BODY BIKE INTERNATIONAL A/S

What BODY BIKE INTERNATIONAL A/S does

BODY BIKE International A/S is a Danish manufacturer of commercial-grade indoor cycling bikes, founded in 1997 and headquartered in Frederikshavn, Denmark. The company operates a vertically integrated production footprint spanning two Danish facilities — its main assembly and production facility in Frederikshavn and KS Machine Welding, a component production facility — plus a wholly owned APAC sales office in Smeaton Grange, NSW, Australia. Its commercial customer base includes major health club and fitness operators such as Les Mills, Holmes Place, PureGym, Basic-Fit, Gold's Gym, Snap Fitness, Fitness First, Nordic Wellness, SATS, and World Gym, served through a global certified distributor network of roughly 13 countries (Serbia, Switzerland, Australia, USA, Russia, Dubai, Taiwan, Brazil, India, Israel, Kazakhstan, Lebanon, and a Danish/German base). Distributors operate under Full Distributor or Hybrid partnership structures with exclusive territorial rights, structured onboarding, technical training, and marketing support. End-customers configure bikes through an online "Get a Quote" tool and transact through their local distributor; spare parts and accessories are sold direct via a BODY BIKE-owned e-commerce storefront.

The company's core technology is a proprietary indoor cycling hardware platform built around a BLE/ANT+ enabled SMART+ control box, magnetic resistance with Quattro Step Tension Control, a self-powered generator with an integrated USB charging port, and load cell-based power measurement. The SMART+ Phantom (launched December 2025) is the flagship connected bike, adding onboard tracking of operating hours, distance, average watt, and parts-replacement history for club managers and authorized service personnel. BODY BIKE also produces sustainability-positioned variants — the SMART+ OceanIX (recycled fishing nets, 0.19 tCO2e) and SMART+ Forest Green (recycled ABS plastic, 0.19 tCO2e) — alongside the SMART+, SMART, Supreme, and Classic mechanical models. A free companion BODY BIKE Indoor Cycling app (iOS/Android, version 2.3.1 released April 2025) captures heart rate, RPM, power, %FTP and %MHR with a privacy-first architecture in which BODY BIKE does not collect or share user data; the app integrates with Strava, Apple Watch (watchOS 10+), Apple Health, and Garmin ANT+ heart rate monitors.

Revenue mechanics are anchored in one-time commercial hardware sales (configurable bike orders with signature styling customisation), supplemented by an à la carte spare parts and accessories e-commerce channel and distributor channel margin; the companion software is bundled free rather than monetised as a subscription. The company is privately held (Danish Aktieselskab form, CVR 25 77 04 12), with no disclosed funding rounds, parent company, or investor relations material, and produces no publicly stated revenue figures.

Name

BODY BIKE INTERNATIONAL A/S

Legal name

Body Bike International A/S

Website

https://body-bike.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

BODY BIKE International A/S, founded 1997 in Denmark, manufactures commercial-grade indoor cycling bikes. The company serves fitness operators and boutique studios globally via a certified distributor network spanning 13+ countries, anchored by its SMART+ connected bike platform and free companion app.

Ownership category

akta.pro rank

Product category

Commercial Indoor Cycling Equipment

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

E-Bikes & Electric Bicycles (CRACASAA)

akta.pro secondary industries

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Cycling/Spin Classes (HSADABAE), Bike Parts & Components Retail (CRAMAHAB), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)

Keywords

• Commercial indoor cycles
• Indoor cycling equipment
• Connected fitness hardware
• Group exercise bikes
• Boutique studio cycling

Headquarters

HQ city

Frederikshavn

HQ country

Denmark

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Commercial Indoor Bike Sales: Primary revenue stream from sales of commercial-grade indoor cycles to fitness operators, boutique studios, and gym chains. Configurable bikes sold via quote-based transactions through a global distributor network. Models include Classic, Supreme, SMART, SMART+, SMART+ Phantom, SMART+ OceanIX, and SMART+ Forest Green.
2. Signature Styling & Customization: Premium customization service offering custom logo or artwork application on each bike's side hatch (half-cover or full-cover options), transforming BODY BIKES into brand ambassadors for studios.
3. Spare Parts & Accessories E-Commerce: Direct-to-consumer sales of spare parts, design covers, side covers, brake components, saddle and saddle fittings, and accessories (e.g., bottle holders, handlebar barends, USB-C adapters) via own e-commerce storefront.
4. Distributor Channel Margin: Margin earned via Full Distributor and Hybrid partnership models, with certified partners granted exclusive sales rights within defined territories and aligned pricing structures.
5. Companion Software (Free with Hardware): BODY BIKE Indoor Cycling app is provided free with hardware purchase rather than as a separate revenue stream — no subscription fees. App includes data privacy-first architecture where BODY BIKE does not collect or share user data.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels7 records

