Hunton Fiber

What Hunton Fiber does

Hunton Fiber is a Norwegian manufacturer of wood fiber-based building materials, founded in 1889 and headquartered in Gjøvik, Norway, with 101-250 employees. The company produces wood fiber insulation, wind barriers, acoustic solutions, engineered timber components, and pre-engineered construction packages at its Gjøvik factory using PEFC-certified Norwegian spruce chips. Its flagship product line, Hunton Nativo® wood fiber insulation, is available in loose-fill, board, and blown-in formats, complemented by Hunton Vindtett™ Plus wind barriers (50+ years on the market), Hunton Silencio® step sound plates developed with SINTEF since the 1990s, Hunton Konstruksjon™ construction system packages featuring 3D modeling, and engineered I-joists.

The company operates a sales-led go-to-market through a network of authorized dealers and certified blowing contractors (blåseentreprenører) across Norway, Sweden, Denmark, Finland, the UK, and the Middle East (UAE), supported by a direct customer center in Gjøvik and a sales office in Asker. Revenue is generated primarily through one-time sales of insulation products, construction system packages, and building materials with project-specific quotations rather than publicly disclosed pricing. Customer segments span residential construction (single-family homes, cabins), commercial and multi-family residential projects, and building renovation/retrofit markets.

The business is differentiated by 135 years of company history, third-party validated technical performance (SINTEF approvals, FRIC fire research), and an environmental credentials stack including ISO 9001, ISO 50001, Miljøfyrtårn, and PEFC certifications. Recent EPDs demonstrate lower lifecycle CO2 emissions than market-leading mineral wool insulation, positioning the company to capture share under tightening Nordic and EU building sustainability regulations. An eight-year Statkraft power agreement (153 GWh, 2026-2033) secures production economics through the next cycle.

Name

Hunton Fiber

Legal name

Hunton Fiber

Website

https://hunton.no

Company type

Private

Founded year

1889

Operating status

Operating

Headcount range

101–250 employees

Short description

Hunton Fiber is a Norwegian manufacturer producing PEFC-certified wood fiber insulation, wind barriers, acoustic plates, and engineered construction packages at its Gjøvik factory, serving residential, commercial, and retrofit construction markets across the Nordics, UK, and Middle East.

Ownership category

akta.pro rank

Product category

Wood Fiber Building Materials

NAICS

Wood Product Manufacturing (321), Engineered Wood Member Manufacturing (321215), Prefabricated Wood Building Manufacturing (321992)

SIC

Lumber & Wood Products (No Furniture) (2400), Millwood, Veneer, Plywood, & Structural Wood Members (2430), Prefabricated Wood Bldgs & Components (2452)

akta.pro primary industry

Thermal & Acoustic Insulation Textiles (Insulation Felts/Soundproofing) (IMAOADAL)

akta.pro secondary industry

Wood Trusses, I-Joists & Framing Components (IMADADAD)

Keywords

• Wood fiber insulation
• Building materials
• Construction insulation
• Wind barriers
• Structural timber

Headquarters

HQ city

Gjøvik

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wood Fiber Insulation Products: Sale of Hunton Nativo® wood fiber insulation products in various formats (blown-in loose fill, boards, DIY products) for wall, roof, and floor insulation applications.
2. Construction System Packages: Hunton Konstruksjon™ delivers complete construction packages including engineered timber components, 3D design, and construction drawings for building projects.
3. Building Material Products: Sale of wind barriers, step sound plates, and other wood-based building materials for construction applications.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Hunton Fiber manufactures and sells wood fiber-based building materials at its factory in Gjøvik, Norway, producing Hunton Nativo® wood fiber insulation from PEFC-certified Norwegian spruce chips. The portfolio spans loose-fill, board, and blown-in insulation formats, complemented by wind barriers (Vindtett™), acoustic step-sound plates (Silencio®), engineered I-joists, and pre-engineered timber construction packages (Konstruksjon™) delivered with design and engineering support.

Product overview

Hunton Fiber is a Norwegian manufacturer of wood fiber-based building materials, primarily serving the Nordic construction market. The company operates a factory in Gjøvik, Norway, producing wood fiber insulation and structural construction products. The core product line centers on Hunton Nativo® Trefiberisolasjon, available in multiple formats (loose-fill, boards, blown-in) for various insulation applications. Complementary products include Hunton Vindtett™ Plus wind barriers, Hunton Silencio® Trinnlydplate acoustic solutions, and Hunton Konstruksjon™ pre-designed construction packages. The product portfolio is completed with I-joists and specialized installation services.

