Rothy's
Rothy's is a San Francisco-based sustainable footwear and accessories brand selling machine-washable shoes and bags made from recycled plastic bottles through DTC e-commerce, 26 retail stores, and wholesale partners including Anthropologie, Bloomingdale's, Amazon, and Nordstrom.
- Company typePrivate
- Founded2012
- HeadquartersSan Francisco, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Rothy's does
Rothy's is a US-based sustainable footwear and accessories brand founded in 2012 and headquartered in San Francisco, California. The company designs and sells machine-washable shoes and handbags for women, men, and children, using a signature thread spun from repurposed plastic bottles and ocean-bound marine plastic, produced through proprietary knit-to-shape manufacturing across LEED- and TRUE-certified production facilities. The product portfolio spans flats, Mary Janes, loafers, clogs, sneakers, sandals, heels, boots, and bags, organized around sub-brands such as The Point, The Daily Collection, and The Cruiser Collection, with standard footwear pricing in the $100–$150 range.
Rothy's operates an omnichannel go-to-market combining direct-to-consumer e-commerce through rothys.com, 26 profitable brick-and-mortar retail stores, and wholesale partnerships with major US retailers including Anthropologie, Bloomingdale's, Amazon, and Nordstrom. The company ships to the US, Canada, Australia, New Zealand, and the UK, with a planned store fleet expansion to 75–100 locations and stated international growth ambitions.
The business is majority-owned by Brazilian footwear company Alpargatas S.A., which acquired a 49.9% stake for $200 million in December 2021 at a $1 billion valuation. Under CEO Jenny Ming, who took the role in 2024, Rothy's delivered its best year on record with $211 million in revenue, 17% YoY growth, 20% comparable store sales growth, and positive EBITDA margins above 10%. An SEC securities offering exemption filing in July 2022 indicates the company has explored public capital markets, though leadership has stated sustained performance must precede any IPO or sale.
Rothy's firmographics
Firmographics- Name
- Rothy's
- Legal name
- Rothy's, Inc.
- Website
- https://rothys.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Rothy's is a San Francisco-based sustainable footwear and accessories brand selling machine-washable shoes and bags made from recycled plastic bottles through DTC e-commerce, 26 retail stores, and wholesale partners including Anthropologie, Bloomingdale's, Amazon, and Nordstrom.
- Ownership category
- akta.pro rank
Rothy's industry classification
Industry- Product category
- Sustainable Footwear
- NAICS
- Apparel Manufacturing (315), Clothing and Clothing Accessories Retailers (458110), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Retail-Apparel & Accessory Stores (5600), Knit Outerwear Mills (2253)
- akta.pro primary industry
- Luxury Womenswear (CRAAAFAG)
- akta.pro secondary industries
- Luxury Accessories (Belts, Scarves, Hats, Small Leather Goods) (CRAAAFAE), Luxury Giftables & Lifestyle Accessories (Charms, Bag Accessories, Keychains) (CRAKAEAL)
Keywords
Where Rothy's is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rothy's business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Direct-to-Consumer E-commerce: Primary revenue stream through rothys.com selling shoes and bags directly to consumers. Recorded $211 million revenue in 2024 with 17% growth.
- Retail Store Sales: 26 profitable brick-and-mortar retail stores generating revenue through in-store purchases. Comparable store sales up 20% in 2024.
- Wholesale Distribution: Partnerships with Anthropologie, Bloomingdale's, Amazon, and Nordstrom for wholesale distribution of products.
- Bulk/Corporate Orders: Bulk orders for corporate gifts, wedding parties, and team incentives. Minimum 20 items per order.
- Gift Cards: Virtual gift cards sold in denominations from $50 to $500
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard footwear pricing |
| One time/ perpetual license | Pay-as-you-go | Gift Cards |
| Unit Pricing | Pay-as-you-go | Professional Discount Program |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Rothy's product offering
Product offeringCore offering
Rothy's designs, manufactures and sells washable shoes, handbags and accessories for women, men and children, knit from a signature thread made from recycled plastic bottles and ocean-bound marine plastic. The portfolio spans women's flats, Mary Janes, loafers, clogs, sneakers, sandals, heels and boots, men's sneakers, loafers, oxfords and clogs, kids' shoes, plus totes, crossbody bags, backpacks, travel bags and small accessories.
Product overview
Rothy's is a direct-to-consumer sustainable footwear and accessories brand offering washable shoes and bags made from recycled materials. The product portfolio centers on women's, men's, and kids' footwear across multiple styles including flats (The Point, The Flat), Mary Janes, loafers, clogs, sneakers, sandals, boots and espadrilles, along with bags and accessories including totes, crossbody bags, backpacks, travel bags, wallets and small accessories. All products are knit from the company's signature thread spun from repurposed plastic bottles, and are machine-washable. Products are sold through the company's own retail stores, e-commerce website, and select wholesale partners. Key product lines include The Cruiser Collection (European-inspired styles), The Daily Collection (everyday comfort), and The Point (signature pointed flats).
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Shoes Women's footwear spanning flats, Mary Janes, loafers, clogs, sneakers, espadrilles, sandals, heels and boots, all knit from recycled materials and machine-washable, sold through rothys.com, retail stores and wholesale partners.
- Men's Shoes Men's footwear including sneakers, loafers, drivers, oxfords, chukka boots and clogs designed for versatility from casual to business casual, sold through rothys.com, retail stores and select wholesale partners.
- Kids Shoes Children's footwear in sizes 1-13 including sneakers, Mary Janes, loafers, clogs and sandals, made from recycled materials and machine-washable to withstand playground and everyday use.
- Bags & Accessories Handbags and accessories knit from recycled plastic bottles and ocean-bound marine plastic, including totes, crossbody bags, shoulder bags, backpacks, travel bags, wallets and clutches.
