Jamón y Pico SL

What Jamón y Pico SL does

Jamón y Pico SL is a family-owned Spanish direct-to-consumer e-commerce retailer specializing in Iberian ham and pork products, founded in 2012 and registered in Pozuelo de Alarcón, Madrid. The company curates and distributes products from five recognized Spanish brands — Julián Becerro, COVAP, La Jabugueña, Navarretinto, and Berídico — to individual consumers across 18+ countries, primarily within the EU, with 50+ monthly shipment destinations and a stated customer base of 5,251+. Its catalog spans entry-level assortment packs from approximately €89 up to premium whole hams around €475, including D.O. (Denominación de Origen) certified product lines introduced in 2020 as a quality-differentiation move.

The business is operated by 1-10 employees on a WordPress/WooCommerce platform, indicating a deliberately lean, capital-efficient operating model. Revenue mechanics are straightforward retail DTC: per-order sales of curated premium Iberian products with no disclosed wholesale, subscription, or enterprise contracts. The company claims 99.9% customer satisfaction, though no third-party verification is referenced in the available data. It received Next Generation EU public funding to support digitalization initiatives, representing its primary disclosed external capital event; no venture funding rounds, acquisitions, or exits are recorded.

The strategic posture is that of a niche specialist: focus on premium Iberian ham curation, multi-brand sourcing for breadth and quality assurance, and gradual international DTC reach within Europe. Risks include high seasonality concentration around Spanish gift-giving periods, dependence on upstream supplier brands rather than proprietary production, a manual technology stack without proprietary AI capabilities, and the absence of observable headcount or capital signals that would suggest scale-up ambition.

Name

Jamón y Pico SL

Legal name

Jamón y Pico SL

Website

https://jamonypico.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Jamón y Pico SL is a family-owned Spanish e-commerce retailer founded in 2012 that sells Iberian ham and pork products direct to consumers across 18+ countries via a curated multi-brand catalog on WordPress/WooCommerce.

Ownership category

akta.pro rank

Product category

Specialty / Gourmet Online Food Retail

NAICS

Meat Retailers (445240), Meat and Meat Product Merchant Wholesalers (42447)

SIC

Food And Kindred Products (2000), Sausages & Other Prepared Meat Products (2013)

akta.pro industry

PRIMARYCRAHAMAI

Bulk Meat & Seafood Wholesale-to-Consumer

Consumer Products & Retail/Grocery & Food Retail/Wholesale-to-Consumer & Bulk Food Stores

SECONDARYAFAIADAB

Pork Wholesale (Primal/Subprimal, Boxed Pork)

Agriculture & Food Production/Food Distribution & Wholesale/Meat, Poultry & Seafood Wholesale

SECONDARYAFAIAHAI

Refrigerated Meat & Charcuterie Wholesale

Agriculture & Food Production/Food Distribution & Wholesale/Frozen & Refrigerated Foods Wholesale

Keywords

• Iberian ham online
• Spanish food distribution
• Premium pork products
• Gourmet e-commerce
• Artisanal cured meats

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Direct E-commerce Sales: Revenue generated from direct online sales of Iberian ham, pork shoulder (paleta), and processed meat products (chorizo, lomo, salchichón) to individual consumers. The company acts as an authorized distributor for multiple Iberian pork brands, purchasing products from manufacturers and selling directly to end consumers via its e-commerce platform. Products are available as whole pieces or knife-sliced portions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Jamón y Pico SL is an online retailer that sells and distributes premium Spanish Iberian pork products — primarily whole and knife-sliced Iberian ham (Jamón Ibérico), Iberian pork shoulder (Paleta Ibérica), Iberian cured sausages (chorizo, lomo, salchichón) and cheese — directly to consumers across the European Union. The company operates as an authorized distributor for multiple Iberian brands (Julián Becerro, COVAP, La Jabugueña, Navarretinto, Berídico) via its own e-commerce platform, with no physical retail locations.

Product overview

Jamón y Pico SL operates an e-commerce platform for Iberian pork products, offering a curated portfolio of whole and sliced Iberian hams, Iberian shoulders (paletas), Iberian sausages (embutidos), and cheese. The company sources from five premium brands: Berídico, COVAP, Fuente la Virgen, Julián Becerro, and La Jabugueña. Products are classified by Iberian breed percentage (50%, 75%, 100%) and feeding type (Bellota, Cebo Campo), with Denominations of Origin including Guijuelo and Jabugo. The business model centers on direct-to-consumer delivery across the European Union, with hand-sliced knife-cut options and vacuum-sealed portions for convenience.

