What Made Plus Inc does

Made Plus Inc (DBA made+) is a U.S.-based footwear and apparel company founded in Annapolis, Maryland, that designs and handcrafts shoes domestically using 100% recycled REPREVE yarn, upcycling approximately 6.5 plastic water bottles per pair. Its core product lines include the Skiff and Skiff2 casual boat shoes (the latter with non-marking MICHELIN outsoles), the Bangr and Bangr Pro pickleball shoes, and the recently introduced Rippl performance running shoe, alongside a smaller apparel and accessories collection and a custom shoe builder offering 10+ million color combinations on a 2-3 week made-to-order lead time.

The company is built on a vertically integrated model that combines proprietary UPKNT knitting technology, 3D printing, and digital modeling for in-house small-batch production at its Annapolis factory. Founded and led by former Under Armour and Nike executives, Made Plus has invested in a multi-channel go-to-market consisting of direct e-commerce via madeplus.com, a flagship retail store opened in Annapolis in September 2025, and a wholesale inquiry program for third-party retailers, with a brand ambassador network anchored by professional pickleball players.

Made Plus monetizes primarily through one-time unit sales at premium price points of $145-$225 per pair of shoes, plus lower-priced apparel, accessories, and gift cards. Its customer base spans waterfront and boating enthusiasts, pickleball players, performance runners, sustainability-conscious consumers, and a Maryland/Chesapeake Bay regional segment that the company serves through localized collections. Geographic reach is currently U.S.-only with international shipping available on request, and revenue is not publicly disclosed.

Name

Made Plus Inc

Legal name

Made Plus Inc

Website

https://madeplus.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Made Plus Inc is a U.S.-based, vertically integrated footwear and apparel brand that handcrafts shoes in Annapolis, Maryland from recycled plastic bottles, selling boat shoes, pickleball shoes, and performance running shoes directly to consumers, through its first retail store, and via wholesale.

Ownership category

akta.pro rank

Product category

Sustainable Footwear

NAICS

Footwear Manufacturing (3162), Apparel Accessories and Other Apparel Manufacturing (3159), Shoe Retailers (45821)

SIC

Rubber & Plastics Footwear (3021), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Outdoor & Hiking Footwear (CRAAACAD)

akta.pro secondary industries

Athletic Footwear Manufacturing (Running/Training/Court) (IMAOAIAA), Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes) (CRAMAIAJ), Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

Keywords

• Sustainable footwear
• Handcrafted boat shoes
• Recycled material sneakers
• Made-to-order shoes
• Athletic performance footwear

Headquarters

HQ city

Annapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through madeplus.com online store selling footwear, apparel, and accessories directly to consumers. Made-to-order model with 2-3 week production and shipping.
2. Retail Store Sales: First brick-and-mortar retail location at 186 Main Street, Annapolis, MD selling full product catalog. Opened September 2025.
3. Wholesale: Wholesale program available through online form for retailers interested in carrying Made Plus products.
4. Gift Cards: Gift cards sold in denominations of $50, $100, $150, $200, $250, and $500, redeemable online and in-store.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Made Plus Inc designs, manufactures, and sells handcrafted, made-to-order footwear and apparel from its vertically integrated factory in Annapolis, Maryland. Its core products are sustainable casual boat shoes (Skiff and Skiff2), performance pickleball shoes (Bangr, Bangr Pro), running and training shoes (Rippl, VELOX TR), a custom shoe builder with over 10 million color combinations, plus apparel and accessories. Each pair is built using proprietary UPKNT knitting technology and 100% recycled REPREVE yarn that upcycles approximately 6.5 plastic water bottles per shoe.

Product overview

Made Plus is a vertically integrated American footwear and apparel brand offering three core shoe collections: Skiff and Skiff2 (casual boat shoes for everyday movement), Bangr and Bangr Pro (pickleball performance shoes), and Rippl (performance running shoes). The company also offers custom shoe customization with millions of color combinations, an apparel collection including t-shirts, hoodies, and performance wear, plus accessories like hats and socks. All products are handcrafted to order in Annapolis, Maryland, using recycled materials including REPREVE yarn from plastic water bottles.

