Lower Murray Urban And Rural Water Corporation
Lower Murray Water is a Victorian government-owned statutory water corporation providing drinking water, sewerage, irrigation, drainage, and water trading services to residential, business, and agricultural customers across north-west Victoria.
- Company typePrivate
- Founded-
- HeadquartersMildura, Australia
- Headcount—
- GTM typeB2C
- OfferingServices
What Lower Murray Urban And Rural Water Corporation does
Lower Murray Water is a statutory water corporation owned by the Victorian state government, providing integrated urban and rural water, sewerage, irrigation, drainage, and water trading services across north-west Victoria. It serves residential, business, irrigation, and private diverter customers in the municipalities of Gannawarra, Swan Hill, and Mildura, operating across a service area that stretches from Kerang to the South Australian border along the Murray River. The corporation runs nine water treatment plants that apply a multi-stage treatment process — coagulation and flocculation using aluminium sulphate or aluminium chlorohydrate, clarification/sedimentation, sand filtration, fluoridation, UV and chlorination disinfection, and pH correction — to meet Australian Drinking Water Guidelines and the Victorian Safe Drinking Water Act 2003. Water quality is managed through HACCP-based plans and NATA-accredited independent laboratory testing, with an ongoing PFAS monitoring program across raw water, sewage, treated wastewater, recycled water, and biosolids.
The business model is built on regulated recurring tariffs approved by the Essential Services Commission under the Water Plan 5 covering 2023-2028. Revenue is generated through urban water supply tariffs (tiered usage charges plus fixed service charges scaled by meter size), sewerage base charges ($611.40/year per property), irrigation district charges, water trading fees, and one-time developer contributions known as New Customer Contributions ($2,481-$4,962 for water and $1,697-$3,394 for sewer depending on lot size). Distribution is regional and direct, with three physical offices (Mildura headquarters, Swan Hill, Kerang), a 24-hour emergency phone line, Australia Post Billpay, and digital channels including the recently launched MyAccount self-serve portal (April 2026), the WaterNow portal for irrigation customers, and the MyApplications portal for service requests. Pricing is supplemented by a concession program offering up to 50% off for eligible cardholders (capped at $381.41/year for 2026-27).
The competitive position is anchored by a regulatory monopoly over its defined service area and a bulk entitlement under the Water Act 1989. Recent strategic activity has centered on digital customer experience modernization (MyAccount, eBilling migration, Your Say community platform) and participation in the Victorian Murray Floodplain Restoration Project with the Department of Premier and Cabinet. The customer base is broadly distributed across urban, rural/irrigation, and private diverter segments, with no named anchor enterprise customers, producing stable but bounded revenue growth tied to the ESC's regulated tariff path.
Lower Murray Urban And Rural Water Corporation firmographics
Firmographics- Name
- Lower Murray Urban And Rural Water Corporation
- Legal name
- Lower Murray Water
- Website
- https://lmw.vic.gov.au
- Company type
- Private
- Operating status
- Operating
- Short description
- Lower Murray Water is a Victorian government-owned statutory water corporation providing drinking water, sewerage, irrigation, drainage, and water trading services to residential, business, and agricultural customers across north-west Victoria.
- Ownership category
- akta.pro rank
Lower Murray Urban And Rural Water Corporation industry classification
Industry- Product category
- Water and Sewerage Utility Services
- NAICS
- Water, Sewage and Other Systems (2213), Water Supply and Irrigation Systems (22131), Sewage Treatment Facilities (22132)
- SIC
- Water Supply (4941), Sanitary Services (4950)
- akta.pro primary industry
- Water Supply & Wastewater Utilities Administration (BPAIACAG)
- akta.pro secondary industries
- Advanced/Nutrient Removal (BNR/ENR: N, P) (EUANADAC), Non‑Potable Reuse Utilities (Irrigation, Industrial, Cooling) (EUANAGAA)
Keywords
Where Lower Murray Urban And Rural Water Corporation is headquartered
LocationHeadquarters
- HQ city
- Mildura
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Lower Murray Urban And Rural Water Corporation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Technology or R&D, Supply Chain
Revenue model
- Water Supply Tariffs: Revenue generated from water supply tariffs including fixed service charges and water usage charges. The Essential Services Commission (ESC) approves pricing based on the water plan approved for a five-year period (2023-2028). Fixed service charges cover property connection to water and sewerage services, billed in advance. Usage charges are based on water consumption measured by meters.
