Stop Digging
Stop Digging designs, supplies, and installs proprietary helical steel ground screws that replace concrete foundations for residential and commercial construction projects. It serves homeowners, builders, landscapers, and solar installers across 12 countries through direct sales and a certified partner network.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Stop Digging does
Stop Digging (legal entity Sluta Gräv AB) is a Swedish-headquartered private company founded in 2012 in Helsingborg by Kim Olsson and Håkan Liljekvist. It designs, manufactures, supplies, and professionally installs helical steel ground screws that replace traditional concrete foundations for residential and commercial construction. The core product line includes multiple screw variants (adapter, post, beam, and pipe screws) in lengths from 580mm to over 2,500mm, hot-dip galvanized to ISO 1461, CE-marked, with a stated 100-year design life and a 25-year company guarantee. The technology is paired with proprietary installation machinery and a pre-drilling process that allows placement in varied soil and frost conditions, and a complementary anodized aluminum racking system for ground-mounted solar panel arrays.
The company operates a hybrid go-to-market: direct sales to end customers (residential homeowners and commercial buyers such as construction firms, landscapers, and solar installers) combined with a certified partner/installer network that supplies leads, equipment, technical support, and marketing. Pricing is project-specific, determined by ground conditions, load requirements, and scope, with free non-binding quotes and an online cost calculator. Revenue comes from hardware sales bundled with professional installation services, plus starter kits and ongoing product supply to installer partners. The business is cash-flow funded, has no disclosed venture or private equity backing, and is led by CEO Richard Alm.
Stop Digging firmographics
Firmographics- Name
- Stop Digging
- Legal name
- Sluta Gräv AB
- Website
- https://stopdigging.co.uk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Stop Digging designs, supplies, and installs proprietary helical steel ground screws that replace concrete foundations for residential and commercial construction projects. It serves homeowners, builders, landscapers, and solar installers across 12 countries through direct sales and a certified partner network.
- Ownership category
- akta.pro rank
Stop Digging industry classification
Industry- Product category
- Ground Screw Foundations
- akta.pro primary industry
- Foundations, Anchors & Guying Systems (helical piles, anchors, guys, grounding anchors) (EUADADAG)
Keywords
Where Stop Digging is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Stop Digging business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Ground Screw Supply and Installation: Stop Digging supplies and professionally installs ground screw foundations. Customers purchase the ground screws along with professional installation services. The installation is included as part of the service offering, with certified installers using proprietary equipment. This is a one-time purchase model for foundation solutions.
- Partner/Instalter Network: The company recruits and trains installer partners who use Stop Digging's products and equipment. Partners purchase starter kits and ongoing product supplies, creating a B2B revenue stream alongside direct-to-consumer installation services.
- Solar Park Ground Screw Systems: Specialized ground screw and racking system solutions for solar park installations, including design, delivery of screws and racks, installation, and final documentation. Targets commercial solar installation companies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Project-specific pricing based on project requirements |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Stop Digging product offering
Product offeringCore offering
Stop Digging designs, develops, supplies, and professionally installs proprietary helical steel ground screws that replace traditional concrete foundations for construction projects. Ground screws are available in multiple models (adapter, post, beam, pipe) and lengths from 580mm to 2,500mm+, hot-dip galvanized to ISO 1461 with a 100-year expected lifespan. The company also offers a complementary solar panel racking system and runs a certified installer partner program, selling exclusively as a supply-and-install service rather than DIY.
Product overview
Stop Digging offers a ground screw foundation system as its core product — helical steel screws that replace concrete foundations for residential and commercial construction. The product portfolio includes multiple ground screw variants (adapter, post, beam, and pipe screws) in lengths from 580mm to 2,500mm, sold exclusively as a supply-and-install package. For solar panel installations, a complementary racking system (sourced from Van der Valk Solar Systems) is bundled with ground screws to create complete mounted solar panel foundations. The company operates a partner/installer program providing leads, technical support, and equipment to certified installers throughout the UK.
Differentiator
Problem solved
Functional benefit
Products and services
- Ground Screws Helical steel ground screws that replace concrete foundations for construction projects. Available in adapter, post, beam, and pipe models in lengths from 580mm to 2,500mm+. Hot-dip galvanized to ISO 1461, CE-marked, with an expected 100-year minimum lifespan and a 25-year company guarantee. Sold exclusively as a supply-and-install service to professional certified installers.
- Ground Solar Panel Racking System Anodized aluminum racking system for mounting solar panels on ground screws. Supplied by Van der Valk Solar Systems and installed by Stop Digging. Designed for quick installation, scalable for varied ground and wind conditions, and adaptable to different panel configurations. Used for solar park and solar farm ground-mounted arrays.
- Ground Screw Installation Services Professional installation of Stop Digging ground screws using proprietary specialized equipment, including pre-drilling, tensile testing for larger projects, and installation in all ground conditions including frost and rock. Delivered by certified, insured installers throughout the UK.
