TDWI
- Company typePrivate
- Founded1995
- HeadquartersRenton, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
TDWI firmographics
Firmographics- Name
- TDWI
- Legal name
- TDWI (Transforming Data With Intelligence)
- Website
- https://tdwi.org
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
TDWI industry classification
Industry- Product category
- Professional Education and Research (Data and Analytics)
- NAICS
- Scientific Research and Development Services (5417), Computer Systems Design and Related Services (54151)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN)
Keywords
Where TDWI is headquartered
LocationHeadquarters
- HQ city
- Renton
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
TDWI business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Membership Subscriptions: TDWI offers tiered membership programs (Essentials, Professional, All Access) that provide access to research reports, online learning, video libraries, community access, discounts on events, and training credits. This is a recurring subscription revenue stream.
- Conference and Event Registrations: Revenue from in-person conferences (TDWI Transform), executive summits, virtual summits, seminars, and bootcamps. Includes registration fees for multi-day events and masterclasses.
- Online Course Sales: Individual course purchases and on-demand training subscriptions for online learning courses covering AI, data science, machine learning, and governance topics.
- Team Training Services: Private, customizable team training delivered online or onsite, aligned to organizational goals and team skill levels. Enterprise B2B sales motion.
- Certifications: Professional certification programs including CBIP (Certified Business Intelligence Professional), DGCP (Data Governance Certified Professional), and AICP (Artificial Intelligence Certified Professional).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Essentials Membership includes research resources, community access, 10% discount on events, $150 training credit, video library (350+ videos), job postings (4x/year) |
| Subscription | Annual | Professional Membership includes all Essentials benefits plus online learning (150+ hours), quarterly roundtable events, unlimited job postings |
| Subscription | Annual | All Access Membership includes all Professional benefits plus event season pass (one seminar + one conference/year) and 4 advisory calls with TDWI analysts |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels12 records
TDWI product offering
Product offeringCore offering
TDWI provides vendor-neutral education, training, and research for data, analytics, and AI professionals through in-person conferences, virtual events, online courses, professional certifications (CBIP, DGCP, AICP), tiered memberships, and 250+ research reports. Its offerings target individual professionals and enterprise teams seeking role-specific skill development, strategic frameworks, and credentials across BI, analytics, AI, data governance, and data engineering.
Product overview
TDWI (Transforming Data With Intelligence), a division of 1105 Media founded in 1995, is a leading provider of education and research for data and analytics professionals. The company operates a multi-channel platform consisting of: in-person conferences (TDWI Transform and Data & AI Leaders Summit), virtual events and summits, online learning with over 150 hours of courses including ML and RAG bootcamps, professional certifications (CBIP, DGCP, AICP), tiered membership programs (Essentials, Professional, All Access), research publications (250+ reports including Best Practices Reports and Blueprint Reports), assessments and maturity models, the Upside content platform with 50,000+ newsletter subscribers, the Speaking of Data podcast, the AI-Ready Data blog series, the TDWI AI Impact Awards program, TDWI Pathfinder role-based learning bundles, and team training services. The portfolio serves data professionals from analysts to CDOs across AI, BI, analytics, and data management disciplines.
Differentiator
Problem solved
Functional benefit
Products and services
- TDWI Transform Conference Flagship in-person training event featuring expert-led masterclasses, hands-on bootcamps, and leadership summits for AI, BI, analytics, and data management professionals. Includes 58 half- and full-day masterclasses, 7 bootcamps, and a 3-day Data & AI Leaders Summit.
- TDWI Data & AI Leaders Summit A curated, multi-day in-person executive event focused on enterprise data and AI strategy, featuring peer networking and strategic discussions for data and AI leaders.
- TDWI Online Learning On-demand and live virtual training courses covering data, analytics, and AI topics with over 150 hours of content. Includes role-based TDWI Pathfinder Bundles and courses ranging from half-day sessions to 7-week bootcamps.
- TDWI Machine Learning Bootcamp A 6-week intensive virtual live seminar series providing hands-on machine learning training, including Introduction to Machine Learning and Intermediate Machine Learning courses using Python.
- TDWI RAG Bootcamp for AI Engineering A 6-week intensive virtual live seminar focused on customizing LLMs with Retrieval-Augmented Generation (RAG) and using GenAI with business data.
- TDWI Virtual Summits Free half-day virtual events featuring TDWI analyst-led presentations, expert speakers, case studies, and interactive Q&A sessions on data, analytics, and AI topics such as AI in Action, Building Integration Programs, and Modern Data Strategies.
- TDWI AI Strategy Bootcamp A bootcamp focused on building effective AI strategy and roadmap for enterprises, covering AI governance, data quality for AI, and agentic AI transformation.
- CBIP (Certified Business Intelligence Professional) Vendor-neutral professional certification validating applied expertise in business intelligence and analytics.
- DGCP (Data Governance Certified Professional) Vendor-neutral professional certification validating expertise in data governance practices.
- AICP (Artificial Intelligence Certified Professional) Vendor-neutral professional certification validating expertise in artificial intelligence implementation and practices.
- TDWI Membership Annual membership programs for analytics and data management professionals with tiered access: Essentials (on-demand resources and community), Professional (adds online learning and roundtables), and All Access (adds live training season pass and advisory calls).
