THANN

What THANN does

THANN-ORYZA CO., LTD is a Thai natural skincare and aromatherapy brand founded and headquartered in Bangkok, Thailand. The company develops and markets botanical-based personal care products leveraging proprietary ingredient technologies including Rice Bran Oil (containing γ-Oryzanol, Vitamin E, and essential fatty acids), Regenistem Rice Extract (for collagen expression and pore reduction), and Nano Shiso extract (anti-oxidant and anti-histamine properties), combined with modern dermatological science. THANN operates a portfolio of seven sub-brands organized around ingredient themes — Shiso, Aromatic Wood, Rice, Oriental Essence, Eden Breeze, Eastern Orchard, and Earl Grey Infusion — spanning face and lip care, hair care, bath and body care, hand care, and aromatherapy products (essential oils, diffusers, candles). The company claims clinical test results including 86.4% long-lasting moisture efficacy for Rice Extract Moisturising Cream and 31.3% wrinkle reduction for Age Inversion Face Cream.

The company generates revenue through three channels: direct-to-consumer retail via owned stores in premium shopping locations across 18+ countries (including Thailand, Japan, China, Hong Kong, Singapore, Finland, Mexico, Mongolia, Russia, Taiwan, Vietnam, USA, and Germany); country-specific e-commerce platforms operating across 10+ regional markets; and B2B supply of amenity kits to luxury hotels and premium airlines, with named partners including Marriott, Four Seasons, Grand Hyatt, Sheraton, Thai Airways, British Airways, and Qantas. THANN also operates the THANN Sanctuary Spa service line offering signature treatments using its proprietary products, with locations in Bangkok, Hong Kong, Guangzhou, and Mexico. The company is privately held with no disclosed funding rounds, parent company, or institutional investors, and reports a headcount of 1-10 employees despite its global footprint.

Name

THANN

Legal name

THANN-ORYZA CO.,LTD

Website

https://thann.info

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

THANN-ORYZA CO., LTD is a Thai natural skincare and aromatherapy brand that manufactures and markets botanical-based personal care products through DTC retail stores in 18+ countries, country-specific e-commerce platforms, and B2B amenity supply to luxury hotels and airlines. The brand also operates the THANN Sanctuary Spa service line.

Ownership category

akta.pro rank

Product category

Natural Skincare and Aromatherapy

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional/Backbar Skincare (Esthetician & Spa Use) (CRABAAAK)

akta.pro secondary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

Keywords

• Natural skincare products
• Aromatherapy products
• Hotel amenity supply
• Spa services
• Premium cosmetics

Headquarters

HQ city

Causeway Bay

HQ country

Hong Kong SAR China

HQ region

Asia

Offices48 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct-to-Consumer Retail: THANN generates revenue through owned retail stores in premium shopping locations and country-specific e-commerce platforms, selling skincare, aromatherapy, and body care products directly to consumers.
2. Hospitality Amenity Supply: B2B supply of amenity kits and spa products to premium hotels and airlines. THANN provides in-flight amenity kits and hotel room amenities to hospitality partners globally.
3. Spa Services: Revenue from THANN Sanctuary Spa locations offering signature massage, facial treatments, and body treatments using THANN's proprietary products.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

THANN manufactures and markets natural skincare, body care, hair care, hand care, and aromatherapy products formulated from botanically-derived ingredients combined with modern dermatological science. The company sells through company-owned retail stores in premium shopping malls across 18+ countries, country-specific e-commerce platforms, B2B amenity supply to luxury hotels and airlines, and THANN Sanctuary Spa locations offering signature treatments using THANN's own products.

Product overview

THANN is a Thai natural skincare and aromatherapy brand (THANN-ORYZA CO.,LTD) offering a multi-sub-brand portfolio organized around ingredient-focused collections including Shiso, Aromatic Wood, Rice, Oriental Essence, Eden Breeze, Eastern Orchard, and Earl Grey Infusion. The product portfolio spans face and lip care, hair care, bath and body care, hand care, and aromatherapy products (essential oils, diffusers, candles, fragrance mists). THANN also provides B2B amenity products for hospitality partners and operates THANN Sanctuary Spa services. The brand differentiates through proprietary ingredient technologies including Nano Shiso and Regenistem Rice Extract, leveraging rice bran oil as a core ingredient across formulations.

