Curators of Travel

What Curators of Travel does

Curators of Travel (私享旅行社股份有限公司) is a Taipei-headquartered online luxury travel agency founded in 2019 by Irwin Chen (陳泓佐) and David Yang (楊大儁), both former operators at Four Seasons Hotels (Sydney, Tahiti, Paris) and The Peninsula Paris. The company operates a digital-first luxury hotel booking platform with direct real-time connectivity to global hotel group inventory systems, enabling instant booking confirmation at over 1,000 luxury hotels worldwide — Taiwan's first such platform — and offering curated VIP benefits (automatic room upgrade when available, daily breakfast for two, $25–$100 USD F&B credit, late check-out/early check-in, and hotel loyalty program point accrual) comparable to or surpassing elite loyalty programs. Distribution combines a bilingual self-service website with a high-touch travel consultant team and a dedicated LINE customer service channel.

Beyond hotels, the portfolio spans a Luxury Cruises Collection (Silversea, Regent Seven Seas, Explora Journeys), a Super Yachts Collection (Orient Express Corinthian, Amangati, Emerald Kaia, guntû, Ritz-Carlton Yacht Collection, Four Seasons Yachts), Belmond luxury train journeys, and bespoke Curated Journeys including private island buyouts. Revenue is generated primarily through commissions on these bookings across roughly 30 preferred-partner programs (Virtuoso, Four Seasons Preferred Partner, Marriott STARS, Hyatt Privé, Rosewood Elite, Mandarin Oriental Fan Club, Belmond Bellini Club, Aman, Cheval Blanc, Bulgari, Capella, Dorchester, Kempinski, LHW, SLH, Accor, Hilton, IHG, and others) and through annual subscriptions to a four-tier Curator's Club membership (Standard free; Plus TWD 8,000/year; Premier TWD 36,000/year; Supreme by invitation).

The business operates from a Taipei headquarters at 6F-2, No. 35, Sec. 1, Chengde Rd with a parallel European team presence, serving customers across APAC (Taiwan, Japan, Thailand, Singapore, China, Hong Kong, Macau, Malaysia, Indonesia, Vietnam, Korea, Australia), Europe (UK, France, Italy, Spain), the UAE, the Maldives, and the US. The company is founder-owned, privately held, with no disclosed institutional investment or public listing.

Name

Curators of Travel

Legal name

私享旅行社股份有限公司 (Curators Travel Co., Ltd.)

Website

https://curatorstravel.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Curators of Travel is a Taipei-based online luxury travel agency offering direct real-time booking access to 1,000+ luxury hotels worldwide with curated VIP benefits, plus luxury cruise, superyacht, and bespoke journey services for high-net-worth travelers primarily across Asia.

Ownership category

akta.pro rank

Headquarters

HQ city

Taipei

HQ country

Taiwan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Luxury Hotel Booking Commissions: The company earns commissions on every luxury hotel booking made through its platform. The platform connects directly to global hotel groups, providing real-time availability and instant confirmation. Revenue is derived from commission arrangements with partner hotel groups and programs including Virtuoso, Four Seasons Preferred Partner, Marriott Bonvoy, Mandarin Oriental Fan Club, Rosewood Elite, IHG One Rewards, and others.
2. Luxury Cruise and Yacht Booking Services: The company facilitates bookings for luxury cruise lines (Silversea, Regent Seven Seas, Explora Journeys) and super yachts (Orient Express Corinthian, Amangati, Emerald Cruises, guntû, Ritz-Carlton Yachts, Four Seasons Yachts). Revenue is generated through commissions and service fees from cruise operators and yacht charter partners.
3. Membership Program Fees: The company operates a tiered membership program (Standard free, Plus TWD 8,000/year, Premier TWD 36,000/year, Supreme by invitation) offering escalating benefits including priority booking, dedicated consultants, price monitoring, curated journey planning, and exclusive perks. Membership fees represent an annual recurring revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Curators of Travel operates an online luxury hotel booking platform providing direct real-time connectivity to global hotel groups for instant confirmation across 1,000+ luxury hotels, accompanied by curated booking benefits (room upgrades, breakfast for two, hotel credit, loyalty point earning). Adjacent services include cruise bookings (Silversea, Regent Seven Seas, Explora Journeys), superyacht bookings (Orient Express Corinthian, Amangati, guntû, Ritz-Carlton Yacht Luminara), Belmond luxury train journeys, bespoke journey curation, and a tiered annual membership program (Curator's Club). Revenue is generated via commissions from hotel/cruise/yacht partners and subscription membership fees.

