RAIT Group

What RAIT Group does

RAIT Group is an independent market and social research firm operating across the Baltic and Nordic regions, with wholly-owned subsidiary offices in Estonia (RAIT Faktum OÜ, the original entity founded in 1993), Lithuania (RAIT UAB, 2002), Latvia (RAIT Custom Research Baltic SIA, 2014), Sweden (RAIT Sverige AB / Fürst Scandinavian Research, acquired 2021), and Denmark (Wilke). The company positions itself as the only independent market research group with physical branches in all five of these countries, and serves private sector enterprises, government and public sector clients, and organizations with workforce research needs.

Its core offering spans the full research stack: quantitative services (online surveys, CATI telephone interviews, face-to-face interviews, exit surveys, mystery shopping, observational research), qualitative services (focus groups, in-depth interviews, an online community platform covering Vilnius, Kaunas, and Klaipėda), and specialized analytics (NPS, conjoint analysis, Van Westendorp Price Sensitivity Meter, eye-tracking, market segmentation, brand tracking, advertising testing, employee and customer satisfaction surveys, 360-degree evaluations, and public opinion polling). A proprietary Customer Experience dashboard and solution software is offered in collaboration with Synopticom, a Lithuanian CX technology firm in which RAIT holds a 51% stake (acquired August 2022), enabling real-time experience management on top of the traditional research services. Capabilities are delivered by a team of approximately 40 specialists, drawing on an installed base of 50,000+ interviews conducted annually in the Baltics and a roster of 145+ active customers.

The business model is project-based professional services: clients engage RAIT as a single-partner provider that designs studies, builds instruments, runs fieldwork, analyzes data, and delivers recommendations. Customers include major multinationals (Samsung, Shell, Husqvarna, Ipsos, Fazer, Bonduelle, Dr. Oetker, Elektrum, Girteka), Baltic retailers (Narvesen, Senukai, Eurovaistinė, Pegasas), and public-sector / supranational bodies (Lithuanian Statistics Department, Drug Control Department under the Government of Lithuania, World Bank, Eurofound). Pricing is not publicly disclosed and is structured around project scope rather than standard tiers. Marketing is content-led via a multi-language website and a market research blog, complemented by ESOMAR/ICC-ESOMAR compliance, earned media from public opinion studies and political polling (including election exit polls), and direct sales relationships across its five country offices.

Name

RAIT Group

Legal name

RAIT GROUP OÜ

Website

https://raitgroup.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

RAIT Group is an independent market and social research firm operating across the Nordic and Baltic region, delivering quantitative, qualitative, and analytics research through wholly-owned offices in Estonia, Lithuania, Latvia, Sweden, and Denmark for enterprise, government, and public-sector clients.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910), Professional, Scientific, and Technical Services (541)

SIC

Services-Management Consulting Services (8742), Services-Services, Nec (8900)

akta.pro primary industry

Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM) (MPAAALAL)

akta.pro secondary industries

Industry & Sector Research (Syndicated/Custom) (BPAHALAE), Competitive Intelligence & Benchmarking (BPAHALAB)

Keywords

• Market research services
• Consumer surveys
• Quantitative research
• Qualitative research
• Brand tracking

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Market Research Services: Full package of market research services including quantitative research (online surveys, telephone surveys, face-to-face interviews, exit surveys, mystery shopping, observational research), qualitative research (focus groups, in-depth interviews, online communities), and specialized business research (pricing research, market segmentation, advertising testing, brand tracking, employee satisfaction, strategic research, public opinion polls, new product/service launch research, 360-degree evaluations).

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

RAIT Group is an independent market and social research company delivering a full package of market research services across Denmark, Lithuania, Latvia, Estonia, and Sweden. Offerings span quantitative research (online surveys, telephone surveys/CATI, face-to-face interviews, exit polls, mystery shopping, observational research) and qualitative research (focus groups, in-depth interviews, online communities), complemented by specialized analytics including pricing research (PSM/Van Westendorp), market segmentation, advertising testing, brand tracking, employee and customer satisfaction surveys, NPS measurement, conjoint analysis, eye-tracking, and strategic research.

Product overview

RAIT Group is an independent market and social research company operating across the Baltics and Nordics (Denmark, Lithuania, Latvia, Estonia, and Sweden). The company offers a comprehensive suite of market research services encompassing quantitative research (online surveys, telephone surveys/CATI, face-to-face interviews, exit polls, mystery shopping, observational research), qualitative research (focus groups/FGD, in-depth interviews/IDI, online communities), and specialized analytics and advisory services (NPS, conjoint analysis, Van Westendorp Price Sensitivity Meter, eye-tracking, brand tracking, customer and employee satisfaction surveys, market segmentation, strategic research, and exit polling). The company also offers a proprietary CX dashboard and solution software developed in collaboration with its majority-owned subsidiary Synopticom, enabling real-time customer experience analytics. The portfolio includes both traditional research methodologies and technology-enabled solutions, delivered by local teams in five Nordic/Baltic countries.

Differentiator

Problem solved

Functional benefit

Brands

• Synopticom: Customer Experience (CX) dashboard and solution software platform offered in collaboration with Synopticom for managing and enhancing customer satisfaction across touchpoints.