- Partner Program Installer and business partner program providing customer leads, technical support, marketing support, machine provision, and product development assistance. Starter kits are tailored to partner needs, with the goal of enabling partners to install ground screws within a few weeks of onboarding.
- Solar Park Ground Screw Solutions End-to-end design, delivery of ground screws and racking systems, professional installation, and final documentation for commercial solar park and solar farm projects. Targets commercial solar installation companies and solar developers.
Quantifiable outcome
- 60% reduction in CO2 emissions compared to concrete foundations
- +4 more outcomes
Companies that use Stop Digging
Customer profileSegments3 records
Ideal customer profiles3 records
Stop Digging technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Stop Digging partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Van der Valk Solar SystemscoreVan der Valk Solar Systems is a leading supplier of solar panel racking systems. Stop Digging uses Van der Valk's ValkField Single Row and ValkField Double Row racking systems for solar park installations. These racking systems are suitable for all surface types and have been extensively tested for corrosion resistance.
- Creating Spark ABminorTechnology support organization providing solutions for data processing and system maintenance. Listed as a contracted data processor under Stop Digging's privacy policy.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Stop Digging competitors and assessment
Company assessmentDirect peers
- Techno Metal Post: Techno Metal Post designs, manufactures, and installs helical screw piles through a franchise network across North America and Europe, mirroring Stop Digging's certified-installer model for ground screw foundations.
- Postech Screw Piles: Postech is a Canadian helical screw pile manufacturer and installer serving residential, commercial, and agricultural foundation applications — a direct comparable to Stop Digging in product, delivery model, and customer base.
- GoliathTech: GoliathTech is a Canadian manufacturer and franchised installer of helical screw piles used as foundations for residential and commercial projects — directly comparable technology, business model, and end-market to Stop Digging.
- Krinner Schraubfundamente: Krinner is a German-based ground screw foundation manufacturer and installer — essentially Stop Digging's closest direct competitor in Europe, offering helical ground screws for solar, fencing, decking, and light construction with its own installer network.
- GroundPlug: GroundPlug is a Danish manufacturer of ground screws and screw pile foundations marketed as sustainable alternatives to concrete — competing head-to-head with Stop Digging across European light-construction and solar mounting use cases.
Broad incumbents
- Hilti: Hilti is a global construction technology and fastening systems provider with anchor products and installation tools — a broad incumbent whose anchor portfolio overlaps conceptually with Stop Digging's ground screw and installation-equipment ecosystem.
- Hubbell Power Systems (CHANCE): Hubbell's CHANCE brand is a long-established US manufacturer of helical piles and anchors for utility and structural foundations — overlapping with Stop Digging's helical screw technology but serving a broader utility/infrastructure portfolio.
- Simpson Strong-Tie: Simpson Strong-Tie is a major US manufacturer of structural connectors, anchors, and fastening systems for construction — adjacent to Stop Digging's foundation-anchor product category but operating at much broader scale across many product lines.
- Würth: Würth is a global distributor and manufacturer of fastening and assembly materials including construction anchors and fasteners — an incumbent in the broader category where Stop Digging's foundation screws compete for builder mindshare.
Others
- Van der Valk Solar Systems: Van der Valk Solar Systems is a Dutch supplier of solar mounting and racking systems and an existing Stop Digging technology partner for solar park installations — adjacent rather than competitive, but highly relevant to Stop Digging's commercial solar go-to-market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Stop Digging social profiles
Digital presenceStop Digging financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stop Digging leadership team
Management profileNumber of profiles
Profiles4 records
Stop Digging funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stop Digging M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stop Digging
What does Stop Digging do?
Stop Digging designs, develops, supplies, and professionally installs proprietary helical steel ground screws that replace traditional concrete foundations for construction projects. Ground screws are available in multiple models (adapter, post, beam, pipe) and lengths from 580mm to 2,500mm+, hot-dip galvanized to ISO 1461 with a 100-year expected lifespan. The company also offers a complementary solar panel racking system and runs a certified installer partner program, selling exclusively as a supply-and-install service rather than DIY.
Is Stop Digging a public or private company?
Stop Digging is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stop Digging founded?
Stop Digging was founded in 2012. It employs 251 to 500 people.
Where is Stop Digging based?
Stop Digging is headquartered in London, United Kingdom, in the Europe region.
How does Stop Digging make money?
Three revenue lines are on record. Ground Screw Supply and Installation is the primary driver. The others are partner/Instalter Network and solar Park Ground Screw Systems.
Who are Stop Digging's main competitors?
Direct peers on record are Techno Metal Post, Postech Screw Piles, GoliathTech, Krinner Schraubfundamente and GroundPlug. Broad incumbents are Hilti, Hubbell Power Systems (CHANCE), Simpson Strong-Tie and Würth. Van der Valk Solar Systems is listed as an others.
Does Stop Digging have an API?
No public API is recorded for Stop Digging.
What industry is Stop Digging in?
Stop Digging's product category is Ground Screw Foundations. Its primary akta.pro industry code is EUADADAG, Foundations, Anchors & Guying Systems (helical piles, anchors, guys, grounding anchors).