Differentiator

Problem solved

Functional benefit

Products and services

• Jamón Ibérico Entero (Whole Iberian Ham) Whole Iberian ham sold by unit across Bellota 100%, 75%, and 50% Iberian breed varieties and Cebo Campo grades from brands such as La Jabugueña, Julián Becerro, and COVAP. Prices range from approximately €265 to €475 per whole ham.
• Jamón Ibérico Cortado a Cuchillo (Knife-Sliced Iberian Ham) Hand-sliced Iberian ham cut by knife and vacuum-sealed in 100g portions, offering extended refrigerated storage while preserving artisanal quality. Available across D.O. Guijuelo, D.O. Jabugo, and brand variants from Julián Becerro and COVAP.
• Paleta Ibérica (Iberian Pork Shoulder) Iberian pork shoulder from the front legs of Iberian pigs, lighter than whole ham (4-5 kg vs 7-8 kg) with identical quality and flavor. Available whole or sliced in Bellota 100% and Cebo Campo varieties from COVAP, La Jabugueña, and Navarretinto. Prices range from approximately €139 to €230.
• Embutidos Ibéricos (Iberian Cured Sausages) Iberian sausages and cured meats including Chorizo Ibérico, Lomo Ibérico, Salchichón Ibérico, and assorted selections (Surtido de Ibéricos) in Bellota and Cebo varieties. Includes knife-sliced loin (lomo loncheado) and mixed packs combining ham, loin, chorizo, and salchichón.
• Queso (Cheese) Cheese products offered alongside Iberian meat products to complement gastronomic experiences, primarily sourced from partner brands such as COVAP.

Quantifiable outcome

• 99.9% customer satisfaction rate
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Julián BecerrocoreChannel Partner/ Reseller/ DistributorJulián Becerro is a century-old company dedicated to the production and sale of Iberian hams, pork shoulders, and processed meats from Salamanca. Jamón y Pico has been an authorized distributor since 2016. The company offers Julián Becerro products from D.O. Guijuelo including 100%, 75%, and 50% Iberian bellota varieties.
• COVAP (Cooperativa Ganadera del Valle de los Pedroches)coreChannel Partner/ Reseller/ DistributorCOVAP is a livestock cooperative from Valle de los Pedroches producing Iberian products and cheeses. Products added to Jamón y Pico catalog in 2014. Offers Alta Expresión line of 100% Iberian bellota products.
• La JabugueñacoreChannel Partner/ Reseller/ DistributorLa Jabugueña is a prestigious Iberian ham producer from Jabugo (D.O. Jabugo). Products include bellota varieties from 50% to 100% Iberian breed.
• NavarretintominorChannel Partner/ Reseller/ DistributorIberian pork producer brand represented in Jamón y Pico's catalog.
• Berídico (Ibéricos Sierra de Azuaga S.A.)minorChannel Partner/ Reseller/ DistributorFirst company Jamón y Pico worked with when starting the business in 2012. Berídico belongs to ILUNION, managed by ONCE (Spanish Organization of the Blind). Products include D.O. Dehesa de Extremadura bellota hams.
• European Union (Next Generation EU)minorOthersThe company has received financing from the European Union's Next Generation EU fund.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• La Tienda: US-based online retailer of authentic Spanish foods including Iberian ham, cheeses, olive oil, and other gourmet products, shipping internationally. Direct competitor in the cross-border Spanish/Iberian food DTC niche.
• Iberico & Co: Online specialty retailer focused on Iberian ham and charcuterie for international consumers. Directly competes with Jamón y Pico in the multi-brand Iberian DTC model.
• iGourmet: US-based online gourmet food retailer with a broad assortment including cured meats, cheeses, and specialty items. Comparable DTC curated-food model targeting premium home consumers and gifters.
• Mouth.com: DTC curated gourmet food and snack retailer with strong gifting use cases and a content-led acquisition model. Closely comparable go-to-market in specialty food e-commerce.
• Goldbelly: Online marketplace and DTC platform for artisan and regional foods from across the US and beyond, with a strong gifting angle. Comparable specialty-food DTC and shipping model, though at much larger scale.
• TiendaSpain / SpainSelect: European online retailer shipping Spanish specialty foods (including Iberian products) across EU member states. Directly comparable EU-focused Spanish-food DTC business.

Broad incumbents

• La Española: Established Spanish meat company with an online presence selling cured meats and Iberian products. Comparable in product category but operates at much larger scale with both B2B and DTC channels.
• Sánchez Romero Carvajal (5J): Premium D.O. Jabugo Iberian ham producer with own-brand DTC and retail operations. Comparable assortment in the top tier of Iberian ham but competes as a producer/brand rather than a multi-brand retailer.
• Williams Sonoma (gourmet food division): Large omnichannel gourmet retailer with a meaningful cured meats and specialty food assortment, including gift categories. Operates at much larger scale but shares DTC premium-gifting customer overlap.
• Dean & DeLuca: Premium gourmet food retailer (historically with strong physical footprint and a robust e-commerce channel) carrying charcuterie, Iberian products, and gift assortments. Comparable premium DTC and gifting model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/jamonypico_sl
• Facebookfacebook.com/484609118234857
• LinkedInlinkedin.com/company/jamon-y-pico-sl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jamón y Pico SL