If I Made

What If I Made does

If I Made, Ltd. is a privately held, US-based online learning platform incorporated in Georgia and operated with a team of 1–10 employees. The company sells video-based courses to amateur and professional creatives via its own e-commerce storefront at ifimade.com (with a separate checkout path at shop.ifimade.com) and a gated learning portal at courses.ifimade.com.

The platform's core technology is a standard web-based e-commerce front end paired with a dedicated learning management dashboard. Customers create accounts, purchase courses, and access content through the dashboard, which enforces two-factor authentication via SMS or email before granting access; SSL secures transactions. There is no mobile app, no published API, no documented third-party integrations, and no disclosed use of AI/ML in either product or operations.

Commercially, If I Made runs a self-serve, direct-to-consumer model. Revenue is generated primarily through one-time course purchases (granting perpetual access to purchased content), supplemented by promotional discounting (notably a 15% off code '15OFF') and installment payment plans offered to qualifying buyers. The customer base is segmented horizontally into Creative Professionals (the primary segment) and Creative Hobbyists, with course content organized across six verticals: Floral Design, Styling, Photography, Fine Arts, Cake Design, and Business. The company is independently operated with no disclosed venture funding, parent company, or institutional investors, and its commercial footprint is oriented toward the United States.

Name

If I Made

Legal name

If I Made, Ltd.

Website

https://ifimade.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

If I Made, Ltd. is a US-based, privately held online learning platform that sells self-paced video courses in floral design, styling, photography, fine arts, cake design, and business to creative professionals and hobbyists via direct-to-consumer one-time purchases through its own e-commerce site.

Ownership category

akta.pro rank

Product category

Online Creative Arts Education

NAICS

Software Publishers (5132)

akta.pro primary industry

Standalone Creator Course Platforms (Branded Schools) (MPACALAB)

akta.pro secondary industry

Online Learning Content & Course Publishing Platforms (BPAMAJAL)

Keywords

• Online learning platform
• Creative arts courses
• Floral design education
• Photography training
• Creative skills courses

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Online Course Sales: One-time purchase model for courses sold through the e-commerce platform. Customers buy courses via the website and gain perpetual access to course content upon purchase.
2. Payment Plans: Installment payment options available for qualified customers who may not be able to pay full price upfront, expanding accessibility to the course offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

If I Made operates an online learning platform that sells self-paced video-based courses across six creative disciplines: Floral Design, Styling, Photography, Fine Arts, Cake Design, and Business. Courses are purchased directly through the company-owned e-commerce website and accessed through a dedicated learning dashboard (courses.ifimade.com) that requires two-factor authentication for account security. The company also offers payment plans for qualifying customers and promotional discounts.

Product overview

If I Made operates as a single-platform online learning service for creative professionals. The core offering consists of video-based courses spanning six subject areas: Floral Design, Styling, Photography, Fine Arts, Cake Design, and Business. Students access all course content through the Course Dashboard at courses.ifimade.com, which requires account authentication including two-factor verification. The platform also offers a promotional discount system (e.g., 15% off with code 15OFF) and accepts payment via major credit cards with optional payment plans for qualifying customers.

Differentiator

Problem solved

Functional benefit

Products and services

• If I Made Online Courses Self-paced video-based online courses spanning six subject areas: Floral Design, Styling, Photography, Fine Arts, Cake Design, and Business. Targeted at creative professionals and hobbyists, courses are purchased directly through the e-commerce website and accessed through the dedicated learning dashboard. The offering includes a money-back guarantee and access via a secure two-factor authentication system.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• MasterClass: Premium subscription video-learning platform featuring celebrity instructors across creative and professional categories. Directly comparable as a creator-led course platform with a polished production model, though its catalog is broader and less niche than If I Made's creative-vertical focus.
• Udemy: Massive online course marketplace with broad creative and business categories. Comparable in delivery (video courses sold à la carte) but vastly larger in scale and more horizontal in catalog depth.
• Coursera: Large-scale online learning platform offering courses, certificates, and degree programs. Comparable as an online learning destination serving adult learners seeking skill development, though it skews academic rather than creative.
• LinkedIn Learning: Professional subscription learning library with strong business and creative-software categories. Comparable in the Business vertical for creative professionals, though it does not cover tactile creative arts like floral or cake design.

Direct peers

• Skillshare: Subscription-based online learning community with deep creative-arts coverage including illustration, photography, and design. Closest direct competitor in business model (community-led creator courses) and target audience (creative professionals and hobbyists).
• CreativeLive: Online learning platform focused on creative entrepreneurs, offering courses in photography, design, and business. Highly comparable given the overlap in target audience (creative professionals building businesses) and self-paced course format.
• Domestika: Creator-led course marketplace specializing in creative disciplines (illustration, crafts, design, photography). Closely comparable as a platform monetizing independent creative instructors through video courses aimed at enthusiasts and aspiring professionals.
• Craftsy: Online learning platform historically focused on crafts, baking, and creative hobbies with video-based courses. Direct overlap with If I Made's floral, cake-design, and fine-arts verticals for hobbyist and prosumer learners.

Emerging players

• LoveCrafts (with Bluprint): Craft supplies retailer with a learning content component (formerly Bluprint). Comparable at the intersection of creative supplies and educational content for the same floral and cake-design hobbyist base.
• Brit + Co: Digital media and education brand for women in creative fields, with classes and tutorials in DIY, design, and craft. Comparable audience overlap with creative-professional and hobbyist segments and similar course-plus-content model.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat2 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ifimadeco
• LinkedInlinkedin.com/company/if-i-made

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about If I Made