Society Tea
Society Tea is an India-based, privately held tea brand founded in 1990 that sells loose-leaf tea, instant premixes, iced tea, pickles, and dairy products directly to consumers via its own e-commerce storefront and a dedicated US online store.
- Company typePrivate
- Founded1990
- HeadquartersParel, India
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Society Tea does
Society Tea is an India-based consumer goods company founded in 1990 that operates a direct-to-consumer e-commerce business selling tea and adjacent pantry products. Its core offering spans traditional leaf tea, CTC dust tea, ready-to-drink iced tea, green tea, masala and flavoured teas, and single-serve tea bags, alongside a proprietary Hasmukhrai CTC sub-brand. The company has extended into instant formats (one-minute tea, masala and elaichi premixes, instant coffee) and complementary grocery lines including Spice Secrets pickles and chutneys and a dairy range, sold individually, in multi-packs, or in curated bundles with promotional discounts of 10-30%.
The business model is purely transactional B2C: the company explicitly states it does not collect GSTIN and cannot issue B2B invoices, channeling all sales through its own Shopify-based storefront at societytea.com, a dedicated US Stores page, and a physical store-locator network in India. Marketing relies on owned digital channels including a YouTube cultural-content initiative ('Sounds of Society'), a 'Chai Break' blog, email newsletter capture, and social media, supported by a WhatsApp customer-support line. There is no disclosed proprietary technology, no AI/ML capabilities, no partnerships or M&A activity, no funding history, and no disclosed financial metrics, indicating a privately held, self-operated consumer brand rather than a venture-backed growth company.
Society Tea firmographics
Firmographics- Name
- Society Tea
- Website
- https://shop.societytea.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Society Tea is an India-based, privately held tea brand founded in 1990 that sells loose-leaf tea, instant premixes, iced tea, pickles, and dairy products directly to consumers via its own e-commerce storefront and a dedicated US online store.
- Ownership category
- akta.pro rank
Society Tea industry classification
Industry- Product category
- Tea & Beverages
- NAICS
- Coffee and Tea Manufacturing (311920), Other Specialty Food Retailers (44529)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)
- akta.pro secondary industries
- Ready-to-Drink (RTD) Tea (CRADAHAD), Instant Tea, Tea Extracts & Concentrates Manufacturing (AFAFADAH), Tea Blending & Flavoring (AFAFADAG), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
Keywords
Where Society Tea is headquartered
LocationHeadquarters
- HQ city
- Parel
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Society Tea business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Retail Tea and Beverage Sales: Direct consumer sales of tea products (leaf tea, dust tea, iced tea, green tea, flavoured tea, tea bags), instant beverages (premixes, one-minute tea, instant coffee), and related products (spice secrets/pickles/chutneys, dairy products). Revenue is generated through one-time purchase transactions of physical products sold via e-commerce storefront with promotional discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Society Leaf Tea Pouch - Pack of 2 |
| Unit Pricing | Pay-as-you-go | Society Leaf Tea Pouch - Pack of 2 (Larger) |
| Unit Pricing | Pay-as-you-go | Society Leaf Tea Jar - Pack of 2 |
| Unit Pricing | Pay-as-you-go | Masala Tea Pouch - Pack of 2 |
| Unit Pricing | Pay-as-you-go | Society Elaichi-Adrak Tea Pouch - Pack of 3 |
| Unit Pricing | Pay-as-you-go | Hasmukhrai CTC Leaf - Pack of 3 |
| Unit Pricing | Pay-as-you-go | OMT Elaichi Premix - Pack of 2 |
| Unit Pricing | Pay-as-you-go | Masala Tea Pouch - Pack of 2 |
| Unit Pricing | Pay-as-you-go | Society Elaichi-Adrak Tea Pouch - Pack of 2 |
| Unit Pricing | Pay-as-you-go | Society OMT Masala Instant Premix Tea Jar - Pack of 2 (500g x 2) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Society Tea product offering
Product offeringCore offering
Society Tea manufactures and sells a wide range of tea and beverage products directly to consumers via its own e-commerce storefront. Its core line covers traditional leaf tea, CTC dust tea, masala tea, green tea, flavoured teas (elaichi-adrak), ready-to-drink iced tea, and tea bags, complemented by an instant product line including one-minute tea, premixes (masala and elaichi), and instant coffee. Beyond teas, the company offers a Spice Secrets range of pickles and chutneys and a daily dairy line, with curated bundles sold at promotional discounts.
Product overview
Society Tea is a B2C e-commerce business selling a diverse portfolio of tea products and complementary food items. The core offering centers on traditional and flavoured teas available in multiple formats: loose leaf tea (leaf tea and dust tea), tea bags, and ready-to-drink iced tea. The instant product line includes one-minute teas, premixes (masala and elaichi flavours), and instant coffee. Beyond teas, the company has expanded into the Spice Secrets sub-brand featuring pickles and chutneys, and offers a dairy product line. Products are sold as individual items, multi-packs, or curated bundles. The business operates primarily as a direct-to-consumer online retail operation.