Product overview

Curators of Travel operates a platform-plus-services model anchored by an online luxury hotel booking platform that offers real-time availability and instant confirmation at over 1,000 global luxury hotels, combined with a Curated Journeys service for fully bespoke itineraries. Supporting these core offerings are a Luxury Cruises Collection (partnering with Silversea, Regent Seven Seas, and Explora Journeys), a Super Yachts Collection (featuring Orient Express Corinthian, Amangati, Emerald Kaia, guntû, Ritz-Carlton Yacht Luminara, and Four Seasons Yachts), and Belmond train journeys. The company also offers tiered Curator's Club Membership (Standard free, Plus, Premier, and invite-only Supreme), an AI Price Tracking System for real-time rate monitoring, and a Help Center for post-booking support. All services are backed by partnerships with Virtuoso and major global hotel groups.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Luxury Hotel Booking Platform (線上奢華甄選酒店預訂平台) Bilingual (English/Traditional Chinese) online booking platform providing real-time availability and instant confirmation at 1,000+ luxury hotels worldwide, with bundled VIP Curated Benefits (room upgrade when available, breakfast for two, late check-out/early check-in, hotel loyalty SNP accumulation, USD 25-100 F&B credit). Targets individual high-net-worth travelers in Taiwan and broader Asia.
• Luxury Cruises Collection Curated collection of luxury cruise bookings through partnerships with Silversea, Regent Seven Seas, and Explora Journeys, offering all-inclusive cruise itineraries with dining, shore excursions, and onboard amenities. Targets HNW travelers seeking ultra-luxury cruise experiences.
• Super Yachts Collection Curated superyacht booking offerings featuring Orient Express Corinthian, Amangati (Aman Yachts), Emerald Kaia, guntû, Ritz-Carlton Yacht Luminara, and Four Seasons Yachts, with all-inclusive pricing and bespoke Mediterranean/Setouchi/Seychelles itineraries for HNW travelers.
• Belmond Train Journeys Luxury rail journey bookings through Belmond Bellini Club preferred partnership, including the Eastern & Oriental Express in Southeast Asia, Venice Simplon-Orient-Express in Europe, Amanjiwo Java Rail Journey, and Kyushu cultural itineraries. Targets HNW travelers seeking multi-day luxury rail experiences.
• Curated Journeys Bespoke, fully customized luxury travel itineraries planned by professional travel consultants, including private island buyouts, exclusive cultural access, multi-destination journeys, and complex trip composition. Targets HNW travelers seeking end-to-end personalized planning beyond standard bookings.
• Curator's Club Membership Tiered annual membership program — Standard (free), Plus (TWD 8,000/year), Premier (TWD 36,000/year), Supreme (invitation-only) — providing escalating benefits such as priority consultant response, AI price monitoring, dedicated hotlines, guaranteed upgrades, unlimited SPA/restaurant bookings, curated journey proposals, European shopping concierge, VIP airport fast-track, and exclusive event priority. Targets HNW travelers seeking recurring agency relationship.

Quantifiable outcome

• Virtuoso membership achieved within 2 months of founding — unprecedented speed
• +5 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

41 partnerships are on record, tiered major, flagship and core.

