What Videx does

Videx, Inc. is a privately held US manufacturer, founded in 1979 and headquartered in Corvallis, Oregon, that designs and builds rugged portable data-collection hardware and supporting software. Its product line centers on iButton touch-memory readers (iBR9000, PulseStar, TouchProbe, and the 2024-introduced TouchProbe Blue with Bluetooth) and the CyberBadge barcode/RFID scanner, all engineered for harsh-environment use cases such as security guard tours, agricultural field checks, healthcare compliance logging, and transportation/inventory tracking. Devices are paired with accessories (communicators, chargers, holsters, iButton fobs, mounting hardware) and a small software portfolio including Videx Data Store, Videx Data Applications Center, and the recently launched Videx Route Inspector. The company holds an extensive patent portfolio, including legacy LaserLite Pro patents and ongoing Videx patents covering data-collection and access-control innovations.

Videx goes to market exclusively through a certified reseller and Independent Software Vendor (ISV) network, using a "Connect Me" lead-routing form on videx.com to connect prospects with local resellers who handle sales, customization, and application development. The company continues to manufacture hardware for CyberLock access-control products under a related-party arrangement following the 2013 spin-off of CyberLock, Inc. as an independent company, and it depends on Maxim Integrated Products (now part of Analog Devices) for the iButton touch-memory technology that underpins its core reader products.

Revenue derives from hardware sales of readers, scanners, and accessories, supplemented by software license/subscription revenue from Videx Route Inspector, Videx Data Store, and the Data Applications Center. End customers span government (e.g., Clackamas Jail), enterprise security integrators, and distributed SMB buyers in agriculture, healthcare, and logistics. Pricing is not publicly disclosed, and the channel-mediated model means individual deal sizes are likely small-to-mid-range, with aggregate revenue anchored to the small 11-50 employee headcount and a single-site manufacturing operation.

Name

Videx

Legal name

Videx, Inc.

Website

https://videx.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Videx, Inc. is a privately held US manufacturer founded in 1979 that designs rugged iButton readers and the CyberBadge barcode/RFID scanner, plus supporting software, for security guard tours, agriculture, healthcare, and logistics data collection, sold exclusively through certified resellers and ISVs.

Ownership category

akta.pro rank

Headquarters

HQ city

Corvallis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Data Collection Hardware Sales: Videx generates revenue primarily through the sale of data collection hardware products including iButton readers (iBR9000, PulseStar, TouchProbe, TouchProbe Blue) and the CyberBadge barcode/RFID scanner. Products are sold through a network of resellers.
2. Software Products: Revenue from software products including Videx Data Store, Videx Route Inspector, and Videx Data Applications Center. Software enables data management and custom applications for hardware products.
3. Access Control Hardware: Videx manufactures hardware for CyberLock access control products, a related product line that was spun off as independent company CyberLock, Inc. in 2013 but Videx continues manufacturing the hardware.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Videx designs, engineers, and manufactures portable data collection hardware—iButton touch-memory readers (iBR9000, PulseStar, TouchProbe, TouchProbe Blue) and the CyberBadge RFID/barcode scanner—housed in rugged metal cases for use in harsh environments. The portfolio is complemented by supporting software (Videx Route Inspector, Videx Data Store, Videx Data Applications Center), accessories, and ISV-developed custom applications sold through a network of certified resellers.

Product overview

Videx designs and manufactures a portfolio of portable data collection products centered on iButton readers and barcode/RFID scanners. The core hardware lineup includes four iButton readers (iBR9000, PulseStar, TouchProbe, and TouchProbe Blue) and the CyberBadge barcode/RFID scanner, all manufactured in Corvallis, Oregon, USA. These devices collect data from iButton touch memory units and optical/RFID tags, providing audit trails in portable, rugged form factors. The product ecosystem includes supporting accessories (communicators, chargers, holsters, iButtons, cables), software offerings (Videx Route Inspector, Videx Data Store, Videx Data Applications Center), and extends to the CyberLock access control product line (now an independent company). Videx distributes through a network of resellers and Independent Software Vendors (ISVs) who build custom applications.

