Ecom Oy

What Ecom Oy does

Ecom Oy is a Finnish software company founded in 1995 that builds and sells a SaaS-based operations and financial management platform purpose-built for LVI (HVAC), electrical, and construction SMBs in Finland. The product, branded Finago Ecom since the 2025 formation of the Finago group (a merger of Accountor Software, Heeros, and 24SevenOffice with KKR as majority owner), covers project management, vertical-specific quotation calculation, sales and purchase invoicing, work order management, time tracking, payroll, inventory, cash register, and automated regulatory reporting to the Finnish Tax Administration (Verohallinto). Underlying the platform is a domain-specific data layer combining pre-loaded LVIS product catalogs, wholesaler price lists (Sonepar, Rexel, Onninen, Ahlsell, Dahl), STUL-standard inspection forms, and integration with Granlund's LVI calculation register, all delivered via browser and native iOS/Android apps (Ecom Webi) with API-based handoff to Finnish accounting systems.

Name

Ecom Oy

Legal name

Ecom Oy

Website

https://ecom.fi

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Ecom Oy is a Finnish SaaS provider of operations and financial management software purpose-built for LVI (HVAC), electrical, and construction SMBs, serving approximately 2,500 Finnish companies as a subsidiary of the Finago group (KKR-backed).

Ownership category

akta.pro rank

Product category

Construction Industry Financial Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

ERP Extensions & Add-ons (CPQ, Billing, Revenue Management) (HDAEAEAO)

akta.pro secondary industries

Order-to-Cash (O2C) Operations (Order Admin, Credit, Invoicing, Collections Handoff) (BPAAAGAK), Accounts Payable Automation & Supplier Payments (FSAGAJAD)

Keywords

• Financial management software
• Construction industry software
• HVAC billing software
• Field service management
• Project management software

Headquarters

HQ city

Turku

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Software Subscription (SaaS) - Core Platform: Monthly or annual subscription fees for access to the Finago Ecom software platform, billed per user role (primary user/admin vs. employee). Tiered plans (Free, Basic, Pro, Premium) determine feature scope and invoice volumes. The Free tier allows 10 invoices/year at no charge. The Basic plan charges per transaction (€2.99/document). Pro and Premium charge monthly per user.
2. Transaction Fees (E-com Basic): The Ecom Basic plan is structured as a per-transaction/document fee (€2.99 per document) rather than a fixed monthly subscription, targeting freelancers and occasional job workers. This creates a usage-based revenue component alongside the subscription tiers.
3. Add-on / Supplementary Services: Additional revenue from optional services including Ecom Webi (mobile app, €15–18/month per user), Ecom Serveri (€44/month per user), Ecom Multi-Bank (€18/month), Ecom File Cloud / Tiedostopilvi (€11 + €4.50 per license), Ecom Archive Service (€23/month for Ecom users, €31 for others), invoice financing (Kassaturva, commission-based), and printing/mailing services for paper invoices.
4. Electronic Invoice Transmission Fees: Fees charged per electronic invoice sent or received. Network e-invoice or email invoice sending: €0.67 per invoice. Purchase invoice receipt as e-invoice: €0.67. Scanning service for paper invoices: €1.99/receipt plus €0.19/page. Paper mail (Posti Economy/Priority) with surcharges for additional pages and color printing. This is a per-transaction revenue stream.
5. Payroll Service Revenue: Revenue from integrated payroll processing via Procountor. Free to activate, with a per payslip transmission fee of €0.41 per payslip sent to employee's bank.
6. Ecom Taloushallinto Bundled Package: The Ecom Taloushallinto bundle (€112/month for primary user + €18/month per employee) includes accounting software access (Procountor) bundled with the Ecom platform, representing a higher-ARPU package for larger SMEs.
7. Ecom Tilit (Accounting Firm Services): Subsidiary Ecom Tilit Oy provides full accounting firm/tax agency services tailored for LVIS and construction companies, generating service fee revenue from accounting, tax filing, and advisory services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Ecom Oy provides Finago Ecom, a SaaS-based ERP and operations management platform built specifically for Finnish LVI (HVAC), electrical, and construction companies. The software consolidates project management, LVI and electrical quotation calculation, sales invoicing and e-invoicing, purchase invoice processing, work orders, time tracking, inventory, payroll, and automated construction-sector regulatory reporting to the Finnish Tax Administration. Pricing is tiered (Free, Basic, Pro, Premium) with the Ecom Taloushallinto bundle adding Finago Procountor accounting; supplementary paid services include Ecom Webi mobile access, Ecom Serveri remote desktop, Ecom Monipankki bank connectivity, Ecom Tiedostopilvi cloud file storage, Kassaturva invoice financing, Verkkolaskupalvelu e-invoicing, and Tunnit time tracking. The subsidiary Ecom Tilit Oy provides accounting firm services for the same client base.

