Gravity Wave
Gravity Wave is a Spanish circular-economy company that recovers marine plastic and abandoned fishing nets from the Mediterranean through a 7,000-fisherman collection network and transforms the material into certified Gravitec® recycled pellets and panels sold to enterprise clients and manufacturers.
- Company typePrivate
- Founded2019
- HeadquartersAlicante, Spain
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Gravity Wave does
Gravity Wave S.L. is a privately held Spanish circular-economy company founded in 2019 by siblings Amaia Rodríguez (CEO) and Julen Rodríguez (Co-CEO), headquartered in Calpe, Alicante. The company recovers abandoned fishing nets and marine plastic from the Mediterranean Sea and adjacent ports through a network of approximately 7,000 traditional fishermen across 101 collection points in Spain, Portugal, and Egypt, and transforms this feedstock into certified recycled materials sold under the Gravitec® brand — specifically HDPE and PP pellets for industrial manufacturers and solid plastic panels (in green, blue, mixed, and limited-edition finishes) for architecture, furniture, retail displays, and decorative products. Material traceability is delivered through a blockchain partnership with KeepSeaBlue, and the operations are certified under EuCertPlast, RecyClass, and ISO 14001.
The business operates four revenue streams: (1) B2B Corporate Partnership Programs sold in tiered kg-based commitments (Collaborator at 5,000 kg, Impact Partner at 10,000 kg, Global Alliance Partner at 100,000+ kg) to enterprises such as ISDIN, MINI/BMW, Imagin, ABANCA B100, Sprinter/Nike, Melia Hotels, Lidl, Alain Afflelou, and Bezoya; (2) direct sales of Gravitec pellets and panels to manufacturers; (3) custom sustainable manufacturing for architecture, retail, and hospitality clients; and (4) a monthly subscription service for individual consumers. Go-to-market combines enterprise field sales with a direct-to-consumer subscription model and a consumer e-commerce storefront at store.thegravitywave.com.
The company is led by the Rodríguez siblings with a small management team including a CMO, Global Partnerships lead, and Sustainability function. Ownership is private, with a 21% stake held by Pablo Fernández (founder of Clicars and Clikalia) since November 2022 and a €500,000 strategic investment in February 2024 from basketball legends Marc and Pau Gasol, who also serve as strategic advisors. Operations remain concentrated in Spain despite incremental international expansion into Portugal, Egypt, and select international brand activations.
Gravity Wave firmographics
Firmographics- Name
- Gravity Wave
- Legal name
- Gravity Wave S.L.
- Website
- https://thegravitywave.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Gravity Wave is a Spanish circular-economy company that recovers marine plastic and abandoned fishing nets from the Mediterranean through a 7,000-fisherman collection network and transforms the material into certified Gravitec® recycled pellets and panels sold to enterprise clients and manufacturers.
- Ownership category
- akta.pro rank
Gravity Wave industry classification
Industry- Product category
- Recycled Plastic Materials
- NAICS
- Materials Recovery Facilities (562920), Recyclable Material Merchant Wholesalers (423930)
- SIC
- Miscellaneous Plastics Products (3080)
- akta.pro primary industry
- Pollution Control & Environmental Remediation (Booming, Skimming, Shoreline Cleanup) (TLAHAIAH)
- akta.pro secondary industries
- Pollution Response & Environmental Salvage (Oil Spill, HAZMAT) (IMAJANAF), Asset Recovery & Decommissioning (Derelict Vessels, Abandoned Property) (IMAJANAI)
Keywords
Where Gravity Wave is headquartered
LocationHeadquarters
- HQ city
- Alicante
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Gravity Wave business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Corporate Partnership Programs: B2B partnerships where companies fund plastic cleanup projects in exchange for verified environmental impact, with partner tiers starting at 5,000 kg, 10,000 kg, and 100,000+ kg levels. Companies receive detailed impact reports, custom materials, and marketing exposure.
- Recycled Material Sales: Sale of Gravitec recycled plastic pellets (HDPE and PP types) and panels to manufacturers for use in automotive, interior/exterior design, retail displays, containers, pallets, and decoration.
- Custom Product Manufacturing: Bespoke sustainable products made from recovered marine plastics for architecture, decoration, retail, and hospitality sectors. Includes furniture, store displays, signage, and event materials.
- Subscription Service: Monthly subscription service for individuals to fund Mediterranean plastic cleanup, including personalized monthly certificates. Billing cycles of 30 days with email communication for account notifications.
