepacks, Clean Install (bloatware free), asset tagging, DOA checks, CMDB files, and Autopilot-ready device delivery.
3. Software & Licensing: Sale of software licenses including Microsoft Windows, Microsoft Office/Microsoft 365, antivirus and security software (Norton), Adobe software, and Carepacks (extended warranty packages).
4. Affiliate & Marketing Commissions: Revenue generated through affiliate marketing partnerships (Awin) and referral commissions from marketing partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Paradigit is a Netherlands-focused e-commerce retailer selling laptops, desktops, tablets, smartwatches, components, peripherals, networking equipment, printers, storage, gaming hardware, and related electronics. Its product portfolio includes custom-built PCs and workstations sold under Built by Paradigit, alongside software licenses. A separate Paradigit Zakelijk division supplies business hardware, Microsoft licensing management, workplace deployment, and IT support services.

Product overview

Paradigit is a Dutch consumer electronics and computer retailer offering a multi-category product portfolio centered on computing hardware. The core offering spans laptops, desktops, gaming products, and accessories from major brands, complemented by a custom PC assembly service branded as 'Built by Paradigit.' A separate B2B sub-brand, Paradigit Business, serves commercial customers with tailored IT solutions. The company operates primarily as an e-commerce platform with physical store locations in the Netherlands.

Differentiator

Problem solved

Functional benefit

Brands

• Paradigit Zakelijk: Business-focused division serving SMB and self-employed professionals with IT solutions including workstations, Microsoft 365, and customized configurations.

Products and services

• Laptops Laptops from major brands including HP, Lenovo, Dell, ASUS, Acer, and MSI, covering consumer, business, and gaming use cases.
• Desktops Desktop computers including branded systems and custom configurations for home, business, and gaming use.
• Gaming Products Gaming hardware including gaming laptops, gaming desktops, monitors, and accessories from brands such as ASUS ROG, MSI, Razer, and Logitech.
• Computer Components
• Accessories and Peripherals Peripherals and accessories including monitors, keyboards, mice, headsets, and cables from various manufacturers.
• Tablets Tablets sold as part of Paradigit's consumer and business computing hardware assortment.
• Smartwatches Smartwatches offered alongside Paradigit's computers, tablets, and consumer electronics.
• Networking Equipment Networking hardware for home and business connectivity within Paradigit's IT product assortment.
• Printers Printers offered to consumers and business customers as part of the computing and peripheral assortment.
• Storage Devices Data-storage products offered alongside computers, components, and peripherals.
• Built by Paradigit Custom PC building service allowing customers to configure and order bespoke desktop systems, gaming PCs, and workstations assembled to their specifications.
• Software Licenses Software licenses for Microsoft Windows, Microsoft Office or Microsoft 365, Norton antivirus and security software, and Adobe software.
• Microsoft 365 License Management Managed Microsoft licensing for business customers through Paradigit's certified Microsoft Cloud Solution Provider capability.
• B2B Workplace Setup and Device Deployment Business IT deployment and workplace setup services including Clean Install, asset tagging, dead-on-arrival checks, CMDB files, and Autopilot-ready device delivery.
• Next Business Day Carepacks Extended hardware-support packages providing Next Business Day service for business customers.

Quantifiable outcome

• 14,213 customer reviews with a 4.52/5 Trusted Shops rating
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• KBV B.V. (Legal entity)coreOthersParadigit operates under the legal entity KBV B.V., registered in Eindhoven, Netherlands (KvK: 24331836). The Paradigit brand is owned and operated by KBV B.V.
• MicrosoftcoreTechnology or IntegrationParadigit is a certified Microsoft CSP (Cloud Solution Provider) partner, providing Microsoft 365 and other Microsoft license management services to business customers.
• HPcoreTechnology or IntegrationHP is a certified partner whose products are prominently featured across Paradigit's consumer and business product lines. Paradigit is an authorized HP reseller.
• LenovocoreTechnology or IntegrationLenovo is a certified partner whose products (ThinkPad, IdeaPad, Legion) are prominently featured across Paradigit's consumer and business product lines. Paradigit is an authorized Lenovo reseller.
• ASUScoreTechnology or IntegrationASUS is a certified partner whose products (ROG, TUF, VivoBook) are prominently featured across Paradigit's consumer and gaming product lines. Paradigit is an authorized ASUS reseller.
• DellcoreTechnology or IntegrationDell is a certified partner whose products (Latitude, XPS, Alienware) are prominently featured across Paradigit's consumer and business product lines. Paradigit is an authorized Dell reseller.
• ApplecoreTechnology or IntegrationApple is a certified partner whose products (MacBook, iMac, iPad, Apple Watch, AirPods) are featured across Paradigit's product lines. Paradigit is an authorized Apple reseller.
• AwinminorChannel Partner/ Reseller/ DistributorAwin affiliate network is used by Paradigit to track and reward affiliate marketing partners who refer customers to the Paradigit online store.
• DHLcoreChannel Partner/ Reseller/ DistributorDHL is the primary logistics partner for Paradigit, handling home delivery, DHL ServicePoint delivery, and evening delivery services across the Netherlands.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Coolblue: Largest Dutch consumer electronics and small-appliance e-tailer with physical stores and next-day delivery. Direct competitor across Paradigit's laptop, desktop, gaming, and peripheral categories with overlapping target customer (Dutch consumer + SMB).
• Alternate.nl: Dutch online specialist for PC components, desktops, laptops, and gaming hardware with its own PC configurator (similar to 'Built by Paradigit'). Direct peer in enthusiast and custom-build segments.
• Megekko: Dutch online computer and components retailer focused on gaming PCs, components, and peripherals. Closely comparable assortment and price-driven positioning to Paradigit's consumer/gaming lines.
• Azerty: Dutch e-commerce computer retailer selling laptops, desktops, components, and peripherals to consumers and SMBs. Directly comparable in target market and product mix to Paradigit.
• Centralpoint: Dutch B2B-focused IT hardware and office supplies reseller serving SMB and enterprise. Comparable to Paradigit Zakelijk in B2B IT procurement, Microsoft licensing, and device deployment services.

Broad incumbents

• Bol.com: Largest Dutch online marketplace with broad assortment including consumer electronics and computing. Overlaps Paradigit's consumer laptop/peripheral categories but as a generalist marketplace with vastly larger scale.
• MediaMarkt Nederland: European consumer electronics big-box retailer with Dutch stores and online channel. Competes in laptops, desktops, and gaming categories but as a broader-format incumbent rather than IT specialist.
• Amazon.nl: Amazon's Dutch marketplace sells laptops, desktops, and peripherals with Prime delivery. Not a direct IT specialist but a major force in the same product categories competing on price and delivery speed.

Regional players

• Notebooksbilliger.de (NBB): German-headquartered online IT and consumer electronics retailer with broad laptop/desktop/gaming assortment. Comparable business model and product mix; primarily German market but adjacent to NL cross-border demand.

Others

• NZXT: Gaming PC and components brand with a 'Powered by NZXT' build program that Paradigit explicitly uses for custom gaming desktops. Not a retailer but a co-branded supply/partner that shapes Paradigit's custom-build differentiation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Paradigit

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paradigit