Differentiator
Problem solved
Functional benefit
Products and services
- Society Leaf Tea
Companies that use Society Tea
Customer profileSegments2 records
Ideal customer profiles2 records
Society Tea technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Society Tea partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights5 records
Society Tea competitors and assessment
Company assessmentDirect peers
- Wagh Bakri Tea Group: One of India's largest packaged tea brands competing directly in CTC leaf, dust, and premium tea segments. Closely comparable to Society Tea on product format, Indian mass-market positioning, and blended tea offerings.
Broad incumbents
- Tata Consumer Products (Tata Tea): India's largest tea company and a Tata Group flagship with Tata Tea, Tetley, and Chakra Gold brands. Comparable as a broad Indian tea incumbent that overlaps Society Tea on leaf, dust, and premium tea SKUs at much larger scale.
- Brooke Bond (Hindustan Unilever): HUL's tea portfolio (Brooke Bond, Red Label, Taj Mahal, 3 Roses) is the dominant Indian mass-market tea franchise. Comparable on product breadth, channel reach, and flavoured-tea variants (e.g., Red Label masala) that mirror Society Tea's flavoured tea line.
- Dilmah: International single-origin tea brand with broad leaf, bagged, green, and flavoured tea portfolios and global retail presence. Comparable to Society Tea on multi-format tea and presence in retail and foodservice channels.
- Twinings: Long-established British tea brand with broad leaf, bagged, and flavoured tea portfolio sold globally through retail and foodservice. Comparable to Society Tea on flavoured tea blends, bagged formats, and international retail reach.
- Lipton (Unilever): Global mass-market tea brand with leaf, bagged, and iced tea products in nearly every market. Comparable to Society Tea on iced tea RTD, tea bag SKUs, and broad mass-market tea positioning at much larger scale.
Emerging players
- Vahdam Teas: India-origin D2C tea brand selling premium loose-leaf, green, and chai blends globally via its own e-commerce site. Highly comparable to Society Tea in D2C-first model, Indian heritage, and diaspora-led international expansion strategy.
- Teabox: India-based D2C specialty tea brand focused on fresh-from-origin Darjeeling, Assam, and Nilgiri teas sold online. Comparable to Society Tea's premium tea positioning and direct online distribution model, though skews more premium/single-origin.
- Harney & Sons: US-based specialty tea brand selling loose-leaf, bagged, and iced tea via its own D2C site and wholesale channels. Comparable to Society Tea on tea-format breadth (leaf, bagged, iced) and DTC + physical retail distribution.
Regional players
- Wagh Bakri Premium / New Tea Co. competitors (e.g., Girnar, Typhoo): Established packaged tea brands competing in mass and premium leaf/bagged tea; Typhoo is UK-rooted with similar breadth. Comparable to Society Tea on packaged leaf and bagged tea, though Typhoo's primary market is the UK rather than India.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks1 record
Key highlights6 records
Customer concentration
Society Tea social profiles
Digital presenceSociety Tea financial estimates
Financial estimateRevenue estimate
Valuation estimate
Society Tea leadership team
Management profileNumber of profiles
Society Tea funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Society Tea M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Society Tea
What does Society Tea do?
Society Tea manufactures and sells a wide range of tea and beverage products directly to consumers via its own e-commerce storefront. Its core line covers traditional leaf tea, CTC dust tea, masala tea, green tea, flavoured teas (elaichi-adrak), ready-to-drink iced tea, and tea bags, complemented by an instant product line including one-minute tea, premixes (masala and elaichi), and instant coffee. Beyond teas, the company offers a Spice Secrets range of pickles and chutneys and a daily dairy line, with curated bundles sold at promotional discounts.
Is Society Tea a public or private company?
Society Tea is a private company. It is classified as unknown and is currently operating.
When was Society Tea founded?
Society Tea was founded in 1990. It employs 101 to 250 people.
Where is Society Tea based?
Society Tea is headquartered in Parel, India, in the Asia region.
How does Society Tea make money?
One revenue line is on record: retail Tea and Beverage Sales.
Who are Society Tea's main competitors?
Wagh Bakri Tea Group is listed as a direct peer. Broad incumbents are Tata Consumer Products (Tata Tea), Brooke Bond (Hindustan Unilever), Dilmah, Twinings and Lipton (Unilever). Emerging players are Vahdam Teas, Teabox and Harney & Sons. Wagh Bakri Premium / New Tea Co. competitors (e.g., Girnar, Typhoo) is listed as a regional player.
Does Society Tea have an API?
No public API is recorded for Society Tea.
What industry is Society Tea in?
Society Tea's product category is Tea & Beverages. Its primary akta.pro industry code is CRADAHAE, Tea (Leaf, Bagged, Instant, Concentrates), with a secondary code of CRADAHAD, Ready-to-Drink (RTD) Tea. Its NAICS code is 311920 and its SIC code is 2090.