PartsPeople

What PartsPeople does

PartsPeople (legal entity Parts-People.com, Inc.) is a privately held, bootstrapped e-commerce and repair business founded in 2002 by Nathan Morgan and headquartered in a 14,000 sq ft facility in Austin, Texas. The company specializes exclusively in genuine Dell and Alienware OEM replacement parts, stocking 750,000+ units across 13,800+ SKUs covering motherboards, LCD screens, keyboards, batteries, AC adapters, hard drives, RAM, DC jacks, and other internal and external components for Dell laptops, tablets, desktops, and servers. Its core technical assets are a Dell Service Tag lookup tool that maps a customer's 7-character Service Tag to exact compatible parts, a real-time online inventory system, and a free library of DIY repair tutorials and videos supporting self-service installation. The company also operates a professional mail-in repair service at a flat rate of $129, a refurbished Dell laptop resale line, and a free laptop recycling program.

Revenue is generated primarily through one-time parts sales at unit prices ranging from $0.49 for screws to $249.95 for 2TB SSDs, supplemented by professional repair labor at a flat $129 rate, refurbished laptop sales, and volume-based discounts of up to 30% for institutional buyers. Distribution is entirely direct-to-buyer via the parts-people.com website, toll-free phone ordering, live chat, and mail-in repair, with same-day shipping on orders placed before 4 PM CST. Customer segments span individual consumers, independent computer repair shops, corporate firms, K-12 school districts and universities, and government and military agencies — with specialized purchasing programs (Net 30 terms, dedicated account management, B2B service plans) targeting the institutional segments. The company operates with 1-10 employees, has shipped 300,000+ orders and 3M+ parts over its history, and maintains a 1-year warranty on parts and repairs.

Name

PartsPeople

Legal name

Parts-People.com, Inc.

Website

https://parts-people.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

PartsPeople is a privately held Austin, Texas e-commerce and repair business founded in 2002 that sells genuine Dell and Alienware OEM replacement parts and provides flat-rate laptop repair services to individual consumers, repair shops, schools, and government agencies.

Ownership category

akta.pro rank

Product category

Computer Parts & Repair Services

NAICS

Electronics and Appliance Retailers (44921)

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Spare Parts & Replacement Components Retail (Batteries, Screens, Chargers) (CRACAJAG)

akta.pro secondary industries

Consumer Device Repair Services (Phones, Tablets, PCs) (CRACAJAA), Big-Box Electronics Repair & Services Retail (CRACAAAN)

Keywords

• Dell replacement parts
• Laptop repair services
• OEM computer components
• Refurbished laptops
• IT asset maintenance

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Parts Sales: Revenue from selling Dell OEM replacement parts (new, refurbished, and used) directly to consumers, businesses, and institutions. Parts include batteries, keyboards, screens, motherboards, RAM, hard drives, AC adapters, and hundreds of other component categories.
2. Laptop Repair Services: $129 flat-rate diagnosis and repair service for Dell laptops, including DC jack repair and part installation. Express one-day service available. All repairs come with one-year warranty.
3. Refurbished Laptops: Sale of refurbished Dell laptops as an alternative to repair when devices cannot be fixed.
4. Volume/Bulk Discounts: Business customers including school districts and repair shops can access volume discounts of up to 30% on larger orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

PartsPeople sells genuine Dell and Alienware OEM replacement parts (motherboards, screens, keyboards, batteries, AC adapters, RAM, hard drives, etc.) and provides flat-rate Dell laptop repair services from its Austin, Texas facility. The company operates a direct-to-consumer e-commerce storefront stocking over 750,000 parts across 13,800+ SKUs, supplemented by mail-in repair, refurbished laptop sales, and free DIY repair tutorials.

Product overview

PartsPeople operates as a specialized Dell parts and service company offering genuine Dell and Alienware OEM replacement parts alongside repair services. The core product is the Dell OEM Replacement Parts catalog spanning over 13,800 products across 750,000+ in-stock units, covering motherboards, LCD screens, keyboards, batteries, AC adapters, hard drives, RAM, DVD drives, video cards, and other components. This is complemented by the Dell Laptop Repair Services (flat-rate $129 diagnosis and repair at their Austin facility), the DIY Repair Guides and Video Tutorials (free installation guides), Refurbished Dell Laptops, the Dell Service Tag Lookup Tool, and dedicated purchasing programs for School Districts, Government/Military, and B2B customers. The product portfolio functions as an integrated ecosystem enabling customers to source parts, perform self-repairs using free tutorials, or utilize professional repair services, with volume and institutional pricing programs for larger buyers.

