What Utah Association of Realtors does

The Utah Association of REALTORS® (UAR) is a nonprofit state-level professional trade association serving licensed real estate professionals—brokers and agents—who hold REALTOR® membership in Utah. UAR is a state affiliate of the National Association of REALTORS® (NAR) and is headquartered at 230 West Towne Ridge Parkway, Suite 500, Sandy, Utah 84070, with an employee base of 11–50. Its core service suite comprises a Legal Hotline staffed by attorneys, an online Legal Library, a comprehensive UAR Forms library of standardized transaction documents (e.g., Seller's Property Condition Disclosure, Agency Agreements, Limited Agency Consent), Utah housing Market Statistics, publications (REALTOR® Magazine, Utah REALTORS® News), a Video Library, and consumer outreach resources. It also runs annual programming including the UAR Convention, UAR Leadership Academy, and UAR Policy Summit, alongside the REALTOR Political Action Committee (RPAC), UARHOF housing grants, and a specialty REALTOR® license plate benefit.

UAR's business model is membership-based and subscription-funded: Utah REALTORS® join via local member associations, are simultaneously NAR members, and subscribe to the NAR Code of Ethics, gaining access to UAR's services. Revenue derives from recurring membership dues and ancillary services (events, sponsorships, advertising, forms licensing); specific dues figures are not publicly disclosed. Technology is lightweight—calendar integrations with Google Calendar, iCalendar, Outlook 365, and Outlook Live for events, plus the NAR Database Services (NRDS) for member registration and authentication—with no proprietary platform architecture disclosed. The organization distributes via its website (utahrealtors.com), social channels (Facebook, Twitter/X, YouTube, LinkedIn, Instagram), and co-hosted in-person events with local boards such as the Northern Wasatch Association of REALTORS® and the Salt Lake Board of REALTORS®. Leadership includes President Randy Day and staff including Jason Burr, Shannon Dessert, Aaron Drussel, Stephanie Taylor, and instructor Lance Harrison.

Name

Utah Association of Realtors

Legal name

Utah Association of REALTORS®

Website

https://utahrealtors.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

The Utah Association of REALTORS® (UAR) is a nonprofit state-level trade association serving licensed real estate brokers and agents in Utah as an affiliate of the National Association of REALTORS®, providing legal services, standardized forms, market statistics, advocacy, education, and events to its REALTOR® members.

Ownership category

akta.pro rank

Product category

Real Estate Trade Association Services

NAICS

Other Activities Related to Real Estate (531390)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Real Estate & Construction Law (BPAHAAAE)

Keywords

• Real estate association
• Membership services
• Legal advisory
• Real estate forms
• Professional development

Headquarters

HQ city

Sandy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership dues and services: UAR operates as a state-level trade association funded primarily through membership dues from REALTOR® members in Utah. The association provides member services including legal hotline, forms library, advocacy, education programs, and events.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Utah Association of REALTORS is a state-level trade association that provides REALTOR members in Utah with legal advisory services (Legal Hotline and Legal Library), standardized Utah-specific real estate transaction forms, market statistics, professional publications, continuing education and leadership development, and legislative advocacy through RPAC and Policy Summits. Members access services through local REALTOR associations and the UAR member portal.

Product overview

Utah Association of REALTORS (UAR) operates as a professional association providing a platform of member services for real estate professionals. The organization offers legal support services including a Legal Hotline and Legal Library, a comprehensive library of UAR Forms for real estate transactions, market statistics, and publications including REALTOR Magazine and Utah REALTORS News. Additional offerings include a Video Library with educational content, event programs such as the UAR Convention and UAR Leadership Academy, advocacy resources including RPAC and Policy Summits, housing grants through UARHOF, consumer outreach materials, and specialty member benefits like the License Plate Program. The portfolio functions as an integrated suite supporting Utah REALTORS throughout their professional activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Legal Hotline Telephone-based legal consultation service where REALTOR members can call UAR attorneys to get answers to legal questions related to real estate transactions.
• Legal Library Online resource providing answers to commonly asked legal questions for Utah real estate professionals.
• UAR Forms

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Four partnerships are on record, tiered core, minor and unclear.

• National Association of REALTORS® (NAR)coreOthersUAR is the state-level affiliate of NAR. NAR owns the REALTOR® trademark and provides national standards, advocacy, and resources. UAR members are automatically NAR members and subscribe to the NAR Code of Ethics.
• Northern Wasatch Association-RealtorsminorOthersCo-hosts UAR Leadership training events, including Non-Profit Governance 101 & 102 sessions held at the Northern Wasatch Association-Realtors location in Ogden, UT.
• Salt Lake Board of RealtorsminorOthersHosts Broker Town Hall events at its Sandy, UT location, collaborating with UAR on professional development for real estate brokers.
• Related OrganizationsunclearOthersUAR maintains a Related Organizations page listing affiliated entities within the REALTOR® ecosystem. Specific partner names are not enumerated in the source data.

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• National Association of REALTORS (NAR): NAR is the national umbrella trade association for REALTORS and the owner of the REALTOR® trademark under which UAR operates. Comparable because UAR is a state affiliate operating under NAR's brand, code of ethics, and national advocacy framework, just at a different geographic scale.

Direct peers

• California Association of Realtors (CAR): State-level NAR affiliate representing California REALTORS. Directly comparable to UAR in mission (advocacy, legal support, forms, education) and business model (dues-funded state trade association), with a similar integrated service offering.
• Texas Realtors: State-level NAR affiliate for Texas REALTORS. Comparable because it delivers the same core bundle of services (legal, forms, advocacy, education, events) as UAR, scaled to a larger state membership base.
• Florida Realtors: State-level NAR affiliate for Florida REALTORS. Comparable as a dues-funded state trade association providing legal, legislative, forms, and education services to REALTOR members.
• New York State Association of REALTORS (NYSAR): State-level NAR affiliate representing New York REALTORS. Comparable because it operates the same advocacy, legal, and professional development model as UAR at the state level.
• Colorado Association of Realtors: State-level NAR affiliate for Colorado REALTORS. Comparable to UAR as a neighboring Intermountain West state association serving a similarly sized REALTOR population with the same dues, advocacy, and forms-based service model.
• Arizona Association of Realtors: State-level NAR affiliate for Arizona REALTORS. Comparable to UAR as a geographically adjacent state association with similar member services, market statistics offerings, and legislative advocacy programs.
• Illinois Realtors: State-level NAR affiliate for Illinois REALTORS. Comparable to UAR because it operates the same dues-funded trade association model, including legal resources, forms, advocacy, and continuing education.
• Pennsylvania Association of Realtors (PAR): State-level NAR affiliate representing Pennsylvania REALTORS. Comparable to UAR as a dues-supported state trade association delivering legal, advocacy, education, and standard-form services to its members.
• Salt Lake Board of Realtors: Local NAR-affiliated REALTOR board serving the Salt Lake City area. Comparable to UAR as a local association within the same Utah REALTOR ecosystem, with overlapping service offerings; UAR also co-hosts events (e.g., Broker Town Halls) with this board.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/UtRealtors
• YouTubeyoutube.com/user/uarnews
• Facebookfacebook.com/utahassociationofrealtors
• LinkedInlinkedin.com/company/utah-association-of-realtors
• Instagraminstagram.com/utahrealtors

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Utah Association of Realtors