Adjust.be

What Adjust.be does

Adjust.be is a Brussels-headquartered, independent digital marketing agency founded in 2003 that delivers strategy, advertising creative, and technology implementation services to enterprise and mid-market brands across EMEA, with notable concentration in the home appliances and consumer goods verticals — most visibly the Groupe SEB family of brands including Rowenta, Tefal, and Moulinex. The agency's core proprietary asset is Gemstone, an in-house CRM and customer data hub developed and maintained by CTO Gabriel Taminiaux and in production for approximately seven years, which integrates Google Analytics 360, Salesforce Marketing Cloud, and website form submissions into a unified customer journey view with marketing automation capabilities, with a basic module bundled for agency clients and premium modules sold on annual subscription.

The firm operates a hybrid revenue model combining professional services (project- and retainer-based engagements) with a modest recurring software subscription component from Gemstone. Go-to-market is sales-led and direct, evidenced by website contact forms, active hiring for client-facing bilingual French/Dutch roles (Digital Advertising Manager, Social Media & Influence Manager), and a portfolio of detailed case studies showing measurable outcomes such as +251% online purchase growth for Rowenta and +276% lead recruitment growth for Stûv. The team operates across four locations, holds Google Partner and Facebook Certified Digital Marketing Associate credentials, and integrates tightly with Google Marketing Platform (Search Ads 360, DV360), Facebook Business Platform, Google Ads, and Salesforce Marketing Cloud as its core technology stack.

Commercially, the agency targets enterprise brands requiring comprehensive data-driven digital journeys, B2B companies seeking lead generation and brand consistency, and consumer goods manufacturers needing brand positioning and CRM loyalty programs. Its value proposition rests on the fusion of analytical and creative skills delivered by a partner-led team, supported by Gemstone as differentiated proprietary technology. The ownership structure is private and partner-held, with no disclosed institutional investors, funding rounds, or parent company, indicating a bootstrapped independent operator rather than a venture- or PE-backed entity.

Name

Adjust.be

Legal name

Adjust

Website

https://adjust.be

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Brussels-based independent digital marketing agency founded in 2003 serving enterprise and mid-market brands across EMEA with strategy, advertising creative, and technology services, anchored by a proprietary CRM platform called Gemstone and long-standing engagements with Groupe SEB and its sub-brands.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Customer Journey Orchestration & Campaign Management (BPAFAFAF)

akta.pro secondary industries

Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE), CRM Strategy & Consulting (BPAFAFAA)

Keywords

• Digital marketing services
• Marketing strategy consulting
• Creative advertising agency
• CRM software platform
• Marketing automation tools

Headquarters

HQ city

Rixensart

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Marketing Agency Services: Adjust generates revenue through providing digital marketing services including strategy, advertising creative, and technology implementation. Services are tailored to client needs across display, CRM, social, SERP channels. The agency operates on a project/contract basis with enterprise and mid-market clients.
2. Gemstone CRM Software Subscription: Adjust offers Gemstone CRM as a software product with a basic module included for agency clients and additional premium modules available as annual subscription.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Adjust is a Belgian digital marketing agency that provides strategy, advertising (display, CRM, social, SERP), and technology services to enterprise and mid-market clients. The agency combines creative and analytical capabilities to deliver data-driven customer journeys. Its proprietary product, Gemstone CRM, serves as a unified customer data hub connecting CRM data, website form data, and Google Analytics for marketing automation and journey visualization.

Product overview

Adjust.be is a digital marketing agency offering strategy, advertising, and technology services. Their core proprietary product is Gemstone, a CRM solution that serves as a centralized hub connecting customer data from multiple sources including CRM platforms, website analytics, and marketing automation tools. Gemstone enables automated marketing workflows, personalized email campaigns, and holistic customer journey tracking across digital channels.