- Government Grants: Grant from Generalitat Valenciana Consellería de Innovación, Industria, Comercio y Turismo for consolidation and internationalization of operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual subscription for plastic cleanup |
| Transaction based/ take rate | Multi-year contract | Collaborator tier - 5,000 kg minimum |
| Transaction based/ take rate | Multi-year contract | Impact Partner tier - 10,000 kg minimum |
| Transaction based/ take rate | Multi-year contract | Global Alliance Partner tier - 100,000 kg minimum |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Gravity Wave product offering
Product offeringCore offering
Gravity Wave recovers abandoned fishing nets and marine plastics from the Mediterranean Sea and ports through a network of 7,000 fishermen across 101 collection points in Spain, Portugal, and Egypt. The recovered materials are transformed into certified recycled products (Gravitec HDPE and PP pellets, and Gravitec panels) for industrial and architectural use, while the company also operates B2B corporate plastic cleanup programs and a direct-to-consumer monthly subscription service.
Product overview
Gravity Wave operates a circular economy platform that collects abandoned fishing nets and marine plastics from the Mediterranean Sea and ports, then transforms them into high-value recycled materials and products. The core product line consists of Gravitec® branded recycled materials: HDPE and PP pellets (Gravitec® pellets) for manufacturers, and solid plastic panels (Gravitec® panels) for architecture, furniture, and decoration. Services include corporate cleanup programs for businesses, subscription plans for individuals, and blockchain-verified impact reporting. The company works with over 7,000 traditional fishermen across 101 collection points in Portugal, Egypt, and Spain.
Differentiator
Problem solved
Functional benefit
Brands
- Gravitec®: The brand name for Gravity Wave's recycled plastic products, including panels and pellets/granules made from recovered fishing nets from the Mediterranean Sea.
Products and services
- Gravitec HDPE Pellets 100% recycled pellets made from fishing nets recovered in the Mediterranean Sea and ports. Suitable for applications requiring flexibility and impact resistance, including automotive parts, interior/exterior design, retail displays, containers, pallets, and decoration. Certified under EuCertPlast and RecyClass.
- Gravitec PP Pellets 100% recycled pellets manufactured exclusively from end-of-life fishing ropes recovered on Spanish coasts. Suitable for various industrial manufacturing applications requiring recycled polypropylene feedstock.
- Gravitec Panels Recycled solid plastic panels made from crushed fishing nets and marine plastics recovered from the Mediterranean Sea and ports. Available in multiple thicknesses and finishes (green, blue, mixed, limited edition) for use in furniture, architectural panels, signage, and decorative elements.
- Corporate Plastic Cleanup Program B2B partnership program allowing companies to fund Mediterranean plastic cleanup operations linked to their ESG strategy. Includes tiered packages (Collaborator 5,000 kg, Impact Partner 10,000 kg, Global Alliance Partner 100,000+ kg) with detailed impact reports, custom material transformation, and marketing exposure. For sustainability/ESG-focused enterprises.
- Individual Subscription Service Monthly subscription service allowing individual consumers to fund Mediterranean plastic cleanup from home. Subscribers receive personalized monthly certificates documenting their plastic removal impact. Billing every 30 days via email notifications.
- Custom Product Manufacturing Bespoke sustainable products made from recovered marine plastics for architecture, decoration, retail, and hospitality sectors. Includes custom furniture, store displays, signage, and event materials produced from collected fishing nets and marine debris.
Quantifiable outcome
- 1,397,765 kg of plastic recovered from the Mediterranean Sea and ports
- +4 more outcomes
Companies that use Gravity Wave
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles4 records
Gravity Wave technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Gravity Wave partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered minor, flagship and core.
- BezoyaminorBottled water brand committed to 10,000 kg removal from Mediterranean, Cantabrico, and Atlantic. Collaboration with local fishing communities integrating plastic collection into daily fishing activities.
- Expo Osaka 2025 - Spain PavilionflagshipSpain Pavilion at Expo Osaka 2025 used 2,247 kg of Gravitec panels made from recovered fishing nets for interiors, store, and signage. Designed by Extudio, Enorme Studio, and Smart and Green Design. Promoted by Acción Cultural Española.
- Melia HotelscoreHotel chain with 23,000 kg removed. Started in Ibiza (3,000 kg) with expansion to 20+ hotels across Spain and Europe. Materials transformed into furniture, signage, and decorative elements. Art collaboration with @chafer.j created visual works from recovered plastic.