Differentiator

Problem solved

Functional benefit

Products and services

• Dell OEM Replacement Parts Genuine Dell and Alienware OEM replacement parts including motherboards, LCD screens, keyboards, batteries, AC adapters, hard drives, RAM modules, DVD drives, video cards, palmrests, touchpads, DC jacks, and hinges for Dell laptops, tablets, desktops, and servers. Sold to consumers, businesses, and institutions.
• Dell Laptop Repair Services Professional Dell laptop repair at the 14,000-square-foot Austin, Texas facility. Flat-rate $129 diagnosis and repair labor, with all repairs backed by a one-year limited replacement warranty. Express one-day service available. Customers mail in their devices for service.
• Refurbished Dell Laptops Pre-owned Dell laptops refurbished, tested, and resold as an alternative to repair or new device purchase. Availability starts at $199. Includes a laptop recycling service for safe disposal of old devices.
• School District Purchasing Program Purchasing program for K-12 school districts offering Net 30 payment terms, volume discounts up to 30%, free economy shipping on orders over $99, same-day shipping for orders placed before 4 PM CST, and dedicated account management support.
• Government and Military Purchasing Program Purchasing program for government agencies and military organizations featuring flexible payment options, volume discounts, and dedicated account representatives to manage Dell device maintenance and parts sourcing needs.
• Business-to-Business (B2B) Discount Service Plans Service plans offering repeat Dell laptop service customers savings up to 20% on all parts, labor, and shipping. Includes online access to print invoices, track orders, and view order history.

Quantifiable outcome

• 23 years in business with over 3 million Dell parts sold
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• DellcoreStrategic or Co-development PartnerPartsPeople sources genuine Dell OEM replacement parts directly from Dell or authorized distributors. Located in Austin, Texas where Dell was founded, enabling strong supply relationships. Note: PartsPeople is not affiliated with Dell Computer Corporation but is a parts supplier for Dell products.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dell Refurbished: Dell's own outlet for refurbished Dell systems and certified parts. Direct upstream supplier and the single most likely competitor to PartsPeople on Dell-branded hardware, leveraging first-party OEM pricing and warranty backing that an independent reseller cannot match.
• Micro Center: Large U.S. specialty big-box electronics retailer carrying components, peripherals, and in-store computer repair services. Overlaps with PartsPeople on DIY parts retail and repair services but as part of a much broader electronics catalog rather than a Dell-only niche.
• uBreakiFix (Asurion): National walk-in device repair chain for phones, tablets, computers, and game consoles with same-day turnaround. Direct competitor on the repair services side; differs by offering local drop-off versus PartsPeople's mail-in model and by being brand-agnostic.
• Best Buy Geek Squad: National retailer's in-house computer repair and support service. Overlaps with PartsPeople's $129 flat-rate Dell laptop repair, but operates as an add-on to a much broader consumer-electronics retail footprint and supports all major brands.

Direct peers

• PowerbookMedic: Long-running independent retailer specializing in laptop parts, repair services, and DIY guides for Apple and other brands. Closely comparable business model to PartsPeople (e-commerce parts + repair service + tutorial content), differing mainly in OEM focus (Apple vs Dell).
• Other World Computing (OWC): Specialist retailer of upgrade parts (RAM, SSDs, storage) and accessories for Apple and other computer brands, with strong e-commerce and B2B channels. Comparable product mix (components and upgrades for specific OEM lines) but focused on Mac rather than Dell.
• Compass Micro: Independent retailer specializing in laptop parts, batteries, screens, and keyboards across multiple OEM brands with e-commerce and B2B supply. Closely comparable on SKU breadth and target customer (repair shops, consumers, institutions) but lacks PartsPeople's Dell-only specialization.

Emerging players

• iFixit: Operator of the world's largest open-source repair manual library and seller of parts and toolkits. Highly comparable on the DIY tutorial side of PartsPeople's offering and overlapping on parts sales for consumer electronics; differs by being brand-agnostic and community-driven.
• Back Market: Marketplace for refurbished consumer electronics including laptops, backed by warranty and quality grading. Comparable in the refurbished-laptops category PartsPeople sells, with much greater marketplace scale and brand reach.

Regional players

• HOBI International: U.S.-based IT asset disposition (ITAD) and electronics recycling firm that processes retired enterprise hardware for resale of parts and refurbished devices. Comparable in the ITAD/refurbishment value chain PartsPeople participates in via its recycling center and refurbished laptop sales.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/partspeoplecom
• YouTubeyoutube.com/user/dellpartspeople
• Facebookfacebook.com/partspeople
• LinkedInlinkedin.com/company/parts-people.com-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PartsPeople