What Centralpoint.nl does

Centralpoint.nl, legally operating as Dustin NL B.V., is the Dutch subsidiary of Swedish-headquartered Dustin Group AB. Founded in 2002 and based in Nijmegen, the company functions as an online B2B provider of IT hardware, software, and managed services to Dutch business customers. Its offering combines a broad hardware catalog — spanning laptops, computers, tablets, monitors, servers, storage, printers, networking equipment, mobile phones, audio/video, POS systems, and office equipment — with a Software Marketplace for centralized license management and a layered managed-services portfolio covering Modern Workplace, Cloud, Data Protection, Security Services, Network-as-a-Service, and IT Servicedesk, plus a Takeback service for end-of-life asset disposal.

The business model is primarily transactional hardware resale complemented by recurring managed-services revenue. Hardware is sold B2B at unit prices visible on the public storefront (e.g., Lenovo ThinkPad E14 G7 at €999 excl. VAT, HP Series 5 Pro 534pm monitors, Jabra Evolve2 75 headsets), with tier-1 OEM brands including HP, Lenovo, Apple, Samsung, Philips, Jabra, and private-label lines Voxicon, Prokord, and Cirafon. Delivery is positioned at 1-2 working days for orders placed before 16:00, with customer service available during office hours, indicating a logistics-and-procurement-led GTM targeting Dutch SMB and mid-market segments. The Software Marketplace and managed services create a recurring-revenue overlay on the transactional base, while the Takeback and lifecycle offerings extend the customer relationship across the full IT asset lifecycle.

Under the current ownership, the entity has been consolidated under the Dustin master brand (web presence at dustin.nl) and benefits from group-level vendor relationships, procurement scale, and cross-Nordic/Western-European operational leverage. Leadership disclosed includes Marcel Joosten as marketing director. No public revenue, ARR, or customer-count figures are available in the source data, and the listed headcount of 11-50 likely reflects only the local Dutch operating footprint rather than the full subsidiary scope.

Name

Centralpoint.nl

Legal name

Dustin NL B.V.

Website

https://centralpoint.nl

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Centralpoint.nl (Dustin NL B.V.) is the Dutch B2B subsidiary of Sweden's Dustin Group AB, selling IT hardware, software, and managed services to Dutch SMB and mid-market business customers via its online platform dustin.nl.

Ownership category

akta.pro rank

Product category

Business IT Hardware and Managed IT Services

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430), Office Equipment Merchant Wholesalers (42342), Software Publishers (51321), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Retail-Computer & Computer Software Stores (5734), Wholesale-Computers & Peripheral Equipment & Software (5045), Computer & Office Equipment (3570), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Business/Enterprise IT Hardware Retail (Workstations, Servers, POS) (CRACABAJ)

akta.pro secondary industries

IT Procurement & Sourcing Services (Hardware/Software) (BPAEAOAG), IT Asset Lifecycle Services (Procure-to-Retire) (BPAEAOAF)

Keywords

• Business IT hardware
• Managed IT services
• Software license management
• Modern workplace solutions
• IT infrastructure services

Headquarters

HQ city

Nijmegen

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Core offering

Centralpoint.nl sells business IT hardware (laptops, computers, tablets, monitors, peripherals, servers, networking, storage, printers, mobile phones, audio/video, POS and office equipment) via its online store and delivers a portfolio of managed IT services, including Software Marketplace, Modern Workplace, Network as a Service, Cloud Services, Data Protection, Security Services, IT Servicedesk, and Takeback. The offering combines transactional IT product procurement with recurring IT environment management for business customers.

Product overview

Dustin is an IT products and services retailer offering a unified platform combining hardware (laptops, servers, printers, storage, networking, peripherals) with software solutions and managed IT services. The core offering consists of hardware products across multiple categories, complemented by the Software Marketplace for license management, and a suite of Managed Services including Modern Workplace, Network as a Service, Cloud, Data Protection, and Security. The portfolio is designed for businesses seeking both IT product procurement and ongoing IT environment management from a single provider.

