Emeco

What Emeco does

Emeco Holdings Limited (ASX: EHL) is an Australian independent provider of mining equipment rental, maintenance, and rebuild services, founded in 1972 and headquartered in Osborne Park, Western Australia. The company operates approximately 1,000 pieces of heavy earthmoving equipment supported by a national footprint of maintenance and component rebuild workshops, field services, and fabrication capabilities positioned across all key Australian mining regions. Its offering is organised around two primary rental models — Emeco Flexible Rental (equipment access on short- or long-term basis) and Emeco Performance Rental (equipment bundled with technology, data, benchmarking, and partner solutions for higher productivity) — supplemented by the FORCE sub-brand for maintenance, component rebuilds, and asset integrity services, and Pit n Portal (PNP) for underground mining solutions.

Emeco serves surface and underground mining customers across Australia, converting customer capital expenditure on heavy earthmoving fleets into operational expenditure through rental and integrated maintenance contracts. Revenue is generated primarily through recurring external rental revenues ($615.4 million AUD in FY25), with supplementary streams from maintenance/rebuild services (FORCE), fabrication, and labour hire. The company reported total FY25 revenue of $785.4 million AUD, up 7% year-over-year, with surface fleet utilisation of 85%.

The business is publicly listed on the Australian Securities Exchange under ticker EHL and operates as an independent corporation with wholly owned subsidiaries FORCE Equipment and Pit n Portal. Its go-to-market is direct-to-customer enterprise sales through a national field and workshop network, with no third-party resellers. Beyond its domestic Australian operations, Emeco has no disclosed international footprint, and its competitive position rests on capital-intensive fleet scale, 50 years of operational history, and integrated service depth across the mining equipment lifecycle.

Name

Emeco

Legal name

Emeco Holdings Limited

Website

https://emecogroup.com

Company type

Public

Founded year

1972

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Mining Equipment Rental Services

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)

SIC

Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Earthmoving & Excavation Equipment Rental/Leasing (TLABAFAA)

akta.pro secondary industry

Maintenance, Repair & Rebuild (MRO), Parts Distribution & Field Service (IMAKANAL)

Keywords

• Mining equipment rental
• Earthmoving equipment rental
• Heavy machinery maintenance
• Component rebuild services
• Underground mining solutions

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Supply Chain, Personnel, Technology or R&D

Revenue model

1. External Rental Revenues: Revenue from renting out mining equipment to customers on flexible or performance rental arrangements. Includes both short-term and long-term rental contracts. In FY25, external rental revenues were $615.4 million, up 7% year-over-year, representing the primary revenue driver for the company.
2. Maintenance and Rebuild Services: Services provided through FORCE business for repairing and rebuilding machines and components. Includes maintenance, component rebuilding, fabrication, and asset rebuild services to ensure optimum reliability of mining equipment.
3. Labour Hire Services: Providing skilled labour to support mining operations alongside equipment rental and maintenance services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Emeco rents heavy earthmoving equipment to mining companies across Australia under Flexible Rental and Performance Rental models, supported by approximately 1,000 pieces of equipment and a national workshop network. It also provides maintenance, component rebuild, fabrication, labour hire, and underground mining solutions through its FORCE and Pit n Portal sub-brands.

Product overview

Emeco is Australia’s leading provider of mining equipment rental, maintenance, and rebuild services organized as a platform-plus-sub-brands architecture. The core offerings include Emeco Flexible Rental (equipment access on demand) and Emeco Performance Rental (equipment plus technology, data, and benchmarking for productivity). Supporting operations, FORCE delivers maintenance and component rebuild services, while Pit n Portal (PNP) provides underground mining solutions. The company also offers fabrication, labour hire, and asset rebuild services, all backed by a national footprint of workshops and field services.

Differentiator

Problem solved

Functional benefit

Brands

• Emeco Flexible Rental: Rental service giving access to world's best earthmoving equipment for complete fleet or individual machines, long-term or short-term.
• Emeco Performance Rental
• FORCE Equipment
• Pit n Portal (PNP)

Products and services

• Emeco Flexible Rental Provides mining companies with access to heavy earthmoving equipment on a rental basis, ranging from a complete fleet to a few machines, on long-term or short-term contracts, to maximise mining efficiency.
• Emeco Performance Rental Provides mining operators with equipment combined with technology, data, benchmarking, and partner solutions designed to drive significantly higher productivity and performance.
• FORCE Equipment Australia's largest maintenance and component rebuild services provider for mining equipment, with workshops in all key mining regions, repairing and rebuilding machines and components for optimum reliability.
• Pit n Portal (PNP) Underground Solutions Australia's preferred mid-level underground mining solutions provider, offering underground mining equipment and services with over two decades of operational experience.
• Fabrication Services Off-site repair, refurbishment, and fabrication of implements and attachments for heavy earthmoving equipment, including new bucket fabrication, boom and stick fabrication, certified welding, line boring, machining, project engineering, NDT, and asset integrity checks.
• Labour Hire Services Provides skilled labour to support mining operations, supplied alongside equipment rental and maintenance services.
• Asset Rebuilds Full machine and asset rebuild services restoring heavy earthmoving equipment to optimum reliability for mining operators.

Quantifiable outcome

• Revenue growth of 7% year-over-year to $785.4 million in FY25
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Komatsu: Major mining and construction equipment OEM with a significant Australian dealer presence and captive rental/finance operations that increasingly compete with independent rental providers like Emeco.
• Herc Rentals: North American full-line equipment rental provider (formerly Hertz Equipment) with industrial and specialty equipment offerings, comparable to Emeco in contract/rental model even if predominantly non-mining.
• United Rentals: World's largest equipment rental company with ~$15B revenue and significant mining and industrial rental exposure; comparable business model (rental, services, used equipment sales) but broader geographic and vertical scale than Emeco.
• Caterpillar (Cat Financial / Cat Rental): Global heavy equipment OEM owning the world's largest mining equipment installed base; Cat Financial and dealer-led rental networks compete directly with Emeco and are a key OEM partnership and competitive reference point.
• Ashtead Group (Sunbelt Rentals): Global equipment rental operator (Sunbelt Rentals in North America, UK/Europe platforms) with industrial and mining-adjacent rental exposure; comparable rental-first model serving construction and industrial customers.

Direct peers

• National Group: Australia's largest privately-held mining equipment rental and maintenance provider, serving surface and underground miners across the Pilbara and other regions — direct competitor to Emeco's Flexible and Performance Rental offerings.
• Coates Hire: Australia's largest general equipment rental company (now owned by Seven Group/Alliant Group), with substantial mining and industrial rental fleet — directly comparable to Emeco on customer base, delivery model, and fleet scale.
• Boom Logistics: ASX-listed Australian provider of crane and heavy lifting equipment rental serving mining, construction and industrial customers — direct competitor in heavy equipment rental adjacent to Emeco's mining earthmoving focus.

Others

• Byrnecut Australia: Major Australian underground mining contractor providing equipment and services to underground operators; adjacent to Emeco's Pit n Portal underground offering and overlapping in customer set rather than direct head-to-head rental.

Regional players

• Fleetwood Corporation: ASX-listed Australian manufacturer of modular buildings and accommodation for remote and mining sites; serves the same mining customer base in Australia with a complementary, non-competing offering tied to mining site operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emeco