Glasshouse Realty Group

What Glasshouse Realty Group does

Glasshouse Realty Group is a private residential real estate brokerage headquartered in Dayton, Ohio, founded in 2019. The firm serves home buyers and sellers through agent-led teams in local markets, with disclosed operating presence in Dayton and Cleveland (the latter via its acquired team Asa Cox Homes). Headcount is reported in the 101-250 range, consistent with a multi-team brokerage scaling through acquisitions of established local agent groups rather than purely organic agent recruiting.

The company earns revenue through standard real estate brokerage commissions on completed residential transactions; pricing is not publicly disclosed and commissions are negotiated per transaction. Its go-to-motion is enterprise-style field sales, where acquired agent teams maintain direct client relationships in their respective markets. The firm differentiates on the combination of technology adoption and human-led culture, arguing that execution — not tool adoption alone — drives sustainable brokerage growth.

On the technology side, Glasshouse does not operate a proprietary platform: its web presence runs through the third-party Lofty (moatable.com) brokerage platform, and the firm was selected as one of only eight national pilot locations for a Google and HouseCanary home search program via its Cleveland team. There is no disclosed proprietary AI/ML, data asset, or technology IP; technology capabilities are consumed from third-party vendors and partners rather than built in-house.

Name

Glasshouse Realty Group

Website

https://www.glasshouserealty.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Glasshouse Realty Group is a private residential real estate brokerage founded in 2019 and headquartered in Dayton, Ohio, serving home buyers and sellers through acquired agent teams in Ohio markets including Dayton and Cleveland.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate brokerage
• Home buying services
• Home selling services
• Property transaction facilitation
• Real estate agent teams

Headquarters

HQ city

Dayton

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Brokerage Commissions: Standard real estate brokerage revenue from residential property transactions. The company facilitates home buying and selling through agent teams, earning commissions on completed transactions.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Glasshouse Realty Group is a residential real estate brokerage that facilitates home buying and selling through acquired local agent teams. The company earns commissions on completed transactions and complements its human-led agent service with technology tools, including early access to a Google and HouseCanary home search pilot through its Cleveland team Asa Cox Homes.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage Services Agent-led residential real estate brokerage services that facilitate home buying and selling for individual consumers, with commissions earned on completed transactions. Service is delivered through acquired local agent teams in markets such as Dayton (HQ) and Cleveland.
• Asa Cox Homes (Cleveland Brokerage Team) Cleveland-based residential real estate brokerage team operating under Glasshouse Realty Group, acquired to expand market presence in Ohio. Selected as one of only eight national pilot locations for the Google and HouseCanary home search pilot program.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• GooglecoreTechnology or Integration · 1 January 2026Google selected Glasshouse Realty (through its Cleveland team Asa Cox Homes) for a Google and HouseCanary home search pilot program. This is one of only eight national pilot locations, providing early access to innovative home search technology integration.
• HouseCanarycoreTechnology or Integration · 1 January 2026HouseCanary partnered with Google to offer a home search pilot program in which Glasshouse Realty's Cleveland team (Asa Cox Homes) was selected as one of only eight national pilot locations. This provides advanced real estate analytics and search capabilities.

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Redfin: Tech-enabled residential brokerage and portal with owned-agent model in many metros. Comparable to Glasshouse as a brokerage leaning heavily on technology for buyer/seller experience, though operating at much larger scale.
• HomeSmart: Fast-growing, agent-centric residential brokerage that has scaled by recruiting teams with attractive economics. Comparable to Glasshouse in team-attraction GTM and tech-enabled agent support.
• eXp Realty: Cloud-based, agent-centric residential brokerage that has scaled aggressively through team and agent attraction. Closely comparable to Glasshouse on team-recruitment GTM, Midwest presence, and tech-forward branding.
• Compass: Tech-enabled residential brokerage competing for top-producing agents and teams across major U.S. metros. Comparable to Glasshouse in the technology + agent-support positioning and emphasis on culture and brand.
• Keller Williams Realty: Largest agent-centric residential franchise by agent count, organized around market centers and team-based leadership. Closely mirrors Glasshouse's team-led model and culture-first messaging at much greater scale.
• Howard Hanna Real Estate: Large privately-held residential brokerage dominant in the Midwest and Mid-Atlantic, including Ohio markets like Cleveland and Dayton. Directly comparable to Glasshouse in geography, team-based model, and traditional-plus-tech positioning.

Broad incumbents

• Anywhere Real Estate (formerly Realogy): Parent of multiple residential brokerage brands (Coldwell Banker, Century 21, Sotheby's). Comparable in residential brokerage franchise activity at a corporate-franchise level rather than Glasshouse's team-acquisition approach.
• Coldwell Banker: Long-established national residential brokerage brand with large agent networks. Comparable in core residential brokerage activity but as a broad incumbent rather than a niche team-acquisition-focused operator.
• Sotheby's International Realty: Luxury-leaning residential brokerage network with affiliate model. Comparable on buy/sell brokerage activity but differentiated by luxury focus and global brand positioning.
• Berkshire Hathaway HomeServices: National residential brokerage franchise network with broad Midwest presence. Overlaps with Glasshouse on residential buy/sell brokerage services but operates as a broad franchise rather than a culture-led, team-roll-up model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glasshouse Realty Group