What Sunrise Communications does

Sunrise Communications, operating legally as Sunrise GmbH, is a privately held Swiss telecommunications provider headquartered at Thurgauerstrasse 101B in Glattpark (Opfikon), Canton of Zurich, and led by CEO André Krause. The company serves Swiss residential (Privatkunden) and business (Geschäftskunden) customers with mobile, home internet, digital TV, home security, device financing, streaming distribution, and insurance products, marketed under the Sunrise master brand and retained sub-brands including Yallo, Lebara, MySports, swype, CHmobile, and UPC. Sunrise operates Switzerland's largest 5G mobile network including 5G Standalone (SA) coverage and a fiber-optic (Glasfaser) broadband footprint, winning the connect Mobilfunknetztest 2025 and connect Breitbandtest 2025 ÜBERRAGEND (Outstanding) designations for the second consecutive year.

The core technology stack combines a 5G SA mobile network, fiber and 5G home broadband, a proprietary Connect Box 3 modem, and the Sunrise TV App distributed across Samsung Smart TV (Tizen), LG WebOS, Android TV, Apple TV, Fire TV, iOS, Android, and web (with Chromecast and AirPlay casting). The My Sunrise portal and app, Connect App, and Sunrise Mobilnetz App form a self-service ecosystem for billing, subscription management, home WiFi control, and network-quality testing (the last required under Swiss telecom law). Adjacent product lines include Sunrise Home Security (Basic and Complete tiers with RSPNDR-powered professional guard monitoring), Sunrise Insurance with Zurich as underwriting partner, Flex Upgrade and Smart Upgrade device financing, Family Benefit multi-SIM discounts, and loyalty via Sunrise Rewards.

The business model is overwhelmingly subscription-recurring: mobile plans start at CHF 29.90/month, internet and TV bundles from CHF 29.90/month, Home Security Basic at CHF 19.90/month (Complete at CHF 29.90), with annual contract options. Hardware revenue comes from device sales and financing (iPhone, Samsung Galaxy, MacBook Air, smartwatches), while affiliate and referral revenue is generated by distributing Disney+, YouTube Premium, HBO Max, MySports, and Zurich insurance products. Go-to-market is hybrid direct-to-consumer via sunrise.ch and the My Sunrise portal, supplemented by Sunrise Shops physical retail, 0800 telesales hotlines, app store distribution, and a dedicated sunrise.ch/business enterprise channel. The company operates in four languages (German, French, Italian, English) targeting the Swiss domestic market only.

Name

Sunrise Communications

Legal name

Sunrise GmbH

Website

https://sunrise.ch

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Sunrise Communications is a privately held Swiss telecom operator (Sunrise GmbH) providing mobile, fiber/5G home internet, TV, home security, device financing, streaming, and insurance to Swiss residential and business customers via Switzerland's largest 5G SA network.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Wireless Telecommunications Carriers (except Satellite) (517112), Wired Telecommunications Carriers (517111), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Radiotelephone Communications (4812), Cable & Other Pay Television Services (4841), Communications Services, Nec (4899)

akta.pro primary industry

Remote Unlock & Visitor Management (Mobile Credentials/Packages) (HSAHAIAL)

akta.pro secondary industries

Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC) (MPAHAJAK), Mobile Roaming & Interconnect Services (roaming hubs, IREG/TADIG, clearing) (HDAIAEAE)

Keywords

• Mobile subscriptions
• Home internet
• Digital television
• Home security
• Telecommunications services

