Lawn.com
Lawn.com is an Alpharetta, Georgia-based lawn care services company offering tiered recurring Lawn365™ subscription plans (mowing, edging, weed control, fertilization, aeration) to residential homeowners, property managers, and HOAs across the Atlanta metropolitan area.
- Company typePrivate
- Founded2016
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Lawn.com does
Lawn.com, operating under the legal entity Lawnservice.com, LLC, is a privately held lawn care services company headquartered in Alpharetta, Georgia. Founded in 2016 by operators with prior commercial landscaping experience and restructured under new professional management in 2018, the company delivers recurring residential and commercial lawn maintenance across the Atlanta metropolitan area. Service offerings include mowing, edging, leaf and debris removal, pre- and post-emergent weed control, fertilization, aeration, lime soil conditioning, and shrub pruning. Customers are organized into three segments: residential homeowners, property managers handling rental properties, and institutional owners including HOAs, community associations, and REITs.
The company's core product is the Lawn365™ subscription framework, structured into three tiered plans — Essentials365™ (from $39 per visit), Shine365™ ($46 per visit), and Thrive365™ ($53 per visit) — billed per visit with no long-term contracts and the ability to hibernate or reschedule at any time. Customers self-serve through the website checkout or contact the company by phone for sales inquiries; property managers and HOA accounts are supported via a dedicated sales motion. Revenue streams consist of recurring subscription visits, supplemental fees for overgrowth and debris exceeding standard thresholds, and optional shrub-care add-ons.
The business is operationally rather than technologically differentiated. No proprietary platform, software, or AI capability is disclosed; the company relies on industry-standard equipment, certified and background-checked field labor, licensing, full insurance, and a 100% service guarantee as trust signals. The marketing engine is content-led (Green Space Blog, Pro Tips & Tricks) supplemented by a HomeAdvisor Top Rated Pro listing and Facebook. Competitive advantage is concentrated in local brand reputation, vetted labor, and operational reliability rather than technology, scale economies, or network effects, and growth capacity beyond Atlanta has not been disclosed.
Lawn.com firmographics
Firmographics- Name
- Lawn.com
- Legal name
- Lawnservice.com, LLC
- Website
- https://lawn.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lawn.com is an Alpharetta, Georgia-based lawn care services company offering tiered recurring Lawn365™ subscription plans (mowing, edging, weed control, fertilization, aeration) to residential homeowners, property managers, and HOAs across the Atlanta metropolitan area.
- Ownership category
- akta.pro rank
Lawn.com industry classification
Industry- Product category
- Lawn Care Services
- NAICS
- Landscaping Services (561730)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Residential Lawn Mowing (Scheduled/Recurring) (HSAIAAAA)
- akta.pro secondary industry
- Landscape Maintenance Plans & Post-Installation Care (Establishment Services) (HSAIABAL)
Keywords
Where Lawn.com is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lawn.com business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Recurring Lawn Care Subscriptions (Lawn365 Plans): Lawn.com generates revenue through subscription-based lawn care plans marketed as Lawn365™. These tiered plans (Essentials365, Shine365, Thrive365) provide year-round lawn maintenance services with per-visit pricing. Customers pay a recurring fee for scheduled lawn care visits that include mowing, edging, leaf removal, and optional add-ons like weed control, fertilization, and aeration.
- Supplemental Service Fees: Additional charges apply for overgrowth conditions exceeding standard service parameters (turf over 6 inches, shrubbery exceeding pruning thresholds, debris over 55 gallons). These one-time supplemental fees are quoted on a case-by-case basis and require customer approval before service.
- Add-on Services: Shrub care and pruning services are offered as add-ons to base plans. These optional services are priced separately and can be added through phone or checkout process.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Entry-level plan covering basic lawn maintenance: mowing, edging, tidy-up, and leaf/debris removal |
| Subscription | Pay-as-you-go | Mid-tier plan adding weed control and fertilization to basic services |
| Subscription | Pay-as-you-go | Premium all-inclusive plan with full suite of lawn care services (Best Value) |
| Subscription | Pay-as-you-go | Basic maintenance starting price for general lawn care services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Lawn.com product offering
Product offeringCore offering
Lawn.com provides subscription-based residential and commercial lawn care services under the Lawn365™ brand, delivering year-round turf maintenance including mowing, edging, leaf and debris cleanup, weed control, fertilization, aeration, and lime soil conditioning. Customers select tiered plans (Essentials365, Shine365, Thrive365) billed per visit, with optional shrub care and overgrowth/debris add-ons. The company serves residential homeowners, property managers, HOAs, community associations, and REITs primarily in the Atlanta metropolitan area of Georgia.
