CityHomeCOLLECTIVE

What CityHomeCOLLECTIVE does

cityhomeCOLLECTIVE is a privately-held, locally-owned independent real estate brokerage and interior design firm headquartered at 645 E. South Temple in Salt Lake City, Utah. Founded in 2002 by Cody Derrick, the company operates a commission-based brokerage serving residential and commercial buyers and sellers across Utah — spanning Ogden, Salt Lake City, Park City, Sandy, and St. George — with a stated emphasis on finding spaces where clients 'belong' rather than purely closing transactions. The firm also offers residential and commercial interior design services, positioning design and real estate as a unified offering. Its product portfolio includes a property listings platform with filtering by listing type, price, and bedrooms; a community blog covering neighborhoods, local culture, and architecture; a weekly Friday morning newsletter; and a series of 'holistic offerings' including yoga, meditation, perfumery workshops, and first-time home buyer classes hosted at its COLLECTIVE homebase office.

The underlying technology stack is conventional and modest: a website platform backed by Azure blob storage for property imagery, listing management functionality, newsletter subscription handling, and integration with the broader Multiple Listing Service (MLS) for access to 'All MLS Listings' beyond exclusive inventory. There is no proprietary technology moat, no API surface, no mobile app, no patents or trademarks, and no AI/ML capabilities. The website uses standard CMS-style content delivery rather than a custom platform. Distribution is primarily direct via licensed property consultants (agents) working field-to-client relationships, supplemented by organic content marketing across Facebook, Houzz, Pinterest, and Google+.

Commercially, cityhomeCOLLECTIVE generates revenue through two streams: (1) transaction-fee / commission-based real estate brokerage services, where commissions are paid at closing under standard industry splits (typically 5-6% total shared between listing and buy-side agents), and (2) professional-services fees from interior design engagements, which are project-scoped and not publicly priced. The firm employs 11-50 people and has operated continuously under founder ownership for approximately two decades with no external institutional funding, no subsidiaries, no parent company, and no M&A activity. Geographic operations remain concentrated in Utah despite a global social media following in over 200 countries.

Name

CityHomeCOLLECTIVE

Legal name

cityhomeCOLLECTIVE

Website

https://cityhomecollective.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

cityhomeCOLLECTIVE is a privately-held, Salt Lake City-based independent real estate brokerage and interior design firm serving residential and commercial clients across Utah, founded in 2002 by Cody Derrick and operating on a commission-plus-design-fee model.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro industry

PRIMARYTHAMAAAH

Urban & City Homes

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Whole-Home Vacation Rentals

SECONDARYIMAFABAJ

Residential Luxury / High-End Home Construction

Industrials, Manufacturing & Construction/Construction & Civil Engineering/Residential Building Construction

Keywords

• Residential real estate brokerage
• Interior design services
• Luxury home sales
• Commercial property listings
• Property buyer representation

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Real Estate Brokerage Services: Commission-based real estate services for buying and selling residential and commercial properties. The company helps clients buy and sell homes with a holistic approach that emphasizes finding spaces where clients 'belong' rather than just closing deals.
2. Interior Design Services: Residential and commercial interior design services. From modern to moody and everything in between, design services are tailored to suit client life and evoke emotion.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

CityHomeCOLLECTIVE is a locally-owned independent real estate brokerage that helps clients buy and sell residential and commercial properties—including single-family homes, condominiums, multifamily properties, land, and luxury homes—across Salt Lake City and surrounding Utah markets. The firm also provides residential and commercial interior design services spanning modern to moody aesthetics, tailored to each client's lifestyle and space. Service delivery emphasizes a holistic, community-oriented philosophy focused on finding spaces where clients "belong" rather than simply closing transactions.

