Maui Oil

What Maui Oil does

Maui Oil is a family-owned petroleum products distributor and fuel retailer headquartered in Kahului, Hawaii. Founded in 1982 by Alex J.W. McBarnet Sr. and Mary Jane McBarnet, the company has grown from six employees and three trucks to 120+ employees and is described as Hawaii's largest independent petroleum marketer. Its operational footprint spans six Hawaiian islands (Maui, Lanai, Molokai, Hawaii Island, Kauai, and Oahu) through wholly-owned subsidiaries Lanai Oil Company, Big Island Energy Company, and GP Energy Company, and it operates the largest fleet of transport and fuel pump trucks on Maui, with the unique distinction of sourcing fuel from all three Hawaii refinery racks.

The company serves two primary customer segments. The commercial segment is the core revenue driver, offering bulk fuel delivery, on-site mobile fueling, tank installation, ISO container transport, DEF supply, and Chevron lubricants (as the only Chevron Lubricants First Source Marketer in Hawaii) to construction, transportation, hospitality, agriculture, and public infrastructure accounts. The residential segment is served through a 24/7 self-serve fueling facility in Kahului offering regular, midgrade, supreme, ethanol-free, and diesel fuels, plus propane filling and the adjacent Maui Express Car Wash, an eco-friendly facility using water recycling (18 gallons per wash vs. 115 gallons typical), reverse osmosis purification, biodegradable cleaning agents, and nearly 200 solar photovoltaic panels.

Maui Oil makes money predominantly through transaction-fee fuel and product sales at both retail and wholesale levels, supplemented by a free membership program (which functions as a retention and billing mechanism rather than a paid subscription) and prepaid gift cards. Digital infrastructure consists of a PetroDataSync-powered online member portal and iOS/Android mobile apps supporting account management, invoice history, and direct payment. The company is privately held under McBarnet family control with no institutional or public ownership signals; it pursues a community-relationship-driven go-to-market with light digital marketing and emphasis on local, family-owned brand identity.

Name

Maui Oil

Legal name

Maui Oil Company, Inc.

Website

https://mauioil.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Maui Oil is a family-owned petroleum distributor and fuel retailer serving Hawaii since 1982, operating the largest fuel transport fleet on Maui and the only Chevron Lubricants First Source Marketer in the state, with commercial and residential customers across six Hawaiian islands via subsidiaries.

Ownership category

akta.pro rank

Product category

Petroleum Distribution and Fuel Services

NAICS

Petroleum Bulk Stations and Terminals (424710), Petroleum and Petroleum Products Merchant Wholesalers (except Bulk Stations and Terminals) (424720)

SIC

Wholesale-Petroleum Bulk Stations & Terminals (5171), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)

akta.pro secondary industry

Liquid Bulk Petroleum Terminals (Crude, Refined Products) (TLAHABAH)

Keywords

• Commercial fuel distribution
• Petroleum products marketing
• Bulk fuel delivery
• Retail fueling services
• Lubricant supply

Headquarters

HQ city

Kahului

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Commercial Fuel Delivery: Bulk fuel delivery, on-site mobile fueling, and tank installation services for businesses including construction, transportation, resorts, agriculture, and public infrastructure. Revenue generated through fuel product sales at competitive pricing with flexible payment terms.
2. Retail Fuel Sales: Residential and commercial fuel sales at the 24/7 Kahului facility. Products include Regular, Midgrade, Supreme and Ethanol Free Gasoline, On-road Diesel, and Off-road Diesel.
3. Lubricant Supply: High-quality Chevron lubricants sold in both bulk and packaged formats for diesel trucks, passenger cars, industrial equipment, construction equipment, farm equipment, and low environmental impact fluids.
4. Car Wash Services: Maui Express Car Wash provides commercial-grade eco-conscious car wash services for both local businesses and residents. Not requires membership - open to all.
5. Propane Filling: Propane filling services with large capacity and friendly staff
6. Membership Program: Free membership program providing access to competitive fuel pricing, free air, 24/7 fuel station access, and car wash services. Membership enables billing with payment due by the 15th of the following month.
7. Prepaid Gift Cards: Maui Oil prepaid gift cards usable for fuel, car washes, and more at their locations

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Maui Oil distributes petroleum products and operates fuel services across Hawaii, including bulk fuel delivery, on-site mobile fueling, tank installation, and ISO container transport for commercial clients, plus 24/7 self-serve retail fueling and specialty fuels for residents. The company also operates Maui Express Car Wash, propane filling services, and supplies Chevron lubricants as the only First Source Marketer in Hawaii.

Product overview

Maui Oil is a family-owned petroleum company serving Hawaii since 1982, offering a portfolio of interconnected fuel and vehicle services. Its core offerings include Commercial Fuel Services (bulk delivery, mobile fueling, tank installation, lubricants, ISO container transport) and Residential Fuel Services (24-hour gas, specialty fuels, free air). These are supported by Maui Express Car Wash (eco-friendly car wash with water recycling and solar power) and Propane Filling Services. Maui Oil provides value-added programs including a free Members Program (with competitive pricing and billing options), a members portal, and a mobile app for account management. The company also resells Chevron lubricants as the only First Source Marketer in Hawaii. The members program and digital tools (portal, mobile app) serve as the primary customer retention and management layer across all fuel service lines.

Differentiator

Problem solved

Functional benefit

Brands

• Maui Express Car Wash: Maui's most advanced eco-friendly car wash featuring water recycling, reverse osmosis purification, biodegradable chemicals, and solar power. Located in Kahului at 16 Hobron Avenue.

Products and services

• Commercial Fuel Services Bulk fuel delivery, on-site mobile fueling, tank installation, lubricant supply, and ISO container transport for businesses across construction, transportation, hospitality, agriculture, and public infrastructure sectors, leveraging Maui's largest fleet of transport trucks and fuel pump trucks.
• Residential Fuel Services 24-hour self-serve fueling station for residents with multiple payment options, free air, specialty fuels including non-ethanol gasoline, on-road and off-road diesel, and access to Maui Express Car Wash.
• Maui Express Car Wash

Quantifiable outcome

• Uses only 18 gallons of water per vehicle wash compared to 115 gallons typically used in home driveway washes
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Chevron LubricantscoreTechnology or IntegrationMaui Oil is the only Chevron Lubricants First Source Marketer in Hawaii. They offer high-quality Chevron lubricants in both bulk and packaged formats for all applications including diesel trucks, passenger cars, industrial equipment, construction equipment, farm equipment, and low environmental impact fluids. This partnership provides the value customers need with a strong partnership and the best supplier.
• Refineries (All 3 Racks)coreTechnology or IntegrationMaui Oil is the only petroleum company on island that pulls from all 3 racks, ensuring supply assurance and competitive pricing for all fuel needs. Strong relationships with refiners enable reliable fuel sourcing.
• PetroDataSynccoreTechnology or IntegrationPetroDataSync powers Maui Oil's online services including account management portal, mobile apps for iOS and Android, and digital account features including fuel price history, EFT history, credit card details, invoice history, reporting, and account alerts.
• Lanai Oil CompanyminorOthersSubsidiary company within the McBarnet family-owned group of companies. Part of expansion from Maui to other Hawaiian islands.
• Big Island Energy CompanyminorOthersSubsidiary company within the McBarnet family-owned group of companies. Part of expansion to Hawaii Island.
• GP Energy CompanyminorOthersSubsidiary company within the McBarnet family-owned group of companies. Part of the petroleum marketing group.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Casey's General Stores: Midwest U.S. operator of convenience stores with fuel, car wash, and prepared food. Comparable integrated retail fuel + car wash model and similar customer-loyalty program dynamics.
• Parkland Corporation: Canadian-headquartered independent fuel marketer with retail, commercial, and lubricant operations across North America and the Caribbean. Highly comparable independent marketer business model to Maui Oil.
• Murphy USA: U.S. retail fuel chain operating low-cost stations, many adjacent to Walmart. Comparable retail fuel-led model with scale advantages and growing convenience/car wash attach.
• Global Partners LP: Northeast U.S. regional fuel distribution and station operator. Comparable regional independent petroleum distribution model with mix of wholesale, retail, and commercial fueling.
• Aloha Petroleum: Historic Hawaii fuel marketer now part of Par Hawaii; competes head-to-head with Maui Oil in retail and commercial fuel on Maui and across the islands.
• Sunoco LP: Master limited partnership focused on fuel distribution across the U.S., including retail and wholesale. Comparable independent fuel distribution model with comparable fleet and terminal operations.
• Par Pacific Holdings (Par Hawaii / Hele): Operates Par Hawaii (formerly Aloha Petroleum), the primary Hawaii-based petroleum marketer and direct competitor to Maui Oil across retail fuel, lubricants, and convenience on multiple Hawaiian islands.

Broad incumbents

• 76 (ConocoPhillips): Major branded fuel retailer with presence across Hawaii. Competes with Maui Oil at retail sites and in commercial supply, but as part of a much larger national portfolio.
• Shell USA: Global energy major operating branded retail fuel stations in Hawaii. Overlaps with Maui Oil's commercial and retail fuel offerings, but with substantially broader scale and integrated upstream.
• Chevron U.S.A. Global energy major and Maui Oil's lubricants partner. Operates branded retail in Hawaii and competes in commercial fuel, but at vastly larger scale than the independent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MauiOil
• Instagraminstagram.com/mauioil
• Xx.com/mauioil
• LinkedInlinkedin.com/company/maui-oil-co-inc

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maui Oil