What RE/MAX India does

RE/MAX India operates the master franchise license for the RE/MAX brand in India, held by Youngace Impex Private Limited and headquartered in Noida. The company runs a franchise-based real estate brokerage network with 52 active offices across 19 cities and 14 states, monetizing via a one-time ₹8-15L franchise fee (5-year term), 6% commission royalties, recurring per-agent and desk fees (₹1,000 + ₹3,000-6,000/month), and value-added services. The franchise is the primary customer relationship; end-buyers (NRI buyers, local end-users, investors) and 365+ developer partners (including 32+ Dubai builders) sit on the demand and supply side of the network.

The technology stack is proprietary and franchise-bundled: an in-house CRM with Authorization Portal, KAKA AI (a WhatsApp-based property listing application with 5,000+ active listings), DownloadBrochures.com (organic listing platform generating 1.36M+ monthly impressions), and AI-powered tools including Marketing as a Service (MaaS) and MAX/Refer, a global cross-referral platform connecting 145,835+ RE/MAX agents across 112+ countries. REPA Academy provides NSDC-approved 90-day agent certification, and each franchise office receives a 12-person in-house marketing team plus a dedicated social media manager as part of the franchise package.

Commercially, RE/MAX India positions itself as the organized alternative in a market where 90% of brokerage activity is unorganized. It leverages the global RE/MAX brand (NYSE-listed RMAX), 2:1 agent productivity advantage sustained for 17 consecutive years, and #1 Most Trusted ranking (BrandSpark 2022-2025) to attract both franchise entrepreneurs and property buyers. Leadership is anchored by Managing Director & CEO Gaurav Marya. Revenue is not publicly disclosed, and no venture capital or private equity funding rounds are recorded for the Indian entity.

Name

RE/MAX India

Legal name

Youngace Impex Private Limited

Website

https://remax.in

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

251–500 employees

Short description

RE/MAX India is the master franchise licensee (via Youngace Impex Private Limited) operating 52 brokerage offices across 19 Indian cities, monetizing through franchise fees, royalties, and a proprietary technology stack (CRM, KAKA AI, MAX/Refer) targeting NRI and local property buyers, investors, and franchise entrepreneurs.

Ownership category

akta.pro rank

Headquarters

HQ city

Faridabad

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Transaction Commission Share: Franchise owners earn 14-34% share of agent commissions. With 10 agents averaging ₹2L deal size at 25% share = ₹5L/month potential. REMAX agents globally average 11.9 transactions per year — double the industry average.
2. Monthly Agent Desk/ Infrastructure Fees: Agent fee of ₹1,000 per agent per month. Additional desk fees of ₹3,000-6,000 per agent per month for using franchise infrastructure. 10 agents × ₹3,000-6,000 = ₹30,000-60,000/month
3. Value-Added Services: Deal structuring, property mandates, lease management — grows with franchisee experience. Estimated ₹50,000+ monthly from these services
4. Franchise Royalty: 6% royalty on commission charged by REMAX from franchise owners. One-time franchise fee of ₹8-15 Lakhs for 5-year term

Pricing tiers

Distribution channels2 records

Marketing channels13 records

Core offering

RE/MAX India operates a master franchise model that licenses the RE/MAX brand, proprietary technology stack, training programs, and marketing infrastructure to entrepreneurs who operate real estate brokerage offices across India. The core offering includes franchise rights, a 12-person in-house marketing team, proprietary technology (CRM, KAKA AI, DownloadBrochures.com), NSDC-approved agent training via REPA Academy, and access to a 145,000+ agent referral network spanning 112+ countries.

Product overview

RE/MAX India offers a franchise-based real estate brokerage model built on proprietary technology and AI-powered tools. The product portfolio includes: DownloadBrochures.com (organic lead generation platform with 1M+ quarterly impressions), KAKA AI (WhatsApp-based property listing in 2 minutes), Marketing as a Service (MaaS - AI-automated campaigns), MAX/Refer (AI-powered global referral network), in-house CRM and Authorisation Portal for enterprise-grade operations. Supporting these core products is REPA Academy (NSDC-approved 90-day training certification). The franchise model serves as the primary business vehicle, offering brand, technology, training, and a 12-person in-house marketing team to franchise owners.