- Sprinter & NikecoreBest Waves of Sport project collected 43,000 kg of plastic from November 2023 to February 2024. 7,000 fishermen in 150 Mediterranean ports participated. Recycled plastic transformed into store displays and signage for both brands.
- Lidl EspañacoreSupermarket chain committed 15,000 kg fishing net removal from Balearic ports under RReset Plastic strategy. Second phase transformed recovered materials into basketball hoops for island sports facilities. Goal of 30% plastic reduction and 25% recycled materials.
- Estimar HotelsminorHotel chain with 5,500 kg removed in 2023 and 5,500 kg in 2024. Transformed plastic into 1,000 keychains donated to ASPANION childhood cancer association. Double social and environmental impact model.
- B&B Hotels (Guimaraes)minorHotel with hall ceiling and walls constructed from 100% recycled plastic including 300 kg of fishing nets. Showcases circular economy integration in hospitality design.
- B!G & DockersminorFashion brand collaboration created store displays from recycled marine plastic for sustainable collection launch with surfer/activist Maud Le Car. Displays given third life as customer giveaways.
- Real Betis (Forever Green)minorFootball club platform Forever Green joined to create awareness about ocean care among extensive fan base. Plastic recovery and transformation into valuable products with social message.
- ISDINflagshipCosmetics company with major plastic recovery commitment. Partnership linked to Fusion Water Magic sunscreen sales. Recovered 500,000 kg over 3 years, evolving from initial 65-ton target to 200,000 kg/year commitment. Materials transformed into decorative products.
- MINI (BMW Group)flagshipAutomotive brand with Plastic Free Oceans commitment. Each car sold in Spain removes 1kg of plastic from Mediterranean. 10,000 kg removed to date. Recovered materials converted to urban furniture for Calpe, Palma de Mallorca, and Almería coastal areas.
- B100 (ABANCA)flagshipDigital bank converting each Pay to Save card payment into ocean protection. Recovered 16,600 kg to date. Sponsored Mision Calpe 2.0 cleanup event. Long-term partnership model connecting daily transactions to environmental impact.
- Alain AffleloucoreEyewear retailer with 4-year ongoing partnership. 15 tonnes removed to date; 2026 target of 20 tonnes total. July sunglass sales (1%) fund ongoing cleanup. Fishing communities and port containers collect abandoned nets. Also promotes eyeglass recycling.
- ParadoresminorSpanish state-run hotel chain installed 63 sustainable tables at El Saler Parador, made from recycled marine materials with Formentera finish design.
- VunaminorVegan tuna brand that collected 14.5 tonnes of plastic in 2022 as part of product plastic footprint compensation.
- Viña EsmeraldaminorWine brand described as the first to clean the Mediterranean Sea of plastic through partnership.
- VeryNileminorOrganization in Egypt that educates fishermen about sustainable fishing methods and connects Gravity Wave with local fishing communities for plastic recovery operations.
- Flying TigerminorRetail brand that cleans the Mediterranean Sea through product sales, compensating plastic footprint.
- RealeminorInsurance company financing cleaning of 3,110 kg of plastic from the sea floor as part of plastic-neutral commitment.
- KnowEatsminorFood brand that compensates product plastic footprint through Gravity Wave partnership.
- Sol y MarminorBrand that cleans up plastic from the sea with every booking made.
- Imagin (Banca)flagshipOnline banking platform with 360-degree ocean health commitment. Partnership includes plastic cleanup tied to salary deposits (10 kg per new salary) and mobile payments (1 kg per 3 payments). Created Menina sculpture from ocean plastic. 110,000 kg collected since 2021. Won Best Circular Project award.
- Serawa HotelsminorSustainable hotel with Alasazón restaurant featuring 42 kg of fishing nets transformed into main bar, tables, and individual bars. Hotel model where sleeping results in 1 kg of Mediterranean plastic removal.
- KeepSeaBluecoreBlockchain traceability partner ensuring transparency throughout the plastic recovery and transformation value chain, from initial collection through recycling to final product delivery.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Gravity Wave competitors and assessment
Company assessmentEmerging players
- Plastic Fischer: German social enterprise operating river and coastal plastic collection systems in Southeast Asia (Indonesia, India) with branded partnerships and recycled material sales. Emerging peer with comparable model but different geography and earlier scale.