- The Cruiser Collection European-inspired capsule collection of lightweight, sustainably crafted shoes for women, men and kids, including loafers and Mary Janes with quilted insoles.
- The Daily Collection Everyday comfort capsule for women and men including The Daily Driver, The Daily Loafer and The Daily Flat, built with Arch Effect Insoles.
- The Point Signature pointed-toe flat sub-brand including The Point II, The D'Orsay Point, The Bow Point and The Knot Point for casual to formal looks.
- The Mary Jane Mary Jane sub-brand with signature instep strap across multiple silhouettes including ballet, square toe, max square, double buckle and heeled versions.
- Men's Loafers & Drivers Men's slip-on loafers and drivers including The Daily Driver, The Cruiser Loafer, The Ravello Penny Loafer, The Driving Loafer and The Boat Shoe with dual-density insoles.
- Travel Bags & Pouches Travel-focused bag line including The Weekender, The Travel Duffel and The Zip Travel Tote, made of machine-washable sustainable materials with organized compartments.
- Small Accessories Small accessories including tassel clips, bracelets, keychains, bag straps and charms to personalize Rothy's bags.
- Virtual Gift Cards Digital gift cards in $50 to $500 denominations delivered by email with unique redemption codes for checkout use on rothys.com.
- D'Orsay Point Flat Spring-ready pointed-toe flat priced at $149 with side cutouts, crafted from raffia-style knit made from recycled plastic bottles, machine-washable.
Quantifiable outcome
- Keeps millions of plastic bottles out of landfills
- +1 more outcomes
Companies that use Rothy's
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles5 records
Rothy's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Rothy's partnerships and signals
Strategic signalScale indicators7 records
Recent moves7 records
Expansion highlights7 records
Rothy's competitors and assessment
Company assessmentDirect peers
- Veja: French sustainable sneaker brand using recycled and organic materials, sold through D2C and select premium wholesale. Comparable to Rothy's on eco-materials, premium casual sneaker positioning, and global D2C/wholesale mix.
- Everlane: Sustainable apparel and footwear D2C brand emphasizing transparency, ethical sourcing, and direct pricing. Comparable to Rothy's on sustainability narrative and D2C-first model targeting similar women/men customers.
- Allbirds: Sustainable footwear direct-to-consumer brand selling casual shoes made from natural and recycled materials. Closely comparable to Rothy's on sustainability positioning, D2C model, and casual women's/men's footwear category.
- Toms: Lifestyle footwear brand with a social-impact and sustainable positioning, selling casual women's, men's, and kids shoes through D2C and wholesale. Comparable to Rothy's as a purpose-driven, casual footwear lifestyle brand.
Emerging players
- Reformation: Sustainable women's fashion and accessories brand sold primarily D2C with growing retail stores. Comparable to Rothy's on sustainability positioning, women's premium D2C model, and physical retail expansion, though focused more on apparel than footwear.
- Atoms: D2C premium casual footwear brand with a focus on everyday comfort and direct-to-consumer model. Comparable to Rothy's on D2C footwear and casual women's/men's everyday positioning, though without the recycled-materials narrative.
- Cariuma: Smaller sustainable sneaker brand selling casual sneakers through D2C with a focus on natural materials. Comparable to Rothy's on sustainable footwear positioning but with a narrower product range and smaller scale.
Broad incumbents
- Adidas: Global athletic and lifestyle footwear brand with extensive sustainable collections (e.g., Parley). Competes with Rothy's in casual sneakers and lifestyle footwear and has substantially greater scale and wholesale distribution.
- Steve Madden: Established footwear and accessories brand with a strong women's fashion footwear and handbags portfolio, distributed through D2C and major department stores. Comparable to Rothy's on women's footwear, handbags, and department-store wholesale channel.
- Nike: Global athletic and casual footwear leader with an expanding sustainable product line (e.g., recycled-material sneakers). Comparable to Rothy's as a competitor in casual/lifestyle women's footwear, but at vastly greater scale and brand recognition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rothy's social profiles
Digital presenceRothy's compliance and trust
Trust signalCompliance4 records
Rothy's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rothy's leadership team
Management profileNumber of profiles
Profiles13 records
Rothy's funding detail
Funding detailFunding overview
Funding rounds5 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rothy's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rothy's
What does Rothy's do?
Rothy's designs, manufactures and sells washable shoes, handbags and accessories for women, men and children, knit from a signature thread made from recycled plastic bottles and ocean-bound marine plastic. The portfolio spans women's flats, Mary Janes, loafers, clogs, sneakers, sandals, heels and boots, men's sneakers, loafers, oxfords and clogs, kids' shoes, plus totes, crossbody bags, backpacks, travel bags and small accessories.
Is Rothy's a public or private company?
Rothy's is a private company. It is classified as corporate owned and is currently operating.
When was Rothy's founded?
Rothy's was founded in 2012. It employs 501 to 1,000 people.
Where is Rothy's based?
Rothy's is headquartered in San Francisco, United States, in the North America region.
How does Rothy's make money?
Five revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are retail Store Sales, wholesale Distribution, bulk/Corporate Orders and gift Cards.
Who are Rothy's's main competitors?
Direct peers on record are Veja, Everlane, Allbirds and Toms. Emerging players are Reformation, Atoms and Cariuma. Broad incumbents are Adidas, Steve Madden and Nike.
Does Rothy's have an API?
No public API is recorded for Rothy's.
What industry is Rothy's in?
Rothy's's product category is Sustainable Footwear. Its primary akta.pro industry code is CRAAAFAG, Luxury Womenswear, with a secondary code of CRAAAFAE, Luxury Accessories (Belts, Scarves, Hats, Small Leather Goods). Its NAICS code is 315 and its SIC code is 5600.