Port Hotels
Port Hotels is a family-owned Spanish mid-market hotel chain operating 11 properties across the Costa Blanca and Valencia, serving leisure and business travelers with integrated dining, loyalty, and accessibility-focused hospitality services under the ONA SOL, S.L.U. parent entity.
- Company typePrivate
- Founded1972
- HeadquartersBenidorm, Spain
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Port Hotels does
Port Hotels, operated by ONA SOL, S.L.U., is a privately held Spanish mid-market hotel chain headquartered in Benidorm, Spain. The company operates 11 hotels across the Costa Blanca and Valencia regions, spanning Benidorm, Calpe, Dénia, Alicante, Elche, and Valencia, with a portfolio that includes beachfront resorts (Port Alicante, Port Benidorm, Port Dénia, Port Europa), urban hotels (Port Azafata, Port Feria), and heritage properties (Hotel Huerto del Cura in Elche's palm grove). The company was founded circa 1972, rebranded with the "Shaped by You" corporate identity in 2021, and is family-owned under President Toni Mayor, with Diego Fernández Pérez de Ponga appointed CEO in June 2024.
The core offering combines overnight accommodation with an integrated hospitality platform: 8 branded restaurants (Veranda, Cel & Mar, Cel & Terra, Els Capellans, La Taula, Sky Bar Boga, La Terrasse, MOLA Food Trucks), a loyalty program (Port Shapers) with up to 28% member discounts, day-pass experiences, wedding and event venues, and ancillary services (spa, golf, airport transfers via Beniconnect, EV charging). Technology infrastructure includes a Paratytech-powered direct booking engine, the recently launched Port Hotels Web App, and the Quick Text AI tool for automated guest communications. Distribution spans the proprietary website (with best-price guarantee, multi-currency payments including Scalapay installments), major OTAs (Booking.com, Expedia), and tour-operator partnerships (TUI, with consecutive 2024 and 2025 Global Awards).
The revenue model is predominantly transactional: room bookings (flexible and non-refundable rates), F&B sales, day passes, events, and ancillary fees. Revenue grew from €52M (2022) to €80M+ (2025), a ~54% cumulative expansion, with the company ranked among Spain's top 100 hotel chains by revenue in 2023. Sustainability and accessibility certifications (Bioscore, SICTED, EU NextGeneration energy grants, Autism Friendly Club, Distintivo de Turismo Accesible) form a key differentiator in the regional mid-market segment. Customer segments are diversified across families, couples, seniors, corporate groups, weddings, golf tourists, and accessible tourism, reducing single-segment concentration risk.
Port Hotels firmographics
Firmographics- Name
- Port Hotels
- Legal name
- ONA SOL, S.L.U.
- Website
- https://porthotels.es
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Port Hotels is a family-owned Spanish mid-market hotel chain operating 11 properties across the Costa Blanca and Valencia, serving leisure and business travelers with integrated dining, loyalty, and accessibility-focused hospitality services under the ONA SOL, S.L.U. parent entity.
- Ownership category
- akta.pro rank
Port Hotels industry classification
Industry- Product category
- Hotel Accommodation Services
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Full-Service Restaurants (722511)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- Beachfront & Coastal Full-Service Hotels (THAGAAAI)
- akta.pro secondary industries
- Urban & Downtown Full-Service Hotels (THAGAAAA), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Hotel & Resort Restaurants (THAFACAH)
Keywords
Where Port Hotels is headquartered
LocationHeadquarters
- HQ city
- Benidorm
- HQ country
- Spain
- HQ region
- Europe
Offices6 records
Markets served
Port Hotels business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D
Revenue model
- Hotel Room Bookings: Primary revenue from room reservations across 11 hotels in the Costa Blanca region, offering various rate types including flexible and non-refundable options
- Food & Beverage Services: Revenue from on-site restaurants, bars, sky bars, room service, and catering for events. Includes specialty coffee shop VANTE Urban Café and multiple restaurant concepts
- Day Pass Experiences: Day use passes allowing non-hotel guests to access pool, spa and beach facilities at select properties
- Events & Weddings: Revenue from hosting corporate events, social gatherings, weddings, and gastronomic-literary dinners
- Ancillary Services: Parking, wellness/spa treatments, golf bookings, transfer services (via Beniconnect partnership), and gift shop
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Flexible Rate - Full flexibility with free cancellation |
| One time/ perpetual license | Pay-as-you-go | Non-Refundable Rate - Discounted prepaid rate |
| Subscription | Annual | Port Shapers Loyalty Program - 28% discount |
| Subscription | Pay-as-you-go | All-Inclusive Packages |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Port Hotels product offering
Product offeringCore offering
Port Hotels operates 11 hotel properties across Spain's Costa Blanca and Valencia regions (Benidorm, Calpe, Dénia, Alicante, Elche, Valencia) under the ONA SOL, S.L.U. corporate entity, providing overnight accommodation, on-site food and beverage, day-use pool and spa passes, event and wedding hosting, and ancillary services such as parking, transfers, and a Port Shapers loyalty program. The company also runs a portfolio of branded restaurants, rooftop bars, and a specialty coffee concept, distributing through its own website, phone reservations, OTAs, and tour operators.