Product overview

CityHomeCOLLECTIVE is a locally-owned, independent real estate brokerage in Salt Lake City, Utah offering a holistic approach to real estate and design. The company provides a unified platform combining Real Estate Services for buying and selling residential and commercial properties, Interior Design services for residential and commercial spaces, a Property Listings Platform with comprehensive search and filtering, a Community Blog covering local culture and events, Holistic Offerings including movement classes and home buyer education, and Neighborhood exploration resources. The company focuses on finding spaces where clients 'belong' rather than just closing transactions, serving areas from Salt Lake City to Ogden, Park City, and St. George.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Brokerage Services Full-service real estate brokerage helping clients buy and sell residential and commercial properties, including single-family homes, condominiums, multifamily properties, land, and luxury homes across Salt Lake City and surrounding Utah areas.
• Interior Design Services

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Breathe UtahminorStrategic or Co-development PartnerEnvironmental organization focused on air quality and environmental stewardship in Utah. cityhomeCOLLECTIVE has been a longtime supporter of Breathe Utah, aligning with their environmental values around protecting Utah's natural resources.
• Liberty Heights FreshminorStrategic or Co-development PartnerLocal artisanal food shop at 1290 South 1100 East, operated by Steven Rosenberg. The company features Liberty Heights Fresh in their community content and recommends it to clients as a favorite local business.
• Dimitri Allouch / HEXEH Fragrance StudiocoreStrategic or Co-development PartnerLocal perfumer and scent designer who leads immersive perfumery workshops at cityhomeCOLLECTIVE's office on select Saturdays. The partnership has spanned years with Dimitri hosting workshops that reflect his professional practice rooted in material knowledge and respect for scent as a design medium.
• Various Local Artisans and MakersminorStrategic or Co-development PartnerCityhomeCOLLECTIVE partners with local makers to host a variety of workshops including art shows, making Saturdays at their space 'a sacred place.' Includes collaborations with local artists like Taylar Jackson (Gothsloth).
• Multiple Listing Service (MLS)coreTechnology or IntegrationThe company accesses the broader MLS for property listings, offering clients access to 'All MLS Listings' in addition to their own exclusive listings.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Compass: Compass is a tech-forward, design-conscious modern real estate brokerage that emphasizes agent branding, premium marketing, and a holistic client experience. Closely comparable to cityhomeCOLLECTIVE's modern, design-integrated approach and lifestyle-driven positioning, though at a much larger scale.

Regional players

• Summit Sotheby's International Realty: Summit Sotheby's is the dominant luxury real estate brokerage in the Utah market (Park City, Salt Lake City). Directly comparable as a luxury-focused competitor operating in the same geography and serving the same high-end buyer pool.
• Windermere Real Estate: Windermere has significant presence in the Mountain West and Pacific Northwest markets including Utah, positioning it as a regional brokerage with comparable market footprint and mid-to-upper-tier residential focus.

Broad incumbents

• Sotheby's International Realty: Global luxury real estate network with strong brand affinity to the high-end, design-conscious segment that cityhomeCOLLECTIVE targets. Comparable in luxury positioning and design-oriented marketing, though operates as part of a much broader international network.
• Coldwell Banker Realty: One of the largest national real estate brokerages with established presence in Salt Lake City. Comparable as a residential brokerage serving similar buyer and seller segments, though as part of a national franchise rather than independent operation.
• Berkshire Hathaway HomeServices: National real estate franchise leveraging the Berkshire Hathaway brand for trust and reach. Comparable as a full-service brokerage serving residential buyers and sellers in Utah markets, though operating at much larger scale.
• Keller Williams Realty: One of the largest real estate franchises globally with significant Utah presence. Comparable as a residential brokerage model serving similar buyer/seller segments, though operates as an agent-centric model at massive scale.
• RE/MAX: Global real estate franchise with broad Utah and Salt Lake City presence. Comparable as a residential brokerage serving similar client segments, particularly in the mid-market and luxury tiers where cityhomeCOLLECTIVE also operates.
• Redfin: Tech-enabled brokerage with consumer-facing platform and Salt Lake City operations. Comparable as a residential real estate brokerage serving similar mid-market to luxury segments, though differentiated by its technology-first approach and lower fee structure.

Emerging players

• eXp Realty: Cloud-based brokerage operating without traditional brick-and-mortar offices, with growing Utah presence. Comparable as a modern, agent-friendly brokerage model, though differentiated by its virtual operating structure and equity participation model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cityhomecollective

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CityHomeCOLLECTIVE