Synopticom

What Synopticom does

Synopticom (legal entity UAB Synopticom, identifier 300650435) is a privately held Lithuanian SaaS company headquartered at Žolyno g. 11A, Vilnius, with a second office on Savanorių pr. The company builds market-research and customer-experience technology for both B2C and B2B buyers, operating from a 11–50 employee base under the corporate form of a private limited company (UAB) with no disclosed funding rounds, subsidiaries, or parent company.

The product portfolio is centered on two systems. The Survey Tool is a self-serve SaaS used to author questionnaires, distribute them across email, web, social, and CINT Link panels in 50+ countries, and analyze responses with branching logic, complex KPIs, weighting, correlation, significance testing, instant crosstabs, and over 40 interactive charts. The CX Platform is the modular enterprise counterpart, with discrete modules for Reporting & Analytics, Data Collection (CAWI, CATI, CAPI, SMS, Mobile App, manual/automated database), Data Integration & Processing (ETL, RTDI, ROLAP), and Access Management & Security. Adjacent metric packages implement NPS, CX Index, and the 17-question American Customer Satisfaction Index (ACSI), and additional applications cover Voice of the Customer, Voice of the Employee (360 evaluation, engagement, internal NPS), and Market Research (brand tracking, consumer behavior, content testing, exit polls).

Go-to-market is hybrid: a product-led, freemium Survey Tool priced at EUR 500/year with 50,000 responses and a 30-day money-back guarantee, paired with an enterprise sales-led motion for the CX Platform and professional services, channeled through a Request Demo funnel, phone/email support, and Lithuanian/EU GDPR-compliant data processing. Revenue streams combine subscription (Survey Tool), usage-based overages (CINT Link panel purchases), managed/professional services, and separate enterprise agreements for the CX Platform. The customer base disclosed is concentrated in Baltic banking and telecom (SEB, Luminor, Danske Bank, Telia, LD), with named public-sector, HR, and B2C buyer segments. Distribution is augmented by CINT panel integration for self-serve users and direct enterprise engagement for larger deployments.

Name

Synopticom

Legal name

UAB Synopticom

Website

https://synopticom.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Synopticom (UAB Synopticom, Vilnius, Lithuania) is a SaaS provider of a self-serve Survey Tool and a modular CX Platform for customer experience, employee feedback, and market research, serving enterprise clients in Baltic banking, telecom, and the public sector with multi-channel data collection, analytics, and integrations to CRM/ERP systems.

Ownership category

akta.pro rank

Product category

Customer Experience Management Software

NAICS

Marketing Research and Public Opinion Polling (541910), Management Consulting Services (54161), Custom Computer Programming Services (541511), Marketing Consulting Services (541613)

SIC

Services-Prepackaged Software (7372), Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK)

akta.pro secondary industries

Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH), Customer Experience (CX) & Digital Experience (BPAHAEAC)

Keywords

• Customer experience management
• Market research platform
• Survey software
• Voice of customer
• Experience analytics

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Survey Tool Subscription: Annual subscription model at 500 EUR per year with access to all survey tool features and 50,000 full responses included. Additional volume can be purchased at fixed prices.
2. Professional Services: Flexible, customization and creativeness-based services with no setup silos and quick flat fee support. Services include survey program setup, integration, and ongoing support.
3. Usage-based Overage Charges: Overage charges apply for excess survey responses beyond included volume. Price appears after sample customization when buying through CINT Link.
4. Enterprise CX Platform Services: CX platform and services for single or multi-channel data analytics and insights including customer feedback, market research, and business performance data. Under separate agreement and direct invoicing.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Synopticom sells a SaaS-based Customer Experience (CX) Platform and a self-serve Survey Tool for market research, customer feedback, voice of customer/employee programs, and business performance analytics. The CX Platform offers multi-channel data collection, ETL-based data integration, reporting/analytics, and access management under separately negotiated enterprise agreements, while the Survey Tool is a 500 EUR/year subscription with 50,000 responses included for survey design, distribution via CINT panels, and analysis.