Direct peers
- The Ocean Cleanup: Nonprofit foundation deploying advanced systems to remove ocean plastic, including the Great Pacific Garbage Patch and river拦截器. Most direct global peer in marine plastic cleanup with comparable mission, branded partnerships, and recycled material output.
- Sea2See: Spanish-founded social enterprise that recovers marine plastic (including fishing nets) from Mediterranean coasts and transforms it into eyewear and accessories. Closest Mediterranean-focused direct peer with similar geographic focus, ghost-net supply, and circular product offering.
- Plastic Bank: Social enterprise that recovers ocean-bound plastic and exchanges it for income in coastal communities, then processes it into Social Plastic® feedstock for brands. Highly comparable to Gravity Wave in collection-network model, recycled pellet output, and corporate ESG partnership model.
- Tide Ocean Material: Swiss company producing recycled ocean-bound plastic pellets and granules sold to manufacturers under the Tide Ocean® brand. Direct competitor in the recycled-pellet category serving B2B manufacturers, with similar blockchain traceability and corporate brand partnerships.
- Bureo: Company that recovers discarded fishing nets from South American coasts and upcycles them into consumer products such as skateboards, sunglasses, and NetPlus® raw material. Direct peer in ghost-net recovery, recycled pellet/material sales, and B2B brand partnerships.
- Healthy Seas (Ghost Fishing Foundation): Foundation dedicated to cleaning ghost nets from seas including the Mediterranean and Adriatic, with volunteer divers and fisher partnerships. Highly comparable in ghost-net recovery mission and Mediterranean operating geography, though positioned as foundation rather than commercial supplier.
Broad incumbents
- Swims: Global footwear and accessories brand using recycled and ocean-recovered plastics in premium products. Adjacent incumbent in the marine-recycled materials space, focused on finished goods rather than feedstock supply.
- Ecoalf: Spanish sustainable fashion brand that incorporates recycled materials (including marine plastic) into apparel and accessories, with strong brand and retail positioning. Comparable in Spanish origin, recycled material usage, and corporate ESG narrative, but operates in finished consumer goods rather than feedstock.
Others
- Waste Free Oceans: European foundation coordinating fishing-industry collection of marine litter and converting recovered plastic into usable products. Ecosystem peer with similar ghost-net and fishing community engagement model; useful comparator for NGO-anchored collection infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Gravity Wave social profiles
Digital presenceGravity Wave compliance and trust
Trust signalCompliance4 records
Gravity Wave financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gravity Wave leadership team
Management profileNumber of profiles
Profiles7 records
Gravity Wave funding detail
Funding detailFunding overview
Funding rounds4 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gravity Wave M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gravity Wave
What does Gravity Wave do?
Gravity Wave recovers abandoned fishing nets and marine plastics from the Mediterranean Sea and ports through a network of 7,000 fishermen across 101 collection points in Spain, Portugal, and Egypt. The recovered materials are transformed into certified recycled products (Gravitec HDPE and PP pellets, and Gravitec panels) for industrial and architectural use, while the company also operates B2B corporate plastic cleanup programs and a direct-to-consumer monthly subscription service.
Is Gravity Wave a public or private company?
Gravity Wave is a private company. It is classified as venture growth investor backed and is currently operating.
When was Gravity Wave founded?
Gravity Wave was founded in 2019. It employs 1 to 10 people.
Where is Gravity Wave based?
Gravity Wave is headquartered in Alicante, Spain, in the Europe region.
How does Gravity Wave make money?
Five revenue lines are on record. Corporate Partnership Programs are the primary driver. The others are recycled Material Sales, custom Product Manufacturing, subscription Service and government Grants.
Who are Gravity Wave's main competitors?
Plastic Fischer is listed as an emerging player. Direct peers are The Ocean Cleanup, Sea2See, Plastic Bank, Tide Ocean Material, Bureo and Healthy Seas (Ghost Fishing Foundation). Broad incumbents are Swims and Ecoalf. Waste Free Oceans is listed as an others.
Does Gravity Wave have an API?
No public API is recorded for Gravity Wave.
What industry is Gravity Wave in?
Gravity Wave's product category is Recycled Plastic Materials. Its primary akta.pro industry code is TLAHAIAH, Pollution Control & Environmental Remediation (Booming, Skimming, Shoreline Cleanup), with a secondary code of IMAJANAF, Pollution Response & Environmental Salvage (Oil Spill, HAZMAT). Its NAICS code is 562920 and its SIC code is 3080.