• Ritz-Carlton Yacht CollectionmajorChannel Partner/ Reseller/ Distributor · 1 January 2024Participated in the inaugural sailing of the Ritz-Carlton Yacht Collection's Ilma in 2024, and in the inaugural voyage of The Ritz-Carlton Yacht Luminara in 2025. Acted as APAC representative promoting Ritz-Carlton yacht voyages including the Hong Kong-Tokyo route. The company also curated a private island buyout at Ritz-Carlton Maldives in 2025.
• Aman (Pre-opening Committee)majorChannel Partner/ Reseller/ Distributor · 1 January 2024Joined the Aman Bangkok pre-opening committee in 2024, representing the interests of luxury travel advisors in the pre-opening planning of Aman Bangkok.
• Bulgari Hotels & Resorts (Advisory Board)flagshipStrategic or Co-development Partner · 1 January 2023Appointed as the sole representative from Asia on the Bulgari Hotels & Resorts Advisory Board in 2023. The company was also exclusively chosen by Bulgari Hotels & Resorts to host its only VIP event, demonstrating a deep strategic relationship beyond standard booking partnerships.
• Belmond (Bellini Club)majorChannel Partner/ Reseller/ Distributor · 1 January 2021Expanded global partnerships as Taiwan's representative for Belmond Bellini Club from 2021-2022, gaining access to Belmond's collection of luxury trains, hotels, and experiences including the Eastern & Oriental Express.
• Oetker Collection (Pearl Partner)majorChannel Partner/ Reseller/ Distributor · 1 January 2021Became Taiwan representative for Oetker Collection Pearl Partner program from 2021-2022, providing access to Oetker's portfolio of luxury hotels and resorts including The Eden Rock and Hotel du Cap-Eden-Roc.
• Four Seasons Hotels and Resorts (Preferred Partner)coreChannel Partner/ Reseller/ Distributor · 1 January 2020Became the first travel agency in Taiwan to be recognized as a Four Seasons Preferred Partner in 2020. Ranked as top seller of Four Seasons Hotels in Taiwan in 2023 and received the Rising Star award. Provides access to Four Seasons' global portfolio of ultra-luxury properties with VIP booking benefits.
• Mandarin Oriental (Fan Club)coreChannel Partner/ Reseller/ Distributor · 1 January 2020Became first travel agency in Taiwan to be recognized as a member of the Mandarin Oriental Fan Club in 2020, enabling exclusive booking benefits at Mandarin Oriental's global luxury properties.
• VirtuosocoreChannel Partner/ Reseller/ Distributor · 1 January 2019Curators of Travel joined Virtuoso, the world's leading luxury travel network, within just two months of founding in 2019 — the first travel agency in Asia to gain Virtuoso membership upon founding. The network connects the company with over 1,800 premier hotels and travel partners worldwide, providing access to exclusive Centurion-level perks and elite hotel collection. The partnership enables the company to offer VIP benefits comparable to or surpassing the world's most prestigious hotel programs.
• Marriott International (STARS)coreChannel Partner/ Reseller/ Distributor · 1 January 2019Became preferred partner of Marriott STARS program upon founding in 2019. In 2023, was recognized as Marriott International's top-selling partner in Taiwan. In 2025, awarded the Celestial Club Award and became the first Taiwanese member of the Marriott Luxury Hotels APAC Advisory Board.
• Hyatt (Privé)coreChannel Partner/ Reseller/ Distributor · 1 January 2019Joined Hyatt Privé program as preferred partner in 2019, enabling access to Hyatt's portfolio of luxury properties with exclusive booking benefits.
• The Peninsula Hotels (PenClub)coreChannel Partner/ Reseller/ Distributor · 1 January 2019Joined Peninsula PenClub as preferred partner in 2019, providing access to The Peninsula Hotels luxury properties with exclusive member benefits.
• Shangri-La (Luxury Circle)coreChannel Partner/ Reseller/ Distributor · 1 January 2019Joined Shangri-La Luxury Circle as preferred partner in 2019, enabling exclusive booking access and benefits at Shangri-La luxury hotels.
• Rosewood Hotels & Resorts (Rosewood Elite)coreChannel Partner/ Reseller/ Distributor · 1 January 2019Joined Rosewood Elite program as preferred partner in 2019, providing access to Rosewood's collection of ultra-luxury hotels with exclusive benefits.
