Groundplug

What Groundplug does

GroundPlug International ApS is a Danish private company founded in 2001 and headquartered in Hillerød, Denmark, that designs, manufactures, and sells a patented no-dig, no-pour, concrete-free steel foundation system under the GroundPlug Foundation System brand. The company positions itself as the inventor of the technology and as Denmark's largest provider of steel foundations, with design-protected, patent pending, or patented solutions spanning three distinct product lines: GroundPlug Private (DIY/residential footings for decks, sheds, greenhouses, cabins, trailers, annexes, and anchoring for camping and playgrounds), GroundPlug Industry (foundations for noise barriers, railway, freeway, posts, billboards, and outdoor furniture), and GroundPlug Coastprotection (biological coast protection, slope base restoration, and drainage/gabion systems).

The core technology is a steel-based foundation method that eliminates the need for excavation and concrete pouring, replacing traditional poured-concrete footings with a faster-install mechanical alternative. The business operates a segmented direct-to-consumer go-to-market, with dedicated websites for Danish private customers (groundplug.dk), UK private customers (groundplug.co.uk), industrial customers (groundplugindustry.com), and coastal protection (groundplugcoast.dk), supplemented by organic social presence on Facebook and LinkedIn. Revenue is generated through hardware sales of these foundation systems across the three segments, though pricing is not publicly disclosed and no revenue figures, customer logos, or distribution partnerships are available in the source data. The company operates primarily in Denmark with an early UK presence and has no disclosed funding rounds, acquisitions, or management-team information.

Name

Groundplug

Legal name

GroundPlug International ApS

Website

https://groundplug.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

GroundPlug International ApS is a Danish company that manufactures and sells a patented no-dig, no-pour steel foundation system for residential, industrial infrastructure, and coastal protection applications across Denmark and the UK.

Ownership category

akta.pro rank

Product category

Steel Foundation Systems

akta.pro primary industry

Shallow Foundations & Ground Support (Footings, Rafts, Ground Beams) (IMAFAOAB)

akta.pro secondary industry

Piling & Deep Foundations (Driven, Bored, CFA, Micropiles) (IMAFAOAA)

Keywords

• Steel foundation systems
• No-dig foundations
• Ground anchoring solutions
• Coastal protection systems
• Infrastructure foundation products

Headquarters

HQ city

Hillerød

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Steel Foundation Products: Sale of patented steel foundation systems for no-digging installation. Products are sold for private/residential applications (decks, sheds, greenhouses, cabins, trailers, annexes), industrial applications (noise barriers, railway, freeway, posts, billboards), and coastal protection.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Groundplug manufactures and sells the patented GroundPlug Foundation System, a no-dig, no-pour, concrete-free steel foundation technology used to anchor structures directly into the ground. The company sells this platform through three product lines: GroundPlug Private for residential projects, GroundPlug Industry for infrastructure installations such as noise barriers and railways, and GroundPlug Coastprotection for biological coast protection and erosion control.

Product overview

Groundplug is a Danish company offering patented no-dig steel foundation solutions. The core product is the GroundPlug Foundation System, which serves as the patented platform technology across three distinct product lines: GroundPlug Private (for residential projects like decks, sheds, and camping anchoring), GroundPlug Industry (for noise barriers, railways, billboards, and infrastructure), and GroundPlug Coastprotection (for biological coast protection and erosion control). The company positions itself as Denmark's largest provider of steel foundations, with design-protected and patent-pending or patented solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• GroundPlug Foundation System A patented no-dig, no-pour, concrete-free steel foundation system that serves as the core proprietary technology platform across Groundplug's three business segments: private residential, industrial, and coastal protection applications.
• GroundPlug Private No-dig, concrete-free footing solutions targeted at private homeowners for smaller building projects such as decks, sheds, greenhouses, cabins, trailers, and annexes, as well as anchoring solutions for playgrounds and camping.
• GroundPlug Industry Steel foundation solutions for industrial and infrastructure customers, including foundations for noise barriers, railways, freeways, utility posts, billboards, signage, and outdoor furniture.
• GroundPlug Coastprotection Biological coast protection solutions including natural coast environment recreation, slope base restoration, and drainage/gabion systems for environmental restoration and erosion-control applications.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Postech (Pieux Vistech): Quebec-based helical screw-pile installer and manufacturer. Directly comparable offering for small building projects (decks, cottages, sheds) using screw-in steel foundations rather than concrete.
• Stop Digging: Swedish-founded supplier of ground screws with operations across multiple European countries. Directly comparable no-dig foundation product targeting residential, industrial and infrastructure applications — closest international direct peer.
• Surefoot Footings: Australian developer of concrete-free footing systems using steel plates and driven rods. Directly comparable concept (no-dig, no-concrete) and a strong direct peer for the residential/light-commercial foundation replacement use case.
• GoliathTech: Canadian helical screw-pile manufacturer with franchise/dealer distribution model. Directly comparable product (helical/screw piles for decks, sheds, commercial projects) competing in residential and light-industrial segments.
• Techno Metal Post: Canadian helical pile installer network serving residential, commercial and agricultural markets. Directly comparable to Groundplug's no-dig installation model and similar application set including coastal and infrastructure uses.
• Krinner Schraubfundamente: German-based inventor and manufacturer of screw-in ground foundations. Directly comparable product (ground screws for decks, solar, noise barriers) with similar value proposition (no-dig, no-concrete) and significantly larger international footprint than Groundplug.

Emerging players

• Bigfoot Systems: North American manufacturer of concrete footing forms/blocks used for decks, sheds and posts. Adjacent but competing category: a pre-formed concrete alternative that solves similar small-project foundation problems to Groundplug, but with a fundamentally different material.

Broad incumbents

• Earth Contact Products (ECP): US-based manufacturer of helical piers, push piers and resistance piers. Comparable category (steel foundation/anchoring systems) but serves primarily structural repair and deep industrial applications rather than Groundplug's no-dig small-footing segment.
• Hubbell Power Systems / Chance Helical: Large US-listed electrical and utility infrastructure company that also owns the Chance helical pile line. Comparable category (helical/screw foundations) but the helical line is one product inside a much broader industrial portfolio.

Regional players

• RAD Building Solutions: UK-based foundation systems supplier offering screw pile and ground screw solutions, including for the rail and highways sectors. Direct peer on UK industrial foundation projects where Groundplug is also present.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/groundplug
• LinkedInlinkedin.com/company/groundplug-international-aps

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groundplug