Product overview
Port Hotels is a Spanish hotel chain operated by ONA SOL, S.L.U., headquartered in Benidorm, managing a portfolio of 11 distinct hotel properties across the Costa Blanca and Valencia regions. The portfolio includes beachfront resorts (Port Alicante, Port Benidorm, Port Europa, Port Dénia), urban hotels (Port Azafata, Port Feria), and heritage properties (Hotel Huerto del Cura in Elche's palm grove). The offering combines core accommodation services with an extensive dining portfolio of 8 branded restaurants (including La Taula hosting gastronomic-literary events, Veranda at Huerto del Cura, Cel & Mar, Sky Bar Boga, and the new VANTE Urban Café), loyalty program (Port Shapers), day pass experiences, and online booking capabilities. The portfolio positions the chain as a diversified hospitality group offering both lodging and experiential services, with ongoing digital transformation including web app deployment and AI integration for guest communications.
Differentiator
Problem solved
Functional benefit
Brands
- Port Shapers: Loyalty club offering exclusive discounts and benefits for members, including up to 28% discount on bookings.
- Guests of the Planet
- Impulso Sostenible
Products and services
- Port Alicante City & Beach
- Port Benidorm Flagship hotel in Benidorm reopened after a complete transformation to become a landmark property, featuring VANTE Urban Café with direct street access, Restaurante Vante, rooftop areas, and the TUI Global Award-winning repositioning of the city's skyline.
- Port Fiesta Park Family-oriented hotel in Benidorm with pool areas, entertainment options, and proximity to local beaches and attractions.
- Port Vista Oro Hotel in Benidorm offering comfortable accommodations and amenities for guests seeking beach vacation experiences.
- Port Europa Coastal hotel in Calpe with Mediterranean views, access to historic ruins, and proximity to beach areas along the Costa Blanca. Holds SICTED quality certification.
- Port Dénia Beach hotel in Dénia featuring a pool with slides, palm trees, and a summer shuttle bus service to the beach.
- Hotel Huerto del Cura Distinctive hotel in Elche situated within a palm grove setting, with over 50 years of hospitality history. Features the Veranda and Els Capellans restaurants, a wellness oasis with Germaine de Capuccini products, and a renowned breakfast experience that was a finalist for the Best Hotel Breakfast 2026 award at Madrid Fusión.
- Port Jardín Milenio Hotel in Elche featuring garden views, breakfast experiences, the La Taula restaurant hosting the Cenas Gastronómico-Literarias (gastronomic-literary dinners) series, and day pass options.
- Port Elche Modern hotel in Elche with contemporary interior design, vegetation features, and recognized by HolidayCheck 2025 as among the best hotels in Spain. Serves as the official hotel partner for Elche CF and the Spanish National Football Team for pre-match concentrations.
- Port Azafata City hotel in Valencia with an interior courtyard pool, event spaces, and the Cel & Mar restaurant featuring Mediterranean contemporary cuisine.
- Port Feria Urban hotel in Valencia near the Feria fairgrounds, featuring modern facilities, parking, and family-friendly activities including mermaid and triton experiences.
- Port Shapers Loyalty Club Exclusive membership loyalty program offering members up to 28% discount on bookings, extra discounts, welcome amenities, and VIP treatments to drive repeat bookings across the Port Hotels portfolio.
- Day Pass Experiences Day-use access service allowing non-hotel guests to use pool, spa, and beach facilities at Port Alicante, Port Jardín Milenio, and Hotel Huerto del Cura without an overnight stay.
- Events and Weddings Event hosting service for corporate meetings, conferences, team-building events, weddings, social celebrations, and gastronomic-literary dinners across Port Hotels properties, with the iconic palm garden at Hotel Huerto del Cura as a flagship wedding venue.
- VANTE Urban Café Specialty coffee café with its own identity adjacent to Levante Beach in Benidorm, offering specialty coffee, all-day dining including gourmet breakfasts, brunch, light lunches, and artisan pastries. Operates with direct street access, positioning it as a meeting point near Levante Beach.
Quantifiable outcome
- 8% revenue growth in 2025, surpassing €80 million
- +3 more outcomes
Companies that use Port Hotels
Customer profileNamed customers2 records
Segments7 records
Ideal customer profiles4 records
Port Hotels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability3 records
Feature3 records
Port Hotels partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, supporting and minor.
- Autism Friendly ClubcoreGlobal strategic partnership to consolidate cognitive accessibility across all Port Hotels properties. This agreement makes Port Hotels the first hotel chain in the Valencian Community with autism-friendly certification, including staff training, sensory-friendly environments, and adapted communication materials.