Differentiator

Problem solved

Functional benefit

Brands

• Hunton Nativo®: Wood fiber insulation product line including LooseFill DIY, plates, and blown-in insulation.
• Hunton Vindtett™
• Hunton Silencio®
• Hunton Konstruksjon™

Products and services

• Hunton Nativo® Trefiberisolasjon (Wood Fiber Insulation) Wood fiber insulation manufactured from PEFC-certified Norwegian spruce chips at the Gjøvik factory. Available in multiple formats (loose-fill, boards, blown-in) for thermal insulation of walls, roofs, and floors in residential and commercial buildings.
• Hunton Nativo® LooseFill DIY Loose-fill wood fiber insulation designed for DIY consumers for small and simple insulation projects, especially suitable where there are many installations and pipes, or for smaller renovations in tight spaces.
• Hunton Nativo® Trefiberisolasjon Innblåst (Blown-in Wood Fiber Insulation) Blown-in wood fiber insulation applied by drilling small holes and filling the entire cavity with wood fiber, reducing convection in constructions. Suitable for rehabilitation, new construction, and element building.
• Hunton Vindtett™ Plus (Wind Barrier) Wind barrier product with over 50 years of documented performance. Breaks thermal bridges and adds supplementary insulation, with 19mm board providing approximately 15.2mm additional insulation equivalent.
• Hunton Silencio® Trinnlydplate (Step Sound Plate) Porous wood fiber step sound plate with SINTEF Technical Approval, providing good sound damping values in low frequency range for use under parquet, chipboard, and solid wood floors on heavy decks and timber joists.
• Hunton Konstruksjon™ (Construction System Packages) Complete construction packages including design, joists, rafters, glulam, and internal load-bearing walls, plus construction timber for sound walls. Features 3D modeling for precision and minimal deviations.
• I-bjelker (I-joists) Engineered I-joists for floor and roof construction, ordered via a dedicated Hunton ordering channel.

Quantifiable outcome

• 30-35 kr/m2 annual energy savings from retrofit insulation
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Leve Hytter (Faun Gruppen)coreStrategic or Co-development PartnerCabin manufacturer using Hunton Nativo wood fiber insulation for their Lette eco-cabin model. The partnership focuses on sustainable building with natural materials for the conscious cabin buyer market.
• FRIC Fire Research and Innovation CentrecoreStrategic or Co-development PartnerResearch collaboration on fire safety of wood fiber insulation. Research report confirms that combustible insulation materials like wood fiber can provide good fire protection for walls and roofs.
• SINTEFcoreStrategic or Co-development PartnerLong-standing research collaboration with SINTEF (since the 1990s) on sound insulation solutions. SINTEF has provided technical approval for Hunton Silencio step sound plates and collaborated on developing products for building applications.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Isocell: Austrian manufacturer specializing in cellulose blow-in insulation and airtightness systems. Adjacent competitor in natural-fiber blown-in insulation with overlapping installer networks and similar sustainability positioning to Hunton's blown-in Nativo® product.
• Homatherm: German manufacturer of wood fiber and cellulose-based insulation products for walls, roofs, and floors. Comparable as a smaller, sustainability-focused competitor in the same natural-fiber insulation category as Hunton Fiber.

Broad incumbents

• Knauf Insulation: Global insulation producer of glass and stone mineral wool, competing across all insulation categories and geographies that Hunton Fiber targets, including a strong European residential and commercial presence.
• Rockwool International: Global mineral wool insulation leader with broad product portfolio in thermal, acoustic, and fire insulation. Competes with Hunton Fiber in wall, roof, and floor insulation markets and is specifically named in Hunton's own EPD comparisons as the market-leading incumbent.
• Paroc Group: Northern European mineral wool insulation manufacturer with strong Nordic and Baltic presence, directly competing with Hunton in thermal insulation for residential and commercial construction across the same geographic markets.
• Kingspan Group: Global building envelope specialist with insulation boards and structural insulated panels across residential and commercial markets. Competes broadly with Hunton in high-performance wall and roof assemblies, particularly in low-energy construction projects.

Direct peers

• STEICO: Germany-based manufacturer of wood fiber insulation boards, I-joists, and structural timber products, with a comparable product portfolio (insulation batts, boards, sarking, and engineered wood) to Hunton Fiber's Nativo® and Konstruksjon™ lines. The closest global direct peer in wood fiber insulation.
• Best Wood Schneider: Germany-based producer of wood fiber insulation boards and timber construction elements, serving similar residential and commercial builders with sustainability-positioned insulation products comparable to Hunton Nativo®.
• Pavatex (Soprema): Swiss-origin wood fiber insulation brand now owned by Soprema, producing boards and sarking panels for low-energy construction across Europe. Direct peer in wood fiber insulation with overlapping sustainability-driven value proposition.
• Gutex Holzfaserplattenwerk: German manufacturer of wood fiber insulation boards and sarking products serving DACH-region construction markets with comparable wood fiber board and blow-in insulation offerings. Direct competitor in the wood fiber insulation category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/huntonfiber/?hl=nb
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Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hunton Fiber