Homestead Hills

What Homestead Hills does

Homestead Hills is a private, for-profit senior living community located on a 37-acre campus in Winston-Salem, North Carolina, operated by Senior Living Communities, a Charlotte-based parent company that manages 18 senior living communities across the southeastern United States with approximately 3,500 team members. Founded in 2015, the community provides a full continuum of care across six living options: Active Adult (55+), Independent Living (Cottage Homes and Villa Apartments), Assisted Living, Memory Care (Reflections), Skilled Nursing, and Short-Term Rehab, plus Respite Care. The offering is differentiated by four Argentum Best of the Best award-winning proprietary programs - WAVES aquatic therapy for dementia care, C.L.I.M.B. for fall prevention, Purpose-Based Wellness for chronic disease management, and J.O.Y. for intergenerational engagement - alongside a 5-star CMS-rated skilled nursing facility and a 2024 AHCA/NCAL Bronze National Quality Award.

The business operates on a recurring subscription model with three primary revenue streams: all-inclusive monthly service fees ranging from $2,195 for assisted living semi-private rooms to $6,807 for two-bedroom villa apartments (covering utilities, dining, transportation, housekeeping, and wellness access); one-time refundable occupancy fees for cottage and villa units; and incremental care services fees for higher acuity levels. Pricing has increased 3.0%-3.5% annually over five years. Distribution is sales-led through dedicated Lifestyle Advisors offering personalized tours and consultations, supplemented by an active content marketing presence (blog, website, social/review platforms) and industry positioning through Argentum awards and community events. The community holds six consecutive years of Great Place to Work certification (2020-2025) and serves residents across the Winston-Salem metropolitan area primarily through word-of-mouth, reputation, and direct sales to seniors and their adult children.

Name

Homestead Hills

Legal name

Homestead Hills

Website

https://homestead-hills.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Homestead Hills is a private continuing care retirement community in Winston-Salem, NC offering independent living, assisted living, memory care, skilled nursing, and short-term rehab on a 37-acre campus, operated by Senior Living Communities and serving seniors through recurring monthly service fees and award-winning wellness programming.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities (623311)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)

akta.pro secondary industries

Luxury / High-End Assisted Living Communities (HLADABAD), Active Adult (55+) Independent Living Communities (HLADAAAD), Senior Living Property Management (BPAJAGAI)

Keywords

• Senior living community
• Assisted living services
• Memory care facility
• Skilled nursing care
• Independent living residences

Headquarters

HQ city

Winston Salem

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Monthly Service Fees: All-inclusive monthly fees covering utilities, housekeeping, lawn maintenance, meals, transportation, social activities, emergency monitoring, and concierge services. The average member saves approximately $1,000 per month compared to living in their previous house.
2. Occupancy Fees: One-time occupancy fees for cottages and villa apartments, similar to home purchase. Fees are refunded when the unit is sold, functioning as a refundable deposit.
3. Care Services Fees: Additional fees for higher levels of care including Assisted Living, Memory Care, Skilled Nursing, and Short-Term Rehab services beyond the base independent living monthly fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Homestead Hills is a for-profit senior living community located on a 37-acre campus in Winston-Salem, North Carolina, providing a full continuum of care that includes Active Adult, Independent Living, Assisted Living, Memory Care, Skilled Nursing, Short-Term Rehabilitation, and Respite Care. The community operates under the proprietary "The Weller Life" lifestyle philosophy and serves older adults seeking to age in place within a single campus.

Product overview

Homestead Hills is a luxury all-inclusive retirement community offering a comprehensive continuum of care across multiple living options and wellness programs. The core offering, The Weller Life, encompasses six distinct living options: Active Adult (55+), Independent Living (featuring Cottage Homes and Villa Apartments), Assisted Living, Memory Care (Reflections), Skilled Nursing, and Short-Term Rehab/Respite Care. Wellness programming includes award-winning Purpose-Based Wellness, C.L.I.M.B., and WAVES aquatic therapy. The community provides dining, social activities, and care services all under one roof, enabling residents to age in place without relocating as their needs change.

Differentiator

Problem solved

Functional benefit

Brands

• Weller Life: A lifestyle philosophy and brand representing the community's approach to helping members live longer, healthier, happier lives. Encompasses wellness programs, social activities, and care services.