Differentiator

Problem solved

Functional benefit

Brands

• Rippl: First U.S.-made performance running shoe introduced by Made Plus in December 2025.
• Skiff
• Skiff2
• Bangr

Products and services

• Skiff Boat and Casual Shoes Lightweight, breathable casual boat shoe built with UPKNT performance knit technology, cushioned insole, and non-marking outsole, made in the U.S.A. from 100% recycled REPREVE yarn that upcycles 6.5 plastic water bottles per pair. Targeted at consumers seeking versatile footwear for boating, sailing, dockside wear, and everyday casual use.
• Skiff2 Performance Boat Shoes Enhanced version of the Skiff casual boat shoe featuring MICHELIN non-marking rubber outsoles for improved traction and durability, while retaining the UPKNT knit upper and recycled REPREVE construction. Targeted at waterfront and active lifestyle consumers wanting upgraded performance.
• Bangr Pickleball Shoes Performance pickleball and court sport shoe engineered for optimal traction, breathability, and lightweight comfort with no break-in period required. Targeted at pickleball and padel players seeking purpose-built court footwear.
• Bangr Pro Pickleball Shoe Enhanced version of the Bangr pickleball shoe delivering upgraded performance features for competitive pickleball play. Targeted at serious pickleball players and pro ambassadors.
• Rippl Performance Running Shoes First U.S.-made performance running shoe from Made Plus, representing the company's entry into the performance running category. Targeted at runners seeking American-made, sustainable performance footwear.
• VELOX TR Training Shoes Training shoe designed for versatile athletic performance across training and gym activities. Targeted at active consumers seeking American-made, sustainable training footwear.
• Custom Shoes (Skiff Custom, Skiff2 Custom, Bangr Custom) Made-to-order custom shoe configurator enabling customers to personalize Skiff, Skiff2, and Bangr models with over 10 million color combinations, handcrafted in Annapolis, MD. Targeted at consumers wanting personalized, one-of-a-kind footwear.
• Apparel Collection (T-shirts, Long Sleeves, Sweatshirts/Hoodies, Polos) Performance apparel line including t-shirts, long sleeves, sweatshirts/hoodies, and polo shirts designed for movement and everyday wear, with UPF 50 sun protection and anti-microbial performance treatments. Targeted at active lifestyle consumers seeking coordinated apparel with the footwear line.
• Accessories (Hats, Bamboo Socks, Backpacks, Inserts) Complementary accessory line including trucker hats, bamboo performance socks, drawstring backpacks, and shoe inserts. Targeted at existing footwear and apparel customers seeking coordinated lifestyle accessories.
• Gift Cards Physical and digital gift cards available in $50, $100, $150, $200, $250, and $500 denominations, redeemable online and in the Annapolis retail store. Targeted at gift purchasers and brand advocates.

Quantifiable outcome

• 6.5 plastic water bottles upcycled per pair of shoes
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• MICHELINcoreTechnology or IntegrationMICHELIN provides rubber outsoles for the Skiff2 collection. The partnership delivers non-marking, durable tread patterns for confident traction across slick docks, decks, and streets. This collaboration enhances the performance credentials of Made Plus footwear.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rothy's: DTC footwear brand built around knit construction from recycled materials (plastic bottles) with made-to-order customization. Closely mirrors Made Plus's REPREVE yarn story, knit uppers, and custom color engine.
• Allbirds: Sustainable DTC footwear brand emphasizing natural/recycled materials and direct-to-consumer e-commerce. Highly comparable to Made Plus on sustainability narrative, DTC model, and premium knit/casual positioning.
• Sperry: Heritage boat shoe brand and the category leader for non-marking, deck-ready casual footwear. Directly comparable as the incumbent Made Plus's Skiff line is positioned against, sharing the boating/waterfront consumer target.
• Vessi: DTC knit sneaker brand known for waterproof, sustainable, casual footwear. Comparable on knit construction technology, DTC-first GTM, and sustainable materials positioning.
• Cariuma: Sustainable sneaker brand selling direct-to-consumer with eco-friendly materials and casual lifestyle positioning. Comparable to Made Plus on sustainability-led DTC model and casual sneaker market.

Broad incumbents

• Under Armour: Athletic footwear and apparel brand and a key heritage employer of Made Plus's founders. Comparable as the broader Baltimore-area athletic incumbent and as a reference for the kind of performance brand the company aspires to scale toward.
• Hoka: Performance running brand owned by Deckers, dominant in cushioned maximalist running shoes. Sets the bar for Made Plus's planned 2026 super shoe / performance running category entry.
• On Running: Premium performance running brand with strong direct-to-consumer channel and proprietary midsole technology. Comparable on premium-performance running positioning and DTC growth that Made Plus's Rippl/super shoe roadmap aspires to.
• New Balance: Major athletic footwear brand with a strong American-made manufacturing story and deep presence in running and lifestyle. Relevant incumbent benchmark for Made Plus's domestic manufacturing and emerging running category.
• Nike: Global athletic footwear leader across running, training, pickleball, and casual. Sets the competitive ceiling for Made Plus across every category it is entering; founder pedigree also includes Nike alumni.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@made-plus
• Facebookfacebook.com/madeplusinc
• Instagraminstagram.com/madeplus.us
• TikToktiktok.com/@madeplus.us
• Pinterestpinterest.com/madeplusshoes
• LinkedInlinkedin.com/company/made-plus-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Made Plus Inc