Product overview

Ecom Oy (now part of Finago) offers a portfolio of software products and services designed for Finnish LVI (HVAC), electrical, and construction companies. The core offering is Finago Ecom, a SaaS-based ERP and operations management system available in four pricing tiers (Free, Basic, Pro, Premium). Finago Ecom handles project management, quotation calculation (with electrical and LVI-specific modules), invoicing, purchase invoice processing, work orders, time tracking, inventory, and reporting. For companies needing full financial management, Finago Ecom Talous bundles Finago Ecom with Finago Procountor for accounting, payroll, and expense management. Additional add-on modules include Ecom Webi (mobile/field access), Ecom Serveri (remote desktop), Ecom Arkistopalvelu (project archive + construction reporting), Ecom Monipankki (multi-bank connectivity), Ecom Tiedostopilvi (cloud file storage), Kassaturva (invoice financing via Alisa Pankki), Verkkolaskupalvelu (e-invoicing via Maventa), Ropo's collection service, and Tunnit (standalone time tracking). The subsidiary Ecom Tilit Oy provides specialized accounting firm services.

Differentiator

Problem solved

Functional benefit

Brands

• Finago Ecom: Primary SaaS business management and invoicing software for LVI, electrical and construction industries
• Ecom Webi
• Ecom Serveri
• Ecom Monipankki
• Ecom Arkistopalvelu
• Ecom Tiedostopilvi
• Ecom Free
• Ecom Basic
• Ecom Pro
• Ecom Premium
• Ecom Taloushallinto
• Tunnit
• Kassaturva
• Finago Ecom Talous