Differentiator

Problem solved

Functional benefit

Brands

• CyberBadge: Barcode scanner and RFID reader product line
• iBR9000
• PulseStar
• TouchProbe
• TouchProbe Blue
• CyberLock

Products and services

• CyberBadge Barcode and RFID Scanner Portable barcode scanner and RFID reader that reads RFID tags and a wide range of optical codes. Provides an audit trail of events in a small, cordless, portable design for security, agriculture, and healthcare applications.
• iBR9000 iButton Reader Portable iButton reader in a small, lightweight, durable fiberglass-reinforced case with visual and audible feedback. Stores up to 9,200 iButton IDs with an easy-to-replace 3-volt Lithium battery.
• PulseStar Vibrating iButton Reader Weather-resistant, vibrating iButton reader designed for maximum durability in indoor and outdoor applications. Indicates successful reads with a pulsing vibration. Stores up to 5,400 iButton reads with exceptional water resistance.
• TouchProbe iButton Reader Industry-proven iButton reader with rugged durability and real-time internal clock. Features metal case and stainless-steel read head for superior durability. Suitable for security maintenance checks, agriculture, transportation, production, and inventory applications. Stores up to 5,000 iButton IDs and reads/writes to data iButtons.
• TouchProbe Blue Bluetooth iButton Reader Next-generation iButton reader integrating robust construction of the original TouchProbe, proven iButton technology, and Bluetooth communication convenience. Stores up to 20,000 iButton IDs with rechargeable lithium ion battery. Multiple data transfer methods including Bluetooth, IR, USB-C, and tip interface.
• Product Accessories Communicators for downloading data from data collectors, chargers, holsters, iButtons (3mm and 5mm Touch Memory Buttons), mounting brackets, adhesive pads, and cables complementing Videx readers.
• Videx Route Inspector Software Route inspection software for data collection applications, available for purchase or via direct contact with Videx.
• Videx Data Store Software platform for data storage and management related to Videx data collection products.
• Videx Data Applications Center Software applications center hosting applications for Videx data collection devices, available to customers via the appcenter.videx.com portal.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and major.

• CyberLock, Inc.coreStrategic or Co-development PartnerCyberLock, Inc. was spun off as an independent company in 2013, but strong ties remain between Videx and CyberLock, Inc. Both companies make customer satisfaction their number one priority. Videx continues to manufacture hardware for CyberLock access control products. CyberLock has received numerous national and international product awards since its introduction in 2000.
• Independent Software Vendors (ISV) NetworkmajorChannel Partner/ Reseller/ DistributorVidex works with a network of Independent Software Vendors (ISVs) who have created a variety of software applications for Videx products including the TouchProbe. The ISV network welcomes the challenge of building new software applications for unique business needs.
• Certified Reseller NetworkmajorChannel Partner/ Reseller/ DistributorVidex brings products to market through a network of resellers. Resellers can build applications for Videx products that fit exact customer needs. The company maintains a 'Connect Me' program to connect prospective customers with certified resellers in their area.
• Maxim Integrated Products (iButton Technology)coreTechnology or IntegrationiButton is a registered trademark of Maxim Integrated Products, Inc. Videx's iButton readers read and interact with iButton touch memory technology, which is manufactured by Maxim. This is a core technology partnership for Videx's data collection business.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Cognex Corporation: Leader in machine vision and industrial barcode readers, competing with Videx in automated data capture across manufacturing, logistics, and asset-tracking applications.
• Datalogic: European-headquartered manufacturer of barcode readers, sensors, and RFID solutions for industrial and retail data capture, overlapping with Videx's rugged reader positioning in industrial verticals.
• Zebra Technologies: Global leader in barcode scanners, RFID readers, and mobile computing for enterprise asset tracking and data capture — a broad incumbent whose rugged scanners compete with Videx's CyberBadge across logistics and security.
• Honeywell Productivity Solutions: Major incumbent in barcode scanning, mobile computers, and RFID readers; competes with Videx across enterprise data collection use cases with much broader product portfolios.

Direct peers

• Unitech Electronics: Designs and manufactures rugged mobile computers, barcode scanners, and RFID readers for enterprise data collection, directly comparable to Videx's portable rugged hardware portfolio.
• CipherLab: Manufactures rugged mobile computers and barcode/RFID readers for retail, warehousing, and logistics, with comparable portable scanning hardware to Videx's reader lineup.
• Detex Corporation: Manufactures security hardware including guard tour products, electronic locks, and access-control devices, directly overlapping with Videx's security and access-control offerings.
• TimeKeeping Systems: Manufactures Guard1 guard-tour systems that natively use iButton touch-memory technology, directly competing with Videx's TouchProbe readers in the same security vertical with compatible hardware.
• TSL (Technology Solutions UK): Designs and manufactures rugged Bluetooth UHF RFID readers and mobile data-capture accessories; competes directly with Videx's CyberBadge and TouchProbe Blue in portable RFID data collection.
• CyberLock: Videx's 2013 spinoff; manufactures electronic lock cylinders whose hardware Videx continues to produce. Direct peer sharing technology DNA, customer base (security/access control), and corporate lineage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Videx24056664
• Facebookfacebook.com/videxusa
• LinkedInlinkedin.com/company/videx-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Videx