Waterfind

What Waterfind does

Waterfind is an Australian water market broker founded in 2003 by Tom Rooney, specializing in the facilitation of permanent and temporary water entitlement trades across Australia's Murray-Darling Basin and adjacent irrigation regions (South Australia, Victoria, New South Wales, Queensland). The company operates a 24/7 self-serve online water market platform with 681 open markets and 29,819 active trade rules as of 2026, supported by four physical offices in Adelaide (headquarters), Berri, Griffith, and Brisbane, plus a network of brokers with agricultural and farming experience. Its core technology stack includes the proprietary Water Accounting Management Platform (WAMP) and a CRM Advantage System used internally for water accounting, trade settlement, and customer management, complemented by a live platform showing dam storages, water allocations, and trade settlement data on desktop and mobile.

The product portfolio spans trading services (Temporary Water Market, Permanent Water Market, Forward Trading, Long Term Leasing, Carryover, Options Trading, Inter-Valley Trade), structured events (Australian Water Tender, Australian Groundwater Tender), and information products (Water Market Index Reports, Valuation Services, Annual Reports). Waterfind serves three primary customer segments — irrigators (the largest persona), investors in water rights, and government departments — and monetizes primarily through transaction-based brokerage fees on completed trades, with secondary recurring/subscription revenue from valuation reports and market indices.

Waterfind's business model is a hybrid broker-plus-marketplace, combining direct sales through regionally embedded water brokers with online self-serve trading, supported by content marketing (Weekly Water Report newsletter, ABARES webinar presentations, regional field days). The company differentiates on brand heritage (18+ years of trading data, founder Tom Rooney's 50+ years of sector service), ISO-accredited quality systems, audited trust accounts, and government compliance (Water Market Intermediaries Code). Recent expansion has been driven by new tender products, the Northern Basin EOI (Feb 2026), Aboriginal Water Entitlements Program engagement, and Water Efficiency/Infrastructure Upgrade Programs, indicating a strategy of organic service-line extension within Australian water markets rather than geographic or vertical diversification outside the core water brokerage domain.

Name

Waterfind

Legal name

Water Find Pty Ltd

Website

https://waterfind.com.au

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Waterfind is an Australian water market broker founded in 2003 that facilitates trading of permanent and temporary water entitlements through an online 24/7 platform and four regional offices, serving irrigators, investors, and government clients across the Murray-Darling Basin.

Ownership category

akta.pro rank

Product category

Water Market Brokerage and Trading Services

NAICS

Water Supply and Irrigation Systems (22131)

SIC

Water Supply (4941)

akta.pro primary industry

Third-Party Water Retailing & Managed Billing Services (outsourced billing, white-label retail operations) (EUANAIAL)

Keywords

• Water trading platform
• Water entitlement brokerage
• Water market services
• Water rights trading
• Agricultural water markets

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Water Trading Brokerage Fees: Facilitates buy and sell orders for water entitlements and allocations, earning brokerage commissions on completed transactions through their online platform and broker team
2. Valuation and Report Services: Provides water valuation services and market index reports prepared by in-house specialist team, using econometric and statistical principles based on 18 years of trading data

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Waterfind operates an online water trading platform and brokerage service that facilitates the purchase and sale of temporary water allocations and permanent water entitlements across Australia's Murray-Darling Basin and other irrigation regions. The 24/7 digital marketplace is paired with a network of specialized water brokers located in four Australian offices, enabling complete trade facilitation from application through to settlement. Complementary offerings include forward trading, long-term leasing, carryover, options trading, inter-valley trade management, valuation services, and water market index reports.