Products and services

• Quantitative Research Services Surveys and statistical analysis including online surveys (panel and customer/employee contact lists), telephone surveys (CATI), face-to-face interviews (F2F), exit surveys, and mystery shopping to capture broad consumer trends and behavioral data for business and public-sector clients.
• Qualitative Research Services In-depth interviews (IDI), focus group discussions (FGD), and online community platforms to understand deeper consumer motivations, attitudes, and behaviors related to products, services, concepts, and ideas.
• Eye-Tracking Research Service Eye-tracking technology used in surveys to evaluate visual materials such as advertisements and websites, measuring gaze patterns and visual attention for advertising and UX research.
• Pricing Research (Price Sensitivity Meter / Van Westendorp) A pricing research method that determines optimal price points using the Price Sensitivity Meter (Van Westendorp) and real-life purchase scenarios, measuring consumer willingness to pay and price sensitivity to support brand positioning and sales maximization.
• NPS – Net Promoter Score A metric and methodology for measuring customer loyalty and likelihood to recommend, used to track and improve customer satisfaction across products, services, and touchpoints.
• Conjoint Analysis A method that simulates real purchase scenarios to reveal how price, features, and packaging influence customer preference, supporting product and offering design decisions.
• Market Segmentation Research Research identifying distinct customer groups based on needs, behaviors, and attitudes, providing actionable segments for tailored offerings, messaging, and strategy.
• Brand Tracking Tracking key indicators for identifying and monitoring current and desired brand position in a competitive environment over time.
• Advertising Testing Qualitative and quantitative analysis of advertising, testing ideas, concepts, visuals, audio, and video materials to support creative effectiveness and message impact.
• Strategic Research Analysis of consumer behavior and habits to formulate long-term strategies for important decision making or developing change plans.
• Public Opinion Poll Surveys measuring general public views on specific issues, with results often published in press and media; used to support political and policy decision-making.
• New Product/Service Launch Research Research assessing preliminary market capacity and potential, consumer readiness, expected benefits, usage scenarios, communication channels, and target audience for new product or service launches.
• 360-Degree Evaluation Competence and skills evaluation of managerial staff obtained from multiple sources — manager, subordinates, colleagues, and self-estimation — to inform leadership development.
• Employee Satisfaction Survey Research measuring employee engagement and satisfaction with work environment, processes, communication, remuneration, and direct manager performance to support personnel planning activities.
• Customer Satisfaction Survey Surveys measuring customer satisfaction with products or services, conducted immediately after service delivery or at regular intervals, identifying strengths and improvement areas.
• Exit Survey Real-time customer feedback surveys conducted immediately after customer interactions to gain insights into satisfaction and purchasing behavior.
• Mystery Shopping Evaluation of efficiency and service quality of employees who directly serve customers, using trained evaluators posing as ordinary customers.
• Observational Research Direct observation of consumers interacting with products or services in natural environments, measuring flows, identifying behaviors, and evaluating advertising or product visibility.
• Product Testing Testing of products or concepts in specially prepared premises, respondents' homes, or online environments to determine the most acceptable taste, shape, packaging, or idea.
• Secondary Data Analysis Collection and analysis of existing data from public databases and sources to complement primary research or conduct market reviews.
• Online Community Platform RAIT's online community platform where participants from Vilnius, Kaunas, and Klaipėda discuss topics relevant to research studies over time.
• Customer Experience (CX) Dashboard and Solution Software A real-time analytics and customer experience management platform, co-developed with Synopticom, enabling businesses to manage and enhance customer satisfaction across all touchpoints through an advanced CX dashboard.

Quantifiable outcome

• Over 50,000 interviews conducted annually in the Baltics
• +3 more outcomes

Named customers34 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• SynopticomcoreTechnology or Integration · 9 August 2022RAIT acquired a 51% controlling stake in Lithuanian CX research technology firm Synopticom, which provides customer journey analysis and feedback solutions. The deal aims to expand RAIT's technological capabilities and help Synopticom enter new markets. In collaboration with Synopticom, RAIT offers a cutting-edge Customer Experience (CX) dashboard and solution software that allows businesses to manage and enhance customer satisfaction across all touchpoints.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Dynata: One of the world's largest first-party research data and insights providers, offering panels, survey programming, and CX analytics — competing with RAIT for online fieldwork and full-service research mandates.
• Toluna: Global technology-led consumer insights company providing online sample, survey, and analytics services — directly competing for the kind of enterprise CX and consumer research engagements RAIT delivers.
• Cint: Swedish-headquartered global consumer research technology platform connecting researchers to panel audiences — a direct competitor in online sample/panel infrastructure that RAIT operates regionally for the Baltics.
• Forsta: Technology-driven experience and research platform offering survey, CX, and analytics tooling to enterprises globally — competing with the technology-enabled services and CX dashboard capabilities that RAIT is building via Synopticom.
• Norstat: Nordic-headquartered data collection and market research firm operating across the Nordics, Baltics, and DACH regions — a direct regional competitor on multi-country quantitative and qualitative studies.

Broad incumbents

• NielsenIQ: Global consumer intelligence and market measurement firm that absorbed GfK (whose Baltic operations RAIT acquired in 2017), making it both a competitor for ongoing research work and a reference point for the kind of scale-based threat RAIT faces in the region.
• Ipsos: Global market research and consumer insights leader with established Nordic and Baltic operations, offering survey, brand tracking, and customer experience services that directly overlap with RAIT's portfolio. Notably, Ipsos is also listed as a RAIT client, underscoring the dual competitor/partner dynamic.
• Kantar: One of the world's largest research, data, and insights companies operating across brand tracking, consumer panels, and CX analytics — overlapping significantly with RAIT's full-service market research and customer experience offerings.

Regional players

• Latvijas Fakti: Long-standing Latvian market and social research firm providing polling, consumer, and social research across Latvia — competing with RAIT's Latvian subsidiary (RAIT Custom Research Baltic) for domestic survey mandates.
• Tietoevry: Nordic-headquartered IT and data services company that runs large-scale data and analytics practices relevant to Nordic enterprise and public-sector clients — an adjacent competitor for analytics-driven insights engagements in RAIT's core geography.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rait-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RAIT Group