Differentiator

Problem solved

Functional benefit

Brands

• Gemstone: CRM solution designed and developed by Adjust. A hub technology that interconnects personal data from CRM, website forms, and analytical data from Google Analytics. Used by customers for 7 years as of article publication. Basic module offered to agency clients; additional modules available as annual subscription.

Products and services

• Digital Marketing Strategy Services
• Digital Advertising Services Creative advertising services across display, CRM, social, and SERP channels, designed to drive audience engagement and accomplish business goals for brand clients such as Rowenta, Moulinex, and Groupe SEB.
• Technology and Digital Ecosystem Services Implementation of websites, marketing automation, and integrated digital ecosystems using tools such as Google Marketing Platform, Salesforce, Facebook Business Platform, Google Ads, and proprietary Gemstone, fueling data-driven insights for clients.
• Gemstone CRM Proprietary CRM and customer data hub developed by Adjust that interconnects personal data from CRM systems, website form submissions, and analytical data from Google Analytics, enabling automated targeting, personalized email campaigns, and unified customer journey visualization. Basic module offered to all agency clients; additional modules available via annual subscription.

Quantifiable outcome

• +124% engaged people, +133% goal completions for Rowenta
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• Google Marketing PlatformcoreTechnology or IntegrationAdjust utilizes Google Marketing Platform tools including Search Ads 360, DV360 (Display & Video 360) for campaign management and optimization. The agency is a certified Google Partner.
• Facebook Business PlatformcoreTechnology or IntegrationAgency leverages Facebook Business Platform for social advertising and campaign management across Facebook and Instagram. Holds Facebook Certified Digital Marketing Associate certification.
• SalesforcecoreTechnology or IntegrationAdjust integrates with Salesforce for CRM implementation and marketing automation, particularly through Salesforce Marketing Cloud Email Studio.
• Google AdscoreTechnology or IntegrationAgency utilizes Google Ads for search advertising campaigns as part of their digital advertising services.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Isobar (Dentsu): Global digital agency within Dentsu offering strategy, creative, technology, and marketing services. Overlaps with Adjust across all three of Adjust's service pillars and competes for enterprise digital transformation mandates.
• Ogilvy: Global advertising and digital agency network with strong presence in Europe. Competes for enterprise brand mandates and offers comparable creative + media + CRM capabilities at far greater scale.
• Digitas (Publicis Groupe): Global digital marketing agency network within Publicis offering strategy, data, creative, and technology services. Competes for the same enterprise digital mandates Adjust pursues, but at significantly larger scale and global footprint.
• iProspect (Dentsu): Global performance-driven digital marketing agency under Dentsu, focused on media, search, and customer journey orchestration — directly overlapping Adjust's advertising and CRM/automation services at larger scale.
• Accenture Song: Global digital transformation and marketing services arm of Accenture combining creative, technology, and consulting — a scaled competitor for the data + creativity fusion model Adjust offers.
• Wunderman Thompson (VML): Global agency combining creative, data, and technology services — directly overlapping Adjust's strategy/advertising/technology model, particularly in CRM and customer journey work.

Direct peers

• Mortierbrigade: Brussels-based creative and digital agency serving enterprise and consumer brands across Belgium. Comparable in size, geography, and creative-led service offering to Adjust.
• DEPT®: European-headquartered (Amsterdam) digital agency offering marketing, technology, and creative services to enterprise brands. Comparable size and service mix to Adjust, with stronger international footprint.
• Space (Space Digital): Belgian digital agency offering strategy, creative, and technology services similar to Adjust. Headquartered in Belgium with comparable mid-sized agency profile and enterprise/B2B focus, making it the most direct local competitor.

Others

• Lionbridge Digital / Hogarth Worldwide: Global content, digital, and marketing services provider operating in adjacent agency services to Adjust, frequently partnering with or competing against mid-sized agencies for enterprise content and CRM programs.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/adjust_agency
• Facebookfacebook.com/adjust.be
• LinkedInlinkedin.com/company/adjust

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adjust.be