Sunrise Skilled Nursing and Rehab

What Sunrise Skilled Nursing and Rehab does

Sunrise Skilled Nursing and Rehab operates a single skilled nursing and rehabilitation facility at 333 S Wrightsman St, Virden, Illinois, serving residents of Macoupin County. The company is staffed by 51–100 employees and is structured around three core service lines: skilled nursing delivered by dedicated healthcare professionals, full-service rehabilitation therapy aimed at returning patients home, and long-term residential care. Its program portfolio extends across orthopedic rehabilitation, cardiac rehabilitation, Parkinson's rehabilitation, stroke recovery, respite care, memory care for dementia patients, and a discharge concierge service that supports transitions to home or the next level of care. Delivery is grounded in skilled medical staff and what the company describes as state-of-the-art therapy technology, with no proprietary software platform, APIs, AI/ML components, or patents disclosed in the source material.

Revenue is generated through per-resident skilled nursing, rehabilitation, and long-term care services reimbursed primarily by Medicare, Medicaid, and private insurance; specific pricing is not publicly disclosed. The go-to-market motion is direct-to-consumer and community-driven: admissions are sourced principally through direct hospital and healthcare system referrals following acute episodes, supplemented by community engagement programs and top-of-funnel marketing on Facebook, Instagram, and LinkedIn. The customer base consists of local seniors recovering from surgery, cardiac events, neurological events such as stroke, and individuals requiring long-term skilled nursing or memory support, together with family caregivers seeking respite. No investor backing, parent company, chain affiliation, or operating partnership was disclosed in the available sources.

The facility carries a regional Great Place to Work (GPTW) Award for workplace and employee satisfaction, maintains an active recruiting posture (the website displays a "NOW HIRING" designation), and has invested in basic digital marketing infrastructure — a virtual tour, downloadable brochure and menu, and active social channels — consistent with its community-integrated operating model. No M&A activity, funding rounds, leadership disclosures, geographic expansion, technology partnerships, or regulatory actions are documented in the sources reviewed.

Name

Sunrise Skilled Nursing and Rehab

Legal name

Sunrise Skilled Nursing and Rehab

Website

https://sunrise-snr.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Sunrise Skilled Nursing and Rehab is a single-facility skilled nursing and rehabilitation center in Virden, Illinois, serving Macoupin County seniors and post-hospitalization patients. It provides 24-hour skilled nursing, rehabilitation therapy, long-term care, memory care, respite care, and specialized orthopedic, cardiac, Parkinson's, and stroke recovery programs.

Ownership category

akta.pro rank

Product category

Skilled Nursing and Rehabilitation

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (62311), Nursing Care Facilities (Skilled Nursing Facilities) (6231), Nursing and Residential Care Facilities (623)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Short-Term Rehabilitation (Post-Acute) SNFs (HLADADAA)

akta.pro secondary industries

Post-Acute Transitional Care / Subacute Rehab Centers (HLADAJAN), Stroke/Neuro-Rehabilitation SNFs (HLADADAG), Memory Care Units within Skilled Nursing Facilities (SNF/Nursing Homes) (HLADACAC), Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays) (HLADAKAB)

Keywords

• Skilled nursing care
• Rehabilitation therapy services
• Long-term residential care
• Post-acute recovery care
• Memory and respite care

Headquarters

HQ city

Virden

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Skilled Nursing and Rehabilitation Services: Revenue generated from providing skilled nursing care, rehabilitation therapy services, long-term care, and respite care to residents. Services covered through Medicare, Medicaid, and private insurance.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Sunrise Skilled Nursing and Rehab operates a single skilled nursing and rehabilitation facility in Virden, Illinois, providing around-the-clock skilled nursing care, full-service rehabilitation therapy (physical, occupational, and speech), long-term care, and specialized programs in orthopedic, cardiac, Parkinson's, stroke recovery, respite, and memory care. Patients are admitted directly from hospitals and the local community, with services reimbursed through Medicare, Medicaid, and private insurance.

