What Hinterland does

Hinterland is a founder-owned craft brewery and restaurant operator founded in 1995 by Bill and Michelle Tressler in Green Bay, Wisconsin. The company runs a single flagship Beer Hall restaurant in the Titletown District at 1001 Lombardi Avenue, directly across from Lambeau Field, with a 30-year track record and a portfolio of three restaurants opened cumulatively since inception. Its production is anchored by a 30-barrel 4-vessel brewhouse supported by a GEA centrifuge (50 bbl/hr throughput), Goodnature CBP1200 flash pasteurizer, plate and frame filtration, multi-format packaging lines (12oz/slim/16oz cans, 12oz and heritage bottles, 500ml, and 1/6/1/4/1/2 barrels), CboxQC at-line QC, Midwest Microbio qPCR, a yeast propagator, and an ozone sterilization system.

The business operates five distinct revenue streams. Direct-to-consumer: dine-in and beer service at the Beer Hall, takeout via the SpotOn platform, brewery tours, and private events for up to 300 guests. Retail: an online store selling branded apparel, glassware, accessories, and digital gift cards. B2B contract brewing: production for third-party brands using the brewhouse and multi-format packaging. Private label: custom-branded beer for weddings and corporate events with a 24-case minimum and 20-mile delivery radius. Wholesale: a password-protected distributor network. The beer portfolio spans 25+ SKUs across year-round, seasonal, limited release, and a dedicated gluten-free sub-brand (Saving Gracie, launched post-2021). Pricing is opaque — menu prices are not publicly disclosed; merchandise and gift cards are unit-priced ($2–$50 items, $25–$200 gift cards); contract brewing and private label are quote-based.

Hinterland is privately held with no institutional investors, no disclosed funding history, and no parent company. The customer base is horizontally segmented across general consumers, sports tourists around Lambeau Field, event planners, B2B brewery clients, and local food/beverage suppliers (Luna Coffee, Voyageurs Bakehouse, Seaquist Orchards, Baycroft Wagyu, Sweet Grass Farm, and fishermen sourcing from Honolulu, Seattle, and Portland). Marketing relies on the company website, email newsletter, Instagram, Facebook, and X/Twitter, supplemented by organic game-day traffic. No revenue, headcount trend, or financial performance metrics are disclosed in available sources.

Name

Hinterland

Legal name

Hinterland

Website

https://hinterlandbeer.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Hinterland is a founder-owned craft brewery and restaurant founded in 1995 in Green Bay, Wisconsin, operating a flagship Beer Hall in the Titletown District across from Lambeau Field, producing 25+ beer SKUs including the Saving Gracie gluten-free line, with additional revenue from contract brewing, private label beer, private events, and online merchandise.

Ownership category

akta.pro rank

Product category

Craft Brewery and Restaurant

NAICS

Breweries (312120), Drinking Places (Alcoholic Beverages) (722410), Beer and Ale Merchant Wholesalers (424810)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810), Beverages (2080)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Ethnic & Regional Cuisine Restaurants (THAFACAD), Craft Beer Bars & Taprooms (THAFAEAG)

Keywords

• Craft beer brewing
• Brewery restaurant
• Contract brewing services
• Private label beer
• Gluten-free beer

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Restaurant and Food Service: On-site dining at the Beer Hall and restaurant serving contemporary American cuisine with multicultural influences. Revenue from daily menu items, private dining events, and catering.
2. Beer Sales (On-site): Draft and bottled beer sales directly to consumers at the Beer Hall and restaurant, including year-round, seasonal, limited release, and gluten-free varieties.
3. Merchandise and E-commerce: Online store sales of branded merchandise including apparel (t-shirts, hoodies), accessories (hats, stickers, glassware, camping mugs), and gift cards ranging from $25-$200.
4. Contract Brewing Services: B2B brewing services for other beer brands needing production facilities, handling everything from concept to production with various packaging formats available.
5. Private Label Beer Production: Custom wedding and private label beer production for events including minimum 24 cases, with consultation on design and label printing services.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Hinterland is a craft brewery and full-service Beer Hall restaurant producing 25+ varieties of handcrafted beer (year-round, seasonal, limited release, and gluten-free) and serving daily-changing contemporary American cuisine with multicultural influences in Green Bay's Titletown District. Beyond the on-site experience, the company offers contract brewing for other beer brands, custom private label beer for weddings and corporate events, brewery tours, private dining for up to 300 guests, and an online merchandise store with branded apparel and digital gift cards.

Product overview

Hinterland is a craft brewery and restaurant company offering a unified portfolio centered on handcrafted beers and contemporary American cuisine. The core products include an extensive beer portfolio featuring 25+ craft beer styles across year-round, seasonal, limited release, and gluten-free categories (including the Saving Gracie gluten-free line), combined with a full-service Beer Hall restaurant. Additional service modules include contract brewing for third-party brands, custom private label beer for weddings and corporate events, brewery tours, private dining for up to 300 guests, and an online merchandise store with branded apparel and glassware.

Differentiator

Problem solved

Functional benefit

Brands

• Saving Gracie: A gluten-free beer lineup created for Bill Tressler's daughter Gracie, who went gluten-free in 2021. Includes Juicy IPA, Brown Ale, Vienna-Style Lager, Sour Berry Ale, and Gluten-Free Oatmeal Stout.