- Sewerage Services: Revenue from sewerage and wastewater services including fixed availability charges and trade waste charges for non-residential properties. Sewerage base charge is $611.40 per year ($152.85 per quarter).
- New Customer Contributions: Developer charges levied when new connections are made to water or sewerage networks. These support provision of incremental infrastructure and share costs for growth between new and existing customers. Standard NCC charges: lots 0-750m2 receive $2,481.05 water and $1,696.75 sewer; lots >750m2 receive $4,962.15 water and $3,393.50 sewer.
- Property Services: Fees for property information statements ($115.85 for 2026-27), meter tests, and other property-related services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Quarterly | Urban Water Supply - Tiered Pricing System |
| Subscription | Annual | Urban Fixed Service Charges |
| One time/ perpetual license | Multi-year contract | New Customer Contributions (Developer Charges) |
| Subscription | Annual | Concession Program |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Lower Murray Urban And Rural Water Corporation product offering
Product offeringCore offering
Lower Murray Water is a Victorian state government-owned statutory water corporation that provides treated urban drinking water, sewerage and wastewater services, rural irrigation water supply, drainage, water trading and allocation management, and water-use licencing across north-west Victoria. It operates nine water treatment plants and serves residential, business, irrigation, and private diver customers in the municipalities of Gannawarra, Swan Hill, and Mildura along the Murray River.
Product overview
Lower Murray Water operates as a statutory water corporation providing integrated water services across north-west Victoria. The portfolio consists of a customer-facing digital platform (MyAccount portal, WaterNow portal for irrigation, MyApplications for service requests) supporting core utility services including urban drinking water supply, rural irrigation services, water trading, sewerage, and water treatment. The company operates 9 water treatment plants and manages water supply across irrigation districts from Kerang to the South Australian border.
Differentiator
Problem solved
Functional benefit
Products and services
- Urban Water Supply
Quantifiable outcome
- Urban water supplies are treated and safe for drinking and food preparation
- +1 more outcomes
Companies that use Lower Murray Urban And Rural Water Corporation
Customer profileSegments3 records
Ideal customer profiles4 records
Lower Murray Urban And Rural Water Corporation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
Lower Murray Urban And Rural Water Corporation partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Department of Premier and Cabinet (Victoria)coreThe Department of Premier and Cabinet is involved in the Victorian Murray Floodplain Restoration Project alongside Lower Murray Water. The Department and LMW conceded that the Nyah Cultural Heritage Management Plan was approved in error, pausing flood plain works pending a new plan.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Lower Murray Urban And Rural Water Corporation competitors and assessment
Company assessmentRegional players
- Goulburn-Murray Water: Largest rural/irrigation water corporation in northern Victoria, operating under the same Water Act 1989 framework as LMW. Directly comparable as a Victorian statutory water corporation with irrigation district management, water trading, and bulk entitlement operations.
- North East Water: Victorian regional urban and rural water corporation serving north-east Victoria. Comparable as a small-to-mid sized statutory water utility providing drinking water, sewerage, and trade-waste services under ESC regulation.
- Central Highlands Water: Victorian regional water utility providing water supply, sewerage, and recycled water to central highland communities. Comparable as a smaller regional statutory water authority subject to ESC oversight.
- Coliban Water: Regional Victorian water corporation providing water, sewerage, and recycled water services across central Victoria. Comparable urban-rural service model, ESC price regulation, and reliance on regional demand.