Headquarters

HQ city

Opfikon

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Mobile Subscriptions: Monthly recurring subscription revenue from mobile voice and data plans, including postpaid (Swiss Connect Mobile, Sunrise Young, Iconic Bundle), prepaid, and data-SIM/extra-SIM offerings. Revenue is recurring per subscription, billed monthly, with upsell through device bundling (Flex Upgrade, Smart Upgrade) and optional add-ons (roaming, insurance, security). Family Benefit and multi-SIM discounts drive multiple subscriptions per household.
2. Internet & TV Bundles: Monthly recurring revenue from internet (fiber, 5G home broadband) and TV (Sunrise TV) subscriptions, sold individually or as bundled packages (Internet & TV, Kombi-Abo combining Internet, TV & Mobile). TV services include replay, startover, cloud recording, and premium add-ons (Premium Plus, MySports, language packs). Subscriptions are billed monthly with annual contract options.
3. Device Sales & Financing: One-time revenue from sale of smartphones (iPhone, Samsung Galaxy), tablets, smartwatches, and accessories, sold at full price or via device financing plans (Flex Upgrade, device installments). Trade-in/buyback programs also contribute. Devices are bundled with subscriptions at promotional prices (e.g., free MacBook Air, free AirPods Pro 3, free Samsung TV with select subscriptions) to drive subscription attachment.
4. Home Security Services: Monthly recurring revenue from Home Security service tiers (Basic at CHF 19.90/month, Complete at CHF 29.90/month), plus one-time hardware starter set sales (CHF 229.90). Professional installation available as an add-on service (CHF 150). Revenue is recurring per subscription with upsell potential for additional accessories.
5. Streaming & Entertainment: Revenue share and distribution fees from third-party streaming services (Disney+, YouTube Premium, HBO Max, MySports, Canal+) offered through Sunrise's TV platform. These services are distributed via Sunrise's TV App and channel lineup, generating referral/affiliate revenue and reducing churn by creating a comprehensive entertainment ecosystem.
6. Roaming & International Services: Usage-based and subscription-add-on revenue from international roaming services, roaming data packages, and international calling rates. Roaming options (Roaming World) and data packages for use abroad contribute additional revenue to mobile subscriptions. Travel roaming packages (starting from 7.90/month) are offered as add-ons.
7. Insurance Products: Sunrise offers insurance products (home assistance, device protection) in partnership with Zurich. Insurance revenue flows through Sunrise's account, with Sunrise acting as distributor. Sunrise Insurance products are marketed alongside telecommunications subscriptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels10 records

Core offering

Sunrise Communications is a Swiss telecommunications provider that sells mobile subscriptions (voice, data, SMS, 5G SA), home internet (fiber and 5G broadband), digital TV (Sunrise TV with 280+ channels, replay, cloud DVR, multi-profile streaming), and home security services (Basic and Complete tiers with RSPNDR-monitored professional guard response). The company bundles these services via Kombi-Abo (Internet + TV + Mobile) packages and offers device financing (Flex Upgrade, Smart Upgrade), insurance referrals (Zurich), and a loyalty program (Sunrise Rewards). Distribution is via owned digital channels (sunrise.ch, My Sunrise), physical Sunrise Shops, and 0800 telesales hotlines across Switzerland.

Product overview

Sunrise Communications is Switzerland's second-largest telecommunications provider, operating as Sunrise GmbH and offering a comprehensive portfolio of consumer and business services. The core product suite consists of mobile plans (voice, data, SMS, 5G SA), home internet (fiber, broadband), and digital TV (via the Sunrise TV App and TV Box). Key customer-facing digital products include the My Sunrise self-service portal/app for account and subscription management, the Sunrise TV App for multi-screen streaming on Smart TVs (Samsung Tizen, LG WebOS), streaming devices (Apple TV, Fire TV, Android TV), and mobile/web, and the Connect App for home WiFi network management with the Connect Box 3. Additional value-added services span home security (Home Security Basic and Complete with professional guard monitoring via RSPNDR and Zurich insurance partnership), roaming, eSIM, Wi-Fi Calling, device financing (Flex Upgrade, Smart Upgrade), family discounts (Family Benefit), and loyalty programs (Sunrise Rewards). The company also distributes a wide range of consumer devices including smartphones (Apple iPhone, Samsung Galaxy), tablets, smartwatches, and smart home accessories. Services are marketed under sub-brands including Sunrise Young, Iconic Bundle, Up TV M, Basic TV, and Sunrise Protect, alongside insurance products offered through Sunrise Versicherungen.

Differentiator

Problem solved

Functional benefit

Brands

• Sunrise Young: Youth-oriented mobile plan for customers under 27 years old
• Sunrise Rewards
• Sunrise Home Security
• Sunrise Protect
• Sunrise Pay
• Sunrise Smart Protect
• Sunrise Call Protect