Differentiator

Problem solved

Functional benefit

Products and services

• Business IT Hardware Products A broad catalog of business IT hardware including laptops, computers, tablets, monitors, computer accessories, mobile phones, audio & video equipment, servers, internal and external storage, printers, networking equipment, POS systems, and office equipment, sold to business customers online with 1–2 business-day delivery.
• Software Marketplace A platform for purchasing and managing software licenses in one place, providing businesses full control over costs and software asset management.
• Managed Services IT monitoring and management services that allow businesses to focus on core activities while the IT environment is operated and overseen for them.
• Modern Workplace Solutions for contemporary workplace environments including collaboration tools and endpoint management for business customers.
• Cloud Services Secure cloud solutions that scale up and down as needed, growing with the customer's business.
• Network as a Service Scalable networking solutions delivered as a service for business customers.
• Security Services Cybersecurity solutions to protect business customers against modern cyber threats including AI-powered attacks.
• Data Protection Services to protect business data and ensure business continuity for customers.
• IT Servicedesk IT support and service desk assistance for businesses during office hours.
• Takeback Safe, sustainable, and simple disposal of retired IT equipment with responsible handling for business customers.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights4 records

Direct peers

• Dustin Group AB: Parent company of Centralpoint.nl (Dustin NL B.V.). Dustin Group AB is the Nordic region's leading B2B IT products and services reseller, offering identical hardware, software marketplace, and managed services portfolio across Sweden, Norway, Denmark, Finland, and the Netherlands. Direct parent and most direct functional peer.
• Copaco Nederland B.V. Dutch IT distributor and value-added reseller providing hardware, software licensing, cloud, and managed services to Dutch B2B customers. Headquartered in the Netherlands, directly competing for the same mid-market and enterprise customers as Centralpoint.nl.
• Alternate.nl: Dutch online IT retailer offering computers, components, peripherals, and networking equipment to consumers and businesses. Direct geographic and product overlap with Centralpoint.nl, especially in the SMB and prosumer segment.

Broad incumbents

• Bechtle AG: Germany-headquartered pan-European IT systems integrator and reseller with ~EUR 6B+ revenue, operating IT e-commerce, managed services, and workplace solutions comparable to Centralpoint.nl. Direct overlap on hardware distribution, software licensing, and B2B services across the DACH and Benelux markets.
• Computacenter plc: UK-listed enterprise IT infrastructure provider offering hardware supply, managed services, workplace, and cloud solutions across Europe including the Netherlands. Directly comparable business model combining product resale with high-margin professional and managed services.
• ALSO Group: Switzerland-based European IT distributor providing hardware, software, cloud, and IoT solutions to resellers and B2B customers. Operates an integrated cloud marketplace (ALSO Cloud Marketplace) directly analogous to Centralpoint's Software Marketplace.
• TD Synnex: US-headquartered global IT distributor and solutions aggregator formed from the merger of Tech Data and Synnex. Massive global scale in IT product distribution and increasingly managed services, directly comparable in core hardware resale and growing services portfolio.
• Arrow Electronics: Global value-added distributor of IT hardware, software, and services serving enterprise and mid-market customers worldwide. Direct overlap with Centralpoint's hardware catalog and software licensing operations in the European B2B market.
• Ingram Micro: World's largest global IT distributor offering hardware, software, cloud, and logistics services. Direct comparable in scale of hardware distribution, software licensing platform (Ingram Micro Cloud), and end-to-end B2B IT services.

Regional players

• Coolblue Business: Dutch B2B arm of Coolblue offering laptops, desktops, printers, networking, and office IT supplies to SMBs with strong e-commerce UX and fast delivery. Direct regional competitor in the Dutch B2B IT procurement market, particularly for smaller customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCdvaTVFECF9koPisiZgDTuA
• Facebookfacebook.com/dustinnetherlands
• LinkedInlinkedin.com/company/22055
• Xx.com/centralpoint_nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centralpoint.nl