Product overview

Sunrise Skilled Nursing and Rehab offers a unified skilled nursing and rehabilitation care platform centered on three core pillars: skilled nursing staff, full-service rehabilitation, and long-term care. The facility provides specialized therapy programs including Orthopedic Rehabilitation, Cardiac Rehabilitation, Parkinson's Rehabilitation, Stroke Recovery, Respite Care, Memory Care, and Discharge Concierge services. The programs are delivered through a single integrated care center with state-of-the-art technology and skilled medical staff, operating as a traditional healthcare facility rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Skilled Nursing Services Expert around-the-clock medical care and support delivered by dedicated healthcare professionals to residents at the Virden, Illinois facility.
• Full-Service Rehabilitation Comprehensive physical, occupational, and speech therapy services designed to help patients recover and return home.
• Long-Term Care Ongoing support and personal care services for residents requiring extended assistance with daily living activities.
• Orthopedic Rehabilitation Specialized therapy program for patients recovering from orthopedic surgeries, joint replacements, fractures, and musculoskeletal injuries.
• Cardiac Rehabilitation Therapy-based recovery program for patients recovering from heart surgery, heart attacks, and other cardiac conditions.
• Parkinson's Rehabilitation Specialized therapy program addressing movement, balance, and speech challenges associated with Parkinson's disease.
• Stroke Recovery Comprehensive rehabilitation program helping patients regain function and independence after stroke.
• Respite Care Temporary short-term care providing relief for family caregivers while ensuring continuous care for their loved ones.
• Memory Care Specialized care for residents with Alzheimer's disease and other forms of dementia, focused on safety and quality of life.
• Discharge Concierge Discharge planning assistance helping patients transition smoothly from the facility back to their homes or next level of care.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Encompass Health: National post-acute and rehabilitation leader with inpatient rehab facilities and home health services. Overlaps with Sunrise on rehabilitation programming and represents a larger, more capital-intensive competitor in the post-acute market.
• ProMedica: Integrated health system operating skilled nursing facilities alongside hospitals, hospice, and home health. Larger incumbent competitor with overlapping skilled nursing and post-acute rehabilitation services.

Direct peers

• Generations Healthcare: Operates skilled nursing and rehabilitation facilities offering short-term rehab, long-term care, and specialty programming — directly comparable services and target population as Sunrise.
• Lexington Health Network: Family-owned Illinois SNF and assisted living operator offering skilled nursing, rehab, and memory care in similar Midwestern markets. Directly comparable in service mix and operator profile.
• Alden Network: Midwest-based SNF and post-acute provider operating multiple skilled nursing facilities with orthopedic, cardiac, and stroke rehabilitation programs comparable to Sunrise's clinical offerings.
• Helia Healthcare: Illinois-based operator of skilled nursing and rehabilitation facilities offering similar clinical programs (post-acute, memory care, long-term care) to Sunrise in overlapping Illinois geographies.
• Petersen Health Care: Operates a network of skilled nursing and rehabilitation facilities across Illinois and the Midwest. Closest comparable given overlapping Illinois geography, SNF/rehab service model, and similar scale.

Regional players

• Tutera Senior Living & Health Care: Operates skilled nursing and assisted living communities across the Midwest with comparable therapy-driven programming. Relevant as a regional SNF competitor with growth-oriented expansion strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SunriseSkilledNursingandRehabilitationCenter/?__tn__=%2Cd%2CP-R&eid=ARAAnqrSe8xga1vlyMJuIWcui9M6sYyvaBriaRJ4ShPiX1YVXT71GG-P6d-Jd7jlId6pckuVmtEMkUcu
• LinkedInlinkedin.com/company/sunrise-skilled-nursing-and-rehabilitation-center
• Instagraminstagram.com/sunrisenursing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunrise Skilled Nursing and Rehab