Products and services

• Finago Ecom (Ecom Pro / Ecom Premium SaaS ERP) SaaS-based ERP and operations management platform for Finnish LVI, electrical, and construction companies. Covers project management, quotation calculation, sales invoicing and e-invoicing, purchase invoice processing, work orders, time tracking, inventory, payroll, and construction-sector regulatory reporting to the Finnish Tax Administration. Available in Free, Basic, Pro, and Premium pricing tiers.
• Finago Ecom Talous (Ecom Taloushallinto) Bundled financial management solution combining Finago Ecom operations management with Finago Procountor accounting, payroll, travel and expense, and cash management for larger Finnish HVAC and construction companies. Priced at €112/month primary user + €18/month per employee, plus optional LVI-sector features at +€11/month.
• Ecom Webi (mobile field access) Browser-based and iOS/Android mobile companion application to Finago Ecom for field workers and supervisors. Lets users create, edit, and track work orders, view customer and project information, log time entries, and capture location data from any device. Priced at €15-18/month per user.
• Ecom Serveri (Citrix remote desktop hosting) Citrix-based remote desktop hosting service for the Ecom software, providing centralized installation, automatic version updates, and daily backup (3-month retention) with weekly backups kept for 6 months. Priced at €44/month per user.
• Ecom Arkistopalvelu (construction archive + regulatory reporting) Cloud-based construction project archive service including project database, contract information, personnel and supplier registers, and automated submission of urakka (contract) and työntekijä (worker) notifications to the Finnish Tax Administration. Priced at €23/month for Ecom Taloushallinto users and €31/month for others; daily backup with 14-day retention.
• Ecom Monipankki (multi-bank connectivity) Multi-bank Web Services connectivity service enabling payment file sending, receipt of C2B/SEPA payment files, TITO statement retrieval, balance queries, and Finvoice data exchange with major Finnish banks. Setup €0; monthly fee €18/month.
• Ecom Tiedostopilvi (file cloud) Cloud-based file storage service integrated with Ecom software and Ecom Webi, automatically linking uploaded files to corresponding jobs, projects, and customers. Priced at €11/month base + €4.50/month per user license.
• Kassaturva (invoice financing) Invoice financing (factoring) service integrated directly into Finago Ecom, powered by Alisa Pankki. Businesses can receive cash immediately upon sending an invoice, with automatic receivables reconciliation in Ecom. Commission-based pricing with no fixed costs.
• Verkkolaskupalvelu (Maventa e-invoicing) Electronic invoicing service (Verkkolasku) using Maventa, built directly into Finago Ecom for sending and receiving e-invoices, email invoices, and paper invoices via print-to-mail (Posti), plus paper-to-e-invoice scanning through Apix. Pay-as-you-go per transmission.
• Tunnit (time tracking) SaaS-based time tracking and expense reporting service for recording, tracking, and approving employee work hours and expenses. Industry-agnostic, accessible via web browser, with built-in payroll category schemes and direct export to Finago Ecom, Ecom Palkanlaskenta, and Procountor.
• Ropo Maksumuistutus ja perintäpalvelu (reminder and collection service) Automated invoice reminder and debt collection service provided by Ropo, integrated into Finago Ecom. Activated directly from Ecom's settings and enables professional reminder sequences and collection management.
• Ecom Tilit (accounting firm services) Professional accounting firm services for Finnish HVAC, electrical, and construction companies, delivered by the wholly-owned subsidiary Ecom Tilit Oy within the Finago group. Covers bookkeeping, tax filing, and financial administration advisory tailored to LVIS/construction.

Quantifiable outcome

• Financial administration time reduced to approximately 20% of previous levels (one customer case: CT-Systems).
• +5 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability2 records