Product overview

Waterfind is a water market brokerage and trading platform offering a unified product ecosystem centered on its 24/7 online water market. The core platform enables trading of temporary water allocations, permanent water entitlements, forward contracts, long-term leasing, carryover, options trading, and inter-valley trades. The portfolio includes specialized tenders (Australian Water Tender, Australian Groundwater Tender), valuation and index reporting services, and a proprietary Water Accounting Management Platform (WAMP). Services support irrigators, investors, and government clients across all major Australian irrigation regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Waterfind Online Water Market Waterfind's core 24/7 online water trading platform accessible on desktop and mobile devices, enabling users to buy and sell water allocations, manage trades from application to settlement, and access live market information including dam storage levels and water allocations.
• Temporary Water Market Trading service for temporary water allocations allowing irrigators to buy or sell water for immediate or near-term use within the current water season.
• Permanent Water Market Trading service for permanent water entitlements, allowing investors and irrigators to buy or sell long-term water rights.
• Forward Trading Service allowing users to buy or sell allocation water at a later date in the current water season or in future water seasons, providing price certainty and risk management.
• Long Term Leasing Service providing secure access to a water entitlement for a specified period of time, enabling users to secure water access beyond temporary trades.
• Carryover Service allowing unused water allocations to be carried over for use in the following water year, helping users maximize water entitlements.
• Options Trading Financial instrument service providing rights to buy or sell water at predetermined prices, offering flexibility and risk management for water market participants.
• Inter-Valley Trade Service assisting with inter-valley water trade between different river systems, including management of trade rules for Barmah Choke, Goulburn IVT, and Murrumbidgee IVT regions.
• Waterfind Valuation Services In-house specialist reports and valuations bringing together 18 years of water trading data, expertise and market knowledge using globally accepted econometric and statistical principles to help understand water entitlement value.
• Water Market Index Reports Permanent water market index reports based on past and current permanent trade data for key water entitlement regions throughout Australia, including groundwater and surface water, using 2014/15 as base year.
• Australian Water Tender Annual end-of-season event for permanent water trading that coincides with end of financial year, providing opportunity to benefit from high number of active buyers and sellers. Free to join with no obligation.
• Australian Groundwater Tender Australia's first ever groundwater trading tender providing opportunities for buyers, sellers, lessees and lessors to participate in a non-government program for groundwater entitlements. Free to join with blind intent expressions of interest.
• Water Management Tool Digital tool assisting irrigators and water users with water management planning and decision-making.
• Australian Water Market Certificate Program Third party independent consultancy service for government, government departments and agencies.

Quantifiable outcome

• Complete trade from application to settlement with real-time status tracking
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• H2OX: Australian online water exchange platform providing digital marketplace services for water entitlement and allocation trading. Direct competitor to Waterfind's core online water market in the Murray-Darling Basin region.
• WaterPool: Australian water exchange platform facilitating permanent and temporary water trades. Competes directly with Waterfind in providing digital water trading services to irrigators and investors.

Regional players

• Murray Irrigation Limited: Major Australian irrigation infrastructure operator in southern NSW that facilitates water delivery and related trading services to its shareholder irrigators. Comparable as a regional water market intermediary serving overlapping Murray-Darling customers.
• Murrumbidgee Irrigation: NSW-based irrigation corporation operating water delivery infrastructure and supporting water trading for customers in the Murrumbidgee Valley. Overlaps with Waterfind in serving irrigator customers across NSW irrigation districts.
• Lower Murray Water: Victorian rural water corporation providing water delivery and supporting water trading services in the Sunraysia and northern Victoria regions. Comparable as a regional water market participant overlapping with Waterfind's Victorian service area.

Broad incumbents

• Nutrien Ag Solutions (Ruralco Water): Australia's largest agricultural services retailer offering water broking services alongside broader farm inputs and advisory offerings. Competes with Waterfind by bundling water trading into a wider agribusiness platform for Australian farmers.

Others

• Australian Bureau of Agricultural and Resource Economics and Sciences (ABARES): Australian government research body producing water market outlook reports and market analysis. Comparable to Waterfind's valuation and index reporting business from a market intelligence perspective, though as a public-sector entity rather than commercial competitor.

Emerging players

• Boomaroo Nurseries / National Water Brokers Network: Network of independent water brokers in Australia providing water trading and advisory services. Competes with Waterfind on broker-mediated water trading, particularly in regional markets not dominated by Waterfind offices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Waterfind
• YouTubeyoutube.com/channel/UCFpw4O0YAaTha4TY8HKwBLg
• LinkedInlinkedin.com/company/waterfind-pty-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waterfind