Product overview
Lawn.com operates as a lawn care subscription service offering three unified tiers under the Lawn365™ brand: Essentials365™ (mowing, edging, leaf removal), Shine365™ (adds weed control and fertilization), and Thrive365™ (adds aeration and lime conditioning). These tiered plans function as the core product portfolio, with customers selecting the tier that matches their lawn care needs and being billed per visit. Optional add-on services including shrub care and overgrowth/debris management are available for supplemental fees. The company primarily serves residential homeowners, property managers, and HOA communities in the Atlanta, Georgia area.
Differentiator
Problem solved
Functional benefit
Brands
- Lawn365™: Year-round lawn care subscription plans including Essentials365™, Shine365™, and Thrive365™ tiers offering various levels of lawn maintenance services.
- Essentials365™
- Shine365™
- Thrive365™
Products and services
- Lawn365™ Subscription Lawn Care Service
- Property Manager & HOA Lawn Care Program
Quantifiable outcome
- 100% Service Guaranteed - lawn will be made right or money refunded
Companies that use Lawn.com
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Lawn.com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lawn.com partnerships and signals
Strategic signalScale indicators3 records
Recent moves3 records
Expansion highlights4 records
Lawn.com competitors and assessment
Company assessmentDirect peers
- Spring-Green Lawn Care: US lawn care franchise offering turf fertilization, weed control, and maintenance programs to residential customers. Comparable service mix and subscription-style treatment programs.
- NaturaLawn of America: Franchise specializing in organic and natural lawn care programs for residential customers. Comparable subscription-style treatment plans and service catalog, differentiated through organic-only positioning.
- LawnStarter: Tech-enabled residential lawn care platform offering scheduled mowing and related services through a self-serve web/app experience. Closest comparable to Lawn.com given shared DTC, subscription-style, and recurring-service focus on homeowners.
- Lawn Doctor: National franchise system providing residential lawn care including fertilization, weed control, and maintenance. Closely comparable business model and service mix, with broader geographic reach than Lawn.com.
- Weed Man: Franchise-based residential lawn care provider focused on fertilization, weed control, and pest management. Comparable service catalog and target customer (residential homeowners), differing mainly through franchise vs. corporate operating model.
Broad incumbents
- TruGreen: The largest US lawn care company offering a full portfolio of fertilization, weed control, and maintenance services nationally. Sets the category benchmark on brand, scale, and integrated treatment programs that Lawn.com's Thrive365 tier partially mimics.
Emerging players
- GreenPal: Online marketplace connecting homeowners with local lawn care providers. Competes with Lawn.com for the same residential customer base but operates a marketplace/thin model rather than a vertically integrated service.
- Mowbot: Franchise offering robotic mowing service subscriptions for residential and light commercial properties. Adjacent tech-enabled recurring-service model targeting the same core lawn care buyer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Lawn.com social profiles
Digital presenceLawn.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lawn.com leadership team
Management profileNumber of profiles
Lawn.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lawn.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lawn.com
What does Lawn.com do?
Lawn.com provides subscription-based residential and commercial lawn care services under the Lawn365™ brand, delivering year-round turf maintenance including mowing, edging, leaf and debris cleanup, weed control, fertilization, aeration, and lime soil conditioning. Customers select tiered plans (Essentials365, Shine365, Thrive365) billed per visit, with optional shrub care and overgrowth/debris add-ons. The company serves residential homeowners, property managers, HOAs, community associations, and REITs primarily in the Atlanta metropolitan area of Georgia.
Is Lawn.com a public or private company?
Lawn.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lawn.com founded?
Lawn.com was founded in 2016. It employs 11 to 50 people.
Where is Lawn.com based?
Lawn.com is headquartered in Atlanta, United States, in the North America region.
How does Lawn.com make money?
Three revenue lines are on record. Recurring Lawn Care Subscriptions (Lawn365 Plans) is the primary driver. The others are supplemental Service Fees and add-on Services.
Who are Lawn.com's main competitors?
Direct peers on record are Spring-Green Lawn Care, NaturaLawn of America, LawnStarter, Lawn Doctor and Weed Man. TruGreen is listed as a broad incumbent. Emerging players are GreenPal and Mowbot.
Does Lawn.com have an API?
No public API is recorded for Lawn.com.
What industry is Lawn.com in?
Lawn.com's product category is Lawn Care Services. Its primary akta.pro industry code is HSAIAAAA, Residential Lawn Mowing (Scheduled/Recurring), with a secondary code of HSAIABAL, Landscape Maintenance Plans & Post-Installation Care (Establishment Services). Its NAICS code is 561730 and its SIC code is 7340.