Swiss ski

What Swiss ski does

Swiss-Ski (Fédération suisse de ski) is Switzerland's national snow sports federation, founded in 1904 and headquartered in Worblaufen. It governs 11 ski and snowboard disciplines — Ski Alpin, Langlauf, Nordische Kombination, Skispringen, Biathlon, Snowboard, Skicross, Freeski, Aerials, Moguls, and Telemark — and serves as the sole sanctioned pathway for Swiss athletes from grassroots club participation through elite World Cup, World Championship, and Olympic representation. The federation manages the complete competitive ecosystem: athlete licensing, the FTEM talent development framework, the Commission for Competition Organization (KWO/COC), national championships, and international event hosting including the upcoming 2026 Crans-Montana World Cup races and 2027 World Ski Championships.

The organization operates a portfolio of digital platforms and services: the FTEM athlete-pathway tracker, the Club Zone portal for affiliated clubs, the Swiss-Ski Profile member system, the official ticketing site, the Swiss-Ski Store e-commerce platform, the Swiss Cup and Swiss Regio Cup competition series, and the Snowactive member benefits program. It is supported by five wholly-owned subsidiaries — Swiss-Ski Store GmbH (e-commerce), Swiss-Ski Technologiecenter AG (technology), Swiss-Ski Weltcup-Marketing AG (World Cup marketing), Swiss-Ski Weltmeisterschaften & Events AG (events), and Swiss Ski Pool (athlete management). Day-to-day governance is led by President Urs Lehmann, who also coordinates with FIS as a senior federation figure.

The business model is a diversified, non-profit federation revenue stack. Income is generated through annual membership subscriptions (which unlock partner benefits including Helvetia insurance and Audi/Opel discounts), event ticketing for World Cup races and national championships, merchandise and apparel e-commerce, tiered corporate sponsorship (Sunrise as Main Partner, Raiffeisen, Helvetia, and BKW as Premium Partners, Audi as Gold Partner), and professional competition-organization services delivered through the KWO/COC commission. Commercial and event revenue are further supported by the dedicated marketing and events subsidiaries, enabling Swiss-Ski to operate as both a governing body and a self-contained sports-events business.

Name

Swiss ski

Legal name

Swiss-Ski (Fédération suisse de ski Swiss-Ski)

Website

https://swiss-ski.ch

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

251–500 employees

Short description

Swiss-Ski is Switzerland's national snow sports federation, governing 11 ski and snowboard disciplines and serving as the sole sanctioned pathway for athlete development, competition licensing, and event hosting across the country.

Ownership category

akta.pro rank

Product category

National Sports Federation Services

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Sporting Goods Retailers (45911)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.) (MPAKABAI)

akta.pro secondary industry

Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB)

Keywords

• National ski federation
• Snow sports governance
• Ski competition organization
• Athlete development programs
• Sports membership services

Headquarters

HQ city

Worblaufen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership fees: Annual membership program offering benefits including exclusive offers from partners, insurance advantages through Helvetia, and member-only access to Swiss-Ski services.
2. Event ticketing: Sales of tickets for World Cup races and other competitive events including FIS races, Swiss championships, and junior championships.
3. E-commerce: Swiss-Ski Store selling merchandise, apparel, and athlete-branded products.
4. Sponsorship: Partnership arrangements with Main Partner Sunrise, Premium Partners (Raiffeisen, Helvetia, BKW), and Gold Partner Audi generating commercial revenue.
5. Competition organization services: Managing and organizing competitions through the Commission for Competition Organization (KWO/COC), including registration and event management for athletes.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Swiss-Ski is the national snow sports federation of Switzerland, governing 11 ski and snowboard disciplines (Alpine, Cross-Country, Nordic Combined, Ski Jumping, Biathlon, Snowboard, Skicross, Freeski, Aerials, Moguls, Telemark). It organizes national and international competitions (including World Cup events), manages athlete development pathways via the FTEM framework, issues competition licenses, runs a member benefits program, and sells branded merchandise through the Swiss-Ski Store.

Product overview

Swiss-Ski is the national ski and snowboarding federation for Switzerland, managing 11 sport disciplines: Ski Alpin (Alpine Skiing), Langlauf (Cross-Country Skiing), Nordische Kombination (Nordic Combined), Skispringen (Ski Jumping), Biathlon, Snowboard, Skicross, Freeski, Aerials, Moguls, and Telemark. The organization operates a portfolio of digital services including member management via the Swiss-Ski Profile system, the Swiss-Ski Store e-commerce platform, a ticketing system for events, the FTEM athlete development platform, and the Club Zone portal for affiliated clubs. Competition programs include the Swiss Cup, FIS-Rennen (FIS races), and Swiss Regio Cup. The federation is headquartered in Worblaufen and is governed under Swiss Olympic, with subsidiaries including Swiss-Ski Store GmbH, Swiss-Ski Technologiecenter AG, Swiss-Ski Weltcup-Marketing AG, Swiss-Ski Championnats du Monde & Events SA, and Swiss Ski Pool.