Product overview

Synopticom offers a SaaS-based market research and customer experience management platform consisting of two core products: the Survey Tool and the CX Platform. The Survey Tool provides end-to-end survey capabilities including design, distribution via multiple channels including CINT Link panels, and analysis with export to XLS, CSV, SPSS formats. The CX Platform is a modular system that includes reporting and analytics, data collection, data integration and processing, and access management components. The platform integrates CRM, ERP, and INTRANET systems through widgets or data transfer. Additional metric modules include NPS, CX Index, and ACSI measurement tools. VoC, VoE, and Market Research solutions enable organizations to gather insights across customer, employee, and market perspectives for strategic and tactical decision-making.

Differentiator

Problem solved

Functional benefit

Products and services

• Survey Tool A self-serve SaaS survey creation and distribution platform that enables users to design questionnaires, distribute them via email, web, social media, and CINT Link panels in over 50 countries, and analyze results with built-in reporting and export to XLS, CSV, and SPSS. It is offered to SMBs, individual researchers, and enterprise users with a freemium trial and a 500 EUR/year subscription.
• CX Platform An enterprise SaaS platform for customer experience management that aggregates customer feedback, market research, marketing behavior, and business performance data into analytics and insights. It supports multi-channel data collection, ETL-based data integration, role-based access management, and integration with CRM, ERP, and INTRANET systems, delivered as a managed service to enterprise clients.

Quantifiable outcome

• Response time commitment of 2 hours for technical support inquiries
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature14 records

Partnerships

One partnership is on record.

• CINTcoreTechnology or IntegrationIntegration with CINT Link panels provides access to millions of respondents in over 50 countries for survey distribution. Survey tool users can access CINT ENGAGE for panel-based respondent recruitment, with pricing determined after sample customization.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LimeSurvey: Open-source survey tool popular in Europe, with freemium and hosted SaaS tiers. Comparable to Synopticom's Survey Tool with similar European positioning and GDPR-conscious customer base.
• Typeform: Self-serve survey and form platform with freemium and paid SaaS tiers. Closely comparable to Synopticom's Survey Tool in product surface and PLG distribution, though Typeform focuses more on conversational UX than enterprise CEM.
• SurveyMonkey: Mass-market self-serve survey platform with SMB and enterprise tiers. Directly competes with Synopticom's Survey Tool at the low end and offers enterprise VoC solutions, with far larger brand recognition and global reach.
• InMoment (Confirmit): InMoment acquired Confirmit, a long-standing Nordic-origin VoC and customer feedback platform. Strong competitor in the same Nordic/Baltic enterprise market where Synopticom operates, with overlapping ACSI and survey methodology.
• QuestionPro: Survey, CX, and market research SaaS platform with comparable survey design, NPS, CX, and market research modules. Closely mirrors Synopticom's product mix at SMB and mid-market price points.

Broad incumbents

• Qualtrics: SAP-owned CX and experience management platform with deep NPS, VoC, and CX analytics capabilities. Direct competitor to Synopticom's CX Platform at the enterprise end, but with vastly larger scale, AI features, and global reach.
• Medallia: Enterprise customer experience and VoC platform used by large banks, telcos, and other regulated industries—directly comparable customers to Synopticom's SEB/Telia base. Competes on integrated VoC, text/speech analytics, and journey analytics.
• Verint: Large enterprise vendor offering customer engagement, VoC, and experience analytics as part of a broader contact center and workforce optimization portfolio. Competes for the same enterprise CX budgets as Synopticom's CX Platform.

Others

• CINT: Global market research panel provider and Synopticom's strategic technology partner. While not a direct SaaS competitor, CINT competes in the broader market research technology stack and could expand downstream into software.

Regional players

• HappyOrNot: Finnish-origin CX and customer feedback specialist with strong presence in Nordic retail, transport, and public sector. Geographic and vertical neighbor to Synopticom, competing for similar Nordic CX customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/synopticom

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Synopticom