Feature18 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• Finago ProcountorcoreTechnology or IntegrationFinago Ecom is tightly integrated with Finago Procountor (the company's own accounting software). Accounting data transfers automatically via API — no separate transfer file is needed for Procountor users. Procountor handles bookkeeping, payroll, travel & expense, and cash management. Ecom Taloushallinto bundles both products together.
• Visma NetvisorcoreTechnology or IntegrationFinago Ecom transfers monthly accounting data directly to Visma Netvisor via API with a single click. Netvisor is one of the most widely used SMB accounting platforms in Finland.
• FennoacoreTechnology or IntegrationFinago Ecom transfers accounting data to Fennoa accounting software. Fennoa is a Finnish cloud-based accounting solution.
• GranlundflagshipStrategic or Co-development PartnerFinago Ecom has a strategic integration with Granlund's LVI Calculation Registry (~200,000 product packages for LVI estimating). The registry is seamlessly integrated into Finago Ecom's LVI quote calculation module. Joint webinars and co-marketing. The partnership enables LVI companies to perform accurate cost and margin calculations for tenders.
• RopocoreTechnology or IntegrationRopo provides automated reminder and collection services integrated directly into Finago Ecom (activatable from Settings > Integrations). The partnership helps LVIS and construction businesses manage late payments and reduce write-offs without manual follow-up.
• ApixcoreTechnology or IntegrationApix provides electronic invoice scanning services — paper invoices are scanned, data is extracted, and converted to e-invoices that feed directly into Finago Ecom. This is particularly valuable for Ecom's construction and LVIS customers who receive many paper invoices from suppliers.
• SoneparminorChannel Partner/ Reseller/ DistributorSonepar is one of the world's largest electrical wholesale distributors. Ecom has integrations with Sonepar's price catalog. Sonepar's sales staff may recommend Ecom to customers seeking integrated software solutions.
• RexelminorChannel Partner/ Reseller/ DistributorRexel is a global electrical wholesale distributor. Ecom integrates with Rexel's product price catalogs, enabling customers to pull Rexel pricing into their quotes and purchase records.
• OnninenminorChannel Partner/ Reseller/ DistributorOnninen is a major LVIS/Tech wholesale distributor in the Nordic region. Ecom integrates with Onninen's product catalog for price lookups and order management.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Heeros: Finnish financial management software company now merged into Finago, serving SMBs with accounting, payroll, and e-invoicing. Comparable because it was an acquisition-financed Finnish SaaS peer operating in the same market prior to consolidation under Finago/KKR.
• Visma Netvisor: One of the most widely used SMB accounting platforms in Finland with native API data transfer to Finago Ecom. Directly comparable because both target Finnish SMBs for invoicing, bookkeeping, and accounting — Visma Netvisor competes for the same customer's finance stack with a broader, less vertical product.
• Talenom: Finnish SaaS accounting and ERP platform listed on Nasdaq Helsinki, serving Finnish SMBs with bookkeeping, payroll, invoicing, and e-invoicing. Comparable as a Finland-only horizontal SaaS accounting competitor with public market scale and a fundamentally similar PLG-ish approach.
• Lemonsoft: Finnish SMB ERP/accounting suite (Lemonsoft Ohjelmistot) covering financials, payroll, e-invoicing, and CRM for Finnish SMBs. Comparable because it competes for the same horizontal Finnish SMB finance/ERP budget that Ecom's Taloushallinto bundle targets, though without Ecom's LVIS vertical depth.
• eTasku: Finnish e-invoicing and purchase invoice approval workflow tool, also part of the Finago brand family. Comparable as a Finnish B2B invoicing/integration product competing in the same AP/AR workflow space, now operating under shared Finago ownership.
• Finago Procountor: Sister product under the Finago group; Finnish SMB cloud accounting software with deep native API integration to Ecom (the company's own bundled taloushallinto offering pairs the two). Comparable because both serve Finnish SMB financial workflows, share the Finago/KKR parent, and compete for the same back-office budget.
• Visma Fivaldi: Finnish accounting software from Visma, supporting SMB payroll, invoicing, and bookkeeping. Comparable because Ecom exports monthly accounting data to Visma Fivaldi (a less deep file-based integration), making it a competing SMB finance stack in the same target market.

Broad incumbents

• Accountor Software (pre-merger / now Finago): Former Finnish accounting/ERP software group and Ecom's prior owner; now merged into Finago. Comparable as a Finnish SMB financial management software incumbent in the same vertical-customer intersection; remains an internal benchmark via shared Finago ownership.

Regional players

• Aditro (Visma-spolupráce): Nordic/Western European SMB accounting and payroll software (historically more present in Sweden and Norway). Comparable as a regional player in Nordic SMB financial software with partial Finnish coverage, operating adjacently to Ecom's LVIS-target niche.

Emerging players

• Visma Severa: Visma Group's project-based ERP/work-management product with invoicing and time tracking aimed at Nordic professional services. Comparable as an adjacent vertical-project-management SaaS in the Nordic region that competes for the same field-service/invoicing budget on a broader, less LVIS-tailored basis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EcomFi
• YouTubeyoutube.com/channel/UCX3mXoT3BkN9gIwB5Z4vP5g
• LinkedInlinkedin.com/company/finago-suomi
• Instagraminstagram.com/finagosuomi
• Facebookfacebook.com/ecom.fi

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecom Oy