Differentiator

Problem solved

Functional benefit

Products and services

• Swiss Cup National competition series for young licensed athletes allowing them to accumulate FIS points and qualify for higher-level international competitions.
• FIS Races FIS-sanctioned ski races enabling athletes to earn FIS points required for participation in European Cup, World Cup, and World Championships.
• Swiss Regio Cup Regional competition series for amateur skiers affiliated with Swiss-Ski clubs.
• Swiss-Ski Store Official online merchandise store selling Swiss-Ski branded apparel, equipment, and athlete-branded products.
• Swiss-Ski Ticketing Online ticket sales platform for Swiss-Ski events and competitions, including World Cup races.
• FTEM Athlete Development Platform Athlete development and career pathway platform tracking athletes through various stages of development across all 11 disciplines.
• Swiss-Ski Membership Program Annual membership program offering exclusive partner benefits including Helvetia insurance advantages, Audi/Opel vehicle discounts, and member-only access to Swiss-Ski services.
• Club Zone Online portal for Swiss-Ski affiliated clubs providing administrative tools, competition registration, and club management features.
• Snowactive Member benefit program offering discounts and advantages for Swiss-Ski members at various partner companies.
• KWO Competition Organization Platform Competition organization platform serving as a work tool for officials, organizers, and Swiss-Ski competitors, managed by the Commission for Competition Organization (KWO/COC).

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered main partner, premium partner, gold partner, minor and core.

• Sunrisemain partnerGTM or Marketing PartnerSunrise is the Main Partner of Swiss-Ski, providing primary telecommunications sponsorship and visibility across Swiss-Ski platforms and events.
• Raiffeisenpremium partnerGTM or Marketing PartnerRaiffeisen is a Premium Partner of Swiss-Ski, offering banking and financial services sponsorship with member benefits for Swiss-Ski members.
• Helvetiapremium partnerGTM or Marketing PartnerHelvetia is a Premium Partner providing exclusive insurance advantages and products for Swiss-Ski members as part of member benefit offerings.
• BKWpremium partnerGTM or Marketing PartnerBKW is a Premium Partner of Swiss-Ski, providing energy and infrastructure sponsorship to the organization.
• Audigold partnerGTM or Marketing PartnerAudi is a Gold Partner offering exclusive member discount programs (MemberPlus conditions) for Swiss-Ski members on vehicle purchases and services.
• OpelminorGTM or Marketing PartnerOpel provides vehicle discount offers (5-10% on all Opel models) for Swiss-Ski members as part of member benefit programs.
• FIS (International Ski Federation)coreStrategic or Co-development PartnerFIS is the international governing body for ski and snowboard competitions. Swiss-Ski works with FIS to organize World Cup events including the Crans-Montana races, with FIS CEO Urs Lehmann coordinating event protocols.
• Crans-Montana Organizing CommitteecoreStrategic or Co-development PartnerLocal organizing committee for World Cup races in Crans-Montana. Led by CEO Didier Defago (2010 Olympic downhill gold medalist), working with Swiss-Ski and FIS to coordinate events.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Deutscher Skiverband (DSV): Germany's national ski federation with a comparable multi-discipline mandate across Alpine, Nordic, ski jumping, biathlon, snowboard, and freestyle. Closest structural analog to Swiss-Ski with similar member-based sponsorship and World Cup event operations.
• Österreichischer Skiverband (Austrian Ski Federation): Austrian national ski federation that is the historic benchmark for Alpine ski commercial success. Operates a similar federation model with national teams, World Cup organization, and tiered sponsorship across Alpine and Nordic disciplines.
• Federazione Italiana Sport Invernali (FISI): Italian Winter Sports Federation governing Alpine, Nordic, snowboard, and freestyle disciplines under a comparable national federation structure with member clubs, World Cup events, and federation-aligned sponsorships.
• Fédération Française de Ski (FFS): French national ski federation with parallel mandate across Alpine, Nordic, freestyle, and snowboard disciplines. Directly comparable membership, talent development, and event organization structure within European ski sport governance.
• Norges Skiforbund (Norwegian Ski Federation): Norwegian national ski federation covering cross-country, Alpine, ski jumping, biathlon, and freestyle. Functions as a structural peer to Swiss-Ski in cross-country dominant Alpine-complementary Nordic nation governance.
• US Ski and Snowboard: U.S. national governing body for skiing and snowboarding across all competitive disciplines. Operates the same multi-discipline federation model with national teams, talent pathways, and tiered commercial partnerships in a large consumer market.

Broad incumbents

• FIS (International Ski and Snowboard Federation): International governing body for skiing and snowboarding. Counterparty/regulator rather than competitor, but oversees the rules, calendar, and World Cup licensing structure within which Swiss-Ski's event operations sit.

Others

• Swiss Olympic: Swiss National Olympic Committee umbrella organization under which Swiss-Ski operates. Adjacent enabling organization that governs elite sport funding, athlete carding, and Olympic qualification pathways relevant to Swiss-Ski.
• Helvetia Insurance: Premium partner of Swiss-Ski providing insurance advantages to federation members. Comparable enabling ecosystem participant — large sponsor that ties its brand to snow sports in Switzerland, analogous to other national federation sponsors globally.
• Sunrise Communications: Swiss telecom operator and Main Partner of Swiss-Ski. Comparable enabling sponsor participant and adjacent ecosystem enabler for federation marketing inventory and member benefits across the Swiss sports sponsorship market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/swissskiteam
• YouTubeyoutube.com/channel/UCBAngxhvwo4b9ykfGaiBMVA
• Facebookfacebook.com/SwissTelemarkTeam
• LinkedInlinkedin.com/company/swiss-ski
• Instagramswiss-ski.ch/social-media-kanaele
• TikToktiktok.com/@swissskiofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swiss ski