Core offering

BODY BIKE International A/S designs and manufactures commercial-grade indoor cycling bikes at its vertically integrated Danish facilities in Frederikshavn. Its product line spans mechanical models (Classic, Supreme, SMART) and connected SMART+ variants (including SMART+ Phantom, OceanIX made with recycled fishing nets, and Forest Green made with recycled ABS plastic), sold via a global certified distributor network to fitness operators and boutique studios. A free companion BODY BIKE Indoor Cycling mobile app provides performance tracking, achievement gamification, and Strava integration, bundled with hardware at no subscription fee.

Differentiator

Problem solved

Functional benefit

Brands

• RIDE HIGH: Trade magazine conceived, powered and funded by BODY BIKE, celebrating and championing indoor cycling, published via ridehighmagazine.com.

Products and services

• BODY BIKE SMART+ Phantom Flagship commercial indoor cycling bike with magnetic resistance, Quattro Step Tension Control, integrated onboard tracking for operation time, distance, average watt, and parts-replacement history, BLE and ANT+ connectivity, and a built-in SMART Charge USB charging port. Designed as the top-tier data-driven bike in the BODY BIKE line for commercial studios.
• BODY BIKE SMART+ App-connected commercial indoor cycling bike with self-powering generator, Bluetooth and ANT+ connectivity, integrated SMART Charge USB charging port, and a SMART+ configuration dashboard for club managers to configure bike IDs and calibrate the load cell. Pairs with the BODY BIKE Indoor Cycling App for real-time performance data.
• BODY BIKE SMART+ OceanIX Sustainable variant of the BODY BIKE SMART+ manufactured using recycled fishing nets, with a stated carbon footprint of 0.19 tonnes CO2e. Retains the SMART+ ANT+, Bluetooth, real-time tracking, and device-charging experience in a more environmentally responsible design.
• BODY BIKE SMART+ Forest Green Sustainable variant of the BODY BIKE SMART+ built with recycled ABS plastic and a stated carbon footprint of 0.19 tonnes CO2e. Delivers identical ANT+ and Bluetooth connectivity, real-time performance tracking, and device charging as the standard SMART+.
• BODY BIKE SMART Durable commercial indoor cycling bike featuring a SMART Release adjustment system for easy fine-tuning, a SMART shock-absorbing double-density unisex saddle, and 4-point magnetic service hatches. Designed for studios needing reliable mechanical quality without the digital dashboard of the SMART+ line.
• BODY BIKE Supreme Premium commercial indoor cycle with a robust steel frame, rust-resistant stainless-steel components, and a reliable Kevlar-pad resistance system. Targeted at commercial use with long-lasting performance and signature styling customisation options.
• BODY BIKE Classic Reliability-focused commercial indoor cycle with a 20 kg flywheel and a maintenance-free Kevlar brake system rated for over 1,500 hours of use. Delivers a smooth, consistent ride with a straightforward design suitable for commercial facilities.
• BODY BIKE Indoor Cycling App Free mobile companion application (iOS and Android) for all BODY BIKE SMART+ indoor cycles. Tracks live heart rate, RPM, power, %FTP and %MHR via three dynamic performance rings, supports Strava upload, integrates FTP and VO2 Max test protocols, hosts the achievement system, and stores workout history locally on the user's device with full data ownership.
• SMART Charge USB-C Adapter USB Type-A to USB Type-C adapter (SKU 98801040) fitting the existing SMART Charge port on all BODY BIKE SMART+ models, enabling modern USB-C device charging from the bike's self-powered generator.
• Signature Styling & Customization Service Premium customization service offering custom logo or artwork application on each bike's side hatch (half-cover or full-cover options), transforming BODY BIKES into brand ambassadors for studio operators and boutique studios.

Quantifiable outcome

• 0.19 tonnes CO2e carbon footprint for SMART+ OceanIX and SMART+ Forest Green models
• +3 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability1 record

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and flagship.