Differentiator

Problem solved

Functional benefit

Brands

• REPA Academy: NSDC-approved 90-day certification program for real estate agents, India's adaptation of REMAX's globally proven '100 Days to Greatness' program.
• KAKA AI
• DownloadBrochures.com
• Marketing as a Service (MaaS)
• MAX/Refer

Products and services

• RE/MAX India Franchise Real estate brokerage franchise opportunity with an investment range of ₹8-15 Lakhs for a 5-year term, providing brand access, training, CRM, 12-person marketing team, social media manager, tech stack, and launch support. Targeted at entrepreneurs, career switchers, and existing brokers seeking to build a structured real estate business under the RE/MAX brand.
• DownloadBrochures.com

Quantifiable outcome

• REMAX agents average 11.9 transaction sides per year — 2x the industry average
• +3 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Youngace Impex Private LimitedcoreOthersMaster franchise license owner and operator of RE/MAX India. All REMAX offices in India are independently owned and operated under this master franchise agreement.
• 365+ Property Developers (India)coreStrategic or Co-development PartnerExtensive network of 365+ developer partnerships across India including major brands: Emaar, DLF, Damac, Lodha, Sobha, Danube, Godrej, Prestige, ATS, Brigade, Hiranandani, Tata, Oberoi, Adani, Birla, Kraheja. Provides franchise offices with exclusive property listings and developer mandates.
• 32+ Dubai BuilderscoreStrategic or Co-development Partner32+ Dubai-based property developers who invest ₹10-20 Lakhs per property event. Exclusive events held in various Indian cities (Lucknow, Ahmedabad, Bhopal, Bengaluru, Mumbai) with builders bearing all expenses. Franchise owners mediate and earn from these events.
• Google IndiaminorGTM or Marketing PartnerGoogle India published a case study on RE/MAX's lead generation efficiency, demonstrating lead generation at half the industry cost.
• NSDC (National Skill Development Corporation)coreStrategic or Co-development PartnerREPA Academy is NSDC-approved — India's adaptation of globally proven '100 Days to Greatness' program. 90-day certification covering Meta marketing, Google Ads, transactions, leasing, pricing, negotiation. Already successful in US (66,000+ agents enrolled), South Africa, Brazil, and Argentina.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Others

• Housing.com: Indian proptech and property listing platform offering brokerage-adjacent services. Represents a similar channel-and-disintermediation dynamic that RE/MAX India's franchise model must navigate alongside its brand-led offering.
• MagicBricks: Leading Indian property listing platform owned by Times Internet. Competes as an enabling layer for property discovery rather than as a direct brokerage; RE/MAX India explicitly positions DownloadBrochures.com as an alternative to MagicBricks for franchisee lead generation.
• PropTiger (REA Group): Indian digital real estate brokerage and advisory firm backed by REA Group. Operates an online-led brokerage model that overlaps with RE/MAX India's tech-forward positioning and competes for the same online-savvy buyers and developer mandates.
• 99acres: Major Indian property listing portal operated by Infoedge. Functions as a complementary/competing channel for property marketing; RE/MAX India designs its proprietary platform partly to reduce broker dependency on 99acres.

Direct peers

• RE/MAX LLC: Global franchisor and parent brand of RE/MAX India. Operates the same franchise model worldwide with 9,200+ offices and 145,835+ agents across 112+ countries; provides the brand, technology standards, and training curriculum that the Indian master franchisee licenses.
• Coldwell Banker India: Direct competitor operating a global real estate franchise model in India. Competes for the same franchise entrepreneurs, agent talent, and premium buyer segments, leveraging an established international brand in the same brokerage category as RE/MAX India.
• Century 21 India: Global real estate franchise with Indian operations competing head-to-head with RE/MAX India for franchisees, agents, and listing inventory. Offers a similarly structured brand-driven brokerage proposition targeting the same residential and commercial segments.

Emerging players

• NoBroker: Indian proptech that enables direct owner-to-buyer/tenant transactions without traditional brokers. Represents the disintermediation thesis referenced by RE/MAX India itself, and is reshaping consumer trust expectations in the brokerage category.
• Sotheby's International Realty (India): Global luxury real estate franchise with selective Indian operations. Targets the premium and NRI buyer segments that RE/MAX India also pursues through its Dubai and cross-border referral network, with an overlapping brand-led value proposition.

Broad incumbents

• Knight Frank India: Established global real estate services firm with significant India presence, offering brokerage, advisory, and valuation services. Competes for high-value transactions and developer mandates, particularly in luxury and commercial segments where RE/MAX India also operates.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@remax_india
• Facebookfacebook.com/remaxindia.official
• LinkedInlinkedin.com/company/re-max-india
• Instagraminstagram.com/remax_ind?igshid=YmMyMTA2M2Y=

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE/MAX India