Differentiator

Problem solved

Functional benefit

Brands

• SHISO: Product collection featuring Shiso (Perilla) extract as a key ingredient, known for antioxidant and anti-inflammatory properties.
• Aromatic Wood
• Rice
• Oriental Essence
• Eden Breeze
• Earl Grey Infusion
• Eastern Orchard

Products and services

• Face and Lip Care Facial skincare products including cleansers, toners, moisturizers, serums, sunscreens, masks, and lip balms for daily facial care routines, sold to individual consumers.
• Hair Care Hair care range including shampoos, conditioners, hair masks, and scalp tonics designed for detoxifying, nourishing, and strengthening hair.
• Bath and Body Care Body care products including shower gels, body milks, bath and massage oils, body butters, salt scrubs, and solid perfumes for comprehensive body skincare.
• Hand Care Hand care products including hand creams, hand washes, and hand lotions formulated with organic oils and botanicals to moisturize and protect hands and cuticles.
• Aromatherapy Products Essential oils, electric aroma diffusers, aroma diffusers, candles, and fragrance mists for home aromatherapy use.
• THANN Sanctuary Spa Spa service offering treatments including THANN Sanctuary Signature Massage, Nano Shiso Therapy, Healing Stone Body Massage, and Total Revitalizing Facial using THANN's own botanical products at company-operated Sanctuary locations.
• Hotel Amenity Line (B2B)

Quantifiable outcome

• 86.4% of volunteers showed long-lasting moisture even after 6 hours using Rice Extract Moisturising Cream
• +4 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core.

• Thai AirwayscoreChannel Partner/ Reseller/ DistributorTHANN supplies in-flight amenity kits for Thai Airways business class passengers and provides products for first and business class lounges.
• Bangkok AirwayscoreChannel Partner/ Reseller/ DistributorTHANN provides business class amenity kits for Bangkok Airways passengers.
• Saudia AirlinescoreChannel Partner/ Reseller/ DistributorTHANN provides business class amenity kits for female passengers on Saudia Airlines.
• Qantas AirwayscoreChannel Partner/ Reseller/ DistributorTHANN provides amenity products for Qantas first and business class lounges.
• British AirwayscoreChannel Partner/ Reseller/ DistributorTHANN provides amenity products for British Airways first and business class lounges.
• Marriott Hotels & ResortscoreChannel Partner/ Reseller/ DistributorTHANN supplies hotel amenity products to Marriott properties across North America, Latin America and Asia.
• Sheraton Grande SukhumvitcoreChannel Partner/ Reseller/ DistributorTHANN provides hotel amenity products for Sheraton Grande Sukhumvit in Bangkok.
• Grand Hyatt Erawan BangkokcoreChannel Partner/ Reseller/ DistributorTHANN provides hotel amenity products for Grand Hyatt Erawan Bangkok.
• Four Seasons Tented Camp Golden TrianglecoreChannel Partner/ Reseller/ DistributorTHANN provides luxury amenity products for Four Seasons Tented Camp Golden Triangle in Chiang-Rai.
• Pullman Silom BangkokcoreChannel Partner/ Reseller/ DistributorTHANN provides hotel amenity products for Pullman Silom in Bangkok.
• Multiple Japan HotelscoreChannel Partner/ Reseller/ DistributorTHANN supplies amenity products to numerous Japanese hotels including ANA InterContinental Tokyo, Park Hotel Tokyo, Kagaya, and 40+ other properties across Japan including Marriott properties.
• Multiple Vietnam HotelscoreChannel Partner/ Reseller/ DistributorTHANN provides amenity products to hotels in Vietnam including Caravelle Hotel Saigon, Nikko Hotel Hanoi, Mia Nha Trang, Sunrise Hoi An, and resort properties.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Penhaligon's: Heritage British premium personal-care house spanning bath, body, skincare, and fragrance. Comparable in department-store and luxury-hotel amenity channels, and in premium gifting positioning.
• Molton Brown: Premium bath, body, and skincare house with strong travel-retail and luxury hotel presence. Comparable in ingredient-led positioning, amenity partnerships, and global retail footprint.
• Aromatherapy Associates: Premium essential-oil and aromatherapy skincare brand sold through spas, hotels, and own retail. Comparable in aromatherapy positioning, spa-channel distribution, and luxury hospitality partnerships.
• L'Occitane en Provence: Global premium natural-skincare and aromatherapy brand with strong hotel-amenity and airline-amenity businesses. Directly comparable product portfolio (botanical-led skincare, body care, fragrances), retail model, and B2B hospitality channel.
• Bamford: British premium natural skincare, body care, and aromatherapy brand with a luxury hospitality amenity program. Closely comparable in product mix, ingredient-led story, and spa-hotel go-to-market.
• Elemis: Premium skincare brand with deep ties to the spa and hospitality industry. Comparable in combining product sales with professional spa use and hotel/airline amenity partnerships.
• Aesop: Premium natural-skincare brand with a similar boutique-retail and department-store footprint across Asia and Europe. Comparable positioning around botanically derived formulations and elevated in-store experience.
• Fresh: Premium natural-ingredient skincare brand with global department-store and own-retail presence. Comparable in ingredient-led storytelling and elevated retail experience in Asia-Pacific and the West.

Broad incumbents

• Natura &Co: Global natural and organic beauty group (Natura, The Body Shop, Aesop) operating premium and mass natural beauty worldwide. Competes with THANN in the natural-ingredient, aromatherapy-led premium segment, particularly across Latin America and Asia.
• Estée Lauder Companies: Global beauty conglomerate with premium natural-leaning brands (Origins, Aveda, Dr. Jart+) competing for the same department-store, travel-retail, and Asian consumer. Operates at much larger scale than THANN and sets category pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/thannofficial
• Xx.com/thann_brand

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THANN