Products and services

• Sunrise Mobile Subscriptions (Swiss Connect Mobile) Postpaid mobile subscription plans (Swiss Connect Mobile) offering mobile voice, data, and SMS on the Sunrise 5G SA network, with optional eSIM, Wi-Fi Calling, Family Benefit discounts, and Flex Upgrade device financing. Targeted at Swiss residential and business customers.
• Sunrise Prepaid Mobile prepaid plans offered as an alternative to postpaid subscriptions, including prepaid devices and data add-ons. Customers pay for usage without a long-term contract.
• Sunrise Internet (Home Broadband) Home broadband internet connectivity via fiber-optic (Glasfaser) and 5G home broadband, offered as standalone internet plans or in combination with TV and mobile bundles. Includes the Connect Box 3 modem and Smart WiFi Extender/Connect Pods mesh options.
• Sunrise TV Digital television service offering 280+ channels in the base package, with replay, startover, cloud DVR, multi-profile (up to 6), and multi-device streaming (up to 5 simultaneous, 3 for pay TV). Available standalone or bundled with internet and mobile via Kombi-Abo.
• Kombi-Abo (Internet + TV + Mobile Bundle) Combined triple-play bundle offering Internet, TV, and Mobile subscriptions in a single package, providing cost savings versus separate subscriptions. Targeted at Swiss residential customers seeking a single bill.
• Sunrise Home Security Intelligent home alarm system with hardware kits (Starter Set CHF 229.90) and subscription monitoring tiers (Basic CHF 19.90/month; Complete CHF 29.90/month). Complete includes 24/7 Swiss-certified security guard response via RSPNDR (arrival under 30 minutes) and Sunrise Home Assistance by Zurich insurance. Supports geofencing, smart routines, real-time video, and up to 160 alarm accessories per installation.
• Sunrise Young Mobile Plan Dedicated mobile subscription plan for customers under 27 with reduced pricing, 50% SBB half-fare discount on Swiss Federal Railways, and youth-oriented service features including eSIM availability.
• Sunrise Roaming International roaming services, roaming data packages, and international calling rates for customers traveling abroad. Travel roaming packages start from CHF 7.90/month, with data packages usable for up to 12 months. 5G roaming supported.
• Sunrise Insurance Insurance products offered in partnership with Zurich, including device insurance/protection and home assistance coverage, bundled with telecommunications subscriptions. Sunrise acts as the distributor.
• Streaming Add-ons (Disney+, YouTube Premium, HBO Max, MySports) Third-party streaming services (Disney+, YouTube Premium, HBO Max, MySports) distributed through Sunrise's TV app and subscription ecosystem. Disney+ offered free for 6 months with select subscriptions; MySports sports package from CHF 29.90/month.
• Flex Upgrade / Smart Upgrade Device Financing Device financing programs that allow customers to receive the latest smartphones (iPhone, Samsung Galaxy) at discounted monthly rates or bundled with half-price mobile subscriptions (Flex Premium Bundle). Includes trade-in/buyback options.
• Sunrise Business Services (Geschäftskunden) Business telecommunications and ICT solutions for Swiss businesses, including business mobile plans, internet connectivity, TV for business premises, and integrated ICT services. Served through a dedicated business division with field sales and account management.
• Smart WiFi Extender / Connect Pods Mesh WiFi devices that extend wireless coverage throughout the home, managed via the Connect App or Sunrise Smart WiFi App. Sold as add-on to Sunrise Internet subscriptions.
• Sunrise Rewards Loyalty Program Sunrise's proprietary customer loyalty program offering exclusive benefits, experiences, and promotional offers to enrolled customers. Integrated into My Sunrise for redemption.

Quantifiable outcome

• 5G network coverage across Switzerland — largest 5G network in the country
• +5 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability2 records

Feature15 records

Partnerships

Twelve partnerships are on record, tiered core, supporting and minor.