• StravacoreTechnology or IntegrationStrava integration within the BODY BIKE app allows riders to upload indoor cycling workouts. Users must create a Strava account; Strava's privacy policy and terms apply. Featured prominently in BODY BIKE app marketing and riding workflow.
• Apple Watch (watchOS)coreTechnology or IntegrationBODY BIKE SMART+ and SMART+ Phantom bikes connect directly to Apple Watch via Bluetooth. Users can track real-time data (heart rate, power) on watchOS 10+ and sync with Apple Health. Dedicated step-by-step connection guide published on BODY BIKE website.
• Garmin (ANT+ heart rate monitors)coreTechnology or IntegrationAll BODY BIKE SMART+ models and the BODY BIKE performance console offer seamless connectivity with Garmin heart rate monitors using ANT+ or Bluetooth technology. Enables real-time workout intensity tracking in heart rate zones.
• Global Certified Distributor Network (13 countries)flagshipChannel Partner/ Reseller/ DistributorBODY BIKE offers Full Distributor and Hybrid partnership structures with exclusive territorial sales rights. Certified partners in Serbia, Switzerland, Australia, USA, Russia, Dubai, Taiwan, Brazil, India, Israel, Kazakhstan, and Lebanon receive structured onboarding, technical training, marketing materials, campaign support, brand assets, and ongoing dialogue for long-term market development.
• ANT+ (in-club display systems)coreTechnology or IntegrationANT+ enabled integration for in-club display systems, enabling real-time watts, RPM, and cadence on shared screens during group cycling. Compatible with BODY BIKE Connect and all SMART+ models.
• Bluetooth (BLE)coreTechnology or IntegrationBluetooth Low Energy (BLE) protocol used by all BODY BIKE SMART+ models for connecting to fitness apps, mobile devices, and the BODY BIKE app for real-time data tracking and performance analysis.
• RIDE HIGH MagazineflagshipGTM or Marketing PartnerConceived, powered and funded by BODY BIKE. RIDE HIGH is a print/digital magazine celebrating and championing indoor cycling, reaching big box operators, studio owners, instructors, and passionate riders. Multiple issues published per year (issues 20–27 from Sept 2023 to May 2026).

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Keiser: US-based manufacturer of commercial indoor cycles best known for its magnetic-resistance M Series and computer-less 'eCycle' design. Closest direct competitor to BODY BIKE in the commercial-grade, console-optional indoor cycling category serving boutique studios and large health club chains.
• Stages Indoor Cycling: Commercial indoor cycling bike brand built around accurate power measurement via its Stages Power meter, used by Les Mills and many of the same global operators that BODY BIKE supplies. Directly comparable product offering, target customer base, and distribution through commercial fitness dealers.
• Wattbike: UK-based manufacturer of indoor cycling bikes (Atom, Pro/Trainer) used in elite sport, commercial gyms, and home training, with app-driven performance data. Comparable product positioning, target segments (commercial gyms + performance-focused riders), and BLE/ANT+ connectivity model.
• Spinner (Star Trac / Core Health & Fitness): Long-established commercial indoor cycling brand (Spinner) under Core Health & Fitness, a direct competitor to BODY BIKE in the commercial cycling category. Comparable product line, target customers (health clubs and studios), and global dealer distribution model.

Broad incumbents

• Schwinn (Nautilus): Iconic indoor cycling bike brand (IC Pro, IC8) under the Nautilus/VO2 Max Holdings umbrella, with broad commercial and consumer distribution. Comparable in target market (commercial health clubs) but operates at much larger scale and as part of a wider fitness equipment portfolio.
• Life Fitness: Global incumbent commercial fitness equipment manufacturer (owned by KPS Capital) whose indoor cycling line (ICG) competes directly with BODY BIKE in commercial health clubs. Much broader portfolio (treadmills, strength, group cycling) and significantly larger global sales coverage than BODY BIKE.
• Technogym: Italian premium commercial fitness equipment manufacturer with a full indoor cycling line (Group Cycle) plus connected ecosystem (Technogym Live, Mywellness). Comparable premium positioning and commercial health club customer base, but with a much wider product portfolio and global brand reach.
• Peloton Commercial: Connected fitness platform with a commercial sales motion targeting hotels, corporate wellness, multi-family housing, and premium gyms. Comparable end-customer segment and competitive overlap with BODY BIKE in commercial indoor cycling, but operates at vastly larger scale with a subscription-led business model.

Emerging players

• Wahoo Fitness: US-based connected fitness company (KICKR smart trainers, KICKR Bike) competing in indoor cycling with a strong software/app ecosystem. Comparable in BLE/ANT+ connectivity and performance-data positioning; partial overlap with BODY BIKE in commercial indoor cycling and growing overlap in home/prosumer segments.
• Tomahawk Indoor Cycling: Specialist commercial indoor cycling bike manufacturer selling through fitness equipment dealers into health clubs and studios. Closely comparable product offering and target customer base to BODY BIKE, though typically positioned at a lower price point and without BODY BIKE's patented crank hub and onboard tracking features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bodybikeworld
• Facebookfacebook.com/bodybikeinternational

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BODY BIKE INTERNATIONAL A/S