- TDWI Research & Publications Portfolio of research including Best Practices Reports, Checklists, Blueprint Reports, Benchmark Reports, Top Trends reports, White Papers, Playbooks, Pulse Reports, E-books, and the annual Salary, Roles, and Responsibilities Report, with over 250 reports available.
- TDWI Assessments & Maturity Models Interactive tools that benchmark data, analytics, and AI maturity with custom scorecards and strategic recommendations, including the TDWI AI Readiness Assessment.
- TDWI Team Training Private, customizable team training delivered online or onsite, aligned to organizational goals and skill levels. Covers data literacy, analytics, AI, data engineering, and governance for enterprise teams.
Quantifiable outcome
- 98% of professionals say TDWI knowledge improved their job performance
- +2 more outcomes
Companies that use TDWI
Customer profileNamed customers17 records
Segments6 records
Ideal customer profiles3 records
TDWI technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
TDWI partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered regional and minor.
- TDWI EuroperegionalTDWI Europe (tdwi.eu) operates as a separate entity serving the Europe, Germany, Switzerland, and Austria region with dedicated membership contact (Tanja Kenda for DACH region).
- ZoomInfominorZoomInfo appears as a sponsor for TDWI virtual summits, specifically for the Modern Data Strategies virtual event. Sponsorship provides visibility at TDWI events.
Scale indicators9 records
Recent moves1 record
TDWI competitors and assessment
Company assessmentDirect peers
- Coursera: Coursera is a leading online learning marketplace partnering with universities and companies to deliver courses, specializations, and certificates in data and AI. Comparable to TDWI's online learning, certification, and enterprise team training offerings.
- DataCamp: DataCamp is an online learning platform focused on data science, AI, and analytics skills with role-based learning paths. Directly comparable to TDWI's Pathfinder bundles and online learning subscriptions for data professionals.
- EDM Association: EDM Council/EDM Association is a membership-based organization providing data management and governance education, certifications (CDMP), and research. Closely comparable to TDWI's data governance curriculum, certifications (DGCP), and member-based research model.
- Pluralsight: Pluralsight provides technology skill development through online courses, assessments, and certification prep. It is directly comparable to TDWI's online learning and certifications, with overlapping buyer personas (data analysts, engineers, architects).
- O'Reilly Media: O'Reilly is a long-established vendor-neutral technology learning platform offering books, online courses, conferences (O'Reilly Strata/AI), and live training. It competes directly with TDWI across technical learning, research-style content, and events for data/AI professionals.
- International Institute for Analytics (IIA): IIA is an analytics research and advisory firm offering research, advisory, and education to data/analytics leaders. Directly comparable to TDWI's research and executive education business for analytics professionals.
Broad incumbents
- Databricks Academy: Databricks provides free and paid training, certifications, and learning paths for data engineering, ML, and analytics on its platform. As a vendor training program, it competes with TDWI's vendor-neutral ML bootcamps and AI engineering courses.
- IDC: IDC is a global research and advisory firm publishing IT and data/AI market research, advisory services, and events. Comparable to TDWI's research publications, benchmark reports, and enterprise advisory motions targeting data and AI leaders.
- Gartner: Gartner is a large-scale research and advisory firm serving IT and data leaders with research reports, advisory, peer communities (Gartner Peer Insights/Community), and conferences. Overlaps with TDWI's research publications, advisory calls, and Data & AI Leaders Forum.
- LinkedIn Learning: LinkedIn Learning (Microsoft) offers broad technology, data, and AI courses integrated with LinkedIn's professional network. Competes with TDWI for individual professional learning budgets, particularly for data analyst personas.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
TDWI social profiles
Digital presenceTDWI financial estimates
Financial estimateRevenue estimate
Valuation estimate
TDWI leadership team
Management profileNumber of profiles
Profiles1 record
TDWI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TDWI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TDWI
What does TDWI do?
TDWI provides vendor-neutral education, training, and research for data, analytics, and AI professionals through in-person conferences, virtual events, online courses, professional certifications (CBIP, DGCP, AICP), tiered memberships, and 250+ research reports. Its offerings target individual professionals and enterprise teams seeking role-specific skill development, strategic frameworks, and credentials across BI, analytics, AI, data governance, and data engineering.
Is TDWI a public or private company?
TDWI is a private company. It is classified as corporate owned and is currently operating.
When was TDWI founded?
TDWI was founded in 1995. It employs 51 to 100 people.
Where is TDWI based?
TDWI is headquartered in Renton, United States, in the North America region.
How does TDWI make money?
Five revenue lines are on record. Membership Subscriptions are the primary driver. The others are conference and Event Registrations, online Course Sales, team Training Services and certifications.
Who are TDWI's main competitors?
Direct peers on record are Coursera, DataCamp, EDM Association, Pluralsight, O'Reilly Media and International Institute for Analytics (IIA). Broad incumbents are Databricks Academy, IDC, Gartner and LinkedIn Learning.
Does TDWI have an API?
No public API is recorded for TDWI.
What industry is TDWI in?
TDWI's product category is Professional Education and Research (Data and Analytics). Its primary akta.pro industry code is BPAEANAN, Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching). Its NAICS code is 5417 and its SIC code is 8600.