• RSPNDRcoreTechnology or IntegrationRSPNDR provides the technology platform behind Sunrise Home Security's professional guard monitoring service. RSPNDR operates a digital platform connecting Swiss-certified security companies, enabling automated dispatch of the nearest available guard based on real-time location. Guards receive intervention details on mobile devices and coordinate response. Sunrise Home Security Complete leverages RSPNDR's network for 24/7 Swiss-certified security guard intervention with guaranteed response in under 30 minutes.
• Zurich Insurance (Zurich Versicherung)coreStrategic or Co-development PartnerZurich provides insurance and home assistance services integrated into Sunrise Home Security Complete. Services include: Sunrise Home Assistance by Zurich — 24/7 emergency support for incidents (burglary, lockouts, building system breakdowns), psychological support after burglary, key service, and building system breakdown assistance up to CHF 1,000 per event. Insurance terms are detailed in the Allgemeine Versicherungsbedingungen (AVB) - Zurich document on sunrise.ch.
• Disney+supportingChannel Partner/ Reseller/ DistributorSunrise distributes Disney+ to its customer base as part of its TV/entertainment ecosystem. Disney+ is offered with 6 months free to Sunrise customers with select subscriptions, serving as a customer acquisition and retention lever. Sunrise acts as a reseller/distribution partner for Disney+ in Switzerland.
• YouTube PremiumsupportingChannel Partner/ Reseller/ DistributorSunrise distributes YouTube Premium as part of its entertainment offering, newly available through the Sunrise TV App and Sunrise subscription ecosystem. Serves as a content partnership to enhance the entertainment value proposition for Sunrise customers.
• HBO MaxsupportingChannel Partner/ Reseller/ DistributorSunrise distributes HBO Max as part of its TV/entertainment offering, newly available through the Sunrise TV App and subscription ecosystem. Expands the premium streaming content available to Sunrise customers.
• MySportssupportingChannel Partner/ Reseller/ DistributorMySports sports channel package available as an add-on to Sunrise TV subscriptions, priced from 29.90/month. MySports AG's terms and conditions govern the sports content offering. Sports channels can be streamed on up to 1 simultaneous device within pay-channel limits.
• Swiss SkisupportingGTM or Marketing PartnerSunrise is the official partner of Swiss Ski, Switzerland's national skiing federation. The partnership provides Sunrise with brand association with Swiss sporting excellence, co-marketing opportunities, and promotional activities (e.g., Swiss Ski branded devices and offers on sunrise.ch).
• SBB (Swiss Federal Railways)supportingGTM or Marketing PartnerSunrise offers 50% discount on SBB half-fare card with Sunrise Young subscriptions for customers under 27. This partnership integrates public transport benefits with mobile subscriptions, targeting young Swiss consumers with a compelling value add.
• SamsungsupportingGTM or Marketing PartnerSamsung devices (Galaxy Z series, Galaxy S26 Ultra, Galaxy A series, Galaxy Watch, TVs) are featured prominently on sunrise.ch as bestsellers with promotional pricing. Samsung TV is gifted with select Sunrise internet subscriptions. Sunrise runs joint promotional campaigns (Summer Deals, Super Deals) featuring Samsung products.
• ApplesupportingGTM or Marketing PartnerApple devices (iPhone 17 Pro, iPhone 16, MacBook Air, iPads, Apple Watch, AirPods) are featured as flagship products on sunrise.ch with promotional pricing. MacBook Air is gifted with select subscriptions, AirPods Pro 3 gifted with select mobile subscriptions. Joint promotional campaigns drive device attachment to subscriptions.
• blue Entertainment AGminorChannel Partner/ Reseller/ DistributorBlue Entertainment AG is referenced in Sunrise's legal terms (AGBs) as a content provider for entertainment services. Its terms and conditions apply to its offerings distributed through Sunrise.
• Intrum AGminorOthersIntrum AG (based in Schwerzenbach, Switzerland) is used by Sunrise for credit checks (Bonitätsprüfung) during the contract onboarding process. Sunrise also shares data about non-contractual or fraudulent behavior with Intrum and other third-party credit agencies. This is a standard B2B debt collection/credit scoring partnership.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Orange: Orange is a major European telecom incumbent offering mobile, fixed broadband, IPTV, and enterprise services. Its triple-play bundles, fiber rollouts, and content partnerships mirror Sunrise's multi-service consumer strategy.
• Vodafone: Vodafone is a global telecom incumbent with extensive European mobile and fixed-line operations. Comparable to Sunrise as a multi-service carrier operator with mobile, broadband, TV, and IoT offerings across multiple European markets.
• Telefonica: Telefonica operates O2 across European markets with mobile, fiber, and TV services. Comparable as an integrated telecom operator with overlapping consumer bundle products and 5G network investment programs.
• Deutsche Telekom: Deutsche Telekom operates T-Mobile and fixed-line services across Europe with bundled mobile/internet/TV offerings and aggressive 5G rollout — analogous to Sunrise's integrated consumer telecom model but at much greater scale.
• Liberty Global: Liberty Global is a major cable and broadband operator across Europe (Virgin Media O2, Telenet, VodafoneZiggo). Previously owned both Sunrise and UPC, and operates similar converged cable/mobile/broadband business models.

Direct peers

• Salt Mobile: Salt is the third Swiss mobile network operator (now owned by Iliad/Free) competing directly with Sunrise on mobile plans, prepaid, and broadband in Switzerland. Closest direct peer in market positioning and scale.
• Swisscom: Swisscom is Switzerland's incumbent telecom operator offering mobile, fixed broadband, TV, and ICT services across the same Swiss market as Sunrise. They are Sunrise's primary direct competitor across all consumer and enterprise segments.

Regional players

• KPN: KPN is the Dutch incumbent telecom with mobile, fiber, and TV services in the Netherlands. Comparable to Sunrise as a converged national operator serving a small European market with bundled consumer and enterprise offerings.
• Proximus: Proximus is Belgium's incumbent telecom offering mobile, fiber, TV, and ICT services. Analogous to Sunrise as a national integrated telecom operator serving a small Western European market with similar product breadth.
• Telenet: Telenet is a Belgian cable broadband and mobile operator owned by Liberty Global. Comparable to Sunrise in scale and as a converged cable/mobile operator with bundled TV, broadband, and mobile services in a small European country market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/sunrise_de
• YouTubeyoutube.com/user/SunriseSpots
• Facebookfacebook.com/SunriseCH
• LinkedInlinkedin.com/company/sunrisegmbh
• Instagraminstagram.com/sunrise_schweiz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunrise Communications