Products and services

• Beer Portfolio Craft beer offerings including year-round, seasonal, gluten-free, and limited release beers such as Packerland Pilsner, Jamaica Haze IPA, the Saving Gracie gluten-free line, Nitro Luna Coffee Stout, and Grand Cru barrel-aged series. Available for on-site consumption and retail purchase.
• Hinterland Beer Hall Restaurant Full-service restaurant featuring contemporary American cuisine with multicultural influences, located in Green Bay's Titletown District across from Lambeau Field. Offers daily-changing menus built on locally sourced ingredients, Beer Hall service, and a seasonal Beer Garden.
• Contract Brewing Services Professional B2B contract brewing services with 28 years of experience, utilizing a 30-barrel brewhouse, GEA centrifuge, pasteurization, plate and frame filtration, and multiple packaging formats (12oz cans, 12oz slim cans, 16oz cans, 12oz bottles, 12oz Heritage bottles, 500ml bottles, and 1/6, 1/4, 1/2 barrels) for third-party beer brands. Includes full lab capabilities for quality control and yeast propagation.
• Wedding / Private Label Beer Custom private label beer services for weddings, corporate events, and special occasions. Includes custom label design and brewing consultation with a 12-week turnaround from concept to final package, minimum 24-case quantities, and pickup or delivery within a 20-mile radius.
• Brewery Tours Private brewery tours offered at the Green Bay Titletown location, including a souvenir glass and a beer, with guests asked to arrive 15 minutes prior to the scheduled tour.
• Private Dining and Events Private event dining services with multiple spaces accommodating up to 300 guests, featuring 80-inch LED TVs for presentations and meetings. Offers prix fixe, hors d'oeuvres, and family-style menus.
• Online Merchandise Store Online shop selling branded merchandise including apparel (t-shirts at $24-$30, hoodies at $50), glassware (steins at $10-$15, camping mugs at $12), accessories (outdoor hats at $38, stickers at $2-$2.50), onesies, and gift cards.
• Digital Gift Cards E-gift cards available in any denomination (physical cards in $25-$200 denominations), delivered via email in minutes or scheduled for future delivery. Redeemable for food, drinks, and events.

Quantifiable outcome

• Alpenwald Altbier won bronze medal at 2025 World Beer Cup in German-Style Altbier category
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Six partnerships are on record, tiered minor.

• Luna CoffeeminorStrategic or Co-development PartnerLuna Coffee in De Pere inspired the Nitro Luna Coffee Stout. The collaboration took over 5 months of development to perfect the balance between coffee and stout flavors, with Luna providing the coffee beans for this award-winning beer.
• Voyageurs BakehouseminorStrategic or Co-development PartnerLocal partnership for Liquid Provisions Kvass-Inspired Ale, made with actual loaves of artisan rye sourdough bread from Voyageurs Bakehouse. This 'liquid bread' beer represents a unique farm-to-brew collaboration.
• Seaquist OrchardsminorStrategic or Co-development PartnerTreeline Cider is crafted with local apple juice from Seaquist Orchards in Door County, Wisconsin. This partnership supports local Wisconsin agriculture while providing fresh cider ingredients.
• Baycroft Wagyu CompanyminorStrategic or Co-development PartnerFourth-generation Wisconsin family business raising purebred Wagyu cattle, providing premium tender steaks and burgers for the restaurant menu. Partnership emphasizes quality local meat sourcing.
• Sweet Grass FarmminorStrategic or Co-development PartnerSustainable grass-fed beef producer rich in Omega-3s, supporting soil conservation and local economy through rotational grazing without synthetic fertilizers. Provides premium meats for restaurant menu.
• Local Fishermen (Honolulu, Seattle, Portland)minorStrategic or Co-development PartnerDirect partnerships with local fishermen in Honolulu, Seattle, and Portland, ME enable daily fresh seafood sourcing from coast to coast. Supports responsible fishing practices while ensuring exceptional quality and sustainability.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Titletown Brewing Company: Green Bay-based craft brewery and restaurant also located in the Titletown District near Lambeau Field. Direct geographic and concept competitor with overlapping brewpub, restaurant, and craft beer offerings.
• Surly Brewing Company: Midwest craft brewery operating a destination beer hall/restaurant alongside production brewing. Similar concept pairing full-service dining with craft brewing and event space, though larger and in Minneapolis.
• Indeed Brewing Company: Midwest craft brewery with taproom, restaurant, private events, and distribution. Comparable hybrid brewpub-plus-manufacturer operating model with similar event-driven revenue mix.

Regional players

• New Glarus Brewing Company: Wisconsin craft brewery known for fruit-forward and German-style beers. Comparable as a Wisconsin craft manufacturer with strong regional brand, taproom, and distribution presence, though not direct on-premise competition in Green Bay.
• Third Space Brewing: Milwaukee-based craft brewery producing year-round, seasonal, and specialty beers with a taproom and contract production capability. Comparable as a Wisconsin craft brewery competing for tap handles, distribution, and contract-brewing clients.
• Central Waters Brewing Company: Wisconsin craft brewery with taproom, distribution, and sustainability focus. Comparable regional manufacturer competing in the same Wisconsin craft market and adjacent taproom experiences.

Broad incumbents

• Stone Brewing: Large established West Coast craft brewer with broad distribution, restaurants, and contract capabilities. Comparable product portfolio and operating model, but at a national scale versus Hinterland's regional footprint.
• Sierra Nevada Brewing Co. National craft brewery with taprooms, broad distribution, and a strong specialty and barrel-aged program. Comparable in beer portfolio breadth and taproom dining, though operating at materially larger scale.
• Bell's Brewery: Established Midwest craft brewery (Michigan) with Eccentric Café/restaurant and broad distribution. Highly comparable on the brewpub-plus-regional-manufacturer hybrid model, but at much greater scale.

Emerging players

• Hop Butcher For The World: Chicago-area craft brewery with strong IPAs and contract brewing for other brands. Comparable as a peer on the contract brewing axis and as a regional craft competitor for tap handles in the upper Midwest.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hinterlandbeer
• Facebookfacebook.com/HinterlandBrewery
• Instagraminstagram.com/hinterlandbeer

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hinterland