• Silversea CruisescoreChannel Partner/ Reseller/ DistributorOfficial cruise partner offering Silversea's ultra-luxury all-inclusive cruise products (Silver Nova, Silver Ray, Silver Endeavour) through Curators' platform. The company hosts Silversea information sessions and represents Silversea in the Taiwan market.
• Regent Seven Seas CruisescoreChannel Partner/ Reseller/ DistributorOfficial partner for Regent Seven Seas Cruises, offering all-inclusive ultra-luxury cruise products (Seven Seas Grandeur and others). The company promotes Regent's all-inclusive pricing model emphasizing free unlimited shore excursions.
• Explora JourneyscoreChannel Partner/ Reseller/ DistributorOfficial partner for Explora Journeys, MSC Group's luxury cruise brand. Offers Explora I, II, and III vessels with ocean-view terrace suites and European-style luxury cruising experiences.
• Orient Express CorinthianmajorChannel Partner/ Reseller/ DistributorOfficial partner for Orient Express Corinthian sailing yacht, offering Mediterranean voyages with 54 all-suite accommodation, butler service, and Michelin-starred dining concepts by Yannick Alléno. Departures from 2027.
• Emerald Cruises (Emerald Kaia)majorChannel Partner/ Reseller/ DistributorOfficial partner for Emerald Kaia, Emerald Cruises' newest luxury yacht launching in 2026. Offers all-inclusive Seychelles itineraries for a maximum of 128 guests with nearly 1:1 crew-to-guest ratio.
• guntûmajorChannel Partner/ Reseller/ DistributorOfficial partner for guntû, a luxury small-cruise vessel operating in Japan's Setouchi region. Offers 3D2N and 4D3N all-inclusive voyages with Japanese hospitality, traditional cuisine, and intimate sailing experience for 36 guests maximum.
• AccormajorChannel Partner/ Reseller/ DistributorPreferred partner of Accor luxury hotel collection, including Raffles, Fairmont, Sofitel, and other Accor premium and luxury brands.
• AmancoreChannel Partner/ Reseller/ DistributorPreferred partner of Aman Hotels, offering exclusive access to Aman's global collection of luxury resorts and the Amangati superyacht (2027). Company joined Aman Bangkok pre-opening committee.
• Cheval BlancmajorChannel Partner/ Reseller/ DistributorPreferred partner of Cheval Blanc luxury hotel collection, LVMH's ultra-luxury hotel brand.
• Rosewood Hotels & ResortscoreChannel Partner/ Reseller/ DistributorRosewood Elite preferred partner, offering exclusive booking benefits at Rosewood's global portfolio of ultra-luxury hotels and resorts.
• Oetker CollectionmajorChannel Partner/ Reseller/ DistributorPearl Partner of Oetker Collection, representing the collection in Taiwan.
• Small Luxury Hotels of the World (SLH)majorChannel Partner/ Reseller/ DistributorPreferred partner of Small Luxury Hotels of the World, providing access to SLH's global collection of independently luxury hotels.
• IHG (InterContinental Hotels Group)majorChannel Partner/ Reseller/ DistributorPreferred partner of IHG luxury and premium brands, with access to IHG One Rewards benefits and exclusive booking offers.
• 1 HotelmajorChannel Partner/ Reseller/ DistributorPreferred partner of 1 Hotel luxury lifestyle hotel brand, part of the SH Hotels & Resorts collection.
• The Leading Hotels of the World (LHW)majorChannel Partner/ Reseller/ DistributorPreferred partner of The Leading Hotels of the World, providing access to LHW's portfolio of independent luxury hotels worldwide.
• BelmondcoreChannel Partner/ Reseller/ DistributorBellini Club preferred partner, offering exclusive access to Belmond's collection of luxury trains, hotels, and experiences including the Eastern & Oriental Express. Taiwan representative for Belmond Bellini Club.
• HiltonmajorChannel Partner/ Reseller/ DistributorPreferred partner of Hilton luxury brands including Waldorf Astoria, Conrad, and LXR, with access to Hilton Honors benefits.
• Dorchester CollectionmajorChannel Partner/ Reseller/ DistributorPreferred partner of Dorchester Collection luxury hotel group.
• HyattcoreChannel Partner/ Reseller/ DistributorHyatt Privé preferred partner providing access to Hyatt's luxury portfolio including Park Hyatt, Andaz, and other premium brands.
• Capella Hotels and ResortscoreChannel Partner/ Reseller/ DistributorPreferred partner of Capella Hotels and Resorts, offering exclusive benefits at Capella's luxury properties including Capella Bangkok and Capella Kyoto.
• One&OnlymajorChannel Partner/ Reseller/ DistributorPreferred partner of One&Only luxury resort brand.