- Grampians Wimmera Mallee Water: Western Victorian statutory water corporation providing urban water supply, sewerage, and rural channel/river services. Closely comparable to LMW in scale, geographic scope, and the urban-rural service mix.
- Western Water: Victorian water corporation serving Melbourne's western growth corridors and surrounding rural areas. Comparable mix of urban water/sewerage and rural irrigation services under the same state regulatory framework.
Broad incumbents
- Yarra Valley Water: One of Victoria's three metropolitan water utilities serving growth-area customers east of Melbourne. Comparable on regulatory framework, digital customer platforms, and ESC tariff model, though larger and more urban.
- Melbourne Water: Victorian statutory water authority managing Melbourne's bulk water supply, waterways, and sewerage treatment. Comparable as a Victorian statutory water agency, though it operates at far greater scale and a more urban catchment.
- South East Water: Victorian metropolitan water utility serving south-east Melbourne. Comparable as a Victorian statutory water corporation operating modern digital billing portals and self-serve customer platforms under ESC regulation.
Others
- Murray River Council of Governments / Murray-Darling Basin Authority (regulatory): Federal agency that allocates water across the Murray-Darling Basin, directly affecting LMW's bulk entitlement, irrigation allocations, and water-trading economics. Comparable as an ecosystem regulator, not a direct competitor.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Lower Murray Urban And Rural Water Corporation social profiles
Digital presenceLower Murray Urban And Rural Water Corporation compliance and trust
Trust signalCompliance7 records
Lower Murray Urban And Rural Water Corporation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lower Murray Urban And Rural Water Corporation leadership team
Management profileNumber of profiles
Profiles1 record
Lower Murray Urban And Rural Water Corporation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lower Murray Urban And Rural Water Corporation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lower Murray Urban And Rural Water Corporation
What does Lower Murray Urban And Rural Water Corporation do?
Lower Murray Water is a Victorian state government-owned statutory water corporation that provides treated urban drinking water, sewerage and wastewater services, rural irrigation water supply, drainage, water trading and allocation management, and water-use licencing across north-west Victoria. It operates nine water treatment plants and serves residential, business, irrigation, and private diver customers in the municipalities of Gannawarra, Swan Hill, and Mildura along the Murray River.
Is Lower Murray Urban And Rural Water Corporation a public or private company?
Lower Murray Urban And Rural Water Corporation is a private company. It is classified as state government owned and is currently operating.
When was Lower Murray Urban And Rural Water Corporation founded?
Lower Murray Urban And Rural Water Corporation was founded in -1.
Where is Lower Murray Urban And Rural Water Corporation based?
Lower Murray Urban And Rural Water Corporation is headquartered in Mildura, Australia, in the Oceania region.
How does Lower Murray Urban And Rural Water Corporation make money?
Four revenue lines are on record. Water Supply Tariffs are the primary driver. The others are sewerage Services, new Customer Contributions and property Services.
Who are Lower Murray Urban And Rural Water Corporation's main competitors?
Regional players on record are Goulburn-Murray Water, North East Water, Central Highlands Water, Coliban Water, Grampians Wimmera Mallee Water and Western Water. Broad incumbents are Yarra Valley Water, Melbourne Water and South East Water. Murray River Council of Governments / Murray-Darling Basin Authority (regulatory) is listed as an others.
Does Lower Murray Urban And Rural Water Corporation have an API?
No public API is recorded for Lower Murray Urban And Rural Water Corporation.
What industry is Lower Murray Urban And Rural Water Corporation in?
Lower Murray Urban And Rural Water Corporation's product category is Water and Sewerage Utility Services. Its primary akta.pro industry code is BPAIACAG, Water Supply & Wastewater Utilities Administration, with a secondary code of EUANADAC, Advanced/Nutrient Removal (BNR/ENR: N, P). Its NAICS code is 2213 and its SIC code is 4941.