What Really really does

Vraiment Vraiment is a French design and analysis agency that designs concrete solutions for public interest and common goods. The company works through co-development with public services at national, regional, and local levels (including agencies such as France Stratégie, the Direction interministérielle de la transformation publique, DDETS du Calvados, Grand Lyon, and Métropole Européenne de Lille), as well as with social economy enterprises, associations, and urban/territorial actors. Its service portfolio spans industrial, graphic, digital, space, and service design, architecture, urban planning, and public policy analysis, producing places, practices, objects, services, spaces, narratives, and knowledge resources rather than traditional software.

The agency's deliverables fall into four categories: methodological tools and publications (Les Enquêtes de Soutenabilités, Les Formes de l'Action Publique, La Méthodothèque de Biodiversité Administrative, Les Cartes Fortes, AP 2042 role-playing game), physical products and modular furniture (Tables Canteen, Clips 15° et 30°, La Table Autour, Le Gradin Modulable, Le Mobilier Grand Boulevard, La Terrasse Mobile de Quartier, Bouche à oreilles), one open-source software platform (Guide des Professionnels du Social, with frontend and backend code published on GitHub), and downloadable deployment kits under Creative Commons BY-NC-SA licensing. The technical stack supporting the digital platform uses Matomo for privacy-respecting analytics, Kirby as the CMS, and OVH as hosting provider.

Commercially, Vraiment Vraiment operates as a project-based professional services firm with no publicly disclosed pricing. Go-to-market is direct engagement: the agency sells custom engagements to government agencies, social economy organizations, and territorial actors through direct relationships and reputation within the French public sector design community. There are no disclosed funding rounds, no external investors, and no parent company; the S.A.S. is founder/management-owned with approximately 36 employees (a hybrid team of designers, architects, urban planners, and analysts) and maintains a Substack newsletter with over 4,000 subscribers as a top-of-funnel asset.

Name

Really really

Legal name

S.A.S Vraiment Vraiment

Website

https://vraimentvraiment.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Vraiment Vraiment is a Paris-based public interest design agency that co-develops services, physical products, methodological tools, and open-source resources with French government agencies, social economy organizations, and territorial actors to repair common goods and public services.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Design Consulting Services: Design and consulting services for public sector transformation projects. Projects are co-developed with clients including government agencies, public services, and territorial actors. Work includes producing places, practices, objects, services, spaces, narratives, and knowledge resources.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Vraiment Vraiment is a Paris-based design and analysis agency that produces concrete solutions for the public interest and common goods. It delivers project-based consulting across graphic, digital, space, service, and industrial design, as well as architecture and urban planning, for government agencies and social economy organizations. Deliverables include publications, tools, open-source platforms, modular public furniture, and policy analysis frameworks.

Product overview

Vraiment Vraiment is a public interest design agency rather than a software product company. The agency's offerings span physical products (modular furniture like the Tables Canteen, Clips 15° et 30°, La Table Autour, Le Gradin Modulable, Le Mobilier Grand Boulevard, La Terrasse Mobile de Quartier, and the Bouche à oreilles), knowledge tools (Les Enquêtes de Soutenabilités, Les Cartes Fortes, the Méthodothèque de Biodiversité Administrative), publications (Les Formes de l'Action Publique, guides on biodiversity deployment), interactive games (AP 2042, Le Kit de Facilitation), and one software platform (the Guide des Professionnels du Social, an open-source platform with code available on GitHub). All resources are shared publicly under Creative Commons licenses. The agency operates as a project-based design consultancy producing deliverables across places, practices, objects, services, spaces, narratives, and knowledge rather than as a traditional software or product company.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 4,000 newsletter subscribers for general interest content

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• CeremacoreStrategic or Co-development PartnerR&D partnership for public sector transformation and territorial development research. Cerema is a French public establishment specializing in environmental and territorial transition.
• Banque des territoirescoreStrategic or Co-development PartnerPartnership for the Biodiversité Administrative initiative, which explores ways to integrate biodiversity considerations into administrative and public sector practices.
• Chaire 'Transformations de l'action publique' de Sciences Po LyoncoreStrategic or Co-development PartnerScientific research partnership with the public action transformation research chair at Sciences Po Lyon for academic collaboration on public sector innovation.
• Plateau UrbainminorOthers

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Method: Global design and innovation consultancy combining brand, experience, and product design for enterprise and institutional clients. Comparable as a multidisciplinary design firm with public-sector exposure and similar co-development approach.
• Nous Group: International management consultancy with a public-sector practice combining design, data, and policy expertise. Directly comparable at the intersection of public policy and design transformation, particularly for government clients.
• Dark Matter Labs: Speculative design and systems change organization focused on public good and societal transitions. Directly comparable in mission around designing for the public interest and ecological/social challenges, though more oriented toward systems foresight than service delivery.
• Purpose: Public engagement and communications organization that builds movements and campaigns for social impact. Comparable in working at the intersection of design, communications, and public-interest transformation with government and civic clients.
• Livework: Service design consultancy with European and Latin American presence that helps organizations (including public sector) redesign services and customer experiences. Directly comparable as a boutique service design firm working with public institutions on transformation.

Emerging players

• The Young Foundation: UK-based social innovation research and development organization designing new public services and social economy models. Comparable in applying design and analysis to public-interest and social innovation challenges.

Broad incumbents

• Nesta: UK innovation foundation working on public-sector innovation, social economy, and creative design methods. Comparable as a hybrid innovation/design entity working with government and public-interest organizations on transformation programs.
• frog design: Design and engineering consultancy (part of Capgemini Invent) serving enterprises and public-sector clients across product, brand, and service design. Comparable in offering multidisciplinary design for large institutions, though oriented toward corporate rather than public-interest transformation.
• Forum for the Future: International sustainability nonprofit working with business, government, and civil society on ecological and social transitions. Comparable in advisory work for sustainability transitions with public and social economy actors.
• IDEO: Global design innovation consultancy with deep public-sector and social impact work alongside product, service, and systems design. Comparable as a design firm engaging with public-interest and government clients, but at vastly greater scale and broader portfolio than Vraiment Vraiment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vraiment-vraiment
• Instagraminstagram.com/vrmtvrmt
• Xx.com/vrmtvrmt
• Facebookfacebook.com/vrmtvrmt

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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