• JumeirahmajorChannel Partner/ Reseller/ DistributorPreferred partner of Jumeirah Hotels & Resorts, UAE's luxury hotel brand.
• KempinskimajorChannel Partner/ Reseller/ DistributorPreferred partner of Kempinski Hotels, Europe's oldest luxury hotel group.
• Preferred Hotel & ResortsmajorChannel Partner/ Reseller/ DistributorPreferred partner of Preferred Hotel & Resorts, a global collection of independent luxury hotels.
• Langham Hospitality GroupmajorChannel Partner/ Reseller/ DistributorPreferred partner of Langham Hospitality Group including The Langham, Cordis, and Eaton brands.
• Pan Pacific Hotels GroupmajorChannel Partner/ Reseller/ DistributorPreferred partner of Pan Pacific Hotels Group across Asia, North America, and Oceania.
• Minor InternationalmajorChannel Partner/ Reseller/ DistributorPreferred partner of Minor International's luxury hotel brands including Anantara, Four Seasons (management), and other premium properties.
• Amangati (Aman Yachts)majorChannel Partner/ Reseller/ DistributorOfficial cruise partner for Amangati, Aman Hotels' first superyacht launching in 2027. The 47-suite yacht with 207 crew will cruise the Mediterranean offering all-inclusive Aman-style hospitality. Booking access for Amangati's inaugural Mediterranean itineraries from May 2027.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Remote Lands: Boutique luxury travel agency specializing in bespoke Asia-focused itineraries for high-net-worth travelers. Comparable to Curators in customer segment (HNW luxury), curated-journey model, and Asia market emphasis, though Remote Lands lacks Curators' real-time booking platform and cruise/yacht inventory.
• Jacada Travel: Boutique luxury travel agency designing bespoke private journeys for affluent clients across Asia, Africa, the Americas, and Europe. Similar to Curators in high-touch HNW service model, curated-journey product, and reliance on luxury hotel partner programs.
• Black Tomato: Luxury travel agency offering bespoke itineraries and experiential journeys to high-end clientele globally. Comparable to Curators in HNW customer focus, curated-trip product, and partnership with Virtuoso and luxury hotel programs.
• Wild Frontiers: Boutique adventure-luxury travel operator offering off-the-beaten-path and experiential journeys for discerning travelers. Comparable in boutique size, HNW traveler focus, and curated-journey approach, though more adventure-leaning than Curators' hotel-and-yacht emphasis.
• Quintessentially Travel: Global luxury concierge and travel service for high-net-worth and ultra-high-net-worth members, offering tiered membership and bespoke travel. Directly comparable to Curators in HNW member-based model, curated benefits, and global luxury hotel/cruise access.

Broad incumbents

• Abercrombie & Kent: Established global luxury tour operator offering luxury small-group and private journeys across all continents. Comparable in luxury positioning and curated itineraries, but far larger scale and more diversified geographically than the Taiwan-focused Curators.
• Protravel International: Large US-based luxury travel agency network serving high-net-worth and corporate clients with bespoke travel. Overlaps with Curators in luxury-travel service to affluent travelers, but operates at much larger scale and predominantly in North America.
• American Express Centurion Travel: Premium travel service offered to Amex Centurion (Black Card) holders, providing access to luxury hotels, cruises, and bespoke travel planning. Comparable in HNW service tier and luxury benefit delivery, but bundled into a much larger financial services platform.
• Travel Edge: Large luxury and corporate travel agency in North America serving high-net-worth and corporate clients. Comparable in luxury travel positioning, but with significantly greater scale, broader geographic reach, and more corporate-travel mix than Curators.

Emerging players

• Fora Travel: Tech-enabled modern travel advisor network with commission-based model and curated luxury bookings. Emerging competitor in the online-meets-concierge luxury travel space where Curators operates, with a stronger US focus but rapidly expanding advisor base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/curatorsoftravel
• LinkedInlinkedin.com/company/curators-of-travel

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Curators of Travel