Quantifiable outcome

• 18.1% improvement in timed chair stands over 16-week C.L.I.M.B. program period
• +3 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Live Long Well CarecoreStrategic or Co-development PartnerPartnership providing in-home senior care services to Independent Living residents, allowing them to access additional support while maintaining their cottage or apartment. Enables aging in place within the community.
• Broad River Rehabilitation ServicescoreStrategic or Co-development PartnerOn-site rehabilitation services providing physical therapy, occupational therapy, and speech therapy to community members and outside guests. Partnership delivers outcomes better than national average for senior rehab.
• Living Well FoundationminorStrategic or Co-development PartnerNonprofit 501(c)(3) foundation organized for charitable and educational purposes, providing emergency financial assistance, scholarships, first-time home buyers program, and fostering supportive senior living communities.
• ArgentumminorOthersLargest senior living association that recognizes excellence through Best of the Best Awards. Homestead Hills has won 6 times for wellness programming, social programming, person-centered care, and team member advancement.
• Alzheimer's AssociationminorStrategic or Co-development PartnerNational partnership for Walk to End Alzheimer's. Homestead Hills participates as a national team with annual fundraising goal of $100,000 and supports Alzheimer's research and awareness.
• Silver Pen Writing CompetitionminorGTM or Marketing PartnerAnnual writing competition for high school seniors, bridging communication between youth and seniors. Awards over $55,000 annually; managed by parent company The Maxwell Group since 2012 with over $386,000 awarded.
• UNTOLD (formerly CARE for AIDS)minorOthersEast Africa organization empowering people to live beyond AIDS and end cycle of poverty. Homestead Hills supports this global initiative as part of giving back mission.
• Harvest CenterminorOthersLocal community organization empowering individuals affected by homelessness, poverty, and unemployment through transitional programs. Homestead Hills supports this community organization.
• Senior Living CommunitiescoreOthersParent company managing Homestead Hills and 17 other senior living communities across the southeastern United States. Operates with 3,500 team members and headquarters in Charlotte, NC.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Senior Living Communities (sister communities): Parent company operating 17 other senior living communities across the Southeast with shared back-office, training, and programming infrastructure. Most direct operational comparison since they share the same operating model, wellness IP, and corporate support.
• Belmont Village Senior Living: Premium-tier senior living operator with communities focused on independent living, assisted living, and memory care, including proprietary wellness and brain-health programs. Closest comparable to Homestead Hills on luxury positioning, proprietary programming IP, and continuum model.
• Kisco Senior Living: Luxury senior living operator with multiple full-service communities offering independent living, assisted living, and memory care. Comparable resort-style amenities, all-inclusive pricing model, and proprietary wellness programming philosophy.
• Five Star Senior Living: Senior living operator and division of Diversified Healthcare Trust managing independent living, assisted living, and memory care communities nationwide. Comparable service portfolio though typically positioned at lower price points than Homestead Hills.
• The Arbor Company: Privately held senior living operator offering independent living, assisted living, and memory care across the Southeast and other U.S. regions. Closely comparable to Homestead Hills on geographic focus, continuum model, and private-operator positioning.
• Sonida Senior Living (formerly Capital Senior Living): Senior living operator with a portfolio of independent living, assisted living, and memory care communities, primarily in the Midwest, Mid-Atlantic, and Southeast. Comparable continuum-of-care model and target demographic.
• Discovery Senior Living: Senior living management company operating independent living, assisted living, and memory care communities across multiple U.S. states. Comparable full-service offering with similar mid-to-upper-tier positioning and recent portfolio growth via third-party management.

Broad incumbents

• Atria Senior Living: One of the largest U.S. senior living operators with a national portfolio of independent living, assisted living, and memory care communities. Comparable in offering the full continuum of care with premium amenity positioning, but at significantly greater scale.
• Sunrise Senior Living: National senior living operator providing independent living, assisted living, and memory care across the U.S., U.K., and Canada. Comparable continuum-of-care model with strong emphasis on resident-centered programming similar to Homestead Hills' Weller Life philosophy.
• Brookdale Senior Living: Largest U.S. senior living operator with nearly 650 communities offering independent living, assisted living, memory care, and skilled nursing. Direct overlap on continuum-of-care offering though typically at broader price points than Homestead Hills' luxury positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HomesteadHills
• LinkedInlinkedin.com/company/homestead-hills

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homestead Hills