- ScalapaysupportingStrategic alliance to enhance the online booking experience by offering installment payment options. Allows customers to split hotel bookings into multiple payments at no extra cost.
- Gravity WavesupportingEnvironmental partnership for ocean plastic removal. Port Hotels committed to recovering 1,000kg of plastic from seas and ports through the initiative.
- AspanioncoreLong-standing partnership with the childhood cancer association. Annual collaborations include fundraising galas, solidarity events, and support activities. The partnership has been ongoing since 2023 with reinforced annual commitments.
- Elche CFcoreOfficial sponsor of Elche CF football club for seasons 2025 and 2026. The partnership includes using Port Elche for team concentration before matches, player signing events, and fan activities.
- BeniconnectsupportingAirport transfer service partner allowing Port Hotels to offer transfer booking options to guests directly through the hotel website.
- CIDESminorSocial commitment partnership supporting vulnerable groups in the community through CIDES programs.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Port Hotels competitors and assessment
Company assessmentDirect peers
- NH Hotel Group (Minor Hotels): Spanish-headquartered hotel chain operating urban and resort hotels across Iberia and Europe - directly comparable in terms of urban full-service hotels (Valencia, Alicante) plus leisure properties.
- Paradores de Turismo: Spanish national hotel chain operating historic and destination properties across Spain - comparable in Spanish geographic focus and mix of heritage (urban/landmark) and resort properties, including presence in the Valencian Community.
- Barceló Hotel Group: Spanish family-owned hotel group (similar to Port Hotels' family ownership structure) with strong Mediterranean resort and urban properties, offering comparable mid-to-upscale leisure and business traveler experience.
- RIU Hotels & Resorts: Spanish family-owned resort chain with significant Mediterranean, Canary Islands, and international presence - directly comparable to Port Hotels' beachfront family-leisure positioning and Spanish ownership profile.
- Iberostar Hotels & Resorts: Spanish family-owned resort operator with Mediterranean and Caribbean beachfront hotels - directly comparable in destination-resort model, family-owned governance, and Spanish heritage.
- Meliá Hotels International: Spain's largest hotel chain with a heavy Mediterranean resort and urban portfolio - most directly comparable to Port Hotels' mix of beachfront and city hotels in Spain, including overlapping Costa Blanca and Valencia presence.
- Hotusa / Exe Hotels: Spanish consortium of independent hotels with strong Iberian and Mediterranean presence - comparable as a Spanish-headquartered mid-market hotel collection serving leisure and business travelers.
- Grupo Piñero (Bahia Principe): Spanish family-owned resort operator focused on all-inclusive and leisure destinations - directly comparable to Port Hotels' resort portfolio, all-inclusive options, and family-owned corporate structure.
Market position
Strengths5 records
Weaknesses6 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Port Hotels social profiles
Digital presencePort Hotels compliance and trust
Trust signalCompliance7 records
Port Hotels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Port Hotels leadership team
Management profileNumber of profiles
Profiles2 records
Port Hotels subsidiaries and ownership
Company hierarchySubsidiaries15 records
Port Hotels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Port Hotels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Port Hotels
What does Port Hotels do?
Port Hotels operates 11 hotel properties across Spain's Costa Blanca and Valencia regions (Benidorm, Calpe, Dénia, Alicante, Elche, Valencia) under the ONA SOL, S.L.U. corporate entity, providing overnight accommodation, on-site food and beverage, day-use pool and spa passes, event and wedding hosting, and ancillary services such as parking, transfers, and a Port Shapers loyalty program. The company also runs a portfolio of branded restaurants, rooftop bars, and a specialty coffee concept, distributing through its own website, phone reservations, OTAs, and tour operators.
Is Port Hotels a public or private company?
Port Hotels is a private company. It is classified as family owned and is currently operating.
When was Port Hotels founded?
Port Hotels was founded in 1972. It employs 11 to 50 people.
Where is Port Hotels based?
Port Hotels is headquartered in Benidorm, Spain, in the Europe region.
How does Port Hotels make money?
Five revenue lines are on record. Hotel Room Bookings are the primary driver. The others are food & Beverage Services, day Pass Experiences, events & Weddings and ancillary Services.
Who are Port Hotels's main competitors?
Direct peers on record are NH Hotel Group (Minor Hotels), Paradores de Turismo, Barceló Hotel Group, RIU Hotels & Resorts, Iberostar Hotels & Resorts, Meliá Hotels International, Hotusa / Exe Hotels and Grupo Piñero (Bahia Principe).
Does Port Hotels have an API?
No public API is recorded for Port Hotels.
What industry is Port Hotels in?
Port Hotels's product category is Hotel Accommodation Services. Its primary akta.pro industry code is THAGAAAI, Beachfront & Coastal Full-Service Hotels, with a secondary code of THAGAAAA, Urban & Downtown Full-Service Hotels. Its